What XIME does

XIME (주식회사 자임) is a Seoul-based Korean brand-building company, founded in 2017 and operating from its headquarters in the Guro-gu district of Seoul. The company conceives, develops, markets, and sells its own consumer lifestyle brands end-to-end, managing the full lifecycle from market research and product development through strategic marketing, sales execution, and customer management. Its disclosed product portfolio includes two sub-brands — ITCAR (잇카), an automotive accessories line sold primarily via Naver Smart Store and supported by an official blog, and Odorr, a lifestyle brand marketed through its own e-commerce site (odorr.co.kr) — plus a broader XIME-branded consumer portfolio distributed across major Korean marketplaces.

The business model is straightforward B2C product sales through multi-channel retail partnerships. XIME reaches Korean consumers through five major channels: e-commerce platforms Coupang, Kakao, and Naver Smart Store (which also hosts XIME's own storefront), plus offline/omnibus retailers Ohouse (오늘의집) and Olive Young. There is no disclosed pricing model, no software or SaaS component, no proprietary technology beyond the brand-building playbook, and no AI or data-driven capability flagged in the source material. The customer base is horizontal — Korean general consumers seeking beauty, home, lifestyle, and automotive accessories — with no enterprise or B2B revenue stream disclosed aside from a dedicated B2B inquiry phone line.

Operationally, XIME runs with a small team of approximately 16 employees and discloses no external funding, no parent company, no management team publicly listed, and no financial figures. The company characterizes its own trajectory as "explosive growth" achieved alongside its channel partners, but this claim is not externally validated in the source data. The core competitive premise is distribution breadth across Korea's dominant consumer platforms combined with full-stack brand operational control.

Name

XIME

Legal name

주식회사 자임

Website

https://ximecoltd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

XIME (주식회사 자임) is a Seoul-based Korean brand-building company that creates and operates consumer lifestyle brands end-to-end, distributing products through major Korean e-commerce platforms and offline retailers.

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Products

NAICS

General Merchandise Retailers (455), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

akta.pro secondary industry

K-Beauty/J-Beauty & Imported Beauty Distribution (CRAOAEAN)

Keywords

• Brand building services
• Lifestyle products
• Consumer brands
• Automotive accessories
• Home goods

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Product sales through retail partnerships: The company generates revenue through selling branded lifestyle products via multiple retail channels including e-commerce platforms and offline stores. They manage the full brand lifecycle from product development to customer delivery.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

XIME (주식회사 자임) is a Korean brand-building company that creates and operates consumer lifestyle brands spanning automotive accessories, home goods, beauty, and general consumer categories. The company manages the full brand lifecycle internally—from thorough market research and quality product development through strategic marketing, aggressive sales execution, and attentive customer management—distributing the resulting branded products through major Korean e-commerce platforms (Coupang, Kakao, Naver Smart Store, Ohouse/오늘의집) and offline retailers (Olive Young/올리브영).

Product overview

XIME is a brand building company that creates consumer brands for better lifestyle. The company operates multiple sub-brands including ITCAR (잇카), an automotive accessories brand sold through Naver Smart Store, and Odorr, a lifestyle product brand. XIME manages the complete brand lifecycle from market research and product development through strategic marketing, sales execution, and customer service, distributing through major Korean e-commerce and retail channels including Coupang, Kakao, Ohouse, and Olive Young.

Differentiator

Problem solved

Functional benefit

Brands

• Itcar (잇카): Automotive/lifestyle products brand operated by XIME. Official blog: https://blog.naver.com/ltcar_official/
• odorr

Products and services

• ITCAR (잇카)
• Odorr

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• 쿠팡 (Coupang)coreChannel Partner/ Reseller/ DistributorMajor e-commerce distribution partnership. 쿠팡 serves as a key online retail channel for distributing 자임's branded lifestyle products to consumers across Korea.
• 카카오 (Kakao)coreChannel Partner/ Reseller/ DistributorE-commerce platform partnership. Kakao's platform serves as a distribution channel for 자임's branded products.
• 오늘의집 (Ohzzil)coreChannel Partner/ Reseller/ DistributorHome and lifestyle focused e-commerce partnership. 오늘의집 provides access to consumers seeking home improvement and lifestyle products.
• 올리브영 (Olive Young)coreChannel Partner/ Reseller/ DistributorOffline retail partnership. Olive Young's chain of health and beauty stores provides physical retail distribution for 자임's lifestyle products.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• COSRX: Korean K-beauty brand distributed globally via Olive Young and online retailers. Comparable as a Korean consumer brand operator monetizing across the same retail channels as XIME's lifestyle portfolio.
• Tirtir: Korean K-beauty brand scaling through Olive Young, Coupang, and own D2C. Comparable as a Korean consumer brand operator monetizing across the same multi-channel retail mix as XIME.
• Stylenanda (3CE): Korean multi-brand beauty/lifestyle operator (parent of 3CE, Stylenanda) sold through Olive Young and global e-commerce. Directly comparable as a multi-brand Korean consumer brand company using retail partnerships for distribution.
• Tamburins: Korean lifestyle/beauty brand under Gentle Monster's parent IICOMBINED, scaling through Olive Young and own D2C channels. Comparable to XIME as a Korean consumer brand operator using the same channel mix.
• ROMAND: Korean indie K-beauty brand distributed via Olive Young and own online storefronts. Comparable to XIME in both category (consumer beauty) and channel distribution approach.
• Hince: Korean indie beauty brand distributed via Olive Young and direct e-commerce. Comparable to XIME because it operates as a Korean consumer brand selling through the same major retail platforms.
• Gentle Monster: Korean lifestyle brand operator that controls end-to-end product, retail experience, and channel. Comparable to XIME because both build and scale Korean consumer lifestyle brands via owned operations and multi-channel retail partnerships.

Broad incumbents

• APR (아모레퍼시픽 브랜드): Korean beauty brand incubator under Amorepacific with multi-channel domestic and global distribution. Comparable to XIME because both build Korean consumer brands via retail partnerships, but operates at far greater scale and brand count.
• ILLIYOON (아모레퍼시픽): Established Korean personal-care brand under Amorepacific sold across Olive Young, Coupang, and international channels. Comparable to XIME as a Korean consumer brand selling through the same multi-channel mix, but with substantially greater scale and brand equity.

Emerging players

• Purunmax: Emerging Korean consumer/household brand operator selling through Coupang, Naver, and Ohouse. Comparable to XIME because both are early-stage Korean multi-channel consumer brand operators targeting similar home/lifestyle segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ximecoltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XIME