HAOXIANG FURNITURE MFG. CO., LTD

What HAOXIANG FURNITURE MFG. CO., LTD does

Haoxiang Furniture MFG. Co., LTD is a privately-held Chinese furniture manufacturer founded in 2002 and headquartered in Tong'an District, Xiamen, Fujian Province. The company designs and produces bedroom and living room furniture, with core product lines spanning metal beds (HXC-M series), upholstered and fabric beds (HXC-F series), adjustable/electric beds (HXC-A series, featuring patent designs on core components), storage beds, LED beds, bunk beds, kids beds, and loft beds, complemented by living room furniture (bookshelves, end tables, coffee tables, closing racks) and the NEO-10 motorized lift chair. Production is conducted in a 150,000 square meter factory with stated annual capacity exceeding 350,000 sets, using a full-process in-house production chain (cutting, punching, welding, powder coating, moulding, packing) supported by automated robot welding, laser cutting, and double powder coating lines, with an independent QC team reporting to the CEO.

The business operates a pure B2B wholesale model, serving global furniture importers, retailers and distributors. Sales engagement is handled through a dedicated Shanghai office (Yangpu District) via direct telephone and email contact, with a minimum order quantity of 50 pieces per size/color, quote-based pricing (products listed at ¥0.00 on the website), and a 1-year warranty. The company enforces a market exclusivity policy that prevents it from selling identical products to competing buyers in the same market, and an R&D commitment to deliver 5-10 new designer products per year. Marketing activity historically included participation in the Shanghai Furniture Show from 2016 to 2019. The company is privately held with no disclosed parent, investors, or external funding, and no public revenue figures are available.

Name

HAOXIANG FURNITURE MFG. CO., LTD

Legal name

HAOXIANG FURNITURE MFG. CO., LTD

Website

https://xmhaoxiang.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Haoxiang Furniture MFG. Co., LTD is a privately-held Chinese furniture manufacturer (founded 2002) that produces metal, upholstered, and adjustable beds plus living room furniture and lift chairs for global B2B retailers and distributors from its 150,000 sqm Xiamen factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Haoxiang Furniture MFG. Co., LTD manufactures metal beds, upholstered beds, adjustable/electric beds, storage beds, LED beds, bunk beds, kids beds, loft beds, and complementary living-room furniture (bookshelves, end tables, coffee tables, closing racks) plus the NEO-10 lift chair. All products are produced in-house at a 150,000 sqm Xiamen facility using automated cutting, welding, and powder coating equipment, and are sold on a B2B wholesale basis with MOQ 50 pieces per size/color.

Product overview

Haoxiang Furniture MFG. Co., LTD is a furniture manufacturer specializing in bedroom and living room furniture. The product portfolio includes Metal Beds (HXC-M series), Adjustable/Electric Beds (HXC-A series), Upholstered/Fabric Beds (HXC-F series), Storage Beds, LED Beds, Bunk Beds, Kids Beds, and Loft Beds in the bedroom category; and Bookshelves (HXC-B series), End Tables, Coffee Tables (HXC-T series), and Closing Racks in the living room category. The company also produces Lift Chairs (NEO-10). All products are manufactured in-house using integrated production capabilities including cutting, punching, welding, powder coating, and packing. Products are available with customized sizes and colors with a minimum order quantity of 50 pieces per size/color.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Bed Metal bed frames (HXC-M series) including platform, frame, and minimalist designs such as the HXC-M190 low minimalist black metal frame with 300mm headboard/footboard and HXC-M184 iron bed frame. Sold B2B to furniture retailers, importers, and distributors.
• Adjustable Bed Adjustable and electric bed bases (HXC-A series) such as HXC-A05 and HXC-A02, marketed as offering stable functions and patented core component designs for bedroom furniture retailers.
• Upholstered Bed Fabric and velvet upholstered beds (HXC-F series) with wood frames, including HXC-F13 (polyester+wood, 940mm headboard), HXC-F07 (1420mm headboard), HXC-F06 (1400mm headboard), HXC-F05 (velvet+wood), HXC-F04 (velvet+wood, 1200mm headboard), HXC-F33 (1320mm headboard), HXC-F36 fabric bed, and HXC-F452 (polyester fabric).
• Storage Bed Upholstered storage bed (HXC-F158) integrating under-bed storage with fabric/upholstered construction for bedroom furniture buyers.
• LED Bed Beds with integrated LED lighting elements, sold to bedroom furniture retailers seeking feature-differentiated SKUs.
• Bunk Bed Stacked bunk beds (HXC-A47, HXC-A45, HXC-A20, HXC-A05) offering space-saving sleeping configurations for residential and shared-bedroom buyers.
• Kids Bed Beds designed specifically for children's bedrooms, produced as part of the bedroom furniture range offered to retailers.
• Loft Bed Elevated loft bed (HXC-A26) designed to maximize floor space in smaller bedrooms.
• Bookshelf Living room shelving units (HXC-B01, HXC-B03, HXC-B10, HXC-B11, HXC-B12, HXC-B18) for books and display items.
• End Table Small side/end tables for living room use, sold to furniture retailers and distributors.
• Coffee Table Living room center tables (HXC-T34 through HXC-T40) offered alongside other living-room pieces.
• Closing Rack Storage racks for living room organization, included in the company's living room furniture assortment.
• NEO-10 Lift Chair Motorized NEO-10 lift chair designed to assist users in standing up from a seated position, extending the company's product line beyond bedroom furniture.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hooker Furniture: US-listed furniture manufacturer with bedroom, living room, and home office lines. Comparable product categories with a higher-end positioning and broader geographic reach.
• Ashley Furniture Industries: World's largest furniture manufacturer and vertically integrated US-headquartered giant. Competes in similar product categories (bedroom, living room, upholstery) at a much larger scale across B2B and retail channels.
• Ethan Allen Interiors: US furniture manufacturer and retailer with residential bedroom and living room lines. Overlaps in product categories and end-customers, though operating through a higher-end retail model.
• La-Z-Boy Incorporated: US-listed furniture brand best known for recliners and lift chairs (direct overlap with NEO-10), plus full living room lineup. Larger, brand-driven competitor with similar end-product categories.

Direct peers

• Man Wah Holdings: Hong Kong-listed Chinese furniture maker with a major lift chair business (direct overlap with Haoxiang's NEO-10) plus upholstered sofas. Closely matched product mix and global B2B distribution model.
• Kuka Home: One of China's largest upholstered furniture manufacturers, producing sofas, beds, and living room furniture with both B2B and B2C channels. Directly comparable product portfolio and Chinese manufacturing footprint, though at significantly larger scale.
• Markor International Furniture: Chinese furniture manufacturer producing bedroom and living room furniture with global distribution. Comparable OEM/ODM business model and overlapping product categories.

Others

• Tempur Sealy International: Global mattress and bedding manufacturer that supplies the bedroom sleep category with strong retailer relationships. Adjacent in bedroom category rather than direct bed-frame competitor.
• Leggett & Platt: Major supplier of bedding components (springs, mechanisms) and furniture hardware to mattress and furniture manufacturers globally. Adjacent as a B2B component supplier to the same furniture value chain.

Emerging players

• Pride Mobility Products: US-based specialist in lift chairs and mobility products. Direct competitor in the lift chair category that overlaps with Haoxiang's NEO-10 product, though focused on the medical/mobility channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haoxiang-furniture-mfg-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAOXIANG FURNITURE MFG. CO., LTD