XRAY Automotive BV

What XRAY Automotive BV does

XRAY Automotive BV is a Dutch B2B SaaS company specializing in automotive remarketing technology, operating for over 35 years from Almere, Netherlands. The company provides three integrated product lines: (1) XRAY Live, a subscription-based platform for vehicle taxations using license plate lookup, drawing on a proprietary valuation engine fed by 500,000+ annual price notations and 150,000+ transaction records from the Dutch automotive trade; (2) a BPM Import Calculator officially recognized by the Belastingdienst since 2010 as an authorized Koerslijst, producing 100,000+ tax declaration forms annually representing over 25% of the Dutch market; and (3) XBS, a B2B online auction platform mediating 20,000+ vehicles per year with 210,000 bids, providing guaranteed maximum trade-in returns for dealers and leasing companies. The company employs only 5 people and operates a product-led growth model with a free trial, tiered subscriptions (€27.50–€113.85/month), and transactional fees for BPM forms (€82.95) and WEV fiscal reports (€89.95).

Revenue is generated through a combination of monthly subscriptions (XRAY Light entry tier at €27.50/month and XRAY Live full-featured tier at €113.85/month), transaction-based fees for BPM declaration forms at €82.95 per submission, and one-time WEV Taxatierapport fees at €89.95 per report. The platform serves five primary segments: car dealerships, dealership holdings, leasing companies, banks, and used-car wholesalers, with the auction marketplace extended to private sellers via XBS Direct. XRAY's go-to-market is entirely self-service and digital, relying on its website, email newsletter, and Instagram presence rather than a direct sales force. The core technology stack is built on the Mendix low-code platform, with the proprietary valuation engine representing the primary technical differentiator.

Name

XRAY Automotive BV

Legal name

XRAY Automotive B.V.

Website

https://xray.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

XRAY Automotive BV is a Dutch B2B SaaS company providing vehicle valuation, BPM import tax calculation, and a B2B auction platform for Dutch automotive dealers, leasing companies, banks, and wholesalers, with 35+ years of operating history and Belastingdienst-approved Koerslijst status.

Ownership category

akta.pro rank

Product category

Automotive Remarketing Software

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Vehicle valuation software
• Automotive remarketing
• BPM tax calculation
• B2B auto auction
• Used car pricing

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - XRAY Light: Entry-level subscription tier offering limited vehicle taxations and BPM calculations. Priced at €27.50-€28.50 per month with monthly billing and cancellation. Sold directly via website with self-service onboarding.
2. Subscription Revenue - XRAY Live: Full-featured subscription tier providing complete functionality for taxations, guaranteed trade values, BPM calculations, and auction access. Priced at €113.85 per month with monthly billing and cancellation. Sold directly via website with self-service onboarding.
3. BPM Declaration Form Service: One-time service for pre-filling and submitting BPM (import tax) declaration forms to the Dutch tax authority. Priced at €82.95 including BTW (or €69.95 for camper conversions). Customers first use free calculator, then pay for completed official form.
4. WEV Valuation Report: One-time fee of €89.95 excluding BTW for official fiscal valuation report (Waarde in het Economisch Verkeer) used when transferring vehicles from business to private ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

XRAY Automotive BV operates the official Belastingdienst-recognized Koerslijst used-vehicle valuation system and delivers it through the XRAY Live SaaS platform, the XBS B2B online auto auction, and a BPM import-tax calculator. The platform gives Dutch car dealers, dealerholdings, leasing companies, banks, and wholesalers license-plate-based trade-in valuations, guaranteed maximum trade offers, and tax-authority-accepted valuation reports.

Product overview

XRAY Automotive BV is a Dutch B2B automotive remarketing technology company operating for over 35 years. The company's product portfolio consists of a unified platform built around vehicle valuation (XRAY Taxatie/Kenteken Taxatie) as the core engine, which powers two principal digital channels: XRAY Live (web-based subscription platform for dealers and leasing companies) and the XBS Veiling online B2B auction marketplace. These core services are complemented by the BPM Import Calculator for calculating residual Dutch vehicle taxes on imports, and the WEV Taxatierapport for fiscal vehicle value documentation. XRAY Light serves as an entry-level subscription tier to the platform, while XBS Direct extends the auction network to private sellers. The platform is built on the Mendix low-code platform.

