GSM | XanhSM Co.,LTD

What GSM | XanhSM Co.,LTD does

GSM (operating as XanhSM) is a Vietnamese electric mobility platform founded on March 1, 2023, and headquartered in Hanoi. The company operates a multi-service ride-hailing and delivery marketplace built entirely around a VinFast electric vehicle fleet, currently managing a network of more than 70,000 driver-partners and serving over 7,000 enterprise customers across four countries. The platform encompasses approximately 20 sub-brands spanning car ride-hailing, bike-hailing, express delivery, and corporate mobility services, with a consumer-facing mobile app as the primary product surface and a sales-led motion for enterprise accounts. Cumulatively the platform has facilitated over 100 million customer trips and averages more than 1 million daily trips.

The underlying technology stack combines a standard two-sided marketplace (GPS-based driver-rider matching, digital payments, dynamic pricing, corporate billing portals) with ecosystem integrations into Vingroup's VinFast vehicle supply, charging infrastructure, and retail footprint. The business model is commission-based at rates of 10-13% on car rides and 15.5% on bike rides, supplemented by delivery fees, corporate account contracts, and EV sales partnerships with VinFast. The company operates as an asset-light platform with only ~95 corporate employees, relying on driver-partners as independent operators rather than employees. Regulatory standing is anchored by transport license #9620/GPKDVT (issued September 23, 2025) and a postal license from the Ministry of Information and Communications (issued December 13, 2023), and driver payouts are processed through banking partner BIDV.

Name

GSM | XanhSM Co.,LTD

Legal name

Công Ty Cổ Phần Di Chuyển Xanh Và Thông Minh GSM

Website

https://xanhsm.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

XanhSM (GSM) is a Vietnamese electric mobility platform operating an all-VinFast ride-hailing and delivery network of 70,000+ driver-partners across four countries, serving consumers and 7,000+ enterprise customers.

Ownership category

akta.pro rank

Product category

Electric Ride-Hailing and Delivery Services

NAICS

Taxi and Ridesharing Services (485310), Limousine Service (485320)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

App-Based Ride-Hailing Platforms (TNCs) (THAIAGAB)

akta.pro secondary industry

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG)

Keywords

• Electric ride-hailing
• Food delivery platform
• Corporate mobility solutions
• Driver-partner platform
• Mobility as a service

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Ride-hailing Commission: Platform charges a commission fee on each completed ride across all vehicle segments (car, bike, van). Commission is deducted from driver earnings or added to fare revenue. Drivers retain 87-90% of trip revenue while the platform retains the remainder.
2. Food & Delivery Fees: Commission charged to restaurant partners (Merchants) on food delivery orders processed through Green SM Food. Also includes delivery fees charged to end customers for express and package delivery services.
3. Corporate Account / Business Solutions: Enterprise customers (7,000+ businesses) subscribe to or use corporate billing solutions (Green Business, Business Payment Cards) with negotiated discount rates up to 10% on standard fares, generating recurring platform revenue from business accounts.
4. Electric Vehicle Sales / Leasing Partnership: Partnership revenue through facilitating VinFast EV sales and lease agreements to driver-partners. Platform acts as a sales channel for VinFast electric vehicles, earning referral or placement fees on vehicle transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Green SM operates a multi-service electric mobility and delivery platform connecting riders, driver-partners, restaurants, and corporate customers via a single mobile app. Services span standard, premium, limousine, motorcycle, airport, inter-provincial, van, tourism, food delivery, and express parcel delivery rides, all operated using an all-electric VinFast fleet.

Product overview

Green SM is a multi-service electric mobility platform operated by GSM (Công Ty Cổ Phần Di Chuyển Xanh Và Thông Minh), offering a comprehensive ecosystem of electric transportation and delivery services. The platform operates on a platform-plus-modules architecture with the Green SM mobile application as the central hub connecting users with various electric vehicle services. The core consumer services include Green SM Car (standard taxi), Green SM Mini (compact), Green SM Premium (luxury), Green SM Limo (high-end limousine), Green Airport (airport transfers), Green Tour (tourism), Green SM Bike (motorcycle rides), Green SM Food (food delivery), Green SM Express (parcel delivery), Green SM Van (large vehicle), and Green Liên Tỉnh (interprovincial). Supporting modules include Gói hội viên (membership), Thẻ quà tặng (gift cards), Thẻ doanh nghiệp (business payments), Green Business (corporate transport), Green SM Merchant (restaurant platform), Green Partner (driver partnerships), Green Ads (advertising), Green SM Platform (driver app), and Green SM Care (insurance). The company partners with VinFast for electric vehicles and operates across 4 countries with 70,000+ drivers completing 1,000,000+ daily trips.

