Wyndham Palmas Beach & Golf Boutique Resort

Name

Wyndham Palmas Beach & Golf Boutique Resort

Legal name

Wyndham Hotel Group, LLC

Website

https://wyndhampalmas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• Boutique resort hospitality
• Hotel accommodation services
• Destination wedding venues
• Championship golf resort
• Caribbean hospitality services

Headquarters

HQ city

Humacao

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Room Bookings: Primary revenue stream from hotel room rentals across five accommodation collections: Playa Collection, Costa Collection, Lagos Collection, Playa Collection Suite, and Playa Collection Family Suite. Bookings via direct website, phone, and third-party OTAs.
2. Food & Beverage: Revenue from on-site dining at Trova Coastal Kitchen (breakfast, brunch, lunch, dinner), Costa Oven Pizza, Botica Tapas Bar, poolside bars, and room service. Includes catering for events and weddings.
3. Activities & Experiences: Revenue from recreational activities including golf (Palmas del Mar Golf - Rees Jones and Gary Player courses), tennis and pickleball (25 courts), horseback riding, yacht club & marina services, boat rentals, fishing charters, and wellness classes.
4. Events & Weddings: Revenue from hosting weddings, corporate events, meetings, conferences, and personal celebrations. Venues include ballroom (6,000+ sq ft), outdoor gardens, and beachfront spaces. Total event space: 14,000 sq ft.
5. Ancillary Services: Additional revenue from overnight parking ($15 + taxes), pet fees ($75 + taxes), golf cart rentals (through Carts4You), bicycle rentals, and airport transportation arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wyndham Palmas Beach & Golf Boutique Resort is a 14-employee boutique resort in the Palmas del Mar community of Humacao, Puerto Rico, operating under a Wyndham Hotels & Resorts franchise. The property sells overnight accommodations across five room collections (Playa, Costa, Lagos, Playa Suite, and Playa Family Suite), farm-to-table dining at Trova Coastal Kitchen, recreational activities (championship golf, 25-court tennis/pickleball, equestrian excursions, marina services), wellness programming, and event/wedding services across more than 14,000 sq ft of indoor and outdoor venue space.

Product overview

Wyndham Palmas Beach & Golf Boutique Resort is a single-property resort in Puerto Rico offering an integrated hospitality experience. The property provides five accommodation tiers (Playa Collection, Costa Collection, Lagos Collection, Playa Collection Suite, and Playa Collection Family Suite) ranging from standard 365 sq ft rooms to family suites accommodating up to 6 guests. Dining is anchored by Trova Coastal Kitchen, the signature farm-to-table restaurant by Executive Chef Daniel Lugo featuring Puerto Rican cuisine. The resort features two distinct pools (Costa Infinity Pool with swim-up bar and family-friendly Trova Zero-Entry Pool), championship golf on courses designed by Rees Jones and Gary Player, a 25-court tennis and pickleball facility, equestrian excursions, daily wellness programming, a fitness center, and access to beach activities. Event and wedding services offer over 14,000 sq ft of indoor/outdoor space with expert planners. Seasonal packages include Summer Playcation and Savor the Summer F&B credit programs.

Differentiator

Problem solved

Functional benefit

Brands

• Trova Coastal Kitchen: Signature boho-chic restaurant featuring farm-to-table Puerto Rican cuisine by Executive Chef Daniel Lugo, with daily breakfast, weekend brunch, lunch, and dinner service.

