India Yamaha Motor

What India Yamaha Motor does

India Yamaha Motor Pvt. Ltd. (IYM) is the Indian operating subsidiary of Yamaha Motor Co., Ltd., Japan (YMC), manufacturing and selling motorcycles, scooters, and electric two-wheelers for the Indian mass and premium commuter markets. The company entered India in 1985 as a joint-venture, became a 100% subsidiary of YMC in August 2001, and brought in Mitsui & Co., Ltd. as a joint-investor in 2008. Its product portfolio spans the R-Series sports motorcycles (R15M, R15V4, R15S), the MT-Series naked street bike (MT-15 Ver 2.0), the XSR 155 retro-classic, the FZ-Series (FZ-S Fi, FZ-Fi, FZ Rave, FZ-X, and hybrid variants), the Aerox 155 maxi-scooter line, the RayZR 125 Fi and Fascino 125 Fi scooters, and the EC-06 and Aerox E electric vehicles.

The company's core technology platform is built around the Blue Core engine with Fuel Injection, a hybrid power assist system powered by a high-performance battery, an automatic stop-and-start motor generator, and the Y-Connect Bluetooth smartphone connectivity application that displays notifications and ride telemetry on the instrument cluster. These technologies are proprietary to Yamaha and applied across the ICE portfolio, with E20 fuel compatibility across the lineup. EVs (EC-06, Aerox E) are marketed through a dedicated sub-domain.

India Yamaha Motor operates a multi-channel distribution and revenue model: wholesale and retail sales of two-wheelers through a pan-India authorized dealer network, premium Blue Square showrooms, official e-commerce booking via shop.yamaha-motor-india.com, and Amazon storefronts for genuine parts, Yamalube lubricants, riding gear, helmets, and merchandise. Recurring revenue is generated through value-added services including Protection Plus extended warranty, Annual Maintenance Contracts, Road Side Assistance, and Insurance Renewal. Primary customer segments are Urban Commuters (primary), Motorcycle Enthusiasts, and Entry-level Two-Wheeler Buyers, served through experiential marketing (Track Day, Call of the Blue Weekend, Blue Streaks ride events), social media, and contest-driven engagement. The company is headquartered in India and operates as a private limited company with no public ticker.

Name

India Yamaha Motor

Legal name

India Yamaha Motor Pvt. Ltd.

Website

https://yamaharayz.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

India Yamaha Motor Pvt. Ltd. is the Indian subsidiary of Yamaha Motor Co., Ltd., Japan, manufacturing and selling motorcycles, scooters, and electric two-wheelers across India through a pan-India authorized dealer network, premium showrooms, and digital channels.

Ownership category

akta.pro rank

Product category

Two-Wheeler Manufacturing (Motorcycles and Scooters)

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle manufacturing
• Two-wheeler sales
• Scooter manufacturing
• Automotive spare parts
• Electric two-wheelers

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Two-Wheeler Sales: Primary revenue from manufacturing and selling motorcycles and scooters in the Indian market through authorized dealer network. Revenue generated from wholesale to dealers and retail sales to end consumers.
2. Genuine Parts & Accessories: Sales of Yamaha genuine spare parts, Yamalube lubricants, riding gear, helmets, and merchandise through dealers and Amazon stores.
3. Value Added Services: Revenue from extended warranties (Protection Plus), Annual Maintenance Contracts (AMC), and other paid service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

India Yamaha Motor Pvt. Ltd. manufactures and retails motorcycles, scooters, and electric two-wheelers in India under the Yamaha brand. The company sells through an authorized dealer network, its online booking platform, and Amazon storefronts, supplementing vehicle sales with genuine parts, Yamalube lubricants, helmets, riding gear, and value-added services such as extended warranties (Protection Plus), Annual Maintenance Contracts, and roadside assistance.

