Wythall Animal Sanctuary

What Wythall Animal Sanctuary does

Wythall Animal Sanctuary is a registered charity (No. 1137681) operating a no-kill animal rescue facility in Kings Norton, Birmingham, England, since 1968. The organisation rescues, rehabilitates, and rehomes neglected, unwanted, and homeless animals — primarily dogs, cats, rabbits, and guinea pigs, with a smaller number of ponies — and maintains a retirement village for animals deemed unsuitable for rehoming due to health or behavioural issues. Core services include animal adoption (with home checks and post-adoption support), a 5-star licensed dog boarding kennel (Licence No. 22/00134/ANIACT, inspected by Bromsgrove District Council), foster placement, and an animal sponsorship programme that issues six-monthly updates to recurring donors. The sanctuary is staffed by six employees and supplemented by a volunteer workforce.

The organisation receives no government funding and is sustained by a portfolio of revenue streams: one-off and recurring donations processed via Donorbox (with Gift Aid eligibility for UK taxpayers), boarding fees of £26 per dog per day or £38 for two dogs sharing a kennel, adoption fees ranging from £20 for an entire guinea pig to £350 for higher-needs dogs, merchandise sales through the Teemill online store, sponsored fundraising events (charity balls at £45 per ticket, Santa Paws at £10 per dog, live music fundraisers, open days), Amazon UK wishlist gifting, and legacy giving through wills. Distribution is direct to consumers in the Birmingham and West Midlands area, with adoption priority given to homes within 15 miles of the sanctuary.

Operational technology is limited to standard third-party SaaS: a Squarespace-hosted website, the Donorbox donation platform, the Revelation Pets booking widget for boarding reservations, and the Teemill e-commerce platform. The sanctuary's underlying model is labour- and facility-intensive animal care, with no proprietary technology, data assets, or AI/ML components. Commercial partnerships include corporate donors (HCB Solicitors, Harris Brushes, Selco Group, Gala Tent, My Picture Canvas), a long-standing funding relationship with the Jean Sainsbury Animal Welfare Trust, and event venue arrangements with Village Hotel Solihull.

Name

Wythall Animal Sanctuary

Legal name

Wythall Animal Sanctuary

Website

https://wythallanimalsanctuary.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Wythall Animal Sanctuary is a registered no-kill animal rescue charity in Birmingham, England, founded in 1968, that rehomes dogs, cats, rabbits, and guinea pigs and operates a 5-star licensed dog boarding kennel, funded entirely by donations, adoption fees, boarding income, and community fundraising.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Mixed-Species Boarding Kennel (Dogs & Cats) (HSANADAC)

Keywords

• Animal rescue services
• Animal adoption
• Dog boarding kennels
• Animal welfare charity
• Pet rehoming services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations: One-off and recurring donations from individuals supporting the sanctuary's mission. Gift Aid option available for UK taxpayers, allowing the sanctuary to claim an additional 25% from the government at no extra cost to the donor. Donations processed through Donorbox platform.
2. Dog Boarding: 5-star licensed boarding kennels offering day rates of £26 per dog or £38 for two dogs sharing a double kennel. All boarding income is reinvested into the not-for-profit charity to support rescued animals. Includes food, bedding, heating, exercising, and companionship.
3. Animal Adoption Fees: Fees charged for adoption of rescued animals including dogs (£150/£250/£350), cats/kitten (£110, £200 for pairs), rabbits (£50 or £70 for pairs), and guinea pigs (£35 neutered, £20 entire). Fees contribute to veterinary costs including neutering, microchipping, and vaccinations.
4. Animal Sponsorship: Monthly or periodic sponsorship scheme allowing supporters to contribute towards the care of specific resident animals. Sponsors receive a keyring, pen, and six-monthly updates on their sponsored animal. Supports animals that cannot be rehomed due to health or behavioural issues.
5. Merchandise Sales: Online clothing and merchandise store operated in partnership with Teemill, an ethical manufacturing company. All proceeds support the sanctuary's work.
6. Legacy Giving (Gifts in Wills): Bequests and legacy gifts left to the sanctuary through supporters' wills, enabling donors to leave a lasting contribution to animal welfare. The sanctuary offers will packs and works with solicitors for legacy planning.
7. Fundraising Events: Revenue generated from ticketed events including charity balls (£45 per person), live music fundraisers, open days, and community events. Events include raffles, tombolas, and vendor stalls.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wythall Animal Sanctuary is a registered charity (1137681) operating since 1968 that rescues, rehabilitates and rehomes neglected, unwanted or homeless animals including dogs, cats, rabbits and guinea pigs. It operates a no-kill policy and provides lifelong care through a retirement village for animals that cannot be rehomed. The sanctuary also runs 5-star licensed dog boarding kennels, with boarding income reinvested into the charitable rescue operations.