Products and services

• Playa Collection Standard 365 sq ft guest rooms with private terraces, manicured garden views, King or Two Queens configurations, and resort amenities aimed at romantic getaways and relaxation travelers.
• Costa Collection Poolside 365 sq ft ground-level rooms with direct access to the Costa Infinity Pool and its swim-up bar, offering King or Two Queens configurations.
• Lagos Collection Premium 365 sq ft accommodations with resort views, plush beds, well-appointed bathrooms, and cozy sitting areas providing convenient access to Palmas amenities.
• Playa Collection Suite Spacious 365 sq ft suite with private balcony terrace, ocean breezes, freestanding soaking tub, rain shower, spa bathroom amenities, and a separate living room.
• Playa Collection Family Suite Large family-oriented suite accommodating up to 6 guests with a King bed plus sofa bed configuration, garden views, and a living room area designed for multi-generational retreats.
• Trova Coastal Kitchen Signature boho-chic restaurant offering daily breakfast (7:30-10:30am), weekday lunch (12-3:30pm), dinner (5-10pm), and weekend brunch (11:30am-3pm), featuring farm-to-table Puerto Rican cuisine sourced from local suppliers including Finca Frutos del Guacabo.
• Palmas Del Mar Golf Championship golf offering across two courses built by legends Rees Jones and Gary Player, located adjacent to the Caribbean with world-class course conditions and ocean views.
• Tennis and Pickleball Facility 25-court racquet sports complex offering hard and clay surfaces with day and night play options, described as the Caribbean's most expansive tennis and pickleball destination.
• Equestrian Excursions Beach horseback riding experiences on purebred Paso Fino horses from the Palmas del Mar equestrian center, known for their grace in strolling and prancing.
• Wellness Programs Daily wellness programming including yoga, meditation, and mat pilates sessions designed to rejuvenate mind, body, and spirit.
• Meetings and Events Conference and event venues offering more than 6,000 sq ft of ballroom space and 14,000 sq ft total indoor/outdoor space, with experienced event planners, indoor/outdoor venues, and complimentary WiFi for corporate retreats, conferences, and team building.
• Wedding Services Destination wedding venue offering beachfront, ballroom, garden, and tropical courtyard ceremony options with expert event planners, more than 14,000 sq ft of event space, and comprehensive catering services.
• Costa Infinity Pool Adult-oriented infinity pool with swim-up bar, Costa jacuzzi, and Costa Oven Pizza access, open daily 9am-9pm with panoramic views.
• Trova Zero-Entry Pool Family-friendly zero-entry pool with sandy sloped entrance designed for children and families, offering aquatic amenities for guests of all ages.
• Body Bliss Fitness Center State-of-the-art fitness facility with modern workout equipment and bright, airy training spaces designed for the Caribbean setting.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Enterprise Rent-A-CarminorGTM or Marketing PartnerEnterprise provides car rental services for resort guests with a desk located in the hotel lobby. They offer airport pickups and dropoffs, and coordinate vehicle returns for guests finishing their stay. Partnership facilitates seamless ground transportation for visitors arriving at San Juan International Airport.
• Palmas del Mar GolfcoreStrategic or Co-development PartnerChampionship golf courses designed by golf legends Rees Jones and Gary Player, located within the Palmas del Mar community adjacent to the resort. The resort promotes golf access as a key amenity and offers reservations through its website.
• Finca Frutos del GuacabominorStrategic or Co-development PartnerLocal Puerto Rican farm supplying fresh, locally sourced ingredients to Trova Coastal Kitchen. Partnership supports the farm-to-table philosophy and sustainable sourcing practices championed by Executive Chef Daniel Lugo.
• Palmas Yacht Club & MarinaminorStrategic or Co-development PartnerMarina facility within the Palmas del Mar community offering sailing, boat rentals, fishing charters, and vessel moorings. The resort recommends marina activities as part of the guest experience.
• Carts4YouminorGTM or Marketing PartnerGolf cart rental service operating on-site daily from 9am-6pm. Guests can reserve carts to explore the Palmas del Mar community. Contact: 787-600-4030. Located within the Palmas del Mar residential community for guest mobility.
• Palmas Athletic Club (PAC)coreStrategic or Co-development PartnerExtensive racquet sports facility with 25 courts for tennis and pickleball with various surfaces (hard and clay), night play options, and professional instruction. One of the Caribbean's most expansive racquet sports facilities, operated separately but accessible to resort guests.
• Local Farms, Fisherman & ProducersminorStrategic or Co-development PartnerNetwork of local Puerto Rican suppliers providing fresh, locally sourced ingredients to support Trova Coastal Kitchen's farm-to-table concept. Partnership honors the culinary team's commitment to Puerto Rican agricultural heritage.
• Botanica (Live Music Venue)minorGTM or Marketing PartnerLive music venue at the resort featuring local musicians like Joe Wiens. Hosts weekly Monday evening sessions (6pm-9pm) with cocktails and good company. Part of the resort's evening entertainment offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Amanera: Ultra-luxury boutique resort on the Dominican Republic's north coast with golf and beachfront amenities. Comparable as a high-end Caribbean resort targeting affluent couples and wellness-focused travelers.
• Rosewood Little Dix Bay: Boutique luxury resort in the British Virgin Islands with a focus on wellness, dining, and curated experiences. Comparable in boutique positioning and Caribbean luxury leisure traveler segment.
• The Ritz-Carlton, Grand Cayman: Luxury Caribbean resort with championship golf (Greg Norman-designed course) and beachfront positioning. Comparable as a high-end Caribbean golf-and-beach destination competing for North American leisure travelers.

Broad incumbents

• Caribe Hilton: Established full-service resort in San Juan under the Hilton flag. Competes for meetings, weddings, and leisure demand in Puerto Rico with broader distribution through Hilton Honors loyalty.
• The St. Regis Bahia Beach Resort: Luxury Marriott-flagged resort on Puerto Rico's northeast coast. Targets affluent leisure and destination wedding guests with comparable beachfront, golf-adjacent, and event offerings at a higher price tier.
• Fairmont El San Juan Hotel: Iconic beachfront resort in Isla Verde, Puerto Rico. Targets similar leisure, meetings, and events demand and competes for group and wedding business with a much larger key count and established brand reputation.
• Four Seasons Resort Puerto Rico: Luxury beachfront resort on Puerto Rico's northeast coast with golf and event space. Targets the same high-end leisure, wedding, and corporate retreat demand with a stronger global luxury brand.
• Dorado Beach, a Ritz-Carlton Reserve: Luxury Ritz-Carlton beachfront resort on Puerto Rico's north coast. Competes for the same affluent leisure, family, and wedding demand in Puerto Rico with a larger room footprint and stronger luxury brand equity.

Direct peers

• El Conquistador Resort (Las Casitas Village): Puerto Rico resort with multiple pools, golf, marina, and event space. Competes for families, active travelers, and group bookings on the island with a similar amenity-heavy positioning.
• Wyndham Grand Rio Mar: Sister property under shared parent LionGrove in Puerto Rico, also operating under the Wyndham flag. Directly comparable as a franchise resort with golf, beach, F&B, and event offerings on the same island, and is the most natural substitute for guests choosing between LionGrove's two properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wyndhampalmas
• LinkedInlinkedin.com/company/wyndham-palmas-beach-golf-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyndham Palmas Beach & Golf Boutique Resort