Humana Saúde

Humana Saúde is a Brazilian ANS-regulated health and dental insurance operator serving individuals, families, and corporate clients across the Nordeste, Sul, and Sudeste regions, with ~500 credenciado providers, a mobile app, telemedicine, and programs like Gestar and Equilibrar+.

Company typePrivate
Founded2020
HeadquartersSão José do Rio Preto, Brazil
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Humana Saúde does

Humana Saúde is a Brazilian private health insurance operator (operadora de planos de saúde) regulated by ANS (Agência Nacional de Saúde Suplementar), offering medical and dental insurance plans to individuals, families, and corporate clients across three Brazilian regions — Nordeste (Piauí, Rio Grande do Norte, Maranhão), Sul (Rio Grande do Sul, Paraná), and Sudeste (São Paulo, primarily São José do Rio Preto). The company operates through three regional legal entities (Humana Saúde Nordeste CNPJ 00.361.325/0001-08; Humana Saúde Sul CNPJ 95.642.179/0001-97; Humana Saúde Sudeste) and was previously known as Odontoindústria/FIEMG.

The company's core products include Plano Médico (medical plans), Plano Odontológico (dental plans marketed under the Humana Odonto brand), Humana Sênior (senior-specific plan), and Aligncare (dental plan with invisible orthodontic aligners). Humana Saúde wraps its core insurance products with an ecosystem of specialized programs — Gestar (prenatal/maternity care), Saúde Todo Dia (multidisciplinary chronic care), Equilibrar+ (weight management), and Medicina Preventiva (preventive care) — supported by a credenciado network of approximately 500 service providers.

The technology stack centers on a mobile application (iOS/Android) providing telemedicine, virtual ID card, network search, and authorization requests; a digital authorization system with status tracking and automated low-complexity approvals; and mandatory facial biometrics (effective June 16, 2025). Service is delivered through a multi-channel GTM including direct digital sales (planos.humanasaude.com.br, planos.humanaodonto.com.br), regional call centers (4004-7905 Sudeste, 4004-7901 Nordeste), an insurance broker network via SolusWeb portal, and physical customer service offices in each operating region.

Humana Saúde generates revenue through recurring subscription premiums for medical and dental plans (dental plans from R$150/month, orthodontic aligners at R$180/month), supplemented by co-participation fees defined in plan contracts. Individual/family health plan readjustments are regulated by ANS (5.11% for 2026 contract anniversaries). The company maintains approximately 83 employees across its operations and engages in ANS-regulated compliance, regional health awareness campaigns, and partnerships including a Serasa collaboration for the Feirão Limpa Nome debt renegotiation program (February-April 2026).

Humana Saúde firmographics

Firmographics

Name: Humana Saúde
Legal name: Humana
Website: https://www2.humanasaude.com.br
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 51–100 employees
Short description: Humana Saúde is a Brazilian ANS-regulated health and dental insurance operator serving individuals, families, and corporate clients across the Nordeste, Sul, and Sudeste regions, with ~500 credenciado providers, a mobile app, telemedicine, and programs like Gestar and Equilibrar+.
Ownership category
akta.pro rank

Humana Saúde industry classification

Industry

Product category: Health Insurance
NAICS: Direct Life, Health, and Medical Insurance Carriers (52411)
SIC: Services-Health Services (8000)
akta.pro primary industry: Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

Health insurance plans
Dental insurance plans
Supplemental health coverage
Telemedicine consultations
Preventive care programs

Where Humana Saúde is headquartered

Location

Headquarters

HQ city: São José do Rio Preto
HQ country: Brazil
HQ region: Latin America

Offices8 records

Markets served

Humana Saúde business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

Health Insurance Premiums: Monthly subscription-based health insurance premiums charged to individual/family and corporate/enterprise customers. Revenue generated through monthly premium payments with various plan tiers and coverage options.
Dental Insurance Premiums: Monthly subscription-based dental insurance premiums through Humana Odonto brand, including orthodontic aligner treatments and comprehensive dental coverage.
Co-participation Fees: Co-payment fees for certain procedures and treatments as defined in plan contracts, contributing to revenue alongside monthly premiums.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Dental Plan with Invisible Aligners
Subscription	Monthly	Dental Plan Essential
Subscription	Annual	Individual/Family Health Plan

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Humana Saúde product offering

Product offering

Core offering

Humana Saúde is a Brazilian health insurance operator (operadora de planos de saúde) that sells medical and dental insurance plans to individuals, families, and corporate clients across three regions — Nordeste, Sul, and Sudeste. Its core offerings include the Plano Médico (medical plan), Plano Odontológico / Humana Odonto (dental plan, including orthodontic aligners), and Humana Sênior for seniors, delivered through a regional provider network of approximately 500 credentiated service providers. The company layers digital services on top of its plans, including telemedicine, a mobile app, a digital authorization system, facial biometrics for patient identification, and specialized care programs such as Gestar (prenatal), Saúde Todo Dia (chronic/multidisciplinary care), and Equilibrar+ (weight management).

