Yankum Ropes
Yankum Ropes LLC manufactures kinetic vehicle‑recovery ropes, soft shackles, synthetic winch lines, and vehicle‑matched recovery kits for off‑road enthusiasts, agricultural users, professional recovery operators, and high‑volume fleets, selling primarily through a direct‑to‑consumer e‑commerce platform and a 19‑person affiliate network.
- Company typePrivate
- Founded2019
- HeadquartersBurley, Idaho, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yankum Ropes does
Yankum Ropes LLC is a privately held, Idaho‑based manufacturer of kinetic vehicle‑recovery equipment, founded in 2019 in Burley, Idaho by Alan Clawson and Jade Schenk. The company builds nine sizes of kinetic recovery ropes – from ½‑inch models for ATVs to 2½‑inch models for Class 8 trucks – plus soft shackles, synthetic winch lines, tow straps, vehicle‑matched recovery kits, and accessories such as the Groove Fairlead. Kinetic ropes use double‑braided nylon with a finger‑trap weave; soft shackles use continuous high‑modulus polyethylene (HMPE). Yankum applies a proprietary “Code Red” polymeric coating and batch‑tests each rope, and kinetic ropes stretch 20‑30 % under load to absorb energy and reduce shock versus static tow straps.\n\nRevenue comes from one‑time product sales through a Shopify‑based direct‑to‑consumer (DTC) online store, with free shipping on orders over $200. Pricing spans $36.99 for a basic soft shackle to $1,591.99 for the largest rope; recovery kits are bundled by vehicle class. The company also operates a 19‑person affiliate/ambassador program offering a 10 % commission and a dedicated commercial/fleet sales page, a dealer locator, local‑pickup options, and international shipping to markets such as Canada, Australia, Germany, Mexico and the United Kingdom with multi‑currency checkout.\n\nThe primary customer segment is off‑road and overland enthusiasts; secondary segments include agriculture, professional recovery operators, government/municipal, first‑responders, and high‑volume commercial buyers. Marketing leverages social/YouTube content, educational material, and a purchase‑linked vehicle giveaway sweepstakes (six completed giveaways worth $425 K+ and a current seventh offering a $75 000 Lexus GX550 with 40× entries on bundles/kits). No revenue, funding rounds, or customer‑concentration figures are publicly disclosed.
Yankum Ropes firmographics
Firmographics- Name
- Yankum Ropes
- Legal name
- Yankum Ropes LLC
- Website
- https://yankumropes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yankum Ropes LLC manufactures kinetic vehicle‑recovery ropes, soft shackles, synthetic winch lines, and vehicle‑matched recovery kits for off‑road enthusiasts, agricultural users, professional recovery operators, and high‑volume fleets, selling primarily through a direct‑to‑consumer e‑commerce platform and a 19‑person affiliate network.
- Ownership category
- akta.pro rank
Yankum Ropes industry classification
Industry- Product category
- Off-Road Recovery Equipment
- NAICS
- Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Yankum Ropes is headquartered
LocationHeadquarters
- HQ city
- Burley, Idaho
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Yankum Ropes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Yankum Ropes generates revenue through the direct sale of kinetic recovery ropes, soft shackles, winch lines, recovery kits, tow straps, and accessories via its e-commerce platform. All products are one-time purchases with no recurring revenue component.
- Affiliate / Ambassador Program: Affiliates and brand ambassadors earn a 10% commission on sales generated through their unique promo codes or referral links. After three rope sales, the initial purchase is refunded 100% to ambassadors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kinetic Recovery Ropes — 9 sizes from 1/2" to 2.5" |
| Unit Pricing | Pay-as-you-go | Soft Shackles — 6 sizes, standard and Heavy Duty |
| Unit Pricing | Pay-as-you-go | Recovery Kits — vehicle-class-matched bundles |
| Unit Pricing | Pay-as-you-go | Winch Lines and Accessories |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Yankum Ropes product offering
Product offeringCore offering
Yankum Ropes is an American manufacturer of kinetic recovery ropes and off-road vehicle recovery gear based in Burley, Idaho. The company designs, braids, splices, and tests kinetic recovery ropes (sized from 1/2" to 2-1/2" diameter) along with soft shackles, recovery kits, winch lines, fairleads, snatch rings, and tow straps. All products are 100% manufactured in-house in Idaho and sold primarily direct-to-consumer through an e-commerce storefront, with a commercial sales channel for fleet and high-volume buyers.
