What 65+ Yaşlı Hakları Derneği does

65+ Yaşlı Hakları Derneği is a Turkish non-profit civil society association (derneği) founded in 2014 and headquartered in the Beyoğlu district of Istanbul. The organization is dedicated exclusively to advocating for the rights of elderly individuals aged 65 and older in Turkey, operating a portfolio of community programs and policy-advocacy initiatives rather than commercial products. Core programs include Yaşlılar İçin Dijital Okur-Yazarlık (Digital Literacy for 65+), 65+ Mahallem (neighborhood-based social support), Afetlerde Yaşlılara Destek (Disaster Support for Elderly), Ekranda Yaşlıların Doğru Temsili (Media Representation), 65+ Hareketlilik (Mobility), Yaş Dostu Kent (Age-Friendly City) activities, and a documented pandemic-response initiative. The organization also curates the Kırkambar — a repository of international human-rights documents, national legislation, and research reports on aging.

The business model is community-led and donation-driven. The association recruits members through an online application (Üyelik Başvurusu), solicits charitable donations via a dedicated website page (Bağış Yapın), and receives episodic institutional grants from the European Bank for Reconstruction and Development (EBRD), Turkey Mozaik Foundation, and Sivil Toplum için Destek Vakfı (STDV). Outreach is built on a bilingual (Turkish/English) website, expert-authored blog content, the Kırkambar knowledge repository, press coverage (Basında Biz), and partnerships with municipalities, universities, and international advocacy coalitions including GAROP, the PATISKA Platform, and the UN Open-Ended Working Group on Aging. The organization is actively participating in the drafting of an internationally binding instrument on the human rights of older persons.

The underlying technology is intentionally minimal and non-proprietary: a bilingual content website, a blog platform, a resource library, a donation/membership form, and standard social-media channels constitute the digital backbone. The association is staffed by approximately 6 personnel (predominantly volunteer-driven, with at least one paid Administrative and Project Coordinator), and is governed by a Board of Directors and Supervisory Board whose membership spans leading academics, legal scholars (including Prof. Nazan Moroğlu, a pioneer in Turkish women's law), medical professionals, journalists, and civil society activists.

Name

65+ Yaşlı Hakları Derneği

Legal name

65+ Yaşlı Hakları Derneği

Website

https://yaslihaklaridernegi.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

65+ Yaşlı Hakları Derneği is a Turkish non-profit association founded in 2014 that advocates for the rights of elderly individuals aged 65+ through digital literacy training, age-friendly city initiatives, disaster preparedness, and international coalition work with GAROP and the UN Open-Ended Working Group on Aging.

Ownership category

akta.pro rank

Product category

Elderly Rights Advocacy and Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

Keywords

• Elderly rights advocacy
• Civil society association
• Non-profit organization
• Aging population services
• Social advocacy programs

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: The association solicits donations via its website (Bağış Yapın / Donate). The website explicitly calls on supporters to 'make a donation' to enable stronger advocacy, greater awareness, better projects, and wider networks.
2. Membership fees: The association has a membership application process (Üyelik Başvurusu), indicating that members pay dues. Members include founders, regular members, and volunteers from diverse professional backgrounds.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

65+ Yaşlı Hakları Derneği is a non-profit civil society association that advocates for and advances the rights of elderly persons (65+) in Turkey through policy advocacy, community-based projects, and knowledge dissemination. Its portfolio includes digital literacy training for elderly citizens, neighborhood-based social support networks, disaster preparedness programs, age-friendly city advocacy with municipalities, media representation campaigns, and a curated resource library (Kırkambar) of international and national legal documents and research on aging.

Product overview

65+ Yaşlı Hakları Derneği is a non-profit civil society organization (NGO) focused on protecting and advancing the rights of elderly persons (65+) in Turkey. The organization operates through a portfolio of advocacy programs and community-based projects rather than a commercial product offering. Key programs include: Digital Literacy Training (Yaşlılar İçin Dijital Okur-Yazarlık) helping elderly citizens navigate technology; 65+ Mahallem neighborhood support network; disaster preparedness for elderly populations; age-friendly city advocacy; media representation campaigns; and general advocacy and awareness activities. The organization also maintains a Knowledge Repository (Kırkambar) containing international documents, national documents, and research reports related to elderly rights.

