Korea University of Media Arts

What Korea University of Media Arts does

Korea University of Media Arts (KUMA, 한국영상대학교) is a private specialized college (전문대학) located in Sejong Special Self-Governing Province, South Korea, founded in 1993 as Gongju Video University and renamed in March 2013. The institution is Korea's only broadcasting and video-focused specialized university, delivering hands-on vocational and higher-education programs across 16 three-year associate degree departments, 3 two-year departments, 8 bachelor's degree deepening programs, and a professional technical master's degree program (Meister University). Curriculum spans video directing, cinematography and lighting, editing and post-production, sound design (including Dolby Atmos-certified training), film production, VFX, animation, game content, webtoon/web novel, broadcasting, metaverse/XR, performance arts, and media voice talent, with more than 70% of coursework structured as practical training delivered by industry practitioners averaging over 15 years of field experience.

The university operates what it describes as Korea's largest production-complex type campus, comprising 15 buildings that include broadcast studios, editing suites, sound studios, VFX facilities, an XR Studio (Sejong's first, built May 2025), an Arts Theater, and a drone training field. It is owned by the Insan Academy foundation (학교법인 인산학원) and operates several wholly owned subsidiaries covering early-childhood education, regional vocational education, drone training, sound R&D, lifelong education, startup incubation, and dormitory management. Technology infrastructure is purpose-built for media production rather than sold as a product, with proprietary branded educational methodology (SMART Education Design) and partnerships with tool providers such as Autodesk (Smoke certification center).

Revenue is generated almost entirely through tuition and fees across semester-based 2-year, 3-year, 4-year bachelor's, and master's programs, supplemented by dormitory fees (KRW 1,242,600 to KRW 2,090,200 per semester), government project grants (LINC 3.0, HiVE, Professional College Innovation Support Project), scholarship-funded international students via the GKS program, and industry partnership contributions. Go-to-market is sales-led through an admissions office, domestic high-school outreach, education fairs, and an international exchange division serving partner universities across Asia-Pacific (China, Taiwan, Japan, Philippines, Vietnam, Mongolia, Thailand, Malaysia, Indonesia, Kazakhstan, Kyrgyzstan), North America, and Europe; the institution markets to prospective students via social media, education fairs, a KUMA Metaverse virtual campus, and a student ambassador program. Customer segments are primarily individual domestic Korean high-school graduates seeking vocational media credentials, with secondary segments of international students and adult lifelong learners.

Name

Korea University of Media Arts

Legal name

한국영상대학교

Website

https://www2.pro.ac.kr

Company type

Private

Founded year

1993

Operating status

Operating

Short description

South Korea's only broadcasting and video-focused specialized college, offering hands-on 2-year, 3-year, bachelor's, and master's degree programs across 19+ media arts departments on a production-complex campus in Sejong, serving domestic Korean students and international exchange cohorts.

Ownership category

akta.pro rank

Product category

Higher Education (Specialized Vocational Education in Media Arts)

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

akta.pro secondary industries

Photography Colleges & Visual Imaging Schools (EDAHAJAH), University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

Keywords

• Higher education
• Media arts programs
• Broadcasting education
• Film production training
• Vocational training

Headquarters

HQ city

Sejong Special Self-Governing Province

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: The university generates primary revenue through student tuition and fees from its 3-year associate degree programs, 2-year associate degree programs, 4-year bachelor's degree deepening programs, and professional technical master's degree programs. Tuition is charged per semester with installment payment options available.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Korea University of Media Arts is a specialized higher education institution focused on media arts, offering associate, bachelor's, and master's degree programs in broadcasting, film, video production, animation, game content, webtoon, sound production, and performance arts. The university supplements its degree programs with lifelong education, an E-Campus online learning platform, and international exchange opportunities for domestic and international students.

Product overview

Korea University of Media Arts (KUMA) operates as a comprehensive media arts educational institution offering specialized departments across video/film production, animation, game development, webtoon/web novel creation, sound production, broadcasting, and emerging technologies like metaverse. The university's product portfolio includes 16 three-year associate degree programs, 3 two-year programs, 8 bachelor's degree deepening programs, and a Master's degree program (마이스터대) for professional technical master's education. The institution provides hands-on production training using industry-standard equipment and facilities, with programs spanning from pre-production to post-production across various media formats including video, film, animation, and immersive content.

