La Soriana
Soriana (Tiendas Soriana, S.A. de C.V.) is Mexico's third-largest multi-format retail chain, operating hypermarkets, supermarkets, and convenience stores alongside the soriana.com e-commerce platform and mobile app. It serves mass-market Mexican consumers with groceries, general merchandise, and an ecosystem of financial, telecom, insurance, and healthcare services.
- Company typePrivate
- Founded-
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Soriana does
Soriana (legal entity Tiendas Soriana, S.A. de C.V., "Organización Soriana") is one of Mexico's largest multi-format retail chains and is positioned in the source data as the third-largest retailer in Mexico by market share. The company operates a nationwide physical store network across five banners — Soriana Híper (hypermarket), Mega Soriana (large supermarket), Soriana Express (convenience), Soriana Mercado (neighborhood market), and Soriana Súper (standard supermarket) — and is headquartered in Monterrey, Nuevo León (Alejandro de Rodas 3102-A, Col. Cumbres 8ª Sector). It sells groceries, fresh produce, dairy, meat, bakery, beverages, household cleaning, personal care, electronics, home appliances, toys, clothing, auto parts, and pharmacy items under the brand slogan "La de todos los Mexicanos" (For all Mexicans), targeting the broad Mexican mass-market across income levels.
The underlying technology stack centers on a Salesforce Commerce Cloud (Demandware) e-commerce platform at soriana.com, a mobile application (App Soriana) distributed across Apple App Store, Google Play, and Huawei AppGallery, order management and home delivery logistics (Súper en tu Casa), and an extended online catalog (Catálogo Extendido) for SKUs not stocked in every physical store. The platform is integrated with multiple payment processors and financing partners — BBVA, HSBC, Banamex, Scotiabank, Bradesco, Falabella (co-branded card), Aplazo, Kueski Pay, and DiDi Card — and supports promotional financing (meses sin intereses), BNPL installments, and cashback. Advertising and analytics integrations run through Google Ads, Meta Ads, TikTok Ads, and Microsoft Advertising cookies.
The revenue model is overwhelmingly retail product sales across categories and channels, supplemented by a portfolio of adjacent monetized services: the Soriana Ya loyalty program (points/rewards), Soriana Plus premium subscription ($1,600 MXN minimum for 30-day free shipping), Soriana Móvil prepaid mobile service, the Falabella co-branded credit card, extended warranties via ECD ASSISTANCE – GRUPO CIDAR, insurance products through Seguros Solo en Soriana, money transfer services (Envío de Dinero), utility bill payment (Pago de Servicios), in-store medical clinics (Consultorio Médico), and B2B services (Servicios Institucionales, Facturación Electrónica). Pricing follows unit pricing with frequent promotions (up to 40% off), coupon campaigns (ESCOLAR30A26, BELLEZA100A26, DESPENSA30A26), seasonal events (Hot Sale, Julio Regalado), and free shipping above $299 MXN. The source data describes the entity as privately held with no public ticker disclosed, no parent company, no subsidiaries, no funding rounds, and no leadership or management team roster in the input.
La Soriana firmographics
Firmographics- Name
- La Soriana
- Legal name
- Tiendas Soriana, S.A. de C.V.
- Website
- https://www1.soriana.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soriana (Tiendas Soriana, S.A. de C.V.) is Mexico's third-largest multi-format retail chain, operating hypermarkets, supermarkets, and convenience stores alongside the soriana.com e-commerce platform and mobile app. It serves mass-market Mexican consumers with groceries, general merchandise, and an ecosystem of financial, telecom, insurance, and healthcare services.
- Ownership category
- akta.pro rank
Where La Soriana is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
La Soriana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail product sales: Revenue generated from sale of consumer goods across multiple categories including supermarket (fruits, vegetables, dairy, meat, bakery), beverages, household cleaning, personal care, electronics, home appliances, toys, clothing, auto parts, and pharmacy products through physical stores and online channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts and coupons |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
La Soriana product offering
Product offeringCore offering
Soriana is a Mexican mass-market retail chain operating multiple store formats (Soriana Híper, Mega Soriana, Soriana Express, Soriana Mercado, Soriana Súper) selling groceries, fresh produce, household goods, electronics, clothing, pharmacy, and general merchandise. It complements physical stores with the soriana.com e-commerce platform, mobile app, home delivery, and an ecosystem of value-added services including loyalty (Soriana Ya), premium subscription (Soriana Plus), co-branded credit card, insurance, money transfers, bill payments, and prepaid mobile service.
Product overview
Soriana is a major Mexican supermarket and hypermarket chain operating a multi-format retail platform. The core offering consists of physical store formats (Soriana Híper, Mega Soriana, Soriana Express, Soriana Mercado, and Soriana Súper) complemented by the Soriana.com e-commerce platform enabling online shopping with home delivery or in-store pickup. The product ecosystem includes the Soriana Ya loyalty program, Soriana Plus subscription for free shipping, the App Soriana mobile application, Soriana Móvil prepaid phone service, co-branded Falabella credit card, extended warranty services, insurance products, bill payment services, money transfers, medical consultations, and electronic invoicing. The company serves both consumer (B2C) and institutional (B2B) segments across grocery, fresh foods, electronics, household goods, and general merchandise categories.
Differentiator
Problem solved
Functional benefit
Brands
- Soriana Ya: Soriana's loyalty program offering points and rewards for customers
- Soriana Plus
- Soriana Móvil
- Falabella
- Soriana Híper
- Mega Soriana
- Soriana Express
- Soriana Mercado
- Soriana Súper
Products and services
- Soriana Online (soriana.com)
Companies that use La Soriana
Customer profileSegments1 record
Ideal customer profiles2 records
La Soriana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
La Soriana partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- FalabellacoreFalabella co-branded credit card partnership offering exclusive discounts, promotions, and cashback on purchases. Card accepted at all Soriana stores and online. Special financing offers with months without interest.
