潇湘电影集团有限公司

What 潇湘电影集团有限公司 does

Xiaoxiang Film Group Co., Ltd. (潇湘电影集团有限公司) is a Hunan-headquartered, state-owned film conglomerate subordinated to Hunan Broadcasting & Film Group (湖南广播影视集团), with a 68-year operating history dating to 1958 and operations centered in Changsha. The group runs a vertically integrated film-and-screen-content stack: production through 潇湘电影制片厂 (Xiaoxiang Film Studio); cinema exhibition via 潇湘院线 (Xiaoxiang Cinema Line), comprising 30 owned cinemas operating under the 潇湘国际影城 and 潇湘青春影城 brands plus 271 affiliated cinemas across 27 provinces aggregating 1,100+ screens and 140,000+ seats; broadcast reach through the Hunan TV Xiaoxiang Film Channel covering approximately 68 million viewers across 14 cities; cultural real estate under 潇影艺术小镇, 红影文创园 and 潇影MALL; film-technology and AI services via 潇湘电影技术; and industry education through 潇湘电影教育培训.

On the technology side, the group has stood up dedicated AI capabilities through subsidiary 潇湘电影技术, producing AIGC short-form film content, proprietary 3D digital-human assets (肖阳阳, 李燃燃) and AI-assisted production workflows, consolidated under the publicly launched "Xiaoying AI · Jingzhe Fasheng" (潇影AI·惊蛰发声) corporate AI strategy. Co-production partnerships include Light Chaser Animation (追光动画) and China Film Industry Group (中国电影集团), with a stated award pedigree of 120 domestic and 48 international recognitions across feature and short-form work.

The business model is diversified across (i) box office and concession revenue from owned cinemas, (ii) franchise/affiliation and integrated ticketing fees from the 271 affiliated venues, (iii) advertising and content licensing on the Hunan Film Channel, (iv) production revenue and co-production splits on feature films (e.g., Three Kingdoms — Part 1), (v) cultural real estate rental and F&B at 潇影艺术小镇, 红影文创园 and 潇影MALL, and (vi) emerging technology-services revenue from the AI/film-tech subsidiary. State ownership, 68 years of accumulated content library, and provincial policy support underpin its positioning as Hunan's flagship film and screen-content platform, while recent moves into Shaoshan tourism (Shaoshan base) and Yueyang heritage filming (Zhang Guying Village) extend the geographic and tourism-revenue footprint.

Name

潇湘电影集团有限公司

Legal name

潇湘电影集团有限公司

Website

https://xiaoxiangfilm.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Xiaoxiang Film Group is a Hunan-based state-owned film conglomerate spanning production, cinema exhibition (300+ cinemas / 1,100+ screens across 27 provinces), a regional TV film channel (68M viewers), cultural real estate, and AI/digital-human technology under Hunan Broadcasting & Film Group.

Ownership category

akta.pro rank

Product category

Film Production and Distribution

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Exhibition (51213), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industry

Distribution Strategy & Release Planning (MPADAAAL)

Keywords

• Film production services
• Cinema chain operations
• AIGC film technology
• Film-tourism integration
• Provincial film broadcasting

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film Production and Distribution: Production and distribution of theatrical films, TV dramas, and short videos. Revenue generated from box office, licensing, and co-production arrangements with national and international partners
2. Cinema Circuit Operations: Operation of 30 owned cinemas under 潇湘国际影城 and 潇湘青春影城 brands, plus revenue from 潇湘院线 franchise fees from 271 member cinemas across 27 provincial regions
3. Cultural Real Estate and Art Town: Revenue from 潇影艺术小镇 (approximately 40 mu, 60,000 sqm) cultural creative park with 30+ creative enterprises and 70+ brand merchants. Also 红影文创园 and other cultural property development projects
4. Television Media (湖南电视台潇湘电影频道): Hunan TV Xiaoxiang Film Channel broadcasting 24/7 to 14 cities across Hunan province, covering 68 million people. Revenue from advertising and content licensing
5. Cultural Tourism and Events: 文旅传媒 subsidiary handles brand planning, cultural tourism operations, large-scale event planning, new media operations, and star management. Long-term cooperation clients exceed 100 companies
6. Education and Training (达想教育传媒): Youth arts education and training through 潇湘电影集团影视艺术培训学校, leveraging the 潇湘V直播 platform with millions of followers for online education
7. Film + Cultural Tourism Integration: Projects like 映山红·电影里 in Shaoshan (total GFA 5,237 sqm, investment ~50M RMB) combining film IP, technology experiences, and cultural tourism

