What VAMO VARUMÄRKESOMBUDET AB does

VAMO VARUMÄRKESOMBUDET AB is a privately held Swedish business law firm specializing exclusively in intellectual property protection, with a focus on trademarks, industrial designs, and domain names. Founded in 2009 in Stockholm by Maite Eriksson — a credentialed European Trade Mark and Designs Attorney who continues to serve as CEO — the firm relocated its primary seat to Gothenburg while retaining a Stockholm office and operates on a digital-first basis, serving clients throughout Sweden via phone and internet without requiring in-person meetings.

The firm's core offering is end-to-end trademark prosecution and portfolio management: pre-search investigations, Swedish (PRV), EU (EUIPO), and international (WIPO Madrid) registration, oppositions, ongoing monitoring, revocations, renewals, and trademark valuation. Adjacent services include design-rights registration and domain name dispute resolution (UDRP for .com, ATF for .se). The firm also operates a digital marketplace for buying and selling registered trademarks, launched in 2016, which extends the practice beyond pure filing work. Underlying technology is conventional professional-services tooling: digital correspondence, web-based client intake, content marketing via blog and social channels, and case-by-case attorney work — there is no proprietary platform or AI-enabled workflow.

The business model is hourly professional-services billing at 2,200 SEK per hour (ex-VAT, billed per started half hour) supplemented by fixed-price services for defined deliverables such as reporting of incoming documents (2,200–4,400 SEK). The firm participates in the EUIPO SME Fund 2026, enabling clients to recover up to ~75% of registration costs (capped at ~700 EUR). Go-to-market is sales-led and digitally distributed (SEO-driven website, blog, Facebook, Instagram, Twitter), targeting primarily Swedish SMEs and startups alongside a smaller set of established brands (e.g., Bukowskis, Brommapojkarna). The firm was ranked 10th among Swedish trademark agents by EUIPO filing volume in Q4 2018 and operates today with 9 staff (5 lawyers and a paralegal).

Name

VAMO VARUMÄRKESOMBUDET AB

Legal name

VAMO Varumärkesombudet AB

Website

https://xn--varumrkesombudet-znb.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

VAMO VARUMÄRKESOMBUDET AB is a Gothenburg-based Swedish law firm specializing exclusively in trademark, design, and domain name protection, serving SMEs, startups, and select larger brands across Sweden via digital-first service delivery.

Ownership category

akta.pro rank

Product category

Intellectual Property Law

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

Keywords

• Trademark registration services
• Intellectual property law
• Design protection services
• Domain name disputes
• Brand protection

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Legal Services - Hourly Billing: Time-based billing at 2,200 SEK per hour (excluding VAT) for 2026. Services are billed per started half hour. This covers legal consultation, trademark strategy advice, and case management work.
2. Fixed Price Services: Fixed pricing for specific services including reporting of incoming documents (e.g., summons, opposition applications) typically ranging from 2,200 to 4,400 SEK. Also applies to trademark applications when work is interrupted during processing.
3. Trademark Registration Services: Fees for trademark registration applications, including services for Sweden, EU, and international registrations through WIPO. The company also assists with SME Fund (EUIPO) applications covering up to 75% of registration costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VAMO Varumärkesombudet AB is a specialized Swedish business law firm focused exclusively on trademark protection, design rights, and domain name services. The firm delivers trademark registration (Sweden, EU, and international via WIPO Madrid System), opposition proceedings, monitoring, renewal, revocation, injunction, valuation, and a marketplace for buying and selling registered trademarks. Services are delivered digitally nationwide from offices in Gothenburg and Stockholm.