- ECD ASSITANCE – GRUPO CIDARcoreExtended warranty provider offering protection plans that cover repairs, parts, and labor after manufacturer's warranty expires. Policy documents delivered within 24 hours of product delivery. Network of specialized service centers across Mexico.
- AplazominorBuy-now-pay-later financing option allowing customers to split payments on purchases.
- BBVAminorBank financing partner offering months without interest on purchases with BBVA credit cards.
- HSBCminorBank financing partner offering promotional months without interest on HSBC credit card purchases.
- Kueski PayminorAlternative financing and buy-now-pay-later service partner for installment payments.
- ScotiabankminorBank financing partner offering months without interest promotions on Scotiabank credit cards.
- BanamexminorBank financing partner (Citibank Mexico) offering promotional months without interest.
- BradescominorCredit card financing partner offering promotional months without interest on purchases.
- DiDi CardminorCashback partnership offering 10% cashback on purchases with MSI (months without interest) when paying with DiDi Card.
- Google AdsminorDigital advertising and marketing partner for online advertising and retargeting campaigns.
- Meta Ads (Facebook/Instagram)minorSocial media advertising partner for targeted ads and marketing campaigns on Meta platforms.
- TikTok AdsminorShort-form video advertising partner for reaching younger demographics.
- Microsoft AdvertisingminorDigital advertising partner for search and display advertising campaigns.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
La Soriana competitors and assessment
Company assessmentDirect peers
- Costco Mexico: Membership warehouse club operating across major Mexican cities. Competes directly with Soriana Híper and Mega on bulk grocery, fresh, and general merchandise categories serving higher-income and small-business consumers.
- La Comer: Mexican multi-format supermarket chain (La Comer, Fresko, Sumesa, City Market) offering premium-positioned grocery and prepared foods. Comparable in format breadth and omni-channel build-out to Soriana's supermarket banners, with a more upscale positioning.
- Oxxo (FEMSA): Mexico's largest convenience-store chain, operated by FEMSA. Competes with Soriana Express and Súper for fill-in grocery trips and also overlaps on adjacent services such as bill payment, money transfer, and mobile airtime recharge that Soriana offers via Pago de Servicios and Recarga de Tiempo Aire.
- H-E-B Mexico: U.S.-based regional supermarket chain with established Mexican operations concentrated in northern states. Directly comparable to Soriana Mega and Mercado on fresh-led, service-intensive supermarket retailing.
- Chedraui: Mexican hypermarket and supermarket chain (Chedraui, Smart & Final, Selecto Chedraui) operating nationwide with comparable omni-channel and credit-financing offerings. Closest format-by-format domestic competitor to Soriana's Híper, Mega, and Súper banners.
- Walmart Mexico (Walmex): The dominant mass-market retailer in Mexico (Bodega Aurrera, Walmart, Sam's Club, Superama/Vips). Directly competes with Soriana across hypermarket, grocery, and digital channels and is the primary share-of-wallet competitor referenced in any mass-market Mexican retail comparison.
Regional players
- Alsuper: Northern-Mexico supermarket chain operating multi-format stores (Alsuper, Smart & Final). Comparable regional competitor to Soriana in northern states, particularly overlapping with Soriana Mega and Mercado formats.
- Casa Ley: Northwestern-Mexico supermarket chain with a comparable mix of grocery, general merchandise, and in-store services. Direct regional overlap with Soriana's footprint in Sinaloa, Sonora, and Baja California.
Emerging players
- Mercado Libre Mexico: Latin America's largest e-commerce marketplace with growing Mercado Pago fintech and logistics arm in Mexico. Comparable emerging competitor to Soriana's digital retail, payments, and money-transfer services.
- Amazon Mexico: Pure-play e-commerce marketplace and logistics platform with growing grocery and general-merchandise ambitions in Mexico (including Amazon Fresh-style offerings). Comparable to Soriana on the soriana.com and App Soriana digital retail motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
La Soriana social profiles
Digital presenceLa Soriana financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Soriana leadership team
Management profileNumber of profiles
La Soriana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Soriana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Soriana
What does La Soriana do?
Soriana is a Mexican mass-market retail chain operating multiple store formats (Soriana Híper, Mega Soriana, Soriana Express, Soriana Mercado, Soriana Súper) selling groceries, fresh produce, household goods, electronics, clothing, pharmacy, and general merchandise. It complements physical stores with the soriana.com e-commerce platform, mobile app, home delivery, and an ecosystem of value-added services including loyalty (Soriana Ya), premium subscription (Soriana Plus), co-branded credit card, insurance, money transfers, bill payments, and prepaid mobile service.
Is La Soriana a public or private company?
La Soriana is a private company. It is classified as unknown and is currently operating.
When was La Soriana founded?
La Soriana was founded in -1. It employs 11 to 50 people.
Where is La Soriana based?
La Soriana is headquartered in Monterrey, Mexico, in the Latin America region.
How does La Soriana make money?
One revenue line is on record: retail product sales.
Who are La Soriana's main competitors?
Direct peers on record are Costco Mexico, La Comer, Oxxo (FEMSA), H-E-B Mexico, Chedraui and Walmart Mexico (Walmex). Regional players are Alsuper and Casa Ley. Emerging players are Mercado Libre Mexico and Amazon Mexico.
Does La Soriana have an API?
No public API is recorded for La Soriana.