Differentiator

Problem solved

Functional benefit

Brands

• Green SM Car: Standard electric taxi service with cyan green branding
• Green SM Premium
• Green SM Mini
• Green SM Limo
• Green SM Bike
• Green SM Express
• Green SM Food
• Green SM Van
• Green Airport
• Green Tour
• Green Liên Tỉnh
• Green Business
• Green SM Platform
• Green SM Merchant
• Green SM Care
• Green Partner
• Green Ads
• Green Creator
• Gói Hội Viên
• Thẻ Quà Tặng
• Thẻ Doanh Nghiệp

Products and services

• Green SM Car
• Green SM Mini
• Green SM Premium
• Green SM Limo
• Green Airport
• Green Tour
• Green SM Bike
• Green SM Express
• Green SM Food
• Green SM Van
• Green Liên Tỉnh
• Green Business
• Green SM Merchant
• Green SM Platform (Driver)
• Green SM Care

Quantifiable outcome

• 70,000+ driver-partners operating on the platform
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VinFastcoreStrategic or Co-development PartnerVinFast is the exclusive electric vehicle supplier for the entire Green SM driver fleet. Green SM acts as a sales and leasing channel for VinFast EVs (VF 5, VF 6, VF 7, VF 8, VF 9 models and Feliz S / Evo 200 motorcycles) to driver-partners. The partnership includes facilitated loan programs (up to 70% financing) for drivers to acquire VinFast vehicles, making it a deeply integrated hardware and co-development partnership covering the core product offering.
• BIDV (Bank for Investment and Development of Vietnam)minorOthersBIDV is the designated bank for driver-partner salary/wage disbursement accounts. Drivers are required to hold a BIDV account in their own name to receive earnings from the platform. This is a standard banking services partnership supporting the driver payout infrastructure.
• VingroupcoreStrategic or Co-development PartnerGreen SM operates within the broader Vingroup ecosystem, leveraging Vinhomes urban developments (Vinhomes Riverside, Vinhomes Smart City) for driver depot locations and headquarters. The VinFast vehicle partnership and Vingroup real estate footprint are interconnected, positioning Green SM as the flagship electric mobility brand within the Vingroup ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grab Holdings: SEA super-app offering ride-hailing, food delivery, and corporate mobility across Vietnam and the broader region. Directly comparable multi-service model, target market, and EV-transition positioning as Green SM, with Grab being the dominant incumbent Green SM is competing against.
• Gojek (GoTo Group): Indonesian multi-service platform combining ride-hailing, food delivery, and logistics. Comparable on multi-vertical app architecture and two-sided marketplace economics, though primarily operating in Indonesia rather than Vietnam.
• Bolt Technology: Global ride-hailing platform operating across Europe and Africa with focus on competitive take rates and rapid driver onboarding. Comparable as a tech-led TNC competing against larger incumbents, though without Green SM's EV-exclusive positioning.
• Be Group: Vietnamese ride-hailing and delivery platform headquartered in Hanoi. The most direct local competitor to Green SM, serving the same Vietnamese consumer market with similar ride-hailing and delivery services.
• Lyft: US ride-hailing platform with Lyft Business for enterprise accounts. Directly comparable ride-hailing marketplace model, corporate mobility solution, and driver-partner (rather than employee) workforce structure.
• DiDi Global: Chinese-origin ride-hailing platform expanding across Latin America and other emerging markets. Comparable multi-service mobility platform with corporate and consumer offerings in markets outside the US/Europe core.
• Gett: Corporate-focused ride-hailing platform serving enterprise clients globally. Directly comparable on the B2B/corporate mobility value proposition that Green SM is pursuing with its 7,000+ business customer base.

Broad incumbents

• Uber Technologies: Global mobility and delivery platform offering Uber Rides, Uber Eats, and Uber for Business. Comparable multi-service enterprise mobility offering and corporate billing infrastructure, though operating at vastly larger scale across multiple regions.

Regional players

• Careem: Middle East and North Africa super-app (owned by Uber) offering ride-hailing, food delivery, and payments. Comparable multi-service platform model serving an emerging market geography that does not overlap directly with Green SM's Vietnam base.

Emerging players

• Xanh SM is comparable to traditional Vietnamese taxi operators like Mai Linh and Vinasun as legacy ground transport providers, but for an emerging-technology peer, Wingz offers a closer analogue in airport/corporate premium ride-hailing. US-based ride-hailing platform focused on airport transfers and scheduled rides. Comparable as a premium/specialized ride-hailing operator with enterprise and travel channel partnerships, though at much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/GreenSMOfficial
• LinkedInlinkedin.com/company/greensmartmobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSM | XanhSM Co.,LTD