Advantech
Advantech (研华科技) is a global embedded computing and industrial IoT platform that designs SMARC modules, edge AI systems, industrial PCs, and FDA-compliant HMI software. It serves enterprise OEMs and system integrators across smart manufacturing, healthcare, transportation, energy, and retail in 90+ cities.
- Company typePublic
- Founded1983
- HeadquartersTaipei
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Advantech does
Advantech (研华科技) is the China subsidiary of Advantech (研华), a Taiwan-based publicly listed parent (TWSE: 2395) founded in 1983. The China entity, 研华科技（中国）有限公司 (Advantech Technology (China) Co., Ltd.), operates from Kunshan, Jiangsu Province, and is part of a global embedded computing and industrial IoT platform with 3 production bases and 21 service centers across 90+ cities. The portfolio spans SMARC/ARM computer-on-modules (ROM-5880, ROM-6881, AOM-5521) using processors from NXP, Rockchip, AMD, and Qualcomm; edge AI systems based on NVIDIA Jetson and AMD Ryzen AI; industrial panel PCs and HMIs; HMINavi FDA-21-CFR-Part-11-compliant HMI software supporting 580+ PLC protocols; digital signage players; medical-grade computing and displays; ruggedized vehicle-mounted platforms; and WISE-IoT/WISE-STACK software for IoT orchestration. The differentiator is vertical-specific integration of hardware, software, and compliance support for regulated industries such as pharmaceutical, medical devices, semiconductor, and energy.
The business model combines hardware sales (embedded modules, industrial PCs, AI edge systems) with software licensing (HMINavi, WISE-Edge, WEDA AI SDK), design and customization services (CTOS, custom board design), and after-sales/RMA support delivered through the global service network. Go-to-market is direct-sales-led via hotlines (400-810-0345 sales, 400-810-8389 service), an online store (iotmart.advantech.com.cn), a channel partner program, and the WISE-IoT marketplace. Pricing is quote-based, non-public, and typically multi-year for enterprise deployments. Customers are primarily enterprise OEMs/ODMs and system integrators across industrial equipment builders, smart factories, healthcare, transportation, energy, retail, and smart city verticals—evidenced by named deployments with a medical-ultrasound OEM, a semiconductor fab, a pharmaceutical IV-infusion filling line (45,000 bottles/hour), a building energy management developer, and a fast-food chain for digital menu boards. The company also maintains a China localization platform track based on Phytium, Hygon, and Zhaoxin processors for domestic government and enterprise markets.
Advantech firmographics
Firmographics- Name
- Advantech
- Legal name
- 研华科技（中国）有限公司
- Website
- https://www2.advantech.com.cn
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advantech (研华科技) is a global embedded computing and industrial IoT platform that designs SMARC modules, edge AI systems, industrial PCs, and FDA-compliant HMI software. It serves enterprise OEMs and system integrators across smart manufacturing, healthcare, transportation, energy, and retail in 90+ cities.
- Ownership category
- akta.pro rank
Advantech industry classification
Industry- Product category
- Industrial Embedded Computing
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Communications Equipment Manufacturing (33429)
- SIC
- Electronic Computers (3571), Electronic Components & Accessories (3670), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industrial Embedded Computers (Box PCs) (HDACALAF)
- akta.pro secondary industries
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Advantech is headquartered
LocationHeadquarters
- HQ city
- Taipei
Offices15 records
Markets served
Advantech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Embedded Computing Hardware: Sale of industrial embedded computers, single-board computers, SMARC/ARM modules, Box IPC, industrial motherboards, and embedded automation controllers for manufacturing, healthcare, transportation, and smart city applications.
- Industrial Automation & IoT Solutions: Integrated solutions including edge AI systems, industrial IoT software, WebAccess/NMS network management software, and vertical-specific solutions for smart factory, energy, healthcare, and transportation sectors.
- Software Platform (HMINavi): HMINavi open control software with FDA/GMP compliance capabilities, sold as part of integrated solutions with hardware platforms for pharmaceutical and manufacturing equipment applications.
- After-Sales Services (RMA, Warranty): Repair and replacement services for standard products and out-sourced components under warranty, global service centers in Asia Pacific, Americas, and Europe, cross-border repair services for China-sold customized products.
- Design & Manufacturing Services: Customization services including CTOS (Configure to Order) systems, custom board design, and full product lifecycle support for OEM/ODM customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - custom quotes based on product configuration and volume |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Advantech product offering
Product offeringCore offering
Advantech designs, manufactures, and sells industrial embedded computing platforms including SMARC/ARM computer-on-modules, edge AI systems, industrial panel PCs, gateways, and HMI software. Its offerings are sold to industrial equipment builders, smart factory operators, healthcare institutions, transportation integrators, and smart city deployments for real-time control, edge AI inference, and regulatory-compliant automation.
Product overview
Advantech is a global leader in intelligent systems and IoT, offering a comprehensive portfolio of embedded computing platforms, edge AI systems, industrial automation solutions, and vertical market products. The product portfolio includes: SMARC computer-on-modules (ROM-5880, ROM-6881, AOM-5521) serving as core computing engines for medical, industrial, and edge AI applications; digital signage players (DS-054) with integrated AMD Ryzen AI for retail and public displays; HMINavi software providing FDA-compliant HMI capabilities with 580+ PLC protocol support; industrial panel PCs (TPC-B610, FPM-D series) for factory automation; intelligent gateways (ECU-1051TL) for multi-protocol industrial connectivity; edge AI platforms based on NVIDIA Jetson and NXP i.MX processors; WISE-STACK private cloud and WISE-IoT platform for IoT orchestration; medical computing products; rugged vehicle-mounted systems; and China localization platforms with domestic processors. These products serve intelligent manufacturing, healthcare, logistics, retail, transportation, and smart city applications worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- WISE-IoT: WISE-IoT is Advantech's IoT ecosystem platform, featured as a Business Alliance Partner on the Advantech website. It provides an IoT platform and marketplace for industrial IoT solutions.
