Hefei Sunrise Aluminum Pigments Co., Ltd

What Hefei Sunrise Aluminum Pigments Co., Ltd does

Hefei Sunrise Aluminium Pigments Co., Ltd is a privately held Chinese specialty chemicals manufacturer founded in 2002 and headquartered in Hefei, Anhui Province. The company produces aluminium pigments (including solvent-based, water-based, vacuum metallized, resin-coated, pelletized, and dynamic rainbow effect variants), spherical aluminium and zinc powders, bronze pigments, carbon black, alloy powders for 3D printing and brazing, and aluminium paste/powder for the AAC (Autoclaved Aerated Concrete) industry. Manufacturing relies on gas atomization, vacuum evaporation-condensation, and mechanical milling processes, producing particle sizes ranging from 20-100 nm to 2.5-45 µm. Sunrise is positioned as the largest aluminium pigments and spherical aluminium powder manufacturer in China, operating five production bases across Inner Mongolia, Hefei, Lu'an, and Tongling, with a fourth Inner Mongolia phase coming online in July 2025.

Sunrise serves industrial B2B customers across coatings (3C/home appliance, automotive OEM and refinish, powder, coil, anti-corrosion), plastics, printing inks (flexographic, rotogravure, offset, screen), advanced materials (solar cell slurry, sputtering targets, powder metallurgy), and construction (AAC blocks and ALC panels). The company markets branded product lines including METALEAF (leafing aluminium pigment pastes), METAFINE (standard non-leafing aluminium pastes), PELPLAS (aluminium pigment pellets for polymers, with temperature resistance up to 280-300°C), and spherical zinc powder with 98.5%-99.9% purity. The company holds 171 granted patents, employs 100+ R&D professionals with national and provincial post-doctoral workstations, and maintains an industry-academia-research collaboration with the Institute of Solid State Physics, Chinese Academy of Sciences. In July 2025, Sunrise Testing Centre obtained CNAS Laboratory Accreditation (L23460) under ISO/IEC 17025 with ILAC Mutual Recognition Arrangement status, enabling internationally recognized test reports.

The business model is direct B2B sales-led, with no public pricing, multi-year contracts negotiated via website inquiry forms, email ([email protected]), WhatsApp, and WeChat. Distribution is direct export to manufacturers and applicators in more than 70 countries across Southeast Asia, South Asia, East Asia, the Middle East, Europe, North America, South America, Oceania, and Africa. Sunrise is recognized as a National 'Little Giant' Enterprise for Specialisation and Innovation by the Chinese government. Revenue is not publicly disclosed; the company is privately held with no disclosed parent, subsidiaries, or external fundraising.

Name

Hefei Sunrise Aluminum Pigments Co., Ltd

Legal name

Hefei Sunrise Aluminium Pigments Co., Ltd

Website

https://xuyangchem.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hefei Sunrise Aluminium Pigments Co., Ltd is a Chinese specialty chemicals manufacturer, founded in 2002 and headquartered in Hefei, producing aluminium and zinc pigments and powders via gas atomization and vacuum processes. It serves industrial B2B customers in coatings, plastics, printing inks, advanced materials, and construction across more than 70 countries.

Ownership category

akta.pro rank

Product category

Metallic Pigments & Powders

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)

akta.pro secondary industry

Powder Coatings (IMAEAHAE)

Keywords

• Aluminium pigments
• Metallic pigments
• Spherical aluminium powder
• Bronze pigments
• Aluminium alloy powders

Headquarters

HQ city

Hefei

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aluminium Pigments and Powders: Manufacturing and sale of aluminium pigments (solvent-based, water-based, resin-coated, pelletized, vacuum metallized, dynamic rainbow effect), spherical aluminium powder, bronze pigment, carbon black, alloy powders for 3D printing and brazing, and aluminium paste/powder for AAC industry

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hefei Sunrise Aluminum Pigments Co., Ltd manufactures and sells a comprehensive line of metallic pigments and powders, including solvent-based, water-based, vacuum metallized, resin-coated, pelletized and dynamic rainbow effect aluminium pigments, spherical aluminium powder, bronze pigment, carbon black, alloy powders for 3D printing, powder metallurgy and brazing, and aluminium powder/paste for the AAC (Autoclaved Aerated Concrete) industry. The company operates five production bases across China and exports to over 70 countries, serving coatings, plastics, printing inks, construction materials and advanced materials manufacturers.

Product overview

Hefei Sunrise Aluminum Pigments Co., Ltd is a manufacturer of metallic pigments and powders offering a comprehensive portfolio of aluminium pigments (including solvent-based, water-based, vacuum metallized, resin-coated, pelletized, and dynamic rainbow effect types), spherical aluminium powder, bronze pigment, carbon black, alloy powders for 3D printing/powder metallurgy/brazing, and AAC (Autoclaved Aerated Concrete) building materials. The company operates as a B2B supplier serving coatings, printing inks, plastics, construction, and industrial manufacturing sectors globally.