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Xiaoxiang Film Group is a state-owned film enterprise that produces films and television works, operates a cinema chain of 30 owned cinemas and 271 affiliated cinemas across 27 provinces, broadcasts the Hunan TV Xiaoxiang Film Channel (one of China's first six provincial film channels) reaching 68 million viewers, and runs cultural tourism projects including the Xiaoxiang Art Town and the Yingshanhong Film World experience base. The group has recently expanded into AIGC film production through its AI subsidiary, developing proprietary digital humans, AI film workflows, and VR immersive cinema experiences.

Product overview

潇湘电影集团有限公司 is a state-owned film group under Hunan Broadcasting & Film Group with 68 years of history, operating a multi-segment entertainment ecosystem. The core offering includes film and television production (潇湘电影集团影视创作) spanning revolutionary, historical and contemporary themes, cinema chain operations (潇湘国际影城/潇湘青春影城 with 30 cinemas plus 潇湘院线 with 271 affiliated cinemas), and Hunan TV Xiaoxiang Film Channel (湖南电视台潇湘电影频道) with 5M+ new media followers. Adjacent businesses include cultural real estate (潇影艺术小镇, 红影文创园), culture and tourism media services, youth arts education (达想教育传媒), and a technology-driven AI division (潇影人工智能分公司/光启未来) producing AIGC short films and developing digital humans (肖阳阳, 李燃燃), AI movie workflows, and VR/AR immersive experiences. Recent initiatives include '映山红·电影里' in Shaoshan — a revolutionary-themed film + tourism base — and 潇影MALL as the 'movie + technology' integration platform. The group is undergoing AI transformation to build an integrated content creation, technology R&D, asset management and audience experience ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 潇湘国际影城: 集团旗下电影院线品牌，运营30家自营影城，分布于6省
• 潇湘青春影城
• 潇湘院线
• 潇影艺术小镇
• 潇影MALL
• 映山红·电影里
• 湖南电视台潇湘电影频道

