WXRT
WXRT (93XRT) is a Chicago-market FM radio station at 93.1 MHz operating an Adult Album Alternative classic rock format under Audacy, Inc., serving 25-54 year-old rock listeners via broadcast, the Audacy app, smart speakers, and in-vehicle platforms through an advertising-supported model.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WXRT does
WXRT (marketed as 93XRT) is a Chicago-market FM radio station broadcasting at 93.1 MHz under an Adult Album Alternative (AAA) classic rock format, owned and operated by Audacy, Inc. (NYSE: AUD). The station serves Chicago-area rock music listeners, with programming targeting the 25-54 demographic through curated album-oriented rock, live concert recordings, and on-air personalities. Its distribution architecture spans traditional FM over-the-air broadcast plus digital endpoints including the Audacy mobile application, smart speakers, home entertainment systems, and in-vehicle infotainment integrations, leveraging the parent company's multi-platform distribution stack.
The business model is exclusively advertising-supported with no listener subscription fee. Revenue is generated through on-air commercial inventory, sponsorships, and event sponsorships, including presenting partnerships with major Chicago concert venues (Soldier Field, the Vic Theatre, the Salt Shed, Park West, and Huntington Bank Pavilion) and Lollapalooza. The station does not sell directly to consumers and operates as a B2B advertising platform whose advertisers are Chicago-area and national brands seeking access to the AAA rock listener segment. The station-level operation is staffed by approximately 24 employees.
WXRT firmographics
Firmographics- Name
- WXRT
- Legal name
- Audacy, Inc.
- Website
- https://wxrt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WXRT (93XRT) is a Chicago-market FM radio station at 93.1 MHz operating an Adult Album Alternative classic rock format under Audacy, Inc., serving 25-54 year-old rock listeners via broadcast, the Audacy app, smart speakers, and in-vehicle platforms through an advertising-supported model.
- Ownership category
- akta.pro rank
WXRT industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where WXRT is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WXRT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Advertising Revenue: Traditional radio advertising model including on-air commercials, sponsorships, and promotional partnerships with local and national advertisers targeting the Chicago metropolitan area rock music audience
- Event Sponsorships: Concert and event presentations generating revenue through venue partnerships, ticket giveaways, and artist promotion fees
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
WXRT product offering
Product offeringCore offering
WXRT is a classic rock (Adult Album Alternative / AAA format) commercial radio station broadcasting on 93.1 FM in the Chicago metropolitan area. It delivers locally-produced rock music programming, live concert archives, Chicago news, weather, sports updates, and concert/event promotions through over-the-air FM broadcast and Audacy's digital streaming platform across mobile, smart speaker, home entertainment, and in-vehicle systems. The station generates revenue through on-air advertising and event sponsorship arrangements rather than charging listeners directly.
Product overview
WXRT-FM (93XRT) is a commercial radio station in Chicago, Illinois, broadcasting on 93.1 FM as an Adult Album Alternative (AAA) rock format. Owned by Audacy, Inc., the station provides traditional AM/FM radio broadcast along with live streaming through Audacy's digital platform. The station's content offering includes live music programming, local news coverage, concert event promotion, and occasional contests and giveaways. The station does not offer a distinct standalone technology product but rather operates as a broadcast media service distributed through Audacy's multi-platform audio network.
Differentiator
Problem solved
Functional benefit
Products and services
- 93XRT (WXRT-FM) Radio Broadcast Service 24/7 Adult Album Alternative (AAA) rock format radio station broadcasting at 93.1 MHz, serving the Chicago metropolitan area with locally-produced rock music programming, Chicago news, weather, sports updates, live concert archives, and event promotions. Delivered over-the-air via FM broadcast and digitally through the Audacy platform on mobile apps, smart speakers, home entertainment devices, and in-vehicle systems. Targeted at adult rock music listeners aged 25-54 in the Chicago metro area and sold to advertisers as a reach vehicle.
Companies that use WXRT
Customer profileSegments1 record
Ideal customer profiles2 records
WXRT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WXRT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- The Lin Brehmer Scholars FundminorBenefit partnership supporting education through the Hometown Celebration event. The station serves as a platform for fundraising and awareness for this local scholarship initiative benefiting students in the Chicago area.
- Lollapalooza FestivalminorAnnual partnership covering the major Chicago music festival with ticket giveaways and artist interviews. The station provides coverage and promotion in exchange for festival access and promotional opportunities.