Differentiator

Problem solved

Functional benefit

Brands

• METALEAF: Leafing-type aluminium pigment pastes with extraordinary leafing property, opacity and whiteness, used in printing inks, plastic masterbatch, aerosol spray and anti-corrosion coatings.
• METAFINE
• PELPLAS
• METALEAF

Products and services

• Aluminium Pigments Comprehensive line of aluminum-based pigments including solvent-based, water-based, vacuum metallized, resin-coated, pelletized, and dynamic rainbow effect variants. Used in coatings, printing inks, and plastics to deliver metallic visual effects.
• Spherical Aluminium Powder High-quality, energy-saving spherical aluminium powder produced via gas atomization, vacuum evaporation-condensation and mechanical milling. Particle sizes range from nanoscale (20-100 nm) to micron-scale (2.5-45 µm). Used in solar cell slurry, sputtering targets, powder metallurgy, refractory applications, and 3D printing.
• METAFINE (Standard Non-leafing Aluminium Paste) Standard non-leafing aluminium pigment pastes with high whiteness, outstanding opacity, and smooth surface. Used for 3C coating, automotive coating, plastic coating, plastic masterbatch, and anti-corrosion paint.
• METALEAF (Leafing Aluminium Paste) Leafing-type aluminium pigment pastes treated with stearic acid to float on coating surfaces. Provides extraordinary leafing property, opacity and whiteness for printing inks, plastic masterbatch, aerosol spray and anti-corrosion coatings.
• PELPLAS (Aluminium Pigment Pellets for Plastics) Low-dusting, low-VOC aluminium pigment pellets containing approximately 80% aluminium and 20% polymers/additives. Designed for various polymers with temperature resistance up to 280-300°C.
• Bronze Pigment Bronze-colored metallic pigments for coating and decorative applications.
• Carbon Black Carbon black pigments for colouring and reinforcement in various industrial applications.
• Alloy Powder Various alloy powders for 3D printing, gas atomized aluminium alloy for powder metallurgy, alloy powder for brazing (e.g., vacuum air atomized nickel-based NiCrSiP), and copper base alloy powder.
• AAC Block / ALC Panel Autoclaved Aerated Concrete blocks and ALC panels used as building materials with good heat isolation, lower cost, and resource-saving features.
• Aluminium Powder & Paste for AAC Aluminium powder and paste specifically formulated for use as a foaming agent in the AAC (Autoclaved Aerated Concrete) industry.
• Spherical Zinc Powder High-performance spherical zinc powder with 98.5%-99.9% purity, available in nanoscale (20-100 nm) and micron-scale (2.5-45 µm) for coatings, 3D printing, and energy storage applications. Delivers 20% better flowability than lamellar zinc powders and 50% longer corrosion resistance in salt spray tests for zinc flake.
• Colour Masterbatch Silver masterbatch for colouring plastic applications.
• Pearl Pigment Pearlescent pigments for decorative and visual effect applications.
• Zinc Flake Powder Zinc flake powder for specialized industrial applications, including anti-corrosion coatings.

Quantifiable outcome

• Five production bases across China
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Institute of Solid State Physics, Chinese Academy of SciencescoreStrategic or Co-development PartnerIndustry-academia-research collaboration network with leading research institution for advanced materials research and development in metallic powders and pastes
• Various Leading InstitutionscoreStrategic or Co-development PartnerEstablished industry-academia-research collaboration network with leading institutions for continuous innovation in metallic pigment and powder technologies

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Toyo Aluminium K.K. Japanese aluminum pigment and powder manufacturer with operations spanning leafing/non-leafing pigments and advanced applications—comparable Asian competitor with overlapping downstream focus.
• Silberline Manufacturing Co., Inc. US-headquartered global leader in aluminum effect pigments with a broad portfolio of leafing/non-leafing pastes and powders serving coatings, plastics, and inks—directly comparable product/market overlap to Sunrise.
• Metaflake Ltd: UK-based specialist manufacturer of metallic pigments (aluminum and bronze) for coatings, inks, and plastics—comparable mid-sized aluminum pigment specialist competing in similar export markets.
• Carl Schlenk AG: German specialist in metallic pigments and powders (aluminum, bronze, copper), serving industrial coatings, plastics, and printing inks—closely comparable specialty metallic pigments manufacturer with global distribution.
• Zhangqiu Metallic Pigment Co., Ltd. Major Chinese aluminum pigment manufacturer competing directly with Sunrise in domestic and export markets for coating-grade metallic pigments—closest head-to-head competitor within China.

Others

• PPG Industries: Global industrial and decorative coatings major that sources metallic pigments for automotive, packaging, and architectural coatings—major downstream customer in Sunrise's served segments.
• Jotun A/S: Norwegian coatings major with significant marine and protective coatings demand for anti-corrosion pigments—downstream buyer of metallics rather than direct pigment competitor.
• RPM International Inc. US specialty coatings holding company whose subsidiaries consume metallic pigments as raw materials—an important downstream customer category for Sunrise rather than direct competitor.

Broad incumbents

• BASF SE: Global chemicals giant with a pigments and effect pigments portfolio serving automotive, industrial, and decorative coatings—competes with Sunrise in metallic effect pigments as part of a much broader specialty chemicals portfolio.
• ALTANA AG: German specialty chemicals group (ECKART effect pigments division) producing metallic and pearlescent pigments for coatings, cosmetics, and industrial finishing—comparable effect pigments competitor with global brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hefei-sunrise-aluminum-pigments-co--ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hefei Sunrise Aluminum Pigments Co., Ltd