Products and services
- ROM-5880 SMARC Core Module
Quantifiable outcome
- 100ms real-time control with 20,000+ I/O points for pharmaceutical equipment
- +4 more outcomes
Companies that use Advantech
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles7 records
Advantech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature6 records
Advantech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KLN and 易得康 (Hong Kong)coreAdvantech signed MOU with KLN and Yikang Health supporting Hong Kong medical system digital transformation. The partnership focuses on healthcare IoT solutions and medical system modernization initiatives in Hong Kong.
- 先控电气 (SCU Power)minorPartnership for AI-enabled energy storage solutions, combining Advantech IoT edge technology with SCU Power's energy storage systems to achieve production efficiency improvements and intelligent product development.
- 偲倢科技 (Edgestar Tech)coreStrategic partnership for AI Agent deployment in manufacturing, combining Advantech AI computing servers with Edgestar Manager for large model deployment solutions. Joint solution enables end-to-end AI implementation for manufacturing vertical applications.
- WISE-IoT EcosystemcoreWISE-IoT is Advantech's IoT ecosystem platform featuring partner solutions. The marketplace showcases integrated applications from ecosystem partners for smart manufacturing, energy management, and other vertical applications.
- RockchipcoreLong-term processor partnership using Rockchip SoCs (RK3568, RK3588) in SMARC core modules for industrial embedded applications. Advantech ROM-5880 and ROM-6881 modules feature Rockchip processors for edge AI and general embedded computing.
- NXP SemiconductorscoreStrategic processor partnership using NXP i.MX processors (i.MX 8M, i.MX 95) in SMARC core modules. AOM-5521 featuring NXP i.MX 95 targeted at building energy management and industrial IoT applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Advantech competitors and assessment
Company assessmentDirect peers
- Portwell: Embedded computing and industrial motherboard manufacturer with similar SMARC, Qseven, and PICMG product lines targeting industrial IoT and factory automation customers worldwide.
- Axiomtek: Taiwan-based industrial embedded computing company competing directly in single-board computers, embedded modules, and industrial IoT platforms with similar focus on factory automation, transportation, and healthcare verticals.
- IBASE Technology: Taiwan-based embedded computing and industrial display manufacturer serving gaming, medical, transportation, and industrial automation with comparable product breadth and similar design-in services business model.
- Eurotech: Italian-headquartered embedded computing and edge IoT platform vendor with comparable hardware/software stack for industrial and transportation verticals, including ReliaGATE gateways and Everyware Software Framework analogous to WISE-IoT.
- DFI: Taiwan-based industrial PC and embedded computing manufacturer with overlapping product lines (industrial motherboards, embedded systems, edge AI platforms) targeting the same manufacturing, medical, and transportation segments as Advantech.
- Avalue Technology: Taiwan-based industrial embedded computing company focusing on industrial PCs, panel PCs, and IoT gateways with direct overlap in manufacturing, healthcare, and smart city verticals using similar x86 and ARM architectures.
- Kontron: European-headquartered embedded computing module specialist producing SMARC, COM Express modules, and industrial PCs comparable to Advantech's portfolio with overlapping target verticals in industrial automation, transportation, and medical.
Broad incumbents
- Schneider Electric: EcoStruxure industrial IoT platform encompasses embedded compute, edge controllers, and analytics that overlap with Advantech's industrial automation offerings across energy management, manufacturing, and data center segments.
- Rockwell Automation: Industrial automation platform incumbent (Allen-Bradley/ControlLogix/FactoryTalk) that increasingly bundles edge compute and analytics competing with Advantech's open-platform positioning in factory automation.
- Siemens (Digital Industries): Global industrial automation incumbent with integrated hardware-software-services portfolio (SIMATIC, IO, Edge) that competes with Advantech at the system integration level for industrial customers across discrete and process manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Advantech social profiles
Digital presenceAdvantech compliance and trust
Trust signalCompliance3 records
Advantech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantech leadership team
Management profileNumber of profiles
Profiles2 records
Advantech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantech
What does Advantech do?
Advantech designs, manufactures, and sells industrial embedded computing platforms including SMARC/ARM computer-on-modules, edge AI systems, industrial panel PCs, gateways, and HMI software. Its offerings are sold to industrial equipment builders, smart factory operators, healthcare institutions, transportation integrators, and smart city deployments for real-time control, edge AI inference, and regulatory-compliant automation.
Is Advantech a public or private company?
Advantech is a public company. It is classified as public and is currently operating.
When was Advantech founded?
Advantech was founded in 1983. It employs 11 to 50 people.
Where is Advantech based?
Advantech is headquartered in Taipei.
How does Advantech make money?
Five revenue lines are on record. Embedded Computing Hardware is the primary driver. The others are industrial Automation & IoT Solutions, software Platform (HMINavi), after-Sales Services (RMA, Warranty) and design & Manufacturing Services.
Who are Advantech's main competitors?
Direct peers on record are Portwell, Axiomtek, IBASE Technology, Eurotech, DFI, Avalue Technology and Kontron. Broad incumbents are Schneider Electric, Rockwell Automation and Siemens (Digital Industries).
Does Advantech have an API?
No public API is recorded for Advantech.
What industry is Advantech in?
Advantech's product category is Industrial Embedded Computing. Its primary akta.pro industry code is HDACALAF, Industrial Embedded Computers (Box PCs), with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 33411 and its SIC code is 3571.