Product overview
Yankum Ropes is an American manufacturer of kinetic recovery ropes and off-road recovery gear based in Burley, Idaho. The product portfolio centers on kinetic recovery ropes (sized from 1/2" to 2-1/2" diameter) that use stretch and stored energy for vehicle recovery, complemented by soft shackles (standard and heavy-duty), recovery kits (bundled for SXS, SUV, 1/2-ton trucks, 1-ton diesel, and mountain recovery), winch accessories (fairleads, snatch rings), tow straps, tree straps, and gear bags. The company also offers ambassador-branded products including Matt's Off-Road Recovery Rope, Trail Mater Trail Rope, BRODOZER Recovery Rope, and Murphys Diesel Recovery Rope. All products are manufactured in Idaho, USA and batch-tested for quality. The portfolio does not include any software platform or digital services.
Differentiator
Problem solved
Functional benefit
Brands
- Matt's Off-Road Recovery Rope: Signature recovery rope developed with Matt Wetzel, designed for Jeeps, trucks, and SUVs under 6,000 lbs.
- Trail Mater Trail Rope
- BRODOZER Recovery Rope
- Fab Rat's Double Loop Soft Shackle
Products and services
- Racer 1/2" Kinetic Recovery Rope Smallest kinetic recovery rope sized for snowmobiles and 4-wheelers, measuring 1/2" x 20'. Stretches 20-30% under load to store and release kinetic energy for smooth vehicle recovery.
- Viper 5/8" Kinetic Recovery Rope Mid-size kinetic recovery rope for SXS vehicles and small crossover SUVs, measuring 5/8" x 20'.
- Rubber Boa 3/4" Kinetic Recovery Rope Kinetic recovery rope for 2-door Jeeps, small SUVs, and small trucks, measuring 3/4" x 20'.
- Python 7/8" Kinetic Recovery Rope Kinetic recovery rope for full-size SUVs and 1/2 ton pickup trucks, measuring 7/8" x 30'.
- Rattler 1" Kinetic Recovery Rope Kinetic recovery rope for 1 ton pickup trucks and cargo vans, measuring 1" x 30'.
- Mamba 1-1/4" Kinetic Recovery Rope Large kinetic recovery rope for service/utility trucks and camper trucks, measuring 1-1/4" x 20'.
- Cobra 1-1/2" Kinetic Recovery Rope Extra-large kinetic recovery rope for large utility trucks and small heavy equipment, measuring 1-1/2" x 20'.
- Anaconda 2" Kinetic Recovery Rope Industrial kinetic recovery rope for tractors, large trucks, and Class 7/8 vehicles, measuring 2" x 20'.
- Basilisk 2-1/2" Kinetic Recovery Rope Largest kinetic recovery rope for large tractors, heavy equipment, and machinery, measuring 2-1/2" x 20'.
- Matt's Off-Road Recovery Rope Co-branded 7/8" x 30' banana yellow kinetic recovery rope with 28,600 lb MBS, developed with Matt Wetzel of Matt's Off-Road Recovery for Jeeps, trucks, and SUVs under 6,000 lbs.
- Trail Mater Trail Rope Co-branded 3/4" x 10' trail recovery rope with 19,000 lb MBS, designed for technical trail recoveries and rock-crawling, developed with Rory Irish of Trail Mater.
- BRODOZER Recovery Rope Co-branded 1" x 30' kinetic recovery rope with 33,500 lb MBS for 3/4 to 1-ton diesel trucks and large SUVs, developed with Dave Sparks (Heavy D) of Diesel Brothers.
- Murphys Diesel Recovery Rope Co-branded kinetic recovery rope developed with Rick Murphy of Murphys Diesel.
- Soft Shackle Soft shackle made from continuous HMPE (high-modulus polyethylene) with tubular polyester chafe sleeve, available in 1/4" to 1" sizes. Replaces metal D-rings and bow shackles for safer recovery.
- Heavy Duty Soft Shackle Heavy-duty soft shackle with armor-dipped urethane elastomer sleeve for rough connection points, rusty hooks, and rough hardware, available in 7/16" to 1" sizes.