Product overview

Wythall Animal Sanctuary operates as a no-kill animal rescue charity (established 1968, Registered Charity 1137681) offering a portfolio of interconnected animal welfare services. The core offerings include animal adoption and fostering placement services, a 5-star licensed dog boarding kennels (Licence 22/00134/ANIACT), and a retirement village for animals who cannot be rehomed. The sanctuary supports its operations through multiple fundraising mechanisms: direct donations via Donorbox, an animal sponsorship program providing six-monthly updates to donors, and specific veterinary fundraising campaigns for individual animals. Additional revenue streams include dog boarding services, an events program (Open Days, Charity Balls, Christmas Markets, Pet Portraits), and volunteer engagement. The organization receives no government funding and relies entirely on public donations, boarding income, and fundraising activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services Rescue and rehoming service placing neglected, unwanted or homeless animals (dogs, cats, rabbits, guinea pigs) with loving families. Conducts home checks and assessment processes before adoption, with priority given to homes within 15 miles of the sanctuary. Adoption fees contribute to veterinary costs.
• Dog Boarding Kennels 5-star licensed dog boarding facilities providing heated kennels, twice-daily exercise in secure fields, and care by qualified kennel staff. Includes food, bedding, heating, exercising and companionship. Day rates of £26 per dog or £38 for two dogs sharing a double kennel. All boarding income is reinvested into the rescue charity.
• Animal Foster Care Program Temporary foster placement program for animals awaiting adoption, providing opportunities for volunteers to assist with animal care, dog walking and socialization activities.
• Retirement Village Long-term care sanctuary for animals who cannot be rehomed, providing permanent safety and care including veterinary treatment, specialized diets, and daily medication for animals with health conditions.
• Animal Sponsorship Sponsorship scheme supporting resident animals who cannot be rehomed. Sponsors receive a keyring, pen and six-monthly updates and pictures of their sponsored animal.
• Donations Program One-off and recurring donation options via Donorbox platform, Amazon Wishlist gifting, and in-person donations. Gift Aid available for UK taxpayers to claim an additional 25% from the government.
• Fundraising Campaigns Specific veterinary treatment fundraising appeals for individual animals and community-sponsored activities raising funds in the sanctuary's name.
• Events Program Annual events including Open Days, Christmas Markets, Charity Balls, Easter Egg Hunts, Live Music Fundraisers, Dog Shows, and educational awareness weeks to raise funds and drive community engagement.
• Volunteering Program Volunteer opportunities including animal care, gardening, maintenance, reception/admin and fundraising support. Requires volunteers to be over 16 with up-to-date tetanus vaccination.
• Pet Portrait Sessions Partnership with Hayley Vann Photography offering 15-minute pet portrait mini shoots at the sanctuary, delivering 3 high-quality edited digital images per session.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Selco GroupcoreStrategic or Co-development PartnerSelco donated significant volunteer hours to build a new exercise and enrichment area for sanctuary dogs. After the previous area was needed for a resident dog, Selco stepped in to create a secure new space for play, socialisation and time with potential adopters.
• Harris BrushesminorOthersDonated painting equipment for sanctuary maintenance including painting of paddock fences. Support provided through corporate giving programme.
• Gala TentminorOthersProvided personalised gazebo for use at off-site events and sanctuary events, helping increase visibility and brand awareness in the community.
• My Picture CanvasminorOthersDonated canvas print of Rolo for his dedicated retreat space at the sanctuary. Also provided £50 voucher for a dog show raffle prize.
• Bromsgrove District CouncilminorOthersLicensing authority for the sanctuary's 5-star boarding kennels. Regular inspections conducted based on national standards from The Chartered Institute of Environmental Health. Licence number: 22/00134/ANIACT.
• Teemill (Rapanui)coreStrategic or Co-development PartnerEthical manufacturing partner providing online merchandise platform for charity clothing sales. Teemill handles ethically sourced, produced and shipped merchandise. Allows charities to create custom stores for fundraising while maintaining ethical supply chain standards.
• Village Hotel SolihullminorOthersVenue host for charity ball events. Located at Dog Kennel Lane, Solihull, B90 4JG. Provides event space for annual fundraising balls.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mayhew Animal Home: London-based animal welfare charity providing rehoming, veterinary, and community animal welfare programmes. Comparable to Wythall's rescue and rehoming activities, donation-funded, with similar emphasis on community engagement.
• Battersea Dogs & Cats Home: Iconic London-based rescue and rehoming charity for dogs and cats. Directly comparable operating model — rescue, rehabilitate, rehome — supported by donations, legacies, and corporate partnerships, though at substantially larger scale.
• National Animal Welfare Trust: UK charity running five rehoming centres across southern England and the Midlands. Closely comparable regional-rescue operating model, including boarding income and donation dependence.
• Wood Green Animal Rescue: UK animal rescue charity operating rehoming centres in Hertfordshire, Cambridgeshire, and London. Directly comparable rescue-rehome-donation model, including a focus on harder-to-rehome animals that aligns with Wythall's no-kill positioning.
• Dogs Trust: The UK's largest dog welfare charity, operating a nationwide network of rehoming centres. Directly comparable as a no-kill rescue and rehoming charity relying on donations, legacies, and volunteer support, though at substantially greater scale.
• Blue Cross: UK pet charity providing rehoming, veterinary care, and pet bereavement support. Directly comparable as a multi-site rescue and rehoming charity dependent on donations and legacies, with overlapping mission and donor base.
• Jerry Green Dog Rescue: Regional dog rescue charity operating centres across the Midlands and Lincolnshire. Closely comparable to Wythall in scale, geography, and single-species (dog) rescue/rehome model, with similar reliance on donations and volunteer support.
• Cats Protection: The UK's leading cat welfare charity, operating a national network of adoption centres and branches. Comparable to Wythall's cat adoption and rehoming activities, donation-funded, with overlapping supporter base.
• RSPCA: The UK's largest animal welfare charity, rescuing and rehoming companion animals through a national branch network. Operates the same rescue/rehome/donation model as Wythall but at vastly greater scale and with legacy brand recognition.

Broad incumbents

• The Kennel Club: The UK's largest organisation dedicated to dog welfare, breed standards, and canine activities. Broader incumbent operating across the same canine ecosystem as Wythall — including kennel/boarding standards and welfare policy — though it is not a rescue charity itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wythall-animals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wythall Animal Sanctuary