Grupo Xabide

What Grupo Xabide does

Grupo Xabide is a privately-held cooperative (S.L. format) professional services firm headquartered in Vitoria-Gasteiz, Basque Country, Spain, founded in the 1980s with approximately 14 employees. The company operates through two wholly-owned subsidiaries: Fideliza S.L., focused on communication services, sustainable congress and event organization, and tourism advisory; and Atelier S.L., dedicated to socio-cultural project design, participation programs, and cultural management. The group delivers five integrated service lines: Sustainable Congresses and Events (technical secretariat, registration management, speaker coordination, scenography), Cultural Management and Tourism (strategic planning, technical secretariat for cultural projects, destination management), Consultancy and Training (specialized content and advisory), Participation and Awareness (socio-emotional education and community engagement campaigns), and Communication (press office, social media, web development, corporate reputation). Revenue is generated entirely through project-based professional services contracts with clients, with no subscription, licensing, or product revenue model. The company serves primarily public administrations and government institutions across the Basque Country, including Gobierno Vasco, Diputación Foral de Álava, Ayuntamiento de Vitoria-Gasteiz, Artium Museum, Basquetour, and UNESCO Chair at UPV/EHU, alongside select private enterprises (Kutxabank, CIC energiGUNE, Centro Comercial El Boulevard). Go-to-market is direct enterprise field sales through competitive procurement processes and relationship-based business development, with no channel partners or e-commerce distribution. Notable case studies include delivery of the ISWA World Congress 2019 (1,200 international attendees), a 2019 environmental awareness campaign reaching 267,250 visitors, and the recurring 'Finanzas para la Vida' financial literacy program with Kutxabank spanning Basque Country and Andalusia. The company holds no proprietary technology platforms, patents, or trademarks, and operates with no external investment, private equity involvement, or acquisition activity since founding.

Name

Grupo Xabide

Legal name

GRUPO XABIDE

Website

https://xabide.es

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Xabide is a Vitoria-Gasteiz-based cooperative offering event management, cultural management, communication, and consultancy services to Basque Country public institutions and private enterprises through its Fideliza and Atelier subsidiaries.

Ownership category

akta.pro rank

Product category

Event Management & Cultural Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Sustainable event management
• Cultural management services
• Congress organization
• Awareness campaigns
• Institutional communication

Headquarters

HQ city

Vitoria-Gasteiz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Event Organization: Revenue generated through the organization of sustainable congresses, conferences, and events for public institutions and private companies. Services include technical secretariat, registration management, speaker coordination, and event production.
2. Cultural Management Services: Cultural project management including strategic planning for cultural and tourism projects, technical secretariat for cultural projects, and ongoing management of cultural institutions and programs.
3. Consultancy and Training: Generation of specialized content, advisory services, and delivery of training programs on topics including road safety education, financial skills, and participatory methodologies.
4. Communication Services: Global communication services including press office management, social media content creation, web content development, and corporate communication strategy for clients.
5. Participation and Awareness Campaigns: Design and delivery of social awareness campaigns addressing topics such as children's rights, road safety, environmental sustainability, and social participation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupo Xabide organizes sustainable congresses and events, manages cultural and tourism programs, and delivers consultancy, training, awareness campaigns, and communication services. The firm operates through two subsidiaries — Fideliza S.L. (commercial loyalty, events, and congresses) and Atelier S.L. (participation, awareness, and communication) — serving public administrations and private organizations, principally in the Basque Country. Its work spans the full project lifecycle, from conception and programming to logistics, on-site execution, and post-event evaluation.

