Yamina Rare Plants
Yamina Rare Plants is a third-generation, family-owned Australian nursery established in 1958 that specializes in mail-order rare and unusual plants across 500+ SKUs, serving retail gardeners and B2B trade customers Australia-wide via a Shopify storefront and wholesale channel.
- Company typePrivate
- Founded1958
- HeadquartersMonbulk, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Yamina Rare Plants does
Yamina Rare Plants is a third-generation, family-owned specialty nursery established in 1958 in Monbulk, Victoria, Australia. The company produces and mail-orders rare, unusual, and collector-grade plants across more than 500 SKUs organized into 17+ specialist collections including Wisteria, Magnolias, Maples, Michelias, Conifers, Australian Natives, Gondwana Plants, Hamamelis, Cotinus, Lilacs, Climbers, Hostas, and Edible & Herbal varieties. Core propagation capabilities span specialist grafting, cutting-grown, and seedling-raised production methods, with plants supplied from rooted cuttings through to 20cm pot sizes. The business is accredited to ship across all Australian states (excluding NT), with quarantine certification enabling service to WA and Tasmania, and operates from a single Monbulk nursery site staffed by a team of approximately six.
The company monetizes primarily through direct plant sales via a Shopify-powered e-commerce storefront that ships Australia-wide using FedEx/TNT couriers, supplemented by a formal wholesale/trade registration channel with ABN validation that serves retail nurseries, wholesale nurseries, landscape designers, and government/education institutions. Pricing is unit-based with tiered volume discounts (10–40%) for bulk purchases, plus ancillary revenue from E-Gift Cards (from A$100) and a small books catalog of specialist horticultural references. Customer acquisition is driven by content marketing (a blog, monthly newsletter, and active presence across Instagram, Facebook, Pinterest, and YouTube) alongside participation in Australian plant fairs. The business carries no disclosed funding, no institutional ownership, and operates as a privately held family enterprise currently led by Pete Teese and Jess Teese.
Yamina Rare Plants firmographics
Firmographics- Name
- Yamina Rare Plants
- Legal name
- Yamina Rare Plants
- Website
- https://yaminarareplants.com.au
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yamina Rare Plants is a third-generation, family-owned Australian nursery established in 1958 that specializes in mail-order rare and unusual plants across 500+ SKUs, serving retail gardeners and B2B trade customers Australia-wide via a Shopify storefront and wholesale channel.
- Ownership category
- akta.pro rank
Yamina Rare Plants industry classification
Industry- Product category
- Specialty Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
- akta.pro secondary industries
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE), Seedling & Sapling Production (Containerized) (AFAMADAD), Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD)
Keywords
Where Yamina Rare Plants is headquartered
LocationHeadquarters
- HQ city
- Monbulk
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yamina Rare Plants business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Direct Plant Sales (E-commerce): One-time purchase of live plants sold through their Shopify online store. Plants are sold in various pot sizes (10cm, 14cm, 20cm, 25cm) with prices varying by species and cultivar. Volume discounts available for bulk purchases (5+ units).
- Wholesale/Trade B2B Sales: B2B sales to registered trade customers including retail nurseries, wholesale nurseries, landscape designers, and government/education institutions. Formal trade registration required with ABN validation.
- E-Gift Cards: Digital gift cards sold in denomination amounts of $100 and above, allowing recipients to choose from the full range of rare plants.
- Books: Sale of specialist horticultural reference books including Wisterias: A Comprehensive Guide by Peter Valder, The Hillier Manual of Trees and Shrubs, and Japanese Maples by J.D. Vertrees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual potted plants at various sizes |
| Unit Pricing | Pay-as-you-go | Volume wholesale discounts |
| Other | Pay-as-you-go | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Reference Books |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Yamina Rare Plants product offering
Product offeringCore offering
Yamina Rare Plants is a specialist mail-order nursery that produces and sells rare, unusual, and collector-grade plants across more than 500 varieties organized into categories such as Wisteria, Magnolias, Maples, Michelias, Conifers, Climbers, Australian Natives, Cotinus, Hamamelis, Hostas, Gondwana Plants, Lilacs, Trees & Shrubs, Edible & Herbal, Perennials, Ground Covers, Mollis Azalea, and Evergreen Trees. Plants are supplied from rooted cuttings through to 20cm pots, propagated via grafting, cutting-grown, and seedling-raised methods, and shipped Australia-wide through a Shopify e-commerce store and a B2B trade/wholesale registration channel. Auxiliary offerings include digital gift cards and a small selection of specialty horticultural reference books.