Products and services

• Xiaoxiang Film Group Film and Television Production (潇湘电影集团影视创作) Film and television production spanning revolutionary, historical, and contemporary themes. Includes classic works and recent productions, with awards including Five One Engineering Award, Huabiao Award, and Golden Rooster Award. The group has produced nearly 300 films and 400+ film and TV works since 1958.
• Xiaoxiang International Cinema / Xiaoxiang Youth Cinema (潇湘国际影城 / 潇湘青春影城) Cinema chain brand with 30 operating cinemas across 6 provinces including Hunan, Hubei, Jiangxi, Henan, Ningxia, and Fujian. Xiaoxiang Youth Cinema targets Gen Z with integrated cinema art, youth culture, city characteristics, and social scene experiences.
• Hunan TV Xiaoxiang Film Channel (湖南电视台潇湘电影频道) One of China's first six provincial professional film channels, launched end of 2005. Covers 14 cities in Hunan with 68 million viewers, 24-hour HD broadcast, new media matrix with 5 million+ followers across WeChat, Weibo, Douyin, Kuaishou, and Bilibili.
• Xiaoxiang Art Town (潇影艺术小镇) Cultural real estate project at original film studio site, approximately 40 mu area with approximately 60,000 sqm building area. Houses 1970s heritage courtyards and film sets, 30+ creative enterprises, 70+ brand merchants. National 3A scenic spot. Recently designated as Hunan Provincial Key Renewal Area.
• Wenlv Chuanmei Cultural Tourism Media Services (潇湘电影集团（湖南）文旅传媒有限公司) Culture and tourism media services including film/television planning and production, brand marketing, cultural tourism planning and operations, large event planning, new media operations, and celebrity management. Serves 100+ long-term corporate client brands.
• Xiaoxiang Film Group Film and Television Art Training School (Daxiang Education Media) (潇湘电影集团影视艺术培训学校 / 达想教育传媒) Youth arts education and training platform leveraging Xiaoxiang V Live platform with millions of followers. Integrates youth arts training, IP incubation, and online education into a complete youth ecosystem.
• Xiaoxiang AI / Xiaoxiang Film Group AI Subsidiary (潇影人工智能分公司) AI subsidiary focused on AIGC film creation, technology internalization, full-process production, and IP incubation. Produces AI short films, digital humans, and AI-powered film workflows. The first state-owned film group in China to establish systematic AIGC strategy.
• Guangqi Future (Hunan Guangqi Future Film Technology Co., Ltd.) (光启未来) AI film application innovation center specializing in underlying technology R&D and standardized AI film workflow construction. Hosts VR cinema halls and executes AIGC competitions including the Beijing International Film Festival AIGC Film Unit.
• Xiaoxiang Sunshine Film Industry (潇影阳光影业) Explores small-to-medium budget AI film production, focusing on rapid IP-to-digital asset conversion for producible and operable content.
• Yingshanhong Film World (映山红·电影里) National first 'film + tourism' experience base themed on great leader Mao Zedong in Shaoshan. 5,237 sqm, approximately 50 million RMB investment. Features 9 classic film scene recreations, VR Long March experience, AR/AI interactive museum, and professional film studio. Also includes AI Movie Studio and Professional Recording Studio.
• Red Shadow Creative Park (红影文创园) Hunan's first film-themed cultural creative park. Named one of 'Hunan Top 10 Cultural Creative Brands and Consumption Brands' and 'Hunan Youth Cultural Entrepreneurship Base'. Developed by introducing social capital to transform waste corners and old warehouses into a cultural creative space.
• Xiaoxiang MALL (潇影MALL) 'Movie + Technology' integration platform applying AI movie applications. Houses VR cinema, 3D holographic pods, and AI virtual human services for consumer terminals.
• Xiaoxiang Cinema Chain (潇湘院线) Film distribution circuit with 271 affiliated cinemas across 27 provincial-level regions, 1,100+ screens and 140,000+ seats.
• Xiao Yangyang and Li Ranran 3D Digital Humans (肖阳阳 and 李燃燃) Two 3D holographic digital humans created by Xiaoxiang, representing the group's youth-oriented, digital and scenario-based development strategy. Applied across film, tourism and commerce.
• Xiaoxiang Sunshine VR Cinema Hall (潇影阳光VR影厅) VR immersive cinema hall opened at Xiaoying Sunshine VR Cinema at Yuefang ID Mall location in Changsha. First VR cinema hall in Hunan province. Features VR-enabled immersive film viewing experiences.
• Three Kingdoms Part 1: Fight for Luoyang (《三国第一部：争洛阳》) Animated film co-produced with Light Chaser Animation (same team as 'Chang'an Thirty Thousand Li'), Beijing Dmai Entertainment, China Film Industry Group, Tianjin North Group, Tianjin Film Studio, Huan Rui Shiji. National theatrical release with co-production credit for Xiaoxiang Film Group.
• AIGC Short Film "South Flying Goose" (《南飞雁》) AIGC short film created by Xiaoxiang Film Group AI subsidiary. Shortlisted in top 30 from 1,659 submissions at the 11th Cross-Strait Youth Online Audiovisual Excellence Works Exhibition. Tells story of an elderly soldier who left mainland China for Taiwan.
• Shaoshan Film Studio and Recording Studio (韶山摄影棚与录音室) AI movie studio and professional recording studio opened in Shaoshan base for micro-dramas, micro films, and short video content creation, also open to visitors for video shooting and music recording experiences.

