YACHT Magazine

What YACHT Magazine does

YACHT Magazine is a German sailing publication, founded in 1904, operating as a division of Delius Klasing Verlag GmbH and self-described as Europe's largest sailing magazine (Europas größtes Magazin rund ums Segeln). It serves German-speaking sailing enthusiasts, yacht owners, and charter sailors in the DACH region and broader Europe with editorial coverage spanning boat tests, equipment reviews, travel and charter destination guides, DIY repair and maintenance, regatta news, and seamanship knowledge. The publication delivers content across multiple formats: a print magazine (sold via the Delius Klasing shop), a website at yacht.de localized in German, English, Italian, and French, the YACHT Premium digital subscription, the YACHT mobile app, the Webreader/Kiosk digital magazine platform, a YouTube video channel, a podcast series, and structured utility products (the Tophäfen harbors database and the Yachtmarkt used-boat marketplace), plus an email newsletter and RSS feed.

The underlying technology is a conventional digital publishing stack: a content-managed website with an integrated video player, podcast system, and app-based premium content delivery, plus the Delius Klasing kiosk platform for digital magazine access. The business model combines subscription revenue (YACHT Premium at €12.95/month, €58/6-month, and €99/year, plus a €99 gift certificate), print magazine sales, digital and video advertising, advertorial placements, and affiliate commerce from equipment review links. Existing print subscribers receive full digital access bundled in. The core editorial team identified on the masthead is small (six named staff editors including a publisher, digital editor-in-chief, two deputy editors-in-chief, and section editors), with content production supplemented by a large roster of named freelance contributors.

Name

YACHT Magazine

Legal name

Delius Klasing Verlag GmbH

Website

https://yacht.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

YACHT Magazine, founded 1904 and published by Delius Klasing Verlag GmbH, is Europe's largest German-language sailing magazine. It serves sailors and yacht owners across the DACH region and broader Europe with print, digital subscription, video, podcast, classifieds, and harbors database products.

Ownership category

akta.pro rank

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Subscriptions (YACHT Premium): Monthly, 6-month, and annual digital subscriptions providing ad-free access to all website content, exclusive PDF guides, and app content. Monthly at €12.95, 6-month at €58, annual at €99. Also sold as gift certificates.
2. Print Magazine: Physical magazine available through Delius Klasing shop, covering boats, equipment, travel, regattas, and DIY content for sailing enthusiasts
3. Advertising: Banner and video advertising on website, advertorial content, and partner advertisements. Premium subscribers see reduced advertising but still receive Delius Klasing offers and partner content.
4. Affiliate Commerce: Product affiliate links in articles (e.g., equipment reviews) earning commissions on qualifying purchases through partner retailers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YACHT Magazine is a German-language sailing publication operating as part of Delius Klasing Verlag GmbH, delivering comprehensive content on boats, equipment, regattas, travel and charter destinations, DIY maintenance, and sailing knowledge. It distributes this content across multiple formats including a print magazine, a paid digital subscription (YACHT Premium), a webreader/kiosk, a mobile app, video, podcasts, and downloadable PDF guides. Self-described as Europe's largest sailing magazine, it serves sailing enthusiasts and yacht owners primarily in the DACH region and broader Europe.

Product overview

YACHT Magazine is a German sailing publication operating as a digital platform with multiple content delivery channels. The core offering includes YACHT Premium, a subscription-based membership providing ad-free access to all website content, exclusive PDF guides, and mobile app access. The magazine also provides a digital Webreader platform, a classified boat marketplace (Yachtmarkt), a top harbors database (Tophäfen), email newsletters, and RSS feeds. Content covers yachts, equipment, travel/chartering, DIY/maintenance, regatta racing, knowledge/education, and video content. The magazine is part of Delius Klasing Verlag GmbH, which publishes other water sports titles including BOOTE, SURF, and YACHT CLASSIC.

Differentiator

Problem solved

Functional benefit

Brands

• YACHT Premium: Digital subscription service offering ad-free access to YACHT's online content, exclusive PDF guides, and premium video content for sailing enthusiasts.
• YACHT Premium Geschenkgutschein

Products and services

• YACHT Premium Subscription Premium digital subscription providing ad-free access to all website content, two exclusive PDF guides per month, and YACHT App access. Priced at EUR 12.95/month, EUR 58 for 6 months, or EUR 99/year. Targets individual sailing enthusiasts seeking full content access across web and mobile.
• YACHT Print Magazine Physical print magazine covering boat tests, equipment, travel and charter destinations, regattas, and DIY repair guides. Sold through the Delius Klasing shop as a subscription. Existing print subscribers receive full digital access without additional cost.
• YACHT Premium Gift Certificate Gift voucher granting one year of YACHT Premium access, priced at EUR 99. Provides unrestricted access to portal content, exclusive content, and reduced advertising without tracking.
• Yachtmarkt Classifieds Online marketplace for buying and selling used boats, featuring listings with prices, photos, and search filters by year, price, and country. Posting redirects via boat24.com.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Peter Wrede Yacht RefitsminorStrategic or Co-development PartnerSpecialist company referenced in Osmose repair articles. Operates at three locations (Wedel near Hamburg, Kappeln, Neustadt on Lübeck Bay). Claims experience from over 5,000 underwater hull refits. Provides professional Osmose prophylaxis and renovation services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAIL Magazine: American sailing publication covering cruising, racing, and seamanship. Operates the same print-plus-digital-plus-website subscription model targeting affluent sailing enthusiasts, making it a direct editorial peer to YACHT.
• Cruising World: US-based sailing magazine focused on cruising sailors, owned by Bonnier. Same boat-test, equipment-review, and charter-travel editorial mix as YACHT; competes for the same mindshare in the broader Western sailing enthusiast market.
• Yachting World: Leading English-language sailing magazine published by Future plc, covering boat tests, cruising, and racing. Same editorial niche (premium sailing enthusiasts) and same multi-format digital-plus-print model as YACHT; competes directly for European sailing audience attention.
• Yacht & Sail (Royal Yachting Association): UK-anchored sailing publication serving competitive dinghy, keelboat, and yacht racing audiences. Comparable mix of regatta coverage, boat tests, and seamanship content, with a similar subscription-driven digital-plus-print model.
• Practical Sailor: US-based independent sailing review publication focused on hands-on boat and equipment testing. Closely comparable to YACHT's Test & Technik editorial specialty and shares the same equipment-review-driven subscription model.

Emerging players

• Sailing Anarchy: Digital-native sailing news and commentary site with a strong racing and global voyaging focus. Represents the online-first, ad-and-membership-funded model that competes with YACHT for sailing enthusiast attention without the legacy print costs.

Broad incumbents

• Boat International: Global luxury yachting media brand covering superyachts, ownership, and charter. Overlaps with YACHT's Superyachten and charter content but focuses upmarket; broader incumbent occupying the premium end of the same sailing media category.

Regional players

• Voile Magazine: Leading French sailing magazine covering cruising, racing, and equipment tests. Comparable editorial mix and subscription model, but focused on the French-speaking market; competes with YACHT for pan-European sailing attention.
• Segeln (Delius Klasing): German-language sailing publication also owned by Delius Klasing Verlag. Operates the same DACH-market content and subscription model as YACHT and is the closest sibling publication; competition is bounded by within-group portfolio strategy.
• BOOTE (Delius Klasing): German powerboat and motorboat magazine from Delius Klasing. Shares the same parent and German-language media infrastructure as YACHT; serves an adjacent (motor rather than sail) watersports audience under the same corporate roof.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/yacht
• LinkedInlinkedin.com/company/yacht-magazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YACHT Magazine