- Fab Rat's Double Loop Soft Shackle Co-branded 7/16" double loop soft shackle with 45,500 lb MBS, approximately 20" closed and 40" open, with 36" chafe sleeve, developed with Paul Cox of Fab Rats.
- Off-Road Recovery Kit Complete recovery kit with rope, shackles, and recovery points matched for Jeeps and 1/2-ton trucks.
- SXS Off-Road Recovery Kit Recovery kit sized for side-by-side UTV vehicles.
- SUV Off-Road Recovery Kit Recovery kit sized for SUVs and crossovers.
- 1-Ton Diesel Truck Off-Road Recovery Kit Recovery kit sized for 1-ton diesel trucks.
- Yankum Mountain Recovery Kit Premium recovery kit for vehicles weighing 5,000-7,200 lbs, including 7/8" kinetic rope, double loop soft shackles, hitch point, winch rings, winch line extension, tree strap, and roll-top bag, developed with Casey LaDelle.
- Bent Offroad Recovery Gear Bundle Co-branded recovery gear bundle preferred by Ben & Caleb Bruenderman of Bent Offroad Recovery, including 7/8" kinetic rope, soft shackles, and winch line.
- 2" Heavy Duty Tow Strap Static tow strap for controlled vehicle-to-vehicle towing, available in 20' and 30' lengths with 31,000 lbs MTS.
- Groove Fairlead (Hawse) Hawse fairlead with recessed grooves to protect synthetic winch line from rocks and trees, available in standard, ATV, SXS, competition, and offset models.
- Offset Winch Snatch Ring Winch snatch ring for offset winching applications and extensions.
Quantifiable outcome
- Ropes stretch 20-30% under load, compared to 0-5% for static tow straps, dramatically reducing shock load on vehicles
- +4 more outcomes
Companies that use Yankum Ropes
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Yankum Ropes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yankum Ropes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Casey LaDelle (Cascade Heavy Rescue)coreCasey LaDelle is a professional recovery operator and brand ambassador who co-designed the Mountain Recovery Kit with Yankum. He is described as one of the company's biggest advocates, with Yankum working 'hand-in-hand with Casey to develop new products.' His 30+ years of recovery experience informs product design and he features Yankum gear exclusively in his professional rescue operations.
- Matt Wetzel (Matt's Off-Road Recovery)coreMatt Wetzel is a professional recovery operator with over 30 years of vehicle rescue experience. He co-developed the Matt's Off-Road Recovery Rope — a 7/8" x 30' kinetic rope with 28,600 lb MBS. He uses Yankum gear in all his recovery operations, including recovering a $100,000 Jeep sunk in a river at Toquerville Falls.
- Dave Sparks (Heavy D Sparks / Diesel Brothers)coreDave Sparks, known as Heavy D and part of the Diesel Brothers team on YouTube, co-developed the BRODOZER Recovery Rope (1" x 30', 33,500 lb MBS). He has used Yankum's largest rope (2.5" x 30') to recover a 5-ton military truck from Utah salt flats. His builds and recoveries are featured on the Yankum website and YouTube channel.
- Rory Irish (Trail Mater)coreRory Irish is an off-road recovery specialist and YouTuber who co-designed the Trail Mater Trail Rope (3/4" x 10', 19,000 lb MBS, designed for technical trail recoveries and rock-crawling). He participated in the underwater Jeep recovery at Trail Hero 2021 alongside Matt Wetzel.
- Paul Cox (Fab Rats)corePaul Cox is a YouTuber and desert recovery specialist who co-designed the Fab Rat's Double Loop Soft Shackle (7/16" diameter, 45,500 lb MBS in standard configuration). He uses Yankum gear for all his desert rescues and off-road adventures and features the Groove Fairlead in collaborative content.
- Game of Chance Sweepstakes LLCminorIndependent third-party sweepstakes administrator that runs all Yankum vehicle giveaway drawings. Located in Layton, Utah. Runs the random drawing, records finalists, and coordinates with the winner. AMOE entries are recorded by 'Game of Chance Registrations,' a separate GOCR system.
- Raceline WheelsminorWheel manufacturer for the Giveaway #7 Lexus GX550 Overtrail build. Supplied Raceline Gloss Black 18" Aluminum wheels for the prize vehicle.
