YarnnUp

What YarnnUp does

YarnnUp is a privately-held, Aboriginal-owned cultural change agency headquartered in Sydney, Australia, founded in 2018 by William Trewlynn and Ray Alam. The firm operates as a consultancy serving enterprise and government clients across Australia, with a registered head office in Mascot (NSW) and operational presence in South Eveleigh, NSW. It is Supply Nation registered, certifying its Indigenous ownership and qualifying it for Indigenous procurement programs. The company employs approximately 10–11 staff spanning consulting, creative, finance, and operations.

The core offering is an integrated portfolio of cultural capability training, Reconciliation Action Plan (RAP) development and endorsement, advisory services, and creative/design work. Training is delivered in multiple formats — from 90-minute express sessions through half-day, full-day, two-day intensive, and on-Country immersion programs — and is also productized as Woven Wisdom, a self-paced e-learning platform with eight threads of cultural capability, deployable as YarnnUp-hosted or as SCORM packages on client LMS systems. RAP development is positioned with a claimed 95%+ first-attempt endorsement success rate and a 12-week endorsement guarantee, supported by a proprietary workflow tool. A creative sub-brand, YarnnUp Collective, supplies branding, artwork, animation, and publication design, and a Designing with Country advisory aligns with the NSW Government Architect's Connecting with Country Framework.

YarnnUp's revenue model blends fee-for-service consulting engagements, subscription/volume licensing for e-learning, project-based creative services, and bespoke advisory retainers. Pricing is quote-based and tailored to client size and scope, and engagements are typically structured as multi-year contracts. Customers span multiple verticals and include Philips Australia, McDonald's Australia, Craveable Brands, Mastercard, Woolworths, Allianz, Cbus, Dell, Inghams, a2 Milk, NSW Land Registry Services, Seqwater, Limestone Coast Local Health Network, and the Department of Social Services NSW, among others. The business is founder-led with no disclosed external funding, M&A activity, or subsidiaries beyond the wholly-owned YarnnUp Collective.

Name

YarnnUp

Legal name

Yarnnup Pty Ltd

Website

https://yarnnup.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Short description

YarnnUp is an Aboriginal-owned Australian consultancy (founded 2018, ~10 staff) that delivers cultural capability training, Reconciliation Action Plan development, advisory services, and First Nations-led creative design to enterprise and government clients across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cultural Training & Consulting Services: Fee-for-service consulting engagements including cultural awareness training (90-minute express sessions, half-day, full-day, 2-day intensive programs), delivered in-person or virtually. Bespoke consultancy services for policy development and cultural competency embedding.
2. RAP Development Services: Full-spectrum RAP development and implementation service including cultural audits, stakeholder engagement, document drafting, design, and ongoing implementation support. Partnership service model with guaranteed endorsement timeline.
3. E-Learning Subscriptions: Woven Wisdom self-paced e-learning modules sold on a per-learner or volume licensing basis. Modules can be hosted by YarnnUp or deployed on organization's LMS as SCORM package. Volume-based pricing tailored to organization size.
4. Creative Services (YarnnUp Collective): Design and creative services including brand identity, publication design, artwork commissioning, animation production, and consulting services. Project-based fees for design deliverables.
5. Designing with Country Consulting: Advisory services for developers, architects, and government to embed cultural authority and First Nations perspectives into planning and design processes. Includes cultural narrative development, workshops, and design concept reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YarnnUp is an Aboriginal-owned cultural change agency that provides cultural capability training, Reconciliation Action Plan (RAP) development and implementation, advisory services on First Nations engagement, and creative design services through its YarnnUp Collective sub-brand. The company blends traditional Aboriginal wisdom with neuroscience, emotional intelligence, and Western academic approaches to help Australian enterprises and government organizations build cultural competency, achieve RAP endorsement, and implement authentic reconciliation commitments.

Product overview

YarnnUp is a First Nations consultancy and cultural change agency offering an integrated ecosystem of services. The core offerings include Cultural Capability Training (face-to-face workshops and the flagship Woven Wisdom e-learning program), RAP Development (full-spectrum reconciliation action plan services), Advisory Services (First Nations engagement, investment, and stakeholder strategies), and Designing with Country consulting. These are complemented by YarnnUp Collective, a creative agency sub-brand providing branding, artwork commissioning, and creative storytelling services. Add-on modules include bespoke consultancy, custom learning module development, and follow-up support. The portfolio operates as a unified service ecosystem where training, strategy, and creative outputs reinforce each other for comprehensive cultural change.

Differentiator

Problem solved

Functional benefit

Brands

• YarnnUp Collective: Aboriginal Digital Creative & Design Agency offering branding, digital content, public art, and creative storytelling services.
• Woven Wisdom

Products and services

• Cultural Capability Training Aboriginal cultural awareness and capability training programs that blend traditional Aboriginal wisdom with neuroscience, emotional intelligence, and Western academia. Offered in multiple formats including 90-minute sessions, half-day, full-day, and 2-day intensive workshops, delivered face-to-face or virtually. For enterprise and government organizations seeking cultural competency building.
• Woven Wisdom E-Learning Flagship self-paced e-learning program for cultural capability development, featuring 8 modules across cultural awareness and capability themes. Includes modules on historical context, truth-telling, diversity, bias recognition, emotional intelligence, cultural leadership, and sustainability. Available hosted by YarnnUp or as SCORM package for LMS deployment. For enterprise and government organizations seeking scalable cultural training.
• RAP Development Service Full-spectrum Reconciliation Action Plan (RAP) development and implementation service including cultural audits, stakeholder engagement, RAP drafting, booklet design, endorsement facilitation, and ongoing governance support. Guarantees endorsement within 12 weeks. For enterprise and government organizations pursuing Reconciliation Australia endorsement.
• Advisory Services Advisory services including First Nations Engagement Strategy, First Nations Investment Strategy, and Stakeholder Engagement. Provides frameworks for community consultation, engagement model development, stakeholder mapping, and culturally informed communication training. For enterprise and government organizations seeking strategic First Nations engagement guidance.
• YarnnUp Collective (Creative Services) Creative agency arm providing First Nations-led branding, design, artwork commissioning, creative storytelling, and digital content services. Includes RAP artwork, public art, publication design, and social media capability training. For enterprise, government, and brand clients seeking authentic First Nations creative outputs.
• Designing with Country First Nations-led advisory service for embedding Aboriginal knowledge and connection to Country into planning and design. Helps developers, architects, and government embed cultural authority, narrative, and spatial principles into planning, design, and statutory submissions, aligned with NSW Government Architect's Connecting with Country Framework. For developers, architects, and government planners.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Supply NationcoreOthersYarnnUp is a Supply Nation registered company, indicating certification as a genuine Aboriginal-owned business. Supply Nation is the leading organization for Aboriginal business verification and procurement in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@yarnnup
• LinkedInlinkedin.com/company/yarnnup
• Instagraminstagram.com/yarnnup.collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YarnnUp