Differentiator

Problem solved

Functional benefit

Brands

• 마이스터대 ( Meister University): 전문기술석사과정을 운영하는 대학원 수준의 고숙련 전문기술인재 양성 프로그램
• KUMA ESG

Products and services

• Bachelor's Degree Programs Four-year undergraduate degree programs in media arts disciplines including broadcasting, film, video production, animation, game content, webtoon, sound production, and performance arts, targeted at domestic and international high school graduates.
• Associate Degree Programs Two-year associate degree programs in media arts disciplines, targeted at students seeking shorter-duration specialized training in broadcasting, film, and content production fields.
• Master's Degree Programs Graduate-level master's degree programs in media arts disciplines, targeted at students and professionals seeking advanced education in broadcasting, film, and content production.
• Lifelong Education Center Programs Continuing education and professional development programs for working adults and professionals seeking to update skills or transition into media arts careers.
• International Exchange Programs International student exchange and study-abroad programs, including support for international students such as those receiving the Korean Government Scholarship Program (GKS).

Quantifiable outcome

• 3 consecutive years ranked #1 in employment rate among Korean specialized colleges in arts/sports category
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

45 partnerships are on record, tiered international, major, supporting, academic, core, regional, industry and technology.

• 한국영상대학교-중국광저우직업학교 공동교육과정 승인internationalStrategic or Co-development Partner · 1 May 2024Approved joint curriculum program with China Guangzhou Vocational School for collaborative education.
• 필리핀 Central Philippine UniversityinternationalStrategic or Co-development Partner · 1 February 2024Academic exchange agreement with Philippine university for international student exchange.
• 말레이시아 Han Chiang University College of CommunicationinternationalStrategic or Co-development Partner · 1 January 2024Exchange agreement with Malaysian university for communication and media education collaboration.
• 중국 장가구석탄기계제고급기공학교internationalStrategic or Co-development Partner · 1 January 2024Academic exchange agreement with Chinese institution for cross-cultural education programs.
• SBS 아카데미 컴퓨터 아트학원majorStrategic or Co-development Partner · 1 December 2023Cooperation agreement for education and training in broadcasting and media production fields.
• 세종광역정신건강복지센터supportingStrategic or Co-development Partner · 1 November 2023Business cooperation for mental health welfare services for students and campus community.
• 불가리아 National Academy for Theatre and Film ArtsinternationalStrategic or Co-development Partner · 1 November 2023International academic exchange agreement for film and performing arts education.
• 실감미디어 혁신융합대학 사업단academicStrategic or Co-development Partner · 1 November 2023Collaboration for immersive media innovation convergence university project initiatives.
• 육군 탄약지원사령부supportingStrategic or Co-development Partner · 1 September 2023Cooperation agreement for military education and training support programs.
• 한국영상대학교-한그래 주식회사 거버넌스 구축 협약supportingStrategic or Co-development Partner · 1 August 2023Governance building agreement for collaborative content development.
• 한국영상대학교-공주시 청년회의소 거버넌스 구축 협약supportingStrategic or Co-development Partner · 1 August 2023Governance building agreement with Gongju City Youth Council for regional collaboration.
• 한국영상대학교-공주시 청년 네트워크 거버넌스 구축 협약supportingStrategic or Co-development Partner · 1 August 2023Governance building agreement with Gongju City Youth Network for youth empowerment initiatives.
• 한국영상대학교-오산대학교 ICC간 업무협약 체결academicStrategic or Co-development Partner · 1 July 2023Industry-Cademia-Community (ICC) cooperation agreement with Osan University for shared collaboration.
• 오산대학교·한국영상대학교 K-콘텐츠크리에이티브콘텐츠 특화분야 ICC 공유협업협약 체결academicStrategic or Co-development Partner · 1 July 2023K-content creative content specialization field ICC shared cooperation agreement focusing on K-content industry collaboration.
• 세종시-한국영상대-공주대학교 교육부 하이브(HiVE) 사업 선정coreStrategic or Co-development Partner · 1 June 2023Selected for Ministry of Education Higher Vocational Education Hub (HiVE) project in partnership with Sejong City and Gongju National University.
• 한국영상대학교와 캐나다 Lasalle College VancouverinternationalStrategic or Co-development Partner · 1 June 2023Overseas language study program agreement for international education exchange.
• 호주 Australian Pacific CollegeinternationalStrategic or Co-development Partner · 1 June 2023Overseas language study program agreement for student exchange.
• 세종신용보증재단supportingStrategic or Co-development Partner · 1 May 2023Business cooperation for student financial support and credit guarantee services.
• 대만 쿤산대학교internationalStrategic or Co-development Partner · 1 May 2023Joint degree program agreement with Taiwan Kunshan University for dual degree opportunities.
• 북경시구실직업학교internationalStrategic or Co-development Partner · 1 May 2023Student exchange and academic cooperation agreement with Beijing Shiqi Vocational School.