Product overview

Humana Saúde is a Brazilian health insurance operator offering a comprehensive portfolio of health management solutions. The core offerings include medical plans (Plano Médico) and dental plans (Plano Odontológico) marketed under the Humana Odonto brand, along with specialized senior plans (Humana Sênior). The company operates regional portals for three main regions: Nordeste, Sul, and Sudeste. Digital services are delivered through the Humana Saúde mobile app and web portal, providing beneficiaries access to telemedicine consultations, virtual ID cards, authorization requests, and network searches. The company also operates preventive and wellness programs including Gestar (prenatal care), Saúde Todo Dia (continuous multidisciplinary care), and Equilibrar+ (weight management). Service access is facilitated through dedicated portals for beneficiaries, corporate clients, healthcare providers, and insurance brokers, supported by a national and regional provider network and 24/7 customer service channels including telephone, WhatsApp, and chat.

Differentiator

Problem solved

Functional benefit

Brands

Aligncare: Dental plan with invisible aligners and orthodontic treatment
Saúde Todo Dia
Gestar
Equilibrar+

Products and services

Plano Médico (Medical Health Plan) Medical health insurance plans offering comprehensive healthcare coverage including consultations, exams, hospitalizations, and procedures through a network of medical providers across Humana Saúde's Nordeste, Sul, and Sudeste regions. Sold to individual/family and corporate clients.

Quantifiable outcome

Humanized service with focus on excellence
+1 more outcomes

Companies that use Humana Saúde

Customer profile

Segments4 records

Ideal customer profiles2 records

Humana Saúde technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Humana Saúde partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

Serasa (Feirão Limpa Nome)minorGTM or Marketing Partner · 23 February 2026Humana Saúde partners with Serasa for the Feirão Limpa Nome debt renegotiation program, offering customers discounts of up to 95% to settle outstanding health and dental plan debts. Campaign runs from February to April 2026.
Laboratório Med ImagemcoreOthers · 1 January 2025Laboratório Med Imagem is a key healthcare provider in Piauí, offering medical imaging and laboratory services. It was nominated for the Reclame Aqui 2025 Award, recognizing its quality service in beneficiary care.
ANS (Agência Nacional de Saúde Suplementar)coreOthersHumana Saúde operates under ANS regulatory oversight, complying with all Brazilian health insurance regulations including RN 565/2022, RN 412/2016, RN 438/2018, RN 465/2021, RN 509/2022, RN 505/2022, IN 10/2022, and RN 593/23.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Humana Saúde competitors and assessment

Company assessment

Broad incumbents

SulAmérica Saúde: Large Brazilian health and life insurer offering corporate and individual health plans; competes in Humana's Sudeste and Sul regions with strong brand recognition.
Hapvida NotreDame Intermédica: Brazil's largest health insurance operator with vertically integrated provider network; competes nationally with Humana Saúde in medical and dental plans, with much greater scale and capital.
Unimed: Brazil's largest cooperative health insurance system with regional Unimed operators; offers medical and dental plans (Unimed Odonto) in overlapping geographies with Humana Saúde.
Porto Seguro Saúde: Insurance company offering health plans alongside auto and home products; competes in Sudeste/Sul with Humana in individual and corporate health segments.
Bradesco Saúde: National health insurance arm of Bradesco Seguros, offering individual, family, and corporate plans; significant competitor in the Sudeste corporate market where Humana competes.
Amil (UnitedHealth Group Brasil): Major national health insurance operator (owned by UnitedHealth Group) offering medical and dental plans with extensive provider networks; directly competes with Humana's Plano Médico and Humana Odonto.

Direct peers

Odontoprev: Brazil's largest dental insurance operator with national presence and broad corporate client base; directly comparable to Humana Odonto in dental benefits administration and aligner-adjacent products.

Regional players

Assim Saúde: Regional health insurance operator focused on Rio de Janeiro and adjacent states; comparable regional/mid-tier operator profile to Humana Saúde.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Humana Saúde financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Humana Saúde leadership team

Management profile

Number of profiles

Humana Saúde subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Humana Saúde funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Humana Saúde M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humana Saúde

What does Humana Saúde do?

Is Humana Saúde a public or private company?

Humana Saúde is a private company. It is classified as unknown and is currently operating.

When was Humana Saúde founded?

Humana Saúde was founded in 2020. It employs 51 to 100 people.

Where is Humana Saúde based?

Humana Saúde is headquartered in São José do Rio Preto, Brazil, in the Latin America region.

How does Humana Saúde make money?

Three revenue lines are on record. Health Insurance Premiums are the primary driver. The others are dental Insurance Premiums and co-participation Fees.

Who are Humana Saúde's main competitors?

Broad incumbents on record are SulAmérica Saúde, Hapvida NotreDame Intermédica, Unimed, Porto Seguro Saúde, Bradesco Saúde and Amil (UnitedHealth Group Brasil). Odontoprev is listed as a direct peer. Assim Saúde is listed as a regional player.

Does Humana Saúde have an API?

No public API is recorded for Humana Saúde.

What industry is Humana Saúde in?

Humana Saúde's product category is Health Insurance. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO). Its NAICS code is 52411 and its SIC code is 8000.