Differentiator

Problem solved

Functional benefit

Brands

• XBS: Online B2B auto auction platform for dealers, autobedrijven and leasemaatschappijen to sell inruilauto's (trade-in vehicles). Auctions start daily at 10:00 and continue until highest bid is reached.
• XRAY Live
• XBS Direct

Products and services

• XRAY Live A cloud-based SaaS platform providing real-time trade-in valuations, BPM calculations for imported vehicles, and access to the XBS B2B auction marketplace. Targeted at automotive dealers, dealerholdings, leasing companies, and banks via tiered subscriptions.
• XRAY Taxatie (Kenteken Taxatie) License plate-based vehicle valuation service using XRAY's proprietary pricing models. Returns trade-in value (handelsinkoopwaarde) based on real market transactions, dealer input, and aggregated pricing data from hundreds of thousands of price notations per year. Foundational to XBS auction and BPM workflows.
• BPM Import Calculator (BPM Koerslijst Calculator) Online tool for calculating residual BPM (Belasting van Personenauto's en Motorrijwielen) import tax on used vehicles entering the Netherlands. Auto-selects the most favorable calculation method (koerslijst vs. depreciation table) and produces pre-filled official Belastingdienst BPM tax declaration forms for a one-time fee of €82.95 incl. BTW.
• XBS Veiling (XBS Autoveiling) B2B online auction platform for dealers, automotive businesses, and leasing companies to sell trade-in vehicles. Auctions run each working day starting at 10:00, attract ~1,000 vehicles per week and 210,000 annual bids from registered dealers, and guarantee sellers the highest competitive trade offer.
• WEV Taxatierapport (Waarde in het Economisch Verkeer) One-time fiscal vehicle valuation report (€89.95 excl. BTW) used when transferring a company car to private ownership. The WEV value, accepted by the Dutch Tax Authority, establishes the market value to prevent tax disputes during ownership transitions. Available only for passenger cars, not commercial vans.
• XBS Direct Consumer-facing sales channel that lets private individuals submit their vehicle to the XRAY/XBS dealer auction network. The car is presented to registered dealers who bid; the seller receives the highest bid and XRAY handles the transaction. Built on the Mendix low-code platform.

Quantifiable outcome

• 25%+ market share of all BPM reports in Netherlands (100,000+ reports annually)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Autotelex: Dutch vehicle valuation and data provider serving dealers and leasing companies. Directly competes with XRAY in license-plate-based vehicle valuations and dealer pricing intelligence within the Netherlands.
• EurotaxGlass's: European vehicle valuation and residual-value data provider used by leasing companies, insurers, and dealers. Closely comparable to XRAY's Koerslijst concept but operating across multiple European markets.
• VWE: Netherlands-based vehicle data and history provider offering valuations and market intelligence to dealers, leasing companies, and fleet operators. Competes with XRAY's Koerslijst and dealer-facing data products.

Emerging players

• ACV Auctions: Digital dealer-to-dealer auction platform in North America. Closely mirrors the XBS model of online trade-in remarketing, with similar network-effect dynamics, though operating in a different geography.
• AutoScout24: Europe's largest online vehicle marketplace, operating a Dutch site with dealer and consumer listings. Increasingly bundles valuation and remarketing features, making it a potential competitor to XRAY's dealer workflow.

Others

• ANWB: Dutch mobility association offering automotive-related services to consumers and businesses. Not a direct competitor but an adjacent Dutch automotive ecosystem player that could partner with or compete against XRAY for dealer-facing services.

Regional players

• Marktplaats: The Netherlands' dominant general classifieds platform (owned by Adevinta), with a substantial automotive vertical. Competes for trade-in remarketing activity via its dealer-facing tools, though not specialized in vehicle valuation.
• Mobile.de: Germany's largest online vehicle marketplace. Operates in a similar automotive trade ecosystem but in a different geography; relevant as a peer for marketplace-driven remarketing dynamics comparable to XBS.

Broad incumbents

• Cox Automotive / Manheim: Global automotive services group whose Manheim brand runs the world's largest physical wholesale vehicle auctions and dealer remarketing platforms. Comparable to XBS but at vastly greater scale and as part of a broader portfolio.
• Copart: Global online vehicle auction company with hundreds of thousands of vehicles sold annually. Overlaps with XBS in B2B vehicle remarketing but operates primarily in salvage and total-loss vehicles at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/xray_nl
• LinkedInlinkedin.com/company/xray-automotive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XRAY Automotive BV