- Soldier FieldminorConcert venue partnership for major stadium shows including Foo Fighters performances. Station presents shows and offers ticket giveaways to listeners.
- Vic TheatreminorMid-size concert venue partnership for intimate performances. Station presents shows including Joy Oladokun and Jim James performances with promotional support.
- Huntington Bank PavilionminorOutdoor venue partnership for summer concert programming including Young the Giant performances.
- The Salt ShedminorChicago music venue partnership for concert presentations including Orville Peck performances.
- Park WestminorConcert venue partnership for performances including Michael Franti Trio shows.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
WXRT competitors and assessment
Company assessmentDirect peers
- WXPN (University of Pennsylvania): Philadelphia-based AAA-format radio station with a similarly strong local-content identity and heritage programming philosophy. Closely comparable in format, audience profile, and locally-rooted music curation strategy.
- KCRW: LA-based public radio station with an eclectic AAA-leaning music blend and leading digital streaming presence. Comparable in multi-platform distribution, music programming, and event-driven audience engagement.
- KEXP: Seattle-based AAA/alternative radio station widely considered the gold standard for the format. Directly comparable in audience (music discovery-focused 25-54), live session archive strategy, and digital-first streaming presence.
- WFUV (Fordham University): NYC-based AAA format station with a comparable blend of alternative, classic rock, and local artist support. Similar in programming philosophy of championing emerging and heritage artists alongside locally relevant content.
Broad incumbents
- SiriusXM: Satellite and streaming audio incumbent with multiple rock and AAA-adjacent channels. Competes for the same listener time and ad budgets at a national scale, and increasingly infiltrates automotive listening environments where WXRT also competes.
- Cumulus Media: Major US radio operator with comparable AAA, alternative, and classic rock stations across multiple markets. Similar business model in ad-supported broadcast plus digital distribution via its streaming platform.
- iHeartMedia: Largest US radio broadcaster and operator of the iHeartRadio app. Directly comparable in terrestrial broadcasting, digital streaming distribution, and event sponsorship, and an industry peer operating at vastly larger scale.
Others
- Audacy (Other Chicago Stations - WBBM 780, 104.3 The Score, B96): Sister stations within the same Audacy Chicago cluster, sharing infrastructure, sales force, and digital platform. Not format competitors but ecosystem allies that share overhead, advertising inventory, and technical resources with WXRT.
Regional players
- WDRV 97.1 The Drive (Chicago): Chicago classic rock station operating in the same metro as WXRT. While its format is broader classic rock versus WXRT's AAA, the two compete for the same rock-leaning 25-54 demo and ad budgets.
- 101.9 WKQX (Chicago): Chicago-market alternative rock station in a directly overlapping format and audience. Serves the same Chicago metropolitan area with adjacent rock programming, representing a direct in-market competitor for rock listeners and advertising dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WXRT social profiles
Digital presenceWXRT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WXRT leadership team
Management profileNumber of profiles
Profiles5 records
WXRT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WXRT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WXRT
What does WXRT do?
WXRT is a classic rock (Adult Album Alternative / AAA format) commercial radio station broadcasting on 93.1 FM in the Chicago metropolitan area. It delivers locally-produced rock music programming, live concert archives, Chicago news, weather, sports updates, and concert/event promotions through over-the-air FM broadcast and Audacy's digital streaming platform across mobile, smart speaker, home entertainment, and in-vehicle systems. The station generates revenue through on-air advertising and event sponsorship arrangements rather than charging listeners directly.
Is WXRT a public or private company?
WXRT is a private company. It is classified as corporate owned and is currently operating.
When was WXRT founded?
WXRT was founded in -1. It employs 11 to 50 people.
Where is WXRT based?
WXRT is headquartered in Chicago, United States, in the North America region.
How does WXRT make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are event Sponsorships.
Who are WXRT's main competitors?
Direct peers on record are WXPN (University of Pennsylvania), KCRW, KEXP and WFUV (Fordham University). Broad incumbents are SiriusXM, Cumulus Media and iHeartMedia. Audacy (Other Chicago Stations - WBBM 780, 104.3 The Score, B96) is listed as an others. Regional players are WDRV 97.1 The Drive (Chicago) and 101.9 WKQX (Chicago).
Does WXRT have an API?
No public API is recorded for WXRT.
What industry is WXRT in?
WXRT's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.