Yamaha Motos Chile

What Yamaha Motos Chile does

Yamaha Motos Chile, operating under the legal entity Yamaimport S.A., is the authorized distributor of Yamaha Motor Company products in Chile. Headquartered in Las Condes, Santiago, the company distributes a comprehensive portfolio spanning urban commuter motorcycles (FZ series, NMAX CONNECTED, XMAX 300), super sport motorcycles (R3 through R1 M), Hyper Naked motorcycles (MT-03 through MT-10 SP), Adventure Touring (TENERE 700), Sport Touring (TRACER 9 GT), Sport Heritage (BOLT R SPEC), a full competition lineup (YZ motocross and WR/YZ-FX enduro series), scooters, sport and utility ATVs (RAPTOR, KODIAK, GRIZZLY), UTVs, and a marine division including WaveRunner personal watercraft and outboard motors ranging from 9.9HP to 60HP. The technology backbone consists of Yamaha proprietary systems, including the Ultramatic CVT transmission, On-Command 4WD system, speed-sensitive Electric Power Steering, and Super Vortex High Output marine engines, supplemented by OEM integrations such as the WARN VRX 2500 winch on the Grizzly EPS XT-R.

The company operates a multi-channel distribution model consisting of an authorized dealer network across Chile, an official website with online quote functionality (yamahamotos.cl), technical service centers with online scheduling, and a centralized call center (+56 2 2299 1000). Revenue is generated primarily through hardware sales across the motorcycle, ATV, UTV, and marine product categories, supplemented by genuine parts, accessories, rider gear, Yamalube lubricants, and consumer financing services. Pricing is denominated in Chilean Pesos and spans from approximately CLP $2,099,000 for entry-level urban scooters to CLP $31,990,000 for the flagship FX SVHO SUPERCHARGED watercraft. The company serves a horizontally segmented customer base including urban commuters, sport and competition enthusiasts, adventure touring riders, utility/work users (agriculture and ranching), and marine recreation consumers.

Name

Yamaha Motos Chile

Legal name

Yamaimport S.A.

Website

https://yamahamotos.cl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Yamaha Motos Chile (Yamaimport S.A.) is the authorized Yamaha Motor Company distributor in Chile, selling motorcycles, ATVs, UTVs, marine products, parts, and accessories through a nationwide dealer network, online quoting, and authorized service centers to individual consumers and small commercial buyers.

Ownership category

akta.pro rank

Product category

Powersports Vehicles and Marine Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Scooter & Moped Manufacturing (ICE) (IMACAEAC), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Motorcycle distribution
• Powersports vehicles
• Marine outboard motors
• ATV utility vehicles
• Motorcycle accessories

Headquarters

HQ city

Las Condes, Región Metropolitana de Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue from direct sales of Yamaha motorcycles across multiple categories including urban, sport, adventure touring, sport touring, competition, and scooter segments. Sales conducted through official website quote system and dealer network.
2. ATV and UTV Sales: Revenue from all-terrain vehicles (ATV) including multipurpose and sport models, and utility task vehicles (UTV).
3. Marine Products: Sales of personal watercraft (WaveRunner/motos de agua) and outboard motors (motores fuera de borda) for recreational and professional marine use.
4. Parts and Accessories: Revenue from genuine Yamaha parts, accessories including rider gear (helmets, jackets, gloves), and Yamalube lubricants and maintenance products.
5. Financing Services: The company offers financing options through Yamaha for vehicle purchases, subject to eligibility criteria (21+ years old), with options for dependent and independent workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Yamaha Motos Chile is the authorized distributor in Chile of Yamaha-branded motorized vehicles and related products. It sells motorcycles across multiple segments (urban, super sport, hyper naked, competition, adventure touring, sport touring, scooters, sport heritage), ATVs (sport and utility), UTVs, personal watercraft, and outboard marine motors, along with genuine replacement parts, rider apparel and accessories, and Yamalube lubricants. Sales and aftersales service are delivered through a nationwide authorized dealer network and the corporate website.

