XPERT Fitness

What XPERT Fitness does

XPERT Fitness is a privately held teacher training provider specializing in pole and aerial fitness instructor certification. Founded around 2010 and operating as XPERT Fitness LLC (registered in North Hollywood, California) with a UK office in Potters Bar, Hertfordshire, the company offers a comprehensive curriculum spanning 14+ disciplines including Pole Fitness (levels 1-4), Spinning Pole, Flying Pole, Aerial Hoop, Aerial Silks, Aerial Hammock, Static Trapeze, Children's Pole & Aerial, Pre & Post Natal, Flexibility Flow, and Essential Science of Heels. Training is delivered through three formats: in-person 2-day intensives held at hosting studios globally, live online sessions over Zoom, and self-paced online courses with interactive manuals and video content. The website supports 24 languages and courses are priced in USD, GBP, EUR, CAD, and AUD.

The business model centers on one-time course fees paid by individual instructors and studio owners seeking certification, supplemented by branded merchandise sales through an e-commerce storefront. XPERT holds accreditations from the American Council on Exercise (ACE) and Exercise Move Dance UK, and its certifications are recognized by insurance providers worldwide, which is a critical requirement for professional instructors. Distribution operates through direct website sales, a global network of Accredited XPERT Studios that host face-to-face trainings, and a public instructor directory that supports demand generation. The company maintains a lean 7-person team, relying on an international presenter network rather than large internal headcount.

XPERT describes itself as one of the largest pole and aerial training providers in the world, with industry awards including the International Fitness Showcase Best Brand Presence (2015) and finalist recognition at the Active Training Awards (2014) and Community Fitness Awards (2021). The company has no disclosed external funding, operates without a parent company, and shows no signs of M&A activity or major restructuring. Its strategic posture emphasizes standardizing pole and aerial instructor education through consistent content, regular curriculum updates, and global accessibility via multi-format, multi-language delivery.

Name

XPERT Fitness

Legal name

XPERT Fitness LLC

Website

https://xpertpolefitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

XPERT Fitness is a privately held provider of pole and aerial fitness instructor certification courses, operating globally through in-person, live online, and self-paced formats across 14+ disciplines, serving individual instructors and studios with ACE-accredited credentials.

Ownership category

akta.pro rank

Product category

Fitness Instructor Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Pole fitness certification
• Aerial arts training
• Instructor education courses
• Teacher training programs
• Fitness certification courses

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Teacher Training Courses: One-time fees for instructor certification courses across multiple disciplines (Pole Fitness, Aerial, etc.). Offered in three formats: face-to-face (in-person), live online (2-day Zoom), and self-paced online. Course completion grants XPERT Training membership.
2. Merchandise Sales: Sale of branded merchandise through the website e-commerce platform, including clothing and accessories.
3. Online Study Materials and Manuals: Digital content including online manuals, pre-learning materials, and video access. Hard copy learning materials available for face-to-face trainings with delivery charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

XPERT Fitness provides accredited teacher training courses in pole fitness and aerial arts (hoop, silks, hammock, static trapeze) delivered through face-to-face, live online (Zoom), and self-paced online formats. The offering spans entry-level through advanced levels and includes specialty certifications such as children's, pre/post-natal, flexibility, and heels technique, alongside supporting merchandise such as activewear and grip aids.