Product overview

India Yamaha Motor offers a diverse two-wheeler portfolio spanning motorcycles, scooters, and electric vehicles. The motorcycle lineup includes sport bikes (R-Series: R15M, R15V4, R15S), naked street bikes (MT-Series: MT-15 Ver 2.0; FZ-Series: FZ-S Fi, FZ-Fi, FZ Rave, FZ-S Fi Ver 4.0, FZ-X), retro-classic models (XSR 155), and hybrid variants (FZ-S Fi Hybrid, FZ-X Hybrid). The scooter range covers street models (RayZR 125 Fi, RayZR Street Rally 125 Fi), fashion scooters (New Fascino 125 Fi), and maxi scooters (Aerox 155, Aerox 155 Version S). Electric vehicles include EC-06 and Aerox E. Key technology features include Bluetooth connectivity via Y-Connect app, hybrid power assist systems, and E20 fuel compatibility across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• R15M Carbon Sports Motorcycle Premium 155cc sports motorcycle in the R-Series lineup with carbon-fiber styling accents, part of Yamaha's flagship R-series aimed at sport-riding consumers.
• R15V4 Sports Motorcycle Fourth-generation 155cc R15 sports motorcycle with advanced features including variable valve actuation and a traction control system, targeted at performance-oriented riders.
• R15S Street Sports Motorcycle Street-focused variant of the R15 motorcycle lineup tuned for everyday sport riding with a more upright riding position.
• MT-15 Ver 2.0 Naked Street Motorcycle Naked 155cc street motorcycle from the MT-Series featuring aggressive styling, upright ergonomics, and a 155cc engine for urban riders.
• XSR 155 Retro-Classic Motorcycle 155cc retro-classic motorcycle from the XSR series that combines heritage design with modern performance and technology for lifestyle-oriented riders.
• FZ-S Fi Hybrid Street Motorcycle 149cc FZ-Series commuter motorcycle with hybrid power assist technology and Y-Connect Bluetooth smartphone connectivity, positioned for daily urban commuting.
• FZ-S Fi Street Motorcycle Standard FZ-Series 149cc commuter motorcycle with fuel injection targeted at daily urban commuters.
• FZ Rave Sport-Styled Motorcycle Sport-styled variant in the FZ motorcycle series with aggressive graphics and youthful design cues for younger commuter riders.
• FZ-Fi Entry-Level Motorcycle Entry-level FZ-Series motorcycle with fuel injection technology, positioned as an affordable commuter option for first-time and mass-market buyers.
• FZ-S Fi Ver 4.0 DLX Motorcycle Deluxe variant of the fourth-generation FZ-S Fi with premium features and exclusive Vermillion color option, positioned as a premium FZ-Series offering.
• FZ-S Fi Ver 4.0 Motorcycle Fourth-generation 149cc FZ-S Fi street motorcycle with refined design and fuel-injected engine for the commuter sport segment.
• FZ-X Neo-Retro Motorcycle Neo-retro styled 149cc FZ motorcycle blending classic design elements with modern Yamaha engineering for lifestyle commuters.
• FZ-X Hybrid Neo-Retro Motorcycle Hybrid variant of the FZ-X neo-retro motorcycle adding power assist technology for stronger low-end torque and improved efficiency.
• RayZR 125 Fi Hybrid Scooter 125cc hybrid scooter powered by the FI Blue Core engine with power assist technology, automatic stop & start system, and Y-Connect Bluetooth connectivity for ride information on the instrument cluster.
• RayZR Street Rally 125 Fi Hybrid Scooter Street-rally variant of the RayZR 125 Fi Hybrid scooter with sportier styling and exclusive color options including Cyber Green, Ice Fluo Vermillion, Matte Black, and Matte Grey Metallic.
• New Fascino 125 Fi Scooter 125cc fuel-injected fashion-series commuter scooter with Bluetooth connectivity, positioned in the stylish daily-commute segment and targeted at female and younger urban riders.
• Aerox 155 Maxi-Scooter Performance-oriented 155cc maxi-scooter with sporty design, aimed at younger riders seeking a premium scooter experience.
• Aerox 155 Version S Maxi-Scooter Updated premium variant of the Aerox 155 maxi-scooter with enhanced features and refined design for sport-scooter enthusiasts.
• EC-06 Electric Scooter Battery-electric scooter from Yamaha India's EV lineup, offering zero-emission urban mobility for Indian two-wheeler buyers.
• Aerox E Electric Scooter Electric version of the Aerox maxi-scooter in Yamaha India's EV lineup, targeting performance-oriented electric-mobility buyers.
• Protection Plus Extended Warranty Paid extended warranty program covering major two-wheeler components beyond the standard manufacturer warranty for Yamaha vehicle owners.
• Annual Maintenance Contract (AMC) Recurring paid service contract providing scheduled maintenance and labor coverage for Yamaha two-wheeler owners at authorized service centers.
• Road Side Assistance Paid roadside assistance service for Yamaha vehicle owners covering breakdown support, towing, and on-road emergency help.
• Yamalube Lubricants and Genuine Parts Yamaha-branded Yamalube engine oils (2T and 4T, chemicals) and genuine spare parts sold through authorized dealers, the parts catalog portal, and Amazon India storefronts for vehicle maintenance and repairs.
• Yamaha Riding Gear, Helmets, and Merchandise Yamaha-branded riding gear, club wear, theme wear, full-face and half-face helmets, and accessories sold through Amazon India storefronts and dealer channels for Yamaha riders and enthusiasts.

