Zoetis Australia

What Zoetis Australia does

Zoetis Australia Pty Limited is the Australian operating subsidiary of Zoetis Inc. (NYSE: ZTS), the world's leading animal health company and a Fortune 500 enterprise headquartered globally with $9.3 billion in 2024 revenue across 100+ countries. The Australian entity was incorporated as a private subsidiary following Zoetis's 2013 spin-off from Pfizer, with a parallel Zoetis Australia Research & Manufacturing entity supporting local operations. From offices in Sydney and a nationwide field sales network, the company sells a comprehensive portfolio of vaccines, parasiticides, pharmaceuticals, biologics, diagnostics, and genetics across ten species segments: beef cattle, dairy cattle, sheep, pigs, poultry, goats, canine, feline, and equine.

The product portfolio spans mature franchises such as ULTRAVAC 7IN1 (clostridial vaccine), DECTOMAX (parasiticide), and PESTIGARD (BVD vaccine), as well as differentiated biologics including Cytopoint (canine anti-IL-31 monoclonal antibody), Solensia (feline anti-NGF monoclonal), and Pro-Stride APS (equine regenerative medicine). Digital platforms — Zoetis Direct e-commerce, Livestock Solutions portal (15,000+ farmers), FarmPlanner vaccination scheduler, Zoetis Academy continuing education, Health4Horses Hendra registry, and Vetscan point-of-care diagnostics — layer ecosystem engagement on top of the product offering.

Zoetis Australia generates revenue primarily through one-time product sales to veterinarians, livestock producers, and pet owners, distributed via a sales-led model combining Professional Sales Representatives calling on clinics and farms, the Zoetis Direct online storefront, and traditional veterinary and agricultural resellers. Customer service, technical support, accounts, genetics, and Vetscan support operate through dedicated 1800 telephone lines during Australian business hours. Pricing is not publicly disclosed; veterinary and producer accounts access consistent pricing via Zoetis Direct. Beyond the core commercial model, the company maintains a flagship 11-year Beyond Blue rural mental health partnership (since 2016) and secondary alliances with Greyhound Rescue, Integra Service Dogs, and Seeing Eye Dogs Vision Australia.

Name

Zoetis Australia

Legal name

Zoetis Australia Pty Limited

Website

https://www2.zoetis.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoetis Australia Pty Limited is the Australian subsidiary of Zoetis Inc., selling vaccines, parasiticides, biologics, diagnostics, and genetics products across livestock and companion animal segments via a sales-led model. It serves veterinarians, livestock producers, and pet owners nationwide.

Ownership category

akta.pro rank

Product category

Animal Health Pharmaceuticals

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Veterinary Vaccines (Biologics) (HLAMAEAL)

akta.pro secondary industries

Livestock Vaccines (Cattle, Swine, Sheep & Goats) (HLAMAKAB), Poultry Vaccines (HLAMAKAC), Companion Animal Vaccines (Dogs & Cats) (HLAMAKAA), Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Antimicrobials & Anti-infectives (HLAMAEAE)

Keywords

• Animal health products
• Veterinary pharmaceuticals
• Livestock vaccines
• Companion animal medicine
• Veterinary diagnostics

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Animal Health Products: Zoetis Australia generates revenue primarily through the sale of animal health products including vaccines, parasiticides, antibiotics, diagnostics, and genetics solutions to veterinarians, livestock farmers, and pet owners across Australia.
2. Zoetis Direct E-commerce: Direct-to-consumer e-commerce platform allowing veterinarians and pet owners to purchase products directly from Zoetis at consistent low prices.
3. Professional Services and Training: Zoetis Academy provides veterinary education and training programs, though primary revenue remains from product sales rather than service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Zoetis Australia develops, manufactures, and sells animal health products for livestock and companion animals in Australia. The core offering covers vaccines (modified-live, inactivated, gene-modified), parasiticides, antibiotics, monoclonal antibody biologics, in ovo poultry biodevices, point-of-care diagnostics (Vetscan), and genetic evaluation services. Products are sold to veterinarians, livestock producers, and pet owners across beef, dairy, sheep, pig, poultry, canine, feline, equine, and goat segments.

Product overview

Zoetis Australia operates as the animal health division of a Fortune 500 company, offering a comprehensive portfolio of pharmaceutical products, vaccines, parasiticides, and diagnostics across multiple species segments. The product ecosystem spans livestock (beef cattle, dairy cattle, sheep, goats, pigs, poultry) and companion animals (canine, feline, equine). Key product categories include: vaccines (ULTRAVAC 7IN1, PESTIGARD, EQUIVAC, GLANVAC, FEVAC, Fostera Gold PCV), parasiticides (DECTOMAX, SIMPARICA, REVOLUTION, STARTECT), pharmaceuticals (APOQUEL, CERENIA, PALLADIA, CLAVULOX), biologics (CYTOPOINT, SOLENSIA, PRO-STRIDE APS), diagnostics (Vetscan platform including hematology and chemistry analyzers), and digital platforms (Livestock Solutions management portal, FarmPlanner scheduling tool, Zoetis Academy education platform, Health4Horses registry, Zoetis Direct e-commerce). Products are distributed through veterinarians, veterinary wholesalers, and direct via Zoetis Direct platform.

Differentiator

Problem solved

Functional benefit

Brands

• Livestock Solutions: A central point for livestock producers to access valuable tools and information for management of their operations, with specific sections for dairy, beef cattle and sheep.
• Zoetis Academy
• FarmPlanner
• Health4Horses
• Zoetis Direct

Products and services

• Zoetis Vaccine Portfolio

Quantifiable outcome

• Livestock Solutions platform used by 15,000+ farmers for daily weather reports, daily indicators, and FarmPlanner access
• +2 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Beyond BlueflagshipGTM or Marketing PartnerZoetis partnered with Beyond Blue in 2016 (partnership celebrating 11th year in 2026) to support mental health in rural and regional Australian communities. Zoetis has raised $900,000 through donating $5 from each sale of livestock, pig, and poultry vaccines and drenches. More than 18,500 Australians have accessed mental health support through this partnership, which contributed $1 million over the past decade. The 2026 campaign aims to raise a further $100,000.
• Greyhound RescueminorGTM or Marketing PartnerGreyhound Rescue ethically rescues, lovingly rehabilitates, and safely rehomes greyhounds giving them a voice through advocacy and education. Established in 2009, it is Australia's largest independent greyhound rehoming organisation, finding homes for hounds no longer wanted by the racing industry so they can live as cherished family pets.
• Integra (Service Dogs Australia)minorGTM or Marketing PartnerIntegra is a national charity founded in 2016 by Veterans, Australia's leading supplier of psychiatric assistance dogs. Specialises in training and placement of certified Service Dogs and currently supports more than 110 teams of service dogs with Veterans and First Responders living with PTSD.
• Seeing Eye Dogs (Vision Australia)minorGTM or Marketing PartnerSeeing Eye Dogs, a division of Vision Australia established in 1960, enhances mobility and independence of people who are blind or vision impaired throughout Australia by providing Seeing Eye Dogs, mobility training and rehabilitation services. Training is entirely one-on-one, user-driven approach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoetis-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoetis Australia