Product overview

XPERT Fitness is a teacher training provider offering a comprehensive curriculum of pole and aerial fitness instructor certification programs. The portfolio includes core static pole training (Pole Fitness 1 & 2, Pole Fitness 3 & 4, Static Pole Level 1), specialized pole variants (Spinning Pole, Flying Pole), aerial apparatus courses (Aerial Hoop, Aerial Silks, Aerial Hammock, Static Trapeze), and specialized populations (Children's Pole & Aerial, Pre & Post Natal). Add-on modules cover Flexibility Flow, Essential Science of Heels, and Mental Health Training. Training is delivered through three formats: Face-to-Face (in-person 2-day intensives), Live Online (Zoom-based 2-day courses), and Online Self-Learning (self-paced with instant access to materials). The company operates as a single unified platform with multiple accreditation certifications from fitness associations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pole Fitness 1 & 2 Entry-level pole fitness instructor certification covering foundational technique, safety, and teaching methodology for aspiring pole instructors.
• Pole Fitness 3 & 4 Advanced pole fitness instructor certification building on the Level 1 & 2 curriculum with higher-level movements and instructional skills.
• Static Pole Level 1 Specialized certification for teaching static (non-spinning) pole techniques to students.
• Spinning Pole Instructor certification focused on spinning pole technique, momentum, and safe teaching progressions.
• Flying Pole Specialist certification covering flying pole apparatus and aerial-style pole instruction.
• Aerial Hoop Instructor certification for teaching aerial hoop (lyra) technique, progressions, and safe rigging practice.
• Aerial Silks Teacher training certification covering aerial silks fundamentals, wraps, drops, and instructional methodology.
• Aerial Hammock Instructor certification for teaching aerial hammock (loop) technique and class programming.
• Static Trapeze Specialist instructor certification focused on static trapeze technique, sequencing, and safe teaching practice.
• Children's Pole & Aerial Certification for instructors teaching pole and aerial classes to children, covering age-appropriate pedagogy and safety.
• Pre & Post Natal Training Specialty certification enabling instructors to safely teach pre- and post-natal clients in pole and aerial settings.
• Flexibility Flow Instructor certification in flexibility and flow programming designed for pole and aerial students.
• Essential Science of Heels Specialty certification covering the technique, biomechanics, and teaching of heeled pole work.
• Mental Health Training Certification equipping pole and aerial instructors to support student mental wellbeing and inclusive practice.
• XPERT Merchandise Supporting branded merchandise including activewear and grip aids sold to certified instructors and students.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ACE (American Council on Exercise)coreOthersXPERT is ACE Approved, meaning their training courses are recognized and accredited by ACE for continuing education credits. This accreditation provides legitimacy for instructors and is recognized by insurance companies.
• Exercise Move Dance UKcoreOthersXPERT holds accreditation from Exercise Move Dance UK, a UK-based fitness certifying organisation. This accreditation supports UK market presence and insurance recognition.
• International Fitness ShowcasecoreOthersXPERT has an ongoing relationship with the International Fitness Showcase, having won their Best Brand Presence award in 2015 and participating as an exhibitor/presenter.
• Accredited XPERT StudioscoreChannel Partner/ Reseller/ DistributorNetwork of studios that have been accredited by XPERT to host face-to-face training sessions. Studios provide venue and facilities while XPERT provides curriculum and presenters. Listed on xpertfitness.com/accredited-xpert-studios/

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spin City: UK-based pole dance and fitness teacher training provider offering pole instructor certification courses. Directly competes with XPERT in pole fitness teacher training across the UK and via online delivery.
• Pole People: Pole dance and fitness organization offering pole fitness training and instructor development. Directly comparable to XPERT as a pole fitness training provider competing for instructors and studios.

Broad incumbents

• ACE (American Council on Exercise): Major US fitness certification body. ACE is both an XPERT accreditation partner and a broader competitor in personal trainer certification, with the resources and curriculum depth to enter niche disciplines like pole/aerial.
• NASM (National Academy of Sports Medicine): Leading fitness and personal training certification organization. NASM represents a broader fitness education incumbent that competes for trainer wallet share and could expand into specialty disciplines like pole.
• AFAA (Athletics and Fitness Association of America): Group fitness and personal training certification body. AFAA is a broad incumbent in fitness instructor certification, comparable to XPERT as an education provider for fitness professionals across multiple disciplines.
• Crunch Fitness: Large US-based fitness chain offering group fitness programs including pole and aerial. While broader than XPERT, it represents an incumbent fitness operator that could expand in-house instructor certification or partner with competing training providers.
• Peloton: Global connected fitness platform. While not a direct competitor in pole teacher training, Peloton's online fitness content model, brand scale, and capital base set the benchmark for digitally distributed fitness content that XPERT's online self-learning competes against.

Others

• Polerhouse: Manufacturer of pole dance and fitness equipment. Polerhouse is an ecosystem participant — its poles and rigs are purchased by XPERT-trained instructors and studios, making it a complementary rather than directly competing company.
• International Pole Sports Federation: Governing body for competitive pole sports and the IPSF Pole Sports World Championships. Tangentially related as a pole ecosystem institution whose competitions drive interest in pole training, indirectly feeding demand for XPERT certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xpertfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPERT Fitness