Product overview

Yamaha Motos Chile distributes a comprehensive portfolio of Yamaha motorized vehicles and accessories across Chile. The product lineup includes urban commuter motorcycles (FZ series, NMAX CONNECTED, XMAX 300), super sport motorcycles (R-series from R3 to R1 M), Hyper Naked motorcycles (MT series), Adventure Touring (TENERE 700), Sport Touring (TRACER 9 GT), Sport Heritage (BOLT R SPEC), Competition motorcycles (YZ motocross and WR/YZ-FX enduro series), Scooters (RAY ZR), ATV sport and utility vehicles (RAPTOR and GRIZZLY series), UTV vehicles, Nautical products including personal watercraft (FX series, VX CRUISER, GP HO, SUPER JET) and outboard marine motors (9.9HP to 60HP), along with Yamalube branded lubricants and care products. The portfolio also includes rider accessories such as helmets, jackets, gloves, and replacement parts. The company operates through authorized dealers and provides technical service scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Motorcycles
• Super Sport Motorcycles (R-series)
• Hyper Naked Motorcycles (MT series)
• Adventure Touring and Sport Touring Motorcycles
• Competition Motorcycles (Motocross and Enduro)
• Scooters
• Sport Heritage Cruiser (BOLT R SPEC)
• Sport ATVs (RAPTOR series)
• Utility ATVs (GRIZZLY and KODIAK)
• Personal Watercraft (WaveRunner)
• Outboard Motors
• Yamalube Lubricants and Care Products
• Rider Gear and Apparel
• Motorcycle Accessories and Replacement Parts
• Yamaha Vehicle Financing

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WARN (WARN VRX 2500 winch)minorOEM/ Whitelabel/ Licensing PartnerWARN VRX 2500 winch is factory-installed on the Grizzly EPS XT-R ATV model. This is a component-level OEM partnership where WARN winches are integrated into Yamaha's ATV products as standard equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kawasaki Chile: Authorized distributor of Kawasaki motorcycles, ATVs, and ninja sport bikes in Chile. Direct rival in the sport, super sport, and ATV categories particularly relevant to enthusiast riders.
• Honda Chile (Honda Motor de Chile): Authorized distributor of Honda motorcycles, ATVs, and powersports products in Chile. Direct competitor across urban, sport, and ATV segments with a similarly broad product portfolio and dealer network.
• KTM Chile: Authorized distributor of KTM sport and adventure motorcycles in Chile. Direct competitor in the off-road, adventure, and high-performance sport segments where Yamaha competes with WR/YZ, TENERE, and MT-series.
• BRP / Sea-Doo Chile (Can-Am): Distributor of Sea-Doo personal watercraft and Can-Am ATVs/UTVs in Chile. Directly competes with Yamaha's WaveRunner personal watercraft and Grizzly/Kodiak ATV/UTV lineup.
• Polaris Chile / Grupo Gildemeister: Distributor of Polaris ATVs, UTVs (Ranger, RZR), and side-by-sides in Chile. Closest direct competitor to Yamaha's Grizzly and Raptor ATV lines in the utility and sport ATV segments.
• BMW Motorrad Chile: Authorized distributor of BMW Motorrad premium motorcycles in Chile. Competes with Yamaha in the premium touring and adventure segments (TENERE 700, TRACER 9 GT).
• Suzuki Chile (Suzuki Motor de Chile): Authorized distributor of Suzuki motorcycles, ATVs, and marine products in Chile. Competes head-to-head with Yamaha Motos Chile across scooters, sport bikes, and outboard motors.

Emerging players

• CF Moto / Bajaj Chile: Emerging Chinese and Indian motorcycle brands expanding into Chile with competitive price points in urban commuter and small-displacement segments. Threatens Yamaha's entry-level scooter and FZ lineup at lower price points.

Regional players

• Grupo SIMPA (KTM, Husqvarna, Ducati regional distributor): Latin American powersports distributor with operations in Argentina, Chile, and Colombia. Adjacent competitor handling premium motorcycle and ATV brands in markets neighboring Yamaha Motos Chile's footprint.
• Derco Chile (Husqvarna, Triumph distributors): Chilean automotive and powersports distributor handling multiple premium motorcycle brands. Competes with Yamaimport for premium segment share and dealer network quality across Chile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yamaha-motos-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Motos Chile