- CBI OffroadminorOff-road armor manufacturer supplying front and rear bumpers for the Giveaway #7 Lexus GX550 Overtrail build. 'Real industry partner on the build — not paid logos.'
- Baja DesignsminorLighting manufacturer supplying light bars for the Giveaway #7 Lexus GX550 Overtrail build. 'Real industry partner on the build — not paid logos.'
- Peak SuspensionminorSuspension manufacturer supplying a 2.25" leveling kit for the Giveaway #7 Lexus GX550 Overtrail build. 'Real industry partner on the build — not paid logos.'
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Yankum Ropes competitors and assessment
Company assessmentBroad incumbents
- Warn Industries: Warn is a long-established incumbent in winches and recovery gear with broad dealer distribution across automotive and off-road channels, providing a wider portfolio that overlaps Yankum's winching and recovery offering.
- Smittybilt: Smittybilt offers a broad catalog of off-road accessories including recovery straps and winches, serving a similar Jeep and truck owner base as Yankum but at lower price points and broader retail distribution.
- Ironman 4x4: Ironman 4x4 manufactures a broad range of 4x4 suspension, bull bars, and recovery accessories globally; comparable to Yankum as an incumbent recovery-gear supplier serving off-road enthusiasts and commercial fleets.
- ARB 4x4 Accessories: ARB is a broad off-road accessories manufacturer offering recovery gear, suspension, and protection as part of a deep catalog; comparable to Yankum as an established player serving the same off-road and overlanding customer base.
- TJM: TJM is an Australian-founded 4x4 accessories brand offering bull bars, recovery gear, and suspension; comparable to Yankum as a broad off-road recovery equipment manufacturer serving the same enthusiast customer.
- Rugged Ridge: Rugged Ridge is an off-road accessories brand owned by Omix with a broad Jeep-focused catalog including recovery gear, comparable to Yankum as an established aftermarket supplier to the off-road community.
Direct peers
- Maxtrax: Maxtrax designs and sells vehicle recovery boards and extraction devices as an alternative recovery category; comparable to Yankum as a branded, premium-priced recovery gear company targeting the same off-road and overlanding buyer.
- Bubba Rope: Bubba Rope is a direct competitor in the kinetic recovery rope category, offering vehicle recovery ropes with similar stretch-and-recoil mechanics for off-road, agricultural, and professional recovery use cases.
- Factor 55: Factor 55 designs and sells closed-system winch accessories, snatch rings, and recovery hardware; its product line overlaps with Yankum's Groove Fairlead and Offset Winch Snatch Ring in the winching and recovery tooling category.
- Master Pull: Master Pull manufactures kinetic recovery ropes and tow straps, directly competing with Yankum on stretch-based vehicle recovery technology for trucks, Jeeps, and heavy equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yankum Ropes social profiles
Digital presenceYankum Ropes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yankum Ropes leadership team
Management profileNumber of profiles
Profiles2 records
Yankum Ropes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yankum Ropes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yankum Ropes
What does Yankum Ropes do?
Yankum Ropes is an American manufacturer of kinetic recovery ropes and off-road vehicle recovery gear based in Burley, Idaho. The company designs, braids, splices, and tests kinetic recovery ropes (sized from 1/2" to 2-1/2" diameter) along with soft shackles, recovery kits, winch lines, fairleads, snatch rings, and tow straps. All products are 100% manufactured in-house in Idaho and sold primarily direct-to-consumer through an e-commerce storefront, with a commercial sales channel for fleet and high-volume buyers.
Is Yankum Ropes a public or private company?
Yankum Ropes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yankum Ropes founded?
Yankum Ropes was founded in 2019. It employs 11 to 50 people.
Where is Yankum Ropes based?
Yankum Ropes is headquartered in Burley, Idaho, United States, in the North America region.
How does Yankum Ropes make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are affiliate / Ambassador Program.
Who are Yankum Ropes's main competitors?
Broad incumbents on record are Warn Industries, Smittybilt, Ironman 4x4, ARB 4x4 Accessories, TJM and Rugged Ridge. Direct peers are Maxtrax, Bubba Rope, Factor 55 and Master Pull.
Does Yankum Ropes have an API?
No public API is recorded for Yankum Ropes.
What industry is Yankum Ropes in?
Yankum Ropes's product category is Off-Road Recovery Equipment. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 314994 and its SIC code is 3531.