Yayasan Pulih

What Yayasan Pulih does

Yayasan Pulih is an Indonesian non-profit foundation established in 2002, specializing in psychosocial support, psychological counseling, and trauma recovery services, with particular emphasis on gender-based violence, child abuse, and humanitarian crisis response. The foundation operates three independent offices in Jakarta, Bogor, and Bandung, employs 77 staff, and serves a mix of individual fee-paying clients, institutional referrals (UN agencies, government ministries, legal aid institutions), corporate program partners, and marginalized groups receiving pro-bono care. Its clinical approach is anchored in EMDR (Eye Movement Desensitization and Reprocessing) and a portfolio of signature programs including Renungan, Trauma Healing, Pulih Trauma, the Care for Caregiver program (launched 2023), and the Indonesia edition of the "Abuse Is Not Love" campaign launched in partnership with YSL Beauty Indonesia in 2023.

The foundation generates operating revenue through a hybrid model combining per-session counseling fees (Rp 200,000-250,000 per session), grants and program funding from 40+ institutional partners, and corporate partnership contributions. Service delivery spans in-person counseling at its three offices and online sessions via Zoom, with community outreach delivered through initiatives such as the 2025 "Abuse Is Not Love" campus roadshow. Founded and led by senior Indonesian psychologists including Dr. Saparinah Sadli and current Plt. Executive Director Livia Iskandar (also appointed LPSK Commissioner in 2019), the foundation combines clinical specialization in trauma and gender-based violence with policy and advocacy engagement at the national level.

Name

Yayasan Pulih

Legal name

Yayasan Pulih

Website

https://yayasanpulih.org

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Yayasan Pulih is an Indonesian non-profit foundation founded in 2002 that provides psychosocial counseling and trauma recovery services—particularly for gender-based violence and humanitarian crisis survivors—across three offices in Java, serving individuals, UN/government partners, and corporate allies.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Psychological Counseling Contribution Fees: Pulih charges contribution fees for individual, couple, and family counseling sessions conducted both in-person and online. In-person sessions cost Rp. 200,000 on weekdays and Rp. 250,000 on Saturdays; online sessions cost Rp. 150,000 on all days. Fees serve as cross-subsidization for clients with limited financial means.
2. Donations and Charitable Contributions: The organization accepts donations from individuals and organizations via bank transfer to support the continuity of psychological services for underserved populations.
3. Referral-based Psychological Examination Services: Psychological examination services for referred clients from legal institutions, conducted as part of legal proceedings for violence survivors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yayasan Pulih is a non-profit psychosocial organization that provides individual, couple, and family psychological counseling alongside psychoeducation, training, and specialized psychosocial recovery programs focused on trauma, gender-based violence, and humanitarian worker well-being. Services are delivered in-person at three branch offices in Jakarta and Banda Aceh and online via Zoom and email, grounded in gender-sensitive and human rights-based approaches including EMDR therapy.

Product overview

Yayasan Pulih is a non-profit psychosocial organization offering a portfolio of psychological counseling and training services focused on trauma recovery, gender-based violence prevention, and psychosocial strengthening. The core offerings consist of four main service lines: (1) Psychological Counseling Services (Layanan Konseling Psikologis) covering individual, couple, and family counseling plus legal-related psychological examinations; (2) Psychoeducation and Training with 11 specialized modules on trauma and psychosocial intervention; (3) Psychosocial Strengthening and Recovery Programs encompassing three sub-programs — Care for Caregiver, Trauma Journalism, and Survivor of Torture; and (4) a free Email Counseling Service. The organization operates multiple branch offices (Pulih Pasar Minggu, Pulih at The Peak, Pulih Aceh) and delivers services both offline (in-person) and online via video conferencing. All services are grounded in gender-sensitive, human rights-based approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Layanan Konseling Psikologis (Psychological Counseling Services) Individual, couple, and family psychological counseling services for trauma survivors and those affected by violence, conflicts, and natural disasters. Includes referral counseling, psychological examination for legal proceedings, and psychological accompaniment for court cases.
• Psikoedikasi dan Pelatihan (Psychoeducation and Training) Educational programs and training modules focused on trauma recovery and psychosocial intervention for organizations, institutions, and communities. Includes 11 specialized training modules on topics such as psychosocial approaches for survivors, handling domestic violence perpetrators, trauma journalism, caregiver support, and community-based psychosocial strengthening.
• Program Penguatan dan Pemulihan Psikososial (Psychosocial Strengthening and Recovery Programs) Umbrella program encompassing three sub-programs: Care for Caregiver (mental health support for humanitarian workers), Trauma Journalism (psychological training for journalists covering traumatic events), and Survivor of Torture (psychosocial support for survivors of structural violence and human rights violations).
• Layanan Konseling Email (Email Counseling Service) Free online psychological consultation service via email. Clients submit problems through an online form and receive responses from Pulih psychologists within 1-2 weeks. Limited to 10 consultations per week.
• Care for Caregiver Program providing mental health support and psychosocial strengthening for humanitarian workers, including support groups, technical consultations, basic psychosocial skills training, individual and group reinforcement sessions, and psychological counseling for special cases.
• Jurnalisme Trauma (Trauma Journalism) Training and psychological strengthening program for journalists covering traumatic events, equipping them with understanding of trauma, its impacts, and appropriate responses to prevent secondary traumatic effects.
• Survivor of Torture Comprehensive program for survivors of structural violence and human rights violations, providing individual and group counseling, psychosocial training, basic conversation skills training, and development of educational materials on psychosocial recovery.
• Laporan Audit (Audit Reports) Annual audited financial reports published for public accountability, covering fiscal years 2019, 2020, and 2021.