• 한국영상대학교-공주대학교 ICC간 공유협업 포럼academicStrategic or Co-development Partner · 1 May 2023Industry-Academia-Community collaboration forum with Gongju National University for shared ecosystem development.
• 중국 강서성전매고급기공학교internationalStrategic or Co-development Partner · 1 May 2023Student exchange and academic cooperation agreement with Jiangxi Electronic Commerce Vocational College.
• 한국영상대학교-대경대학교 ICC간 업무협약 체결academicStrategic or Co-development Partner · 1 March 2023ICC cooperation agreement with Daegyeong University for academic collaboration.
• 한국영상대학교-동서대학교 ICC간 업무협약 체결academicStrategic or Co-development Partner · 1 March 2023ICC cooperation agreement with Dongseo University for industry-academia collaboration.
• TBS (서울특별시미디어재단)majorStrategic or Co-development Partner · 1 March 2023MOU for K-content development with Seoul Metropolitan Media Foundation.
• 중국 절강경관직업학원internationalStrategic or Co-development Partner · 1 March 2023MOU for overseas internship training base joint establishment with Zhejiang Police Vocational Academy.
• 세종시 지역 평생학습 상생협력을 위한 업무협약 (고려대세종캠퍼스-홍익대세종캠퍼스-세종인재평생교육진흥원)regionalStrategic or Co-development Partner · 1 February 2023Regional lifelong learning cooperation agreement involving Korea University Sejong Campus, Hongik University Sejong Campus, and Sejong Human Resources and Lifelong Education Promotion Agency.
• 한국영상대학교-(주)엑스온스튜디오industryStrategic or Co-development Partner · 1 June 2022MOU with X1 Studio for collaborative media production projects and student training.
• 한국영상대학교-(주)스토리위즈industryStrategic or Co-development Partner · 1 March 2022MOU for future talent development in webtoon-related fields with Storywiz.
• 한국영상대학교-(주)스토리숲industryStrategic or Co-development Partner · 1 June 2021Industry-academia cooperation agreement with Storysoop for webtoon content development.
• 한국영상대학교-구디스튜디오industryStrategic or Co-development Partner · 1 June 2021MOU for webtoon-webnovel studio establishment with Goody Studio.
• 세종홍익(주)-오케이한방병원supportingStrategic or Co-development Partner · 1 April 2021Industry-academia cooperation with Sejong Hongik and OK Hwangbang Hospital.
• 공주시와 지역 상생발전 및 우수 인재 육성 협력 업무협약regionalStrategic or Co-development Partner · 1 April 2021Regional cooperation agreement with Gongju City for mutual development and excellent talent cultivation.
• 로드비웹툰 주식회사industryStrategic or Co-development Partner · 1 February 2021MOU for webtoon production industry-academia cooperation with Roadbe Webtoon.
• 엔케이세종병원supportingStrategic or Co-development Partner · 1 November 2020MOU for regional medical industry development and governance system establishment with NK Sejong Hospital.
• 한국수자원공사, 워터웨이플러스supportingStrategic or Co-development Partner · 1 September 2020MOU for Geumgang ecological value dissemination with Korea Water Resources Corporation and Waterway Plus.
• 세종시문화재단supportingStrategic or Co-development Partner · 1 October 2019Cooperation agreement with Sejong City Cultural Foundation for cultural content development.
• 세종경찰청과 공동체 치안 조성·인재육성 업무협약supportingStrategic or Co-development Partner · 1 September 2019MOU with Sejong Police Agency for community safety and talent development.
• 세종특별자치시coreStrategic or Co-development Partner · 1 August 2019Mutual cooperation agreement with Sejong Special Self-Governing Province for regional development and talent cultivation.
• 중앙아시아 주르게노프 국립예술아카데미(카자흐스탄), 타슈켄트IT대학교(우즈베키스탄), 타슈켄트IT컬리지(우즈베키스탄)internationalStrategic or Co-development Partner · 1 April 2018International partnership for joint curriculum development, dual degree programs, and education course collaboration with Central Asian institutions.
• CJ헬로충남방송majorStrategic or Co-development Partner · 1 December 2017Industry-academia cooperation agreement with CJ Hello Chungnam Broadcasting for media production training.
• 이스타항공 주식회사industryStrategic or Co-development Partner · 1 May 2017Industry-academia cooperation agreement with Eastar Jet for aviation and media content education.
• KBS 미디어텍majorStrategic or Co-development Partner · 1 April 2017Industry-academia cooperation agreement for media technology development and training.
• KBS 대전방송총국coreStrategic or Co-development Partner · 14 February 2017Industry-academia cooperation agreement for broadcasting content collaboration, student internship programs, and joint production projects in video and broadcasting content creation.
• 오토데스크 스모크 교육인증센터technologyTechnology or Integration · 1 April 2014Autodesk Smoke education certification center for professional video editing training.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Seoul Institute of the Arts (서울예술대학교): Korea's leading specialized arts college offering programs in film, broadcasting, animation, and performing arts. Most directly comparable Korean higher-education peer competing for the same student segment with overlapping curriculum in media production.
• Dong-Seo University (동서대학교): Busan-based private university with strong digital media, broadcasting, and film production programs, including specialized departments. Competes with KUMA in the regional vocational media-arts segment.
• Chugye University for the Arts (추계예술대학교): Seoul-based specialized arts college offering programs in film, broadcasting, and performing arts. Comparable to KUMA as a Korea-focused arts-specialized higher-education institution competing for similar applicants.