Quantifiable outcome

• 5.2 liters fuel tank capacity with E20 fuel compatibility
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Yamaha Motor Co., Ltd. JapancoreOthers · 1 January 1985Parent company and original joint-venture partner from 1985. Became 100% subsidiary in August 2001. Parent company provides technology, brand, and manufacturing expertise.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Ola Electric: India's largest pure-play electric two-wheeler company (S1 series), directly competing with India Yamaha's emerging EV portfolio (EC-06, Aerox E) and exerting pricing pressure on the scooter segment through aggressive vertical integration and direct-to-consumer sales.
• Royal Enfield (Eicher Motors): India's leading premium/mid-capacity motorcycle brand (Classic, Bullet, Meteor, Himalayan, Super Meteor) and an EV entrant (Flying Flea). Overlaps with Yamaha's premium strategy (R-Series, MT-15, XSR) at the higher-capacity/aspire end of the market and competes for enthusiast riders.
• Ather Energy: Bengaluru-based electric two-wheeler manufacturer (450X, Rizta) with a premium tech-led positioning; competes with Yamaha's EV lineup and increasingly with its premium scooter (Aerox 155) segment through differentiated connected-feature offerings.
• KTM India (Bajaj partnership): India distributor and manufacturing partner with Bajaj Auto for KTM and Husqvarna premium sport bikes (Duke, RC); competes with Yamaha's R-Series and MT-15 in the performance/premium street motorcycle segment, particularly with younger enthusiast buyers.

Direct peers

• Suzuki Motorcycle India: Indian subsidiary of Suzuki Motor Corporation focused on commuter motorcycles (Gixxer, Access) and scooters, with a similar Japanese-parent-backed manufacturing model and overlapping urban commuter customer base as India Yamaha.
• Honda Motorcycle & Scooter India: Subsidiary of Honda Motor Co. and the second-largest two-wheeler manufacturer in India, with broadly overlapping commuter motorcycle (Shine, Unicorn), scooter (Activa, Dio), and EV (Activa e:) portfolios targeting the same dealer and customer base as India Yamaha.
• Hero MotoCorp: India's largest two-wheeler manufacturer with dominant share in commuter motorcycles (Splendor, HF Deluxe) and a growing scooter portfolio, competing head-to-head with Yamaha's mass-market offerings through a similarly extensive pan-India dealer network.
• TVS Motor Company: Indian two-wheeler OEM with a strong commuter (Star City, Radeon), scooter (Jupiter, NTORQ), and EV (iQube) lineup, competing directly with India Yamaha across mass-market and premium scooter segments, and increasingly in the EV space.
• Bajaj Auto: One of India's largest two-wheeler OEMs with strong commuter (Pulsar, Platina) and scooter (Chetak) franchises; direct competitor to Yamaha's motorcycle portfolio with comparable export-led manufacturing scale and now a re-launched EV (Chetak Electric) line that overlaps with Yamaha's Aerox E / EC-06.

Others

• Greaves Cotton (Ampere Electric): Indian engineering conglomerate with a two-wheeler EV subsidiary (Ampere) and a parts/lubricants portfolio (including CLE); competes with Yamaha's EV scooter lineup and its Yamalube lubricants and parts business at the value-tier end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YAMAHAINDIA1
• Facebookfacebook.com/yamahamotorindia
• Instagraminstagram.com/yamahamotorindia
• LinkedInlinkedin.com/company/india-yamaha-motor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Yamaha Motor