Product overview

VAMO VARUMÄRKESOMBUDET AB is a specialized business law firm focused exclusively on intellectual property protection, primarily offering trademark registration and protection services. The company's core offering comprises trademark services (varumärkestjänster) including pre-search investigations, registration in Sweden/EU/internationally, oppositions, monitoring, revocations, renewals, and trademark valuation. Related services include design protection (mönsterskydd) and domain name dispute resolution (domännamnstjänster) including UDRP proceedings. The firm also operates a marketplace for buying and selling registered trademarks. All services are delivered digitally, with operations based in Gothenburg serving clients throughout Sweden and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark Registration Services Core trademark registration and protection services including pre-search investigations, trademark registration in Sweden (PRV), EU (EUIPO), and internationally (WIPO), oppositions, monitoring, revocations, renewals, injunctions, and trademark valuation. Target customers are Swedish companies, SMEs, and startups seeking brand protection.
• Swedish Trademark Registration National Swedish trademark registration through PRV (Patent- och registreringsverket) for protection within Sweden. For companies seeking protection limited to the Swedish market.
• EU Trademark Registration European Union trademark registration through EUIPO (European Union Intellectual Property Office), providing protection across all EU member states. Includes SME Fund application assistance covering up to 75% of costs.
• International Trademark Registration International trademark registration through the WIPO Madrid System for protection in multiple countries worldwide via a single application.
• Trademark Pre-search Investigation Trademark search and investigation services to check for potential conflicts before filing a trademark application, reducing the risk of refusal or opposition.
• Trademark Opposition Services Services to file oppositions against trademark applications that conflict with existing trademarks, protecting clients' brand rights.
• Trademark Monitoring Ongoing trademark watch services to detect potentially conflicting trademark applications and alert clients to potential infringements.
• Trademark Revocation Services to revoke or cancel existing trademark registrations that conflict with the client's brand rights.
• Trademark Injunction Services Legal injunction services for trademark infringement cases to stop unauthorized use of protected marks.
• Trademark Renewal Trademark renewal services to maintain trademark protection for additional 10-year periods across Sweden, EU, and internationally.
• Trademark Marketplace Digital marketplace for buying and selling registered trademarks, facilitating transfer of trademark ownership between third parties.
• Trademark Valuation Trademark valuation services to assess the financial value of trademark assets for transactions, licensing, or financial reporting purposes.
• Digital Protection for Trademarks Digital trademark protection services including guidance on protecting trademarks online and against counterfeit goods in the digital environment.
• Design Protection Services Design rights protection services including registration of industrial designs in Sweden, EU, and internationally.
• Domain Name Services Domain name dispute resolution services including UDRP proceedings for .com domains and ATF disputes for .se domains.

Quantifiable outcome

• Top 10 ranking among Swedish trademark agents for EU applications (Q4 2018)

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AWA (formerly Awapatent): AWA is one of Sweden's largest IP firms with full-service trademark, patent, and design practices. Directly comparable to VAMO in offering Swedish/EU trademark prosecution, opposition, and monitoring, but at substantially larger scale.
• Valea: Valea is a Swedish IP firm with trademark, design, and patent expertise. Comparable to VAMO as a specialist IP firm serving Swedish clients with EU and international trademark filing capabilities.
• Groth & Co: Groth & Co is a Swedish IP firm specializing in patents, trademarks, and design rights. Directly comparable to VAMO as a Swedish specialist IP firm with similar practitioner-led service model.
• Zacco: Zacco is a Scandinavian IP consulting firm with offices in Sweden offering trademark registration, design protection, and IP strategy. Closely comparable to VAMO in service mix and target market, with broader geographic reach.
• Brann AB: Brann is a Stockholm-based IP law firm offering trademark, design, and patent services. Directly comparable to VAMO in offering Swedish/EU trademark prosecution and portfolio management, with a similar specialty focus.
• Sandart & Partners: Sandart & Partners is a Swedish IP boutique focused on trademark, design, and copyright law. Comparable to VAMO as a similarly-sized specialist IP firm with a primarily Swedish SME client base.
• Albright IP: Albright IP is a Swedish IP firm offering trademark, design, and patent services. Comparable to VAMO as a Stockholm-based specialist IP firm with overlapping service offerings in Swedish and EU trademark prosecution.

Regional players

• Plougmann Vingtoft: Plougmann Vingtoft is a Danish IP boutique with trademark and design expertise. Comparable to VAMO in specialty focus and Scandinavian client base, but does not directly compete in Sweden.
• Høiberg: Høiberg is a Danish IP boutique specializing in patents, trademarks, and designs. Comparable to VAMO in service mix and specialty focus, but primarily serving the Danish market rather than Sweden.

Broad incumbents

• Bird & Bird: Bird & Bird is a global IP law firm with significant presence in Sweden. Comparable to VAMO in offering trademark prosecution and litigation, but as a much larger full-service firm with broader IP and corporate practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TM_lawyer
• Facebookfacebook.com/VAMOMAITE
• Instagraminstagram.com/varumarkesombudet
• LinkedInlinkedin.com/company/varum-rkesombudet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAMO VARUMÄRKESOMBUDET AB