Differentiator

Problem solved

Functional benefit

Products and services

• 65+ Mahallem A neighborhood-based program connecting elderly individuals with community resources and social support networks to combat isolation and promote active aging. It is delivered to elderly residents in Turkey through community-level engagement.
• Yaşlılar İçin Dijital Okur-Yazarlık (Digital Inclusion for 65+) Digital literacy training program designed to help elderly individuals develop skills in using technology, smartphones, and internet services to stay connected and access essential services. It is targeted at Turkish elderly citizens aged 65+ who face digital exclusion.
• Afetlerde Yaşlılara Destek (Support for Elderly in Disasters) Disaster preparedness and response program specifically addressing the needs of elderly populations during emergencies and natural disasters. It is designed for vulnerable elderly populations in Turkey affected by emergency events.
• Ekranda Yaşlıların Doğru Temsili (Correct Representation of Elderly on Screen) Media advocacy initiative working to improve the representation and portrayal of elderly individuals in visual media and television. It targets media producers, broadcasters, and the broader Turkish public to combat age-based stereotypes.
• 65+ Hareketlilik (65+ Mobility) Physical activity and mobility program encouraging elderly individuals to maintain active lifestyles through tailored exercise and movement activities. It is delivered to elderly participants in Turkey through activity sessions.
• Yaş Dostu Kent Faaliyetlerimiz (Age-Friendly City Activities) Urban development advocacy program working with municipalities and city planners to create more accessible and inclusive environments for elderly residents. It is delivered in partnership with Turkish municipalities and local governments.
• Savunuculuk ve Farkındalık Çalışmalarımız (Advocacy and Awareness Activities) Policy advocacy and public awareness campaigns promoting elderly rights, combating age discrimination, and influencing legislation affecting older persons. It is delivered to Turkish policymakers, regulators, and the broader public through campaigns and engagement with institutions such as TİHEK and the Ministry of Family and Social Services.
• Pandemide Derneğimiz (65+ During the Pandemic) COVID-19 response initiative providing support, information, and assistance to elderly individuals during the pandemic period. It was delivered to elderly populations in Turkey during the COVID-19 crisis.

Quantifiable outcome

• Turkey has over 1.6 million elderly people living alone; 3/4 of elderly living alone are women (TÜİK 2023)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sivil Toplum için Destek Vakfı (Support Foundation for Civil Society)coreStrategic or Co-development PartnerThe association's website was developed with the coordination of Sivil Toplum için Destek Vakfı (Civil Society Support Foundation), indicating a core operational partnership in organizational capacity building and communications infrastructure.
• STDV (Sivil Toplum Destek Vakfı)coreStrategic or Co-development PartnerSTDV (Sivil Toplum Destek Vakfı) supported the association's communication structure renewal project, as evidenced by the project page 'Renewing Our Communication Structure (with STDV support)' listed under the association's projects.
• Global Alliance for the Rights of Older People (GAROP)coreStrategic or Co-development PartnerThe association is actively involved in GAROP, the global coalition working toward a legally binding international instrument on the rights of older persons. It has contributed to GAROP's Joint Consensus Position on the conceptual framework for a new binding instrument.
• PATISKA PlatformcoreStrategic or Co-development PartnerThe association contributed a written input to the PATISKA Platform on a legally binding instrument on the human rights of older persons, authored by Dr. Selma Acuner — indicating active participation in international advocacy coalitions.
• Türkiye İnsan Hakları ve Eşitlik Kurumu (TİHEK)minorStrategic or Co-development PartnerTİHEK (Human Rights and Equality Institution of Turkey) published a rights-based guide for older persons, which the association references in its 'Kırkambar' national documents section. TİHEK also issued a decision on age discrimination in notarial services.
• Aile ve Sosyal Hizmetler Bakanlığı (Ministry of Family and Social Services)minorStrategic or Co-development PartnerThe association monitors and references the Ministry's statements and regulatory frameworks (e.g., the regulation on nursing homes and elderly care centers), and engages in advocacy with the ministry regarding elderly rights.
• İstanbul Planlama Ajansı (İPA)minorStrategic or Co-development PartnerİPA published research on 'Well-being in Old Age and Deepening Inequalities in Istanbul,' which the association features in its research repository. The study examines the conditions of elderly residents in Istanbul.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AARP: Mass-membership US advocacy organization for people 50+. Comparable as a large, established elderly advocacy organization operating across policy, media, and services, though at vastly greater scale and with a broader portfolio than the subject association.

Direct peers

• HelpAge International: Global network of organizations promoting the rights and well-being of older people. Directly comparable in mission (elderly rights advocacy), GTM (UN/coalition engagement), and content areas (age discrimination, social protection, disaster response).
• AGE Platform Europe: European coalition of older people's organizations advocating for EU policy on aging. Comparable in that it is a civil-society advocacy network engaging supranational bodies on behalf of older persons; the subject association mirrors this model for Turkey and UN processes.
• International Federation on Ageing: International NGO focused on policy, research, and advocacy on aging issues, with UN consultative status. Comparable as a similarly structured advocacy/research organization operating in the same global elderly-rights policy ecosystem.

Others

• Human Rights Watch (Turkey): International human rights organization with active reporting on Turkey. Comparable in the rights-based advocacy framing used for older persons, though its scope spans all human rights issues rather than elderly rights specifically.
• Türk Kızılay (Turkish Red Crescent): Turkey's largest humanitarian organization, operating elderly care programs (e.g., nursing homes, disaster response) alongside a broader mandate. Comparable as a domestic actor in elderly services and disaster preparedness, but with a much wider mission scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/65-ya%C5%9Fl%C4%B1-haklar%C4%B1-derne%C4%9Fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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