Yamaha Corretora de Seguros

What Yamaha Corretora de Seguros does

Yamaha Corretora de Seguros is a Brazilian insurance brokerage incorporated in Guarulhos, S\u00e3o Paulo, with approximately 20 employees. It operates as part of the broader Yamaha Motor do Brasil ecosystem, distributing insurance products to Yamaha motorcycle and scooter buyers through the authorized Yamaha dealer network across Brazil and through the digital channel at yamaha-motor.com.br/yamahaseguros. The company is positioned within the Yamaha Motor Company group's Brazilian operations (CNPJ 62.934.252/0004-98), which is headquartered in Jandira, S\u00e3o Paulo, and is a subsidiary of the Japan-listed Yamaha Motor Company.

The company's customer base is concentrated on Yamaha motorcycle owners and prospective buyers across scooters, street, trail, sport, and MT series categories, with pricing of underlying vehicles ranging from R$ 13,990 (entry-level Yamaha ZR Hybrid Connected) to R$ 67,590 (T\u00e9n\u00e9r\u00e9 700). Adjacent Yamaha ecosystem extensions include Yamaha Servi\u00e7os Financeiros (captive financing), Yamaha Store (merchandise), Yamaha Riding Academy (training), and Yamaha Racing (motorsport), all of which represent cross-sell opportunities into the insurance brokerage.

The business model is brokerage-based: the company does not underwrite insurance but earns commissions on policies placed with insurance carriers. Its competitive position is anchored on the globally recognized Yamaha brand, the captive dealer network, and the ability to embed insurance offerings at the point of motorcycle sale. Proprietary Yamaha technology (CONNECTED digital features, HYBRID powertrains, Yamalube lubricants, Y-TEQ parts) provides product differentiation for the underlying motorcycle franchise that feeds the insurance pipeline. No AI/ML capabilities, proprietary underwriting models, or telematics-enabled insurance products are documented in the available data.

Name

Yamaha Corretora de Seguros

Legal name

Yamaha Motor do Brasil

Website

https://www3.yamaha-motor.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yamaha Corretora de Seguros is a Brazilian insurance brokerage (approximately 20 employees, Guarulhos, SP) that distributes motorcycle insurance to Yamaha buyers through the Yamaha Motor do Brasil dealer network and Yamaha's digital ecosystem.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)

Keywords

• Insurance brokerage
• Motorcycle insurance
• Vehicle insurance
• Insurance products
• Insurance services

Headquarters

HQ city

Jandira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Motorcycle and Scooter Sales: Sale of Yamaha motorcycles and scooters across multiple categories including scooters, street, trail, esportivas (sport), and MT-Series. Revenue generated from new vehicle sales through dealer network and direct online inquiries.
2. Parts and Accessories: Sale of genuine Yamaha replacement parts and accessories through both dealer network and direct e-commerce. Product lines include original Yamaha parts and the Y-TEQ economy line.
3. Maintenance and Service: Services including periodic maintenance, repairs, and recall services provided through authorized Yamaha dealers.
4. Financial Services: Financing and financial services for vehicle purchases offered through Yamaha Serviços Financeiros (yamahaservicosfinanceiros.com.br).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Yamaha Corretora de Seguros is an insurance brokerage subsidiary of Yamaha Motor do Brasil, operating in Brazil with 20 employees. The company provides insurance products and services to Yamaha motorcycle owners, leveraging the parent company's brand recognition and extensive dealer network. The brokerage operates as part of the Yamaha group's automotive services ecosystem alongside Yamaha Serviços Financeiros and the dealer network.

Product overview

Yamaha Motor Brasil operates as a diversified motorcycle and scooter manufacturer offering products across multiple segments including Scooters (NEO'S CONNECTED, FLUO ABS HYBRID CONNECTED, AEROX, NMAX, ZR HYBRID, XMAX 300), Street motorcycles (FACTOR, FAZER FZ15, FAZER FZ25), Trail/Adventure bikes (CROSSER, LANDER, TÉNÉRÉ 700), Sport motorcycles (R15, R3), and MT Series naked bikes (MT-03, MT-07). Many models feature 'CONNECTED' technology for digital integration. The company also offers complementary product lines including Yamalube lubricants and care products, plus genuine replacement parts and the YTEQ economy parts line. The portfolio spans from entry-level 125cc motorcycles to premium adventure bikes like the TÉNÉRÉ 700 priced at R$ 67,590.

Differentiator

Problem solved

Functional benefit

Brands

• Yamalube: Yamaha's own lubricant and oil product line for motorcycles
• Y-TEQ
• Yamaha Store
• Yamaha Riding Academy

Products and services

• Insurance Brokerage Services Insurance brokerage services for Yamaha motorcycle and scooter owners in Brazil, distributing insurance products through the Yamaha dealer network and online portal at www3.yamaha-motor.com.br/yamahaseguros.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Emerging players

• Justos: Brazilian insurtech focused on auto insurance with digital-first distribution and telematics-based pricing. An emerging insurtech player that competes for the same digitally-engaged Yamaha customer profile.
• 180 Seguros: Brazilian digital insurance broker specializing in auto coverage with streamlined online purchasing. Represents the digital-broker model that could disrupt traditional captive dealer-channel insurance distribution.

Broad incumbents

• Tokio Marine Seguradora: Japanese-owned Brazilian insurer offering broad P&C coverage including auto/motorcycle via broker and direct channels. As a broad incumbent, it overlaps with Yamaha Corretora's motorcycle products but also offers home, life, and corporate lines.
• HDI Seguros: Brazilian P&C insurer with auto/motorcycle product lines distributed through broker networks. Strong overlap with Yamaha Corretora in motorcycle insurance category but at significantly greater scale.
• Bradesco Seguros: Brazilian bank-owned insurance conglomerate offering auto/motorcycle coverage through its vast bank-branch and digital distribution. A massive incumbent competing for bundled household insurance including motorcycle.
• Zurich Brasil: Multinational insurer with Brazilian auto and motorcycle product lines distributed through brokers. A scaled incumbent competing for the same Yamaha-adjacent customer base via traditional broker channels.
• Mapfre Seguros Brasil: Global insurer with substantial Brazilian operations covering auto, motorcycle, and broader P&C lines. Competes in the same dealer-channel distribution space but with much wider portfolio breadth.

Direct peers

• Porto Seguro: Brazil's largest auto/motorcycle insurer with strong direct and broker distribution. Competes head-on for motorcycle insurance policies sold through Brazilian dealers, including Yamaha dealers, with deep underwriting scale and brand recognition.
• Azul Seguros: Brazilian auto and motorcycle insurer with a digital-first distribution model. Competes for the same end customers Yamaha reaches, with strong broker relationships and aggressive telematics-based pricing.
• Suhai Seguradora: Brazilian insurer specializing in motorcycle and auto coverage with strong affinity partnerships and dealer-channel distribution. Most direct competitor for motorcycle-specific insurance products Yamaha Corretora distributes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/yamahacorretoradeseguros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Corretora de Seguros