Product overview

Grupo Xabide is a parent company comprising two subsidiaries: Fideliza S.L. (communication services, sustainable congress and event organization, tourism consultancy) and Atelier S.L. (cultural project design, socio-cultural services, participation programs). The company offers five integrated service lines: Sustainable Congresses and Events (event organization with technical management and scenography), Cultural Management and Tourism (cultural planning and territorial development), Consultancy and Training (specialized advisory and professional development), Participation and Awareness (socio-emotional education and community engagement), and Communication (reputation management, press office, social media). The portfolio also includes specific programs such as Finanzas para la Vida (financial literacy through simulation games), Aktiba(tu) (youth participation), and various road safety awareness campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Fideliza: Communication services, sustainable congress and event organization, and development of tourism programs and products
• Atelier

Products and services

• Sustainable congresses and events End-to-end organization of congresses and events designed under a sustainability methodology, covering conception, programming, logistics, assembly, on-site execution and post-event evaluation for institutional and corporate clients.
• Cultural management and tourism services Programming, coordination and execution of cultural and tourism initiatives, including cultural programs, tourist consultancies, and supporting activities around congresses.
• Consultancy and training Specialized consultancy and training engagements for public and private organizations, delivered by the firm's in-house team of multidisciplinary professionals.
• Participation and awareness campaigns Design and execution of public participation and awareness campaigns delivered through the Atelier subsidiary, engaging citizens around institutional initiatives.
• Strategic communication services Strategic and institutional communication services supporting the firm's event, cultural and awareness projects for public administrations and corporate clients.
• Commercial loyalty and activation services Commercial loyalty programs and activation services for retail and consumer-facing clients, delivered through the Fideliza subsidiary as part of its commercial events portfolio.

Quantifiable outcome

• 267,250 visitors reached through 2019 environmental awareness campaign
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AEVEA (Agencias de Eventos Españolas Asociadas)coreStrategic or Co-development Partner · 1 January 2020Fideliza-Grupo Xabide joined AEVEA as a member, recognizing the importance of collaborative work within the events sector. AEVEA represents a significant group of full-service event agencies committed to industry recognition for economic impact, professionalism, and strategic direct communication capabilities. The association currently comprises 68 member agencies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TPC Group: Spanish event and communications agency offering congress organization, corporate events, and communication services; directly comparable service portfolio to Grupo Xabide's five-line offering with similar Spanish-market client base.
• Eventisimo: Spanish full-service event agency offering corporate event organization, congresses, and communication services comparable to Grupo Xabide's Fideliza subsidiary; competes for the same Spanish institutional and private-sector clients.
• Grupo eventoplus: Spanish event industry media and events organizer with deep presence in the Spanish MICE market; competes for similar congress and corporate event contracts and serves as an industry voice that shapes the same institutional RFPs Grupo Xabide targets.
• Defining Moment Events: Spanish event agency specializing in corporate and institutional events, congresses, and brand activations; competes for similar Spanish public-sector and private-enterprise event contracts as Grupo Xabide.
• Zonair3: Madrid-based event and congress organization agency serving corporate and institutional clients in Spain; comparable congress and event execution capabilities to Grupo Xabide, though operating at larger national scale.

Broad incumbents

• MCI Group: Global association congress and event organizer with significant Spanish presence; directly competes for association and institutional congress contracts (e.g., ISWA-type events) but operates at vastly larger scale across multiple geographies.
• BCD Meetings & Events: International meetings, incentives, conferences, and events agency with operations across Europe including Spain; comparable in congress organization, registration management, and corporate event services but with global scale and technology stack Grupo Xabide lacks.
• Kuoni Destination Management (Spain): International DMC and event services brand with operations across Europe including Spain; competes for inbound congress and incentive event services adjacent to Grupo Xabide's Basquetour and Ruta del Vino tourism event work.

Emerging players

• Newlink Spain: Communications and event consultancy with Spanish operations focused on corporate communications, events, and stakeholder engagement; comparable in the communication and participation program domains where Grupo Xabide's Atelier subsidiary competes.

Others

• AEVEA Member Agencies (collective): Collective of 68 Spanish full-service event agencies including Grupo Xabide; representative peer set for benchmarking service portfolio, RFP competitiveness, and industry positioning within the Spanish MICE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoXabide
• Facebookfacebook.com/grupoxabide
• LinkedInlinkedin.com/company/grupo-xabide
• Instagraminstagram.com/grupoxabide

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Xabide