Product overview
Yamina Rare Plants operates as a specialized mail-order nursery offering rare, unusual, and collector-grade plants with a focus on heritage cultivars and exotic species. The business produces grafted, cutting-grown, and seedling-raised varieties across multiple plant categories including Wisteria Collection, Magnolias, Maples, Michelias, Conifers, Climbers, Australian Natives, Cotinus (Smoke Bush), Hamamelis (Witch Hazel), Hostas, Trees & Shrubs, Edible & Herbal, Gondwana Plants, Syringa (Lilac), Perennials/Bulbs/Bamboo, Ground Covers, Mollis Azalea, and Evergreen Trees. Additional offerings include E-Gift Cards and horticultural reference books. The nursery supplies rooted cuttings through to 20cm pots and offers wholesale/trade registration for commercial buyers.
Differentiator
Problem solved
Functional benefit
Companies that use Yamina Rare Plants
Customer profileSegments5 records
Ideal customer profiles5 records
Yamina Rare Plants technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Yamina Rare Plants partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Yamina Rare Plants competitors and assessment
Company assessmentDirect peers
- The Diggers Club: Australia's longest-running heritage and heirloom plant club/nursery, founded in 1978. Sells rare vegetable, flower, and tree varieties through mail-order similar to Yamina, with a comparable collector- and enthusiast-oriented customer base.
- Burncoose Nurseries: Long-established UK specialist nursery offering rare trees, shrubs, and climbers via mail-order. Highly comparable to Yamina in heritage length, collector-grade positioning, and breadth of ornamental tree/shrub catalog.
- Heronswood: Rare and unusual plants nursery (formerly an independent, now operated by Burpee). Direct international analog to Yamina in the rare/edible/heritage plant category with collector-targeted catalog and content-driven marketing.
- Garden Express: Major Australian mail-order plant nursery shipping across the country. While broader assortment and lower price points than Yamina, Garden Express operates the same DTC e-commerce plant shipping model and competes for the same Australia-wide online gardener segment.
- Plant Delights Nursery: US-based rare and unusual perennial nursery operating a mail-order model and offering collector-grade cultivars. Direct international analog to Yamina in product strategy (rare plants, mail-order, enthusiast marketing) and customer type (collectors and landscape designers).
Regional players
- Speciality Trees: Australian wholesale specialist tree nursery based in Victoria supplying landscape professionals. Comparable in ornamental tree focus and Victorian geography, though operating at larger scale on the wholesale/design trade side.
- Floriana: Australian wholesale nursery supplying finished plants to retail garden centers across Australia. Comparable regional competitor with overlapping trade customer base, though Floriana serves mass-market volumes rather than Yamina's specialist collector niche.
Broad incumbents
- Monrovia: One of the largest US ornamental plant growers, distributing container-grown plants through independent garden centers. A broad incumbent in nursery production with adjacent product categories and B2B distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yamina Rare Plants social profiles
Digital presenceYamina Rare Plants compliance and trust
Trust signalCompliance2 records
Yamina Rare Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yamina Rare Plants leadership team
Management profileNumber of profiles
Yamina Rare Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yamina Rare Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yamina Rare Plants
What does Yamina Rare Plants do?
Yamina Rare Plants is a specialist mail-order nursery that produces and sells rare, unusual, and collector-grade plants across more than 500 varieties organized into categories such as Wisteria, Magnolias, Maples, Michelias, Conifers, Climbers, Australian Natives, Cotinus, Hamamelis, Hostas, Gondwana Plants, Lilacs, Trees & Shrubs, Edible & Herbal, Perennials, Ground Covers, Mollis Azalea, and Evergreen Trees. Plants are supplied from rooted cuttings through to 20cm pots, propagated via grafting, cutting-grown, and seedling-raised methods, and shipped Australia-wide through a Shopify e-commerce store and a B2B trade/wholesale registration channel. Auxiliary offerings include digital gift cards and a small selection of specialty horticultural reference books.
Is Yamina Rare Plants a public or private company?
Yamina Rare Plants is a private company. It is classified as family owned and is currently operating.
When was Yamina Rare Plants founded?
Yamina Rare Plants was founded in 1958. It employs 1 to 10 people.
Where is Yamina Rare Plants based?
Yamina Rare Plants is headquartered in Monbulk, Australia, in the Oceania region.
How does Yamina Rare Plants make money?
Four revenue lines are on record. Direct Plant Sales (E-commerce) is the primary driver. The others are wholesale/Trade B2B Sales, E-Gift Cards and books.
Who are Yamina Rare Plants's main competitors?
Direct peers on record are The Diggers Club, Burncoose Nurseries, Heronswood, Garden Express and Plant Delights Nursery. Regional players are Speciality Trees and Floriana. Monrovia is listed as a broad incumbent.
Does Yamina Rare Plants have an API?
No public API is recorded for Yamina Rare Plants.
What industry is Yamina Rare Plants in?
Yamina Rare Plants's product category is Specialty Plant Nursery. Its primary akta.pro industry code is AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material), with a secondary code of AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 11142 and its SIC code is 5961.