Quantifiable outcome

• In 12 years, produced 70+ film and TV works and won 120 domestic + 48 international awards
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• 追光动画文化传播（北京）有限公司 (Light Chaser Animation)coreStrategic or Co-development Partner · 10 July 2026Light Chaser Animation (same team as '长安三万里') co-produced 《三国第一部：争洛阳》. The film was co-produced along with Beijing Dmai Entertainment, China Film Industry Group, Tianjin North Group, Tianjin Film Studio, Huan Rui Shiji, and 潇湘电影集团 as a joint producer. Xiaoxiang contributed to national distribution through its cinema circuit.
• 北京大麦娱乐文化有限公司coreStrategic or Co-development Partner · 10 July 2026Co-producer of 《三国第一部：争洛阳》 along with 追光动画 and other partners. Xiaoxiang Film Group participated as a co-producer in this national theatrical release.
• 中国电影产业集团股份有限公司coreStrategic or Co-development Partner · 10 July 2026China Film Industry Group participated as a co-producer of 《三国第一部：争洛阳》, one of the most anticipated national animated releases of 2026.
• 韶山市委市政府 (Shaoshan Municipal Government)coreStrategic or Co-development Partner · 18 June 2026Shaoshan city government and Xiaoxiang Film Group co-built '映山红·电影里' (Yingshanhong Film World), the nation's first Mao Zedong-themed 'film + cultural tourism' experience base. Total GFA 5,237 sqm, investment ~50M RMB, located in Shaoshan High-tech Zone Cultural Creative Industrial Park. Combines film IP, frontier technology, and new consumer experiences with immersive 'see, hear, play, take away' model.
• 岳阳县 (Yueyang County Government)coreStrategic or Co-development Partner · 22 March 2026Yueyang County government partnered with Xiaoxiang Film Group to establish a film shooting base at Zhang Guying Ancient Village (Zhang Guying Village Film Shooting Base), transforming the 600-year-old heritage site into a film production location. The county provides land, policy support, and tourism coordination while Xiaoxiang provides film IP and production expertise.
• 湖南省电影局 (Hunan Provincial Film Bureau)coreStrategic or Co-development Partner · 7 March 2026Hunan Provincial Film Bureau is the organizing authority for the 田汉杯 (Tian Han Cup) screenplay competition and hosts the 湘籍电影人才交流会 (Hunan Filmmaker Talent Exchange). Xiaoxiang Film Group is the designated implementing partner for these provincial initiatives.
• 雨花区文明办 (Yuhua District Civilization Office)minorStrategic or Co-development Partner · 3 April 2025Yuhua District Civilization Office co-organized the Beijing International Film Festival AIGC Film Unit 72-hour Extreme Challenge Competition pre-qualification round (Changsha venue) with Xiaoxiang Film Group.
• 金色光芒文化有限公司minorStrategic or Co-development Partner · 13 March 2025Golden Glory Culture Ltd. cooperates with Xiaoxiang in AI short drama production, specifically for AI comic drama content creation.
• 上海圆宇道文化科技有限公司minorStrategic or Co-development Partner · 13 March 2025Shanghai Yuanyuan Dao Culture Technology Co. cooperates with Xiaoxiang on AI video industry ecology applications, exploring practical deployment of AI in film production.
• 湖南广播影视集团/湖南广播电视台 (Hunan Broadcasting Group)coreStrategic or Co-development Partner · 10 February 2025Xiaoxiang Film Group is a subsidiary under Hunan Broadcasting Group (Hunan Radio, Film and Television Group). The parent group provides strategic direction, shared resources, talent, and cross-promotion through Hunan TV, Mango TV, and other media platforms.
• 湖南师范大学 (Hunan Normal University)minorOthers · 6 May 2024Hunan Normal University participated in the film creation ecosystem through talent programs and educational cooperation with Xiaoxiang.
• 株洲祥和现代农业 / 星河影创minorStrategic or Co-development Partner · 13 May 2023Zhuzhou Xianghe Modern Agriculture and Xinghe Film Creation visited Xiaoxiang Film Group to discuss cooperation in AIGC micro short drama creation and training.
• 陈可辛 / 赵晓时 (Film Producers)coreStrategic or Co-development Partner · 28 April 2023Award-winning producers Chen Kaige and Zhao Xiaoshi served as producers for 《长沙夜生活》 (Changsha Night Life), a landmark city-themed film that integrated film + cultural tourism, with wide industry recognition.
• 芒果超媒股份有限公司 / 芒果TVcoreStrategic or Co-development Partner · 28 April 2023As part of the Hunan Broadcasting System, Xiaoxiang Film Group collaborates with Mango TV for cross-platform film promotion, including the '我的长沙夜生活' premiere live broadcast on Hunan TV and Mango TV double platforms.
• 天津北方演艺集团有限公司 / 天津电影制片厂有限公司minorStrategic or Co-development Partner · 28 April 2023Co-producers of 《三国第一部：争洛阳》. Tianjin North Group and Tianjin Film Studio participated in the multi-party production consortium.
• 欢瑞世纪（东阳）影视传媒有限公司minorStrategic or Co-development Partner · 28 April 2023Co-producer of 《三国第一部：争洛阳》. Huan Rui Shiji (Huan Rui Century) participated as one of the co-production partners in the national animated release.
• 湖南工业大学 (Hunan University of Technology)minorOthers · 28 April 2022Hunan University of Technology signed school-enterprise cooperation agreement with Xiaoxiang Film Group for film talent cultivation, industry-academia-research collaboration, and student internships.
• 白熊盒子脱口秀 (White Bear Box Comedy)minorChannel Partner/ Reseller/ Distributor · 23 April 2022Xiaoxiang Youth Cinema partnered with White Bear Box Comedy to bring stand-up comedy performances to cinema spaces, targeting young audiences and creating new entertainment consumption scenarios.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Others