Broad incumbents

• Korea National University of Arts (한국예술종합학교): National four-year arts university with elite programs in film, broadcasting, and animation. Comparable as a media-arts higher-education institution, though K-Arts is a research-oriented national university while KUMA is a specialized vocational college.
• Chung-Ang University (중앙대학교): Comprehensive Seoul-based research university widely recognized for its prestigious Department of Mass Communication and film programs. Competes with KUMA for high-achieving media students and employer recruitment.
• Sangmyung University (상명대학교): Seoul-area comprehensive university with established College of Arts and notable media/broadcasting programs. Competes with KUMA in Seoul-area media-arts recruitment.
• Konkuk University (건국대학교): Comprehensive Seoul university with a College of Arts & Design offering broadcasting and film programs. Broad incumbent competitor for media-production students and faculty.
• Hanyang University (한양대학교): Seoul-based research university with media communications and film programs; competes for top-tier media students and serves as a destination for advanced media education in Korea.

Emerging players

• New York Film Academy: US-based specialized film and media arts school with international campuses and short-term intensive programs. Comparable as a global specialized media-arts education model that targets the same international student segment KUMA is pursuing.
• Savannah College of Art and Design (SCAD): US-based specialized arts and design university with strong film, animation, and broadcast programs. Comparable as a leading specialized arts higher-education institution that demonstrates the international model KUMA's Meister program aspires toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dreamprokuma
• Facebookfacebook.com/prokuma20
• Instagraminstagram.com/pro_kuma1993
• TikToktiktok.com/@dreamprokuma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korea University of Media Arts