What Yacht Center Group does

Yacht Center Group operates BookMyBoat, a boutique yacht-charter marketplace founded in 2020 by Mariam Revuelta and headquartered in Miami, Florida. The company connects private boat owners with renters through a curated online platform, offering a verified fleet of 300+ vessels that spans small speed boats, pontoons, mid-size yachts, and megayachts up to 166 feet. Its technology stack centers on a self-serve web platform with search, filtering, real-time availability, and booking management, supplemented by a 24/7 human concierge channel delivered via WhatsApp and phone, with average quote response times under 15 minutes.

The business model is a two-sided marketplace monetizing through transaction fees on bookings (hourly pricing ranges from approximately $145 for smaller vessels to $4,275+ for megayachts), plus VIP add-ons such as catering, open bars, professional photography, and water toys. Customer segments include individual tourists, special-occasion celebrators (birthdays, bachelorette parties, proposals), corporate groups, and international travelers on Bahamas/Bimini routes. Service is differentiated through USCG-licensed captains, rigorous fleet inspection, transparent pricing, flexible "Book Now Pay Later" deposits, and an Elite Rewards loyalty program.

Operations are concentrated in Miami-Dade with departure points spanning Miami Beach Marina, Miamarina at Bayside, Haulover Park, Dinner Key, Crandon Park, Sea Isle Marina, and the Miami River. The company employs 13 people, is privately held with no disclosed institutional funding, and markets heavily around seasonal Miami events (Art Basel, F1, Ultra, Miami Boat Show) to drive tourist demand into private charter bookings.

Name

Yacht Center Group

Legal name

BookMyBoat

Website

https://yachtcentergroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

BookMyBoat is a Miami-based, boutique yacht-charter marketplace founded in 2020 that connects verified boat owners with renters via a curated 300+ vessel fleet and 24/7 WhatsApp concierge, serving tourists, event planners, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Boat Rental Transactions: Platform facilitates boat rental transactions between boat owners and renters. Customers pay hourly rates ranging from $145 to $4,275+ per hour depending on boat type and size. Pricing typically includes captain, fuel, and safety gear. The platform earns a commission or transaction fee on each booking completed through the marketplace.
2. VIP Add-Ons: Premium add-on services including gourmet catering, open bars, professional photography, and water toys available for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yacht Center Group operates BookMyBoat, an online marketplace platform that connects private boat owners with renters in Miami. The platform offers a curated, verified fleet of 300+ vessels including luxury yachts (45–90 ft), megayachts (90–166 ft), catamarans, pontoon boats, and speed boats with licensed USCG captains. Bookings include flexible payment options (Book Now Pay Later), 24/7 concierge support, and optional VIP add-ons such as catering, open bars, and professional photography.

Product overview

BookMyBoat is a boutique yacht-charter platform founded in 2020 by Mariam Revuelta, operating a curated marketplace for boat rentals in Miami. The platform connects boat owners with renters, offering a verified fleet of 300+ vessels including luxury yachts, megayachts, catamarans, pontoon boats, speed boats, and sport boats. The core product is the boat rental marketplace where users can search, compare, and book vessels with licensed captains. Additional offerings include event-specific charters for birthdays, weddings, corporate events, and bachelorette parties. The platform supplements the core rental service with 24/7 concierge support, VIP add-ons (catering, photography, water toys), an Elite Rewards loyalty program, and an owner dashboard for boat listing management. The company also provides concierge services via WhatsApp and phone, with a focus on the Miami market including destinations like Biscayne Bay, Key Biscayne, Haulover Sandbar, and routes to the Bahamas.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rental Marketplace Platform Online marketplace platform connecting private boat owners with renters across Miami's waterways, featuring 300+ verified vessels with search, filtering by boat type/price/length/location, real-time availability, and online booking management.
• Luxury Yacht Charters Luxury yacht rentals available in various sizes (45–90 ft) with capacities of up to 13 passengers, including crew and captain services for private cruises, parties, and sightseeing in Miami.
• Megayacht Rentals Premium megayacht rentals for large groups and special occasions, ranging from 90ft to 166ft vessels with full crew and captain services.
• Catamaran Charter Catamaran rentals for stable water experiences suitable for groups and various water activities on Miami waters.
• Pontoon Boat Rentals Pontoon boat rentals for casual outings and group activities on Miami waters.
• Speed Boat Rentals Speed boat rentals for those seeking high-performance water experiences in Miami.
• Event Charters Specialized yacht charters for events including birthdays, bachelorette parties, corporate events, weddings, marriage proposals, 4th of July celebrations, and New Year's Eve.
• Boat Owner Dashboard Owner-facing portal for boat listing management, booking handling, payment processing, and customer service coordination. Allows private boat owners to list vessels and reach Miami renters.

Quantifiable outcome

• 100% refund available with 24 hours notice on reservations (except crew fee payments)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GetMyBoat: GetMyBoat is the largest global peer-to-peer boat rental marketplace, offering yacht, sailboat, and watercraft rentals with optional captains. It directly competes with BookMyBoat in the online boat rental marketplace category and was acquired by Airbnb in 2022.
• Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace operating across the U.S., with licensed captains, insurance coverage, and curated fleets. It is the most direct U.S. competitor to BookMyBoat, including in Florida and other coastal markets.
• SamBoat: SamBoat is a European-headquartered boat rental marketplace with international inventory and captain-led yacht charter offerings. It competes in the same online boat and yacht rental category as BookMyBoat, with overlap on crewed luxury yacht bookings.
• Click&Boat: Click&Boat is a leading European boat rental platform offering bareboat, crewed, and skippered yacht charters. It is comparable in business model and product category to BookMyBoat, with both operating online marketplaces that aggregate private vessels for short-term rental.
• Sailo: Sailo is a U.S.-focused sailing and yacht charter marketplace connecting renters with private vessels and licensed captains. It is comparable to BookMyBoat in operating an online marketplace for crewed and bareboat charters across coastal U.S. destinations.
• Yachtico: Yachtico is an online yacht charter marketplace aggregating crewed and bareboat yachts from operators worldwide. It competes in the same online yacht charter category as BookMyBoat, with a similar broker-style commission model.

Emerging players

• GlobeSailor: GlobeSailor is a yacht charter brokerage and marketplace specializing in crewed luxury yachts and catamarans. It overlaps with BookMyBoat in the luxury crewed yacht segment and serves a similar customer profile of leisure travelers.

Broad incumbents

• Dream Yacht Charter: Dream Yacht Charter is one of the world's largest yacht charter operators with owned and franchised fleets and global destinations. While it operates an owned-fleet model rather than a marketplace, it competes with BookMyBoat for crewed luxury charter bookings in overlapping geographies.

Regional players

• MedSailings: MedSailings is a yacht and catamaran charter marketplace focused primarily on Mediterranean destinations. It is comparable to BookMyBoat as a regional online charter marketplace, though its primary geographies do not overlap with BookMyBoat's Miami focus.
• Zizooyachts: Zizooyachts is a yacht rental platform operating in select coastal markets with online booking and verified fleet offerings. It is comparable to BookMyBoat as an online yacht rental marketplace, but serves different primary geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yacht Center Group