• Maoyan Entertainment (猫眼娱乐): Online movie ticketing platform and film data services company listed in Hong Kong (1896.HK). Complementary to Xiaoxiang's cinema circuit — Maoyan powers ticketing and provides analytics across the industry including Xiaoxiang-affiliated cinemas.
• Hengdian World Studios (横店影视城): World's largest film studio complex and a key production-infrastructure provider for Chinese film and TV. Comparable in heritage and policy alignment but complementary rather than directly competing — Xiaoxiang rents locations and shoots at Hengdian rather than operating such facilities.
• Mango Excellent Media / Mango TV (芒果超媒): Sister company under Hunan Broadcasting Group (HBS) — Xiaoxiang Film Group's parent — operating China's leading streaming platform. Cross-promotional and content-supply partner; comparable in government-backed media positioning within the same provincial ecosystem.

Broad incumbents

• Beijing Enlight Pictures / Enlight Media (光线传媒): Major private Chinese entertainment group spanning film production, distribution, animation (Colourful Butterfly), and cinema exhibition. Comparable integrated entertainment model but with national commercial scope rather than regional/state-owned focus.
• Bona Film Group (博纳影业): Privately-held Chinese film production and distribution company known for patriotic/main-melody blockbusters (e.g., 'The Captain', 'The Battle at Lake Changjin'). Closely comparable thematic positioning to Xiaoxiang's 'Red Xiaoxiang' mainstream mission, but with broader national distribution and larger per-title budgets.
• Wanda Film (万达电影): China's largest cinema chain operator with hundreds of directly owned theaters. Comparable exhibition business but at substantially larger scale and with a national commercial footprint rather than regional/state focus.
• Huayi Brothers Media Corporation (华谊兄弟传媒): Major private Chinese film production and distribution company with broader commercial and entertainment focus than Xiaoxiang. Comparable in scale of theatrical output but operates without state-owned governance and pursues larger tentpole productions.

Direct peers

• Changchun Film Group (长春电影集团): State-owned film studio group historically tracing back to the Changchun Film Studio (founded 1947) — one of PRC's original two state-owned film studios. Directly comparable heritage, scale, and integrated production/distribution/exhibition model.
• Shanghai Film Group (上海电影集团): State-owned Shanghai film studio group with similar integrated model of production, distribution, cinema chain, and asset management. Closest comparable peer in structure to Xiaoxiang, though rooted in Shanghai's commercial ecosystem.
• China Film Group Co., Ltd. (中国电影集团公司): China's largest state-owned film conglomerate and parent of China Film Co. (600977.SH). Directly comparable as an integrated state-owned film group spanning production, distribution, exhibition, and film channel operations — but at materially larger national scale than Xiaoxiang.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%BD%87%E6%B9%98%E7%94%B5%E5%BD%B1%E9%9B%86%E5%9B%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 潇湘电影集团有限公司