YALI Regional Leadership Center - West Africa - Dakar

What YALI Regional Leadership Center - West Africa - Dakar does

Socolive is a Vietnamese live football streaming platform established in 2021 under the legal entity Socolived.ac, headquartered at 118 Nguyễn Trãi, District 1, Ho Chi Minh City. The platform provides free, in-stream ad-free broadcasts of football matches from global leagues — including the Premier League, Bundesliga, La Liga, Ligue 1, Serie A, Champions League, Europa League, World Cup, Euro, and Asian Cup — alongside domestic competitions such as the V-League. It is delivered to Vietnamese football fans through a web interface and native iOS and Android applications. The underlying infrastructure relies on servers hosted in Vietnam to deliver Full HD low-latency video, with multi-server redundancy providing 2-3 backup links per match to maintain reliability during peak concurrent access in the millions.

Beyond live streaming, Socolive operates an integrated sports data and content layer featuring real-time match schedules, league standings, highlights, football news, and betting-odds reference. A roster of more than 60 commentators (BLV — bình luận viên), comprising both full-time staff and freelance collaborators, provides live match commentary and engages fans through live chat, with 2-4 BLVs typically assigned per fixture. The platform also publishes extensive SEO-optimized editorial content covering match schedules, league analyses, betting-odds guides, and topical football news, which drives organic discovery.

Socolive employs a direct-to-consumer, freemium go-to-market with zero-friction access (no registration, no payment, no VIP tier) and monetizes through two streams: (1) selective homepage banner advertising from reputable brand partners (the platform explicitly does not insert ads during live match streams), and (2) affiliate referral commissions from partnered Vietnam-based betting operators (nhà cái) whose odds are displayed for reference. Customer acquisition relies on SEO-driven content, word-of-mouth among Vietnamese football fans, and mobile app distribution. Leadership is founder-controlled under CEO Huy Nguyễn, with no disclosed institutional investors or external funding rounds.

Name

YALI Regional Leadership Center - West Africa - Dakar

Legal name

Socolived.ac

Website

https://yaliafriquedelouest.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Socolive is a free Vietnamese live football streaming platform, founded in 2021, that broadcasts global and domestic football matches to fans via web and mobile apps, monetizing through homepage advertising and betting-affiliate referrals alongside a 60+ commentator community.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Advertising: Socolive generates revenue through advertising on its platform. The website displays banner advertisements on the homepage interface. Importantly, the platform explicitly does NOT insert any advertisements during live match streams, prioritizing viewer experience. Only select reputable brands are featured as banner partners on the homepage.
2. Affiliate/Referral (Betting odds links): The platform provides betting odds from partnered betting operators (nhà cái) and earns referral commissions when users click through to those operators to place bets. The platform clearly states that odds are for reference only and users must register/deposit directly with the betting operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The YALI Regional Leadership Center - West Africa - Dakar is a nonprofit organization founded in 2015 and based in Dakar, Senegal, that delivers leadership development and professional training programs for young African leaders across the West Africa region. With approximately 121 staff, the center operates cohort-based training, civic engagement, and capacity-building programs from its Dakar campus, supported by the wider YALI network.

Product overview

Socolive is a live football streaming platform that operates as a comprehensive sports media service. The core product is Socolive TV, a free streaming platform that broadcasts live football matches from leagues worldwide. Supporting features include a mobile app (iOS and Android), highlight/replay service, standings/rankings, match schedules, football news content, and betting odds suggestions. The platform serves the Vietnamese market with both streaming content and related sports data services.

Differentiator

Problem solved

Functional benefit

Products and services

• YALI Regional Leadership Center West Africa Cohort Program (Dakar) Cohort-based leadership development and professional training program for young African leaders across the West Africa region, delivered from the Dakar campus by the center's team of approximately 121 staff.

Quantifiable outcome

• Thousands of daily visits despite being a new brand on the market
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Reputable betting operators (nhà cái)minorOthersSocolive has affiliate partnerships with select reputable betting operators (nhà cái) in Vietnam. These partners provide betting odds data that Socolive displays on its platform as a reference feature. Users who wish to place bets are redirected to these operators' platforms. Socolive emphasizes these are reference odds only and is not itself a betting platform. The platform states it only partners with reputable, established brand names for homepage banner advertising.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vebo TV: Vebo TV is one of the most prominent Vietnamese free live football streaming sites, offering multi-server links, schedules, and standings. It competes head-to-head with Socolive for the same Vietnamese football fan audience using a near-identical freemium, no-registration model.
• Cakhia TV: Cakhia TV is a Vietnamese free football streaming site offering multi-server live links and integrated match data. Its product and go-to-market overlap almost completely with Socolive's freemium streaming + data offering.
• 90Phut TV: 90Phut TV provides free live Vietnamese-language football streaming alongside match schedules and standings. It mirrors Socolive's product surface (streaming + data hub) and competes for the same daily Vietnamese football fan audience.
• Mitom TV: Mitom TV is a Vietnamese free live football streaming platform with comparable multi-server infrastructure and Vietnamese-language commentary. It competes directly with Socolive for football fan traffic in the same market.
• XoiLac TV: XoiLac TV is a long-standing Vietnamese free football streaming portal with similar multi-server live match coverage and Vietnamese-language commentary. It targets the same consumer segment with comparable freemium positioning, making it a direct functional peer.
• The Thao 247: The Thao 247 is a Vietnamese sports content and live streaming site combining football news, schedules, and streaming links. It overlaps heavily with Socolive's integrated news + streaming + data hub proposition.

Emerging players

• Dailymotion: Dailymotion is a global video platform occasionally used for sports streaming and embeds by similar Vietnamese streaming portals. It is an emerging-adjacent platform that overlaps with Socolive's streaming distribution model.

Broad incumbents

• YouTube: YouTube is a broad global video platform increasingly used by rights-holders to distribute official live football streams and highlights. It is a thematic incumbent competitor for Vietnamese football viewing time and ad spend.
• FPT Play: FPT Play is a major licensed Vietnamese OTT platform offering live sports, movies, and TV. It is a broader incumbent alternative to Socolive that competes for the same football audience through legal subscription and free-tier offerings.
• VTVcab ON: VTVcab ON is the streaming arm of Vietnam's national pay-TV provider, offering licensed live football and sports content. It represents the legal/incumbent competitor shaping the addressable market that Socolive serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crlyalidakar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YALI Regional Leadership Center - West Africa - Dakar