Xcalibur Digital

What Xcalibur Digital does

Xcalibur Digital Sdn Bhd is a privately held Malaysian digital marketing agency headquartered in Petaling Jaya, Selangor, with remote operations across India. Founded around 2010 and incorporated as a private limited company (Sdn Bhd) under registration number 201801034066 (1298093-D), the company positions itself as a human-centered, full-service Agency of Record (AOR) delivering integrated marketing campaigns rather than single-channel services.

The company's core offerings span four interconnected service pillars: Integrated Performance Marketing (media buying, social campaigns, content marketing, influencer marketing, offline campaigns, and video production), Social Media & Content Marketing (social media management, 360 branding, influencer partnerships, and narrative content strategy), Lead Management (full-funnel tracking, sales conversion optimization, CRM integration, and automated nurturing campaigns), and Tech Development (custom web and app development, gamification experiences, UI/UX strategy, and SEO). Underlying technology is described as "latest technologies" for custom builds, with marketing automation platforms and CRM integration supporting the lead management offering. No proprietary AI/ML capabilities, APIs, or SDKs are disclosed.

Xcalibur generates revenue through professional services and managed services engagements on custom quote-based pricing, typically structured as multi-year contracts with enterprise and mid-market clients. Go-to-market is direct enterprise sales via the company website, email ([email protected]), phone, and WhatsApp. The company reports a team of 70+ professionals ("Caliburs") across Malaysia and India, serving named clients including Alfa Romeo Malaysia, Wawasan Open University, University of Cyberjaya, NovaSkin Cosmetics, UrbanRide Mobility, TechHive Solutions, and Toncare Cosmetics across automotive, education, cosmetics, mobility, and B2B technology verticals. No external funding, parent company, or institutional ownership has been disclosed.

Name

Xcalibur Digital

Legal name

Xcalibur Digital Sdn Bhd

Website

https://xcalibur.digital

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Xcalibur Digital is a Malaysian digital marketing agency offering integrated marketing, social media, lead management, and tech development services to enterprise and mid-market clients across Malaysia and India through an Agency of Record model.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service digital marketing agency providing integrated marketing campaigns, social media management, content marketing, media buying, and influencer marketing as a bundled service offering.
2. Lead Management Services: Full funnel management, sales conversion optimization, CRM integration, and automated nurturing campaigns delivered as managed services.
3. Tech Development Services: Custom web and app development, gamification, UI/UX strategy, and SEO services as project-based or retainer engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Xcalibur Digital is a full-service digital marketing agency that plans and executes integrated performance marketing campaigns, social media and content marketing programs, lead management funnels with CRM integration, and custom tech development including websites, apps, gamification and SEO. Services are delivered in-house by a 70+ team across Malaysia and India under an Agency of Record (AOR) model, with custom-quoted project and retainer engagements.

Product overview

Xcalibur Digital operates as a digital marketing agency offering four integrated service lines: Integrated Marketing (media buying, social campaigns, content marketing, influencer marketing, offline campaigns, video production), Social Media & Content Marketing (social media management, 360 branding, influencer partnerships, content strategy), Lead Management (full funnel management, sales conversion, CRM integration, automated nurturing), and Tech Development (custom web/app development, gamification, UI/UX strategy, SEO). These services function as a unified system designed to work together, with each service connecting to the others to create cohesive brand campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Performance Marketing Campaign management service that synchronizes all marketing channels — media buying, social campaigns, content marketing, influencer marketing, offline campaigns, and video production — to work toward a single unified brand goal for enterprise clients.
• Social Media and Content Marketing Social media management and content creation service that builds brand communities through social media management, 360 branding, influencer partnerships and narrative-driven content strategy for brands seeking community engagement.
• Lead Management Lead tracking, nurturing and conversion service covering full-funnel management, sales conversion optimization, CRM integration, and automated nurturing campaigns for B2B companies needing qualified pipeline.
• Tech Development Custom technology solutions including custom web and app development, gamification experiences (interactive AR, filters, two-way engagement), UI/UX strategy and SEO services to support marketing objectives for brands needing bespoke digital assets.

Quantifiable outcome

• 240% sales boost over projections for NovaSkin Cosmetics integrated campaign
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/xcalibur-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xcalibur Digital