Quantifiable outcome

• Cross-subsidy model enables psychological services for financially limited clients
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor, flagship/major and core.

• The Body Shop IndonesiaminorGTM or Marketing PartnerThe Body Shop partners with Pulih on social impact campaigns related to gender and violence prevention.
• YSL Beauty Indonesiaflagship/majorGTM or Marketing PartnerYSL Beauty Indonesia collaborates with Pulih on the global 'Abuse Is Not Love' campaign, implemented in over 35 countries. The partnership focuses on educating university students and the public about healthy relationships and signs of domestic violence. YSL Beauty provides funding and marketing support while Pulih provides psychological expertise and seminar facilitation.
• UN WomencoreStrategic or Co-development PartnerPulih works with UN Women on initiatives related to gender equality and prevention of violence against women.
• UNHCRcoreStrategic or Co-development PartnerPulih provides psychosocial strengthening and counseling to international refugees in the Jakarta area through collaboration with UNHCR.
• UNFPAcoreStrategic or Co-development PartnerPulih collaborates with UNFPA on reproductive health and gender-based violence prevention programs.
• IOM (International Organization for Migration)coreStrategic or Co-development PartnerPulih works with IOM on migration-related psychosocial support services.
• Save the ChildrencoreStrategic or Co-development PartnerSave the Children partners with Pulih on child protection and psychosocial programs.
• Komnas Perempuan (National Commission on Violence Against Women)coreStrategic or Co-development PartnerPulih collaborates closely with Komnas Perempuan on advocacy, public discussions, and programs addressing violence against women.
• LPSK (Lembaga Perlindungan Saksi dan Korban)coreStrategic or Co-development PartnerLPSK is a government body providing witness and victim protection. Pulih's Executive Director Livia Iskandar served as LPSK Commissioner (2019-2024), and Pulih provides psychological services for LPSK-referred cases.
• LBH Jakarta (Lembaga Bantuan Hukum Jakarta)coreStrategic or Co-development PartnerLBH Jakarta collaborates with Pulih on legal aid and psychosocial support for survivors of violence.
• KontraS (Commission for the Disappeared and Victims of Violence)coreStrategic or Co-development PartnerKontraS partners with Pulih on survivor of torture programs and advocacy for victims of human rights violations.
• Kemendikbud (Ministry of Education and Culture)coreStrategic or Co-development PartnerPulih collaborates with the Ministry of Education on educational programs related to gender-based violence prevention.
• Kemenkes (Ministry of Health)coreStrategic or Co-development PartnerPulih partners with the Ministry of Health on mental health and gender-based violence training modules.
• GrabminorGTM or Marketing PartnerCorporate partner collaborating with Pulih on social impact initiatives.
• L'Oréal IndonesiaminorGTM or Marketing PartnerParent company of YSL Beauty, partnered through the Abuse Is Not Love campaign.
• ICMC (International Catholic Charismatic Migration)minorStrategic or Co-development PartnerICMC partnered with Pulih in 2003 for training on psychosocial recovery and survivor of torture programs.
• DT GlobalminorStrategic or Co-development PartnerDT Global partners with Pulih on development and humanitarian programs.
• Rifka AnnisacoreStrategic or Co-development PartnerRifka Annisa is a women's crisis center that collaborates with Pulih on gender-based violence prevention and response.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Rifka Annisa: Yogyakarta-based women's crisis center providing psychosocial counseling and legal aid for survivors of gender-based violence in Indonesia. Directly comparable mission and service portfolio to Pulih, with overlapping referral network and donor ecosystem.
• Yayasan Yasanti: Jakarta-based Indonesian NGO providing psychosocial support and women's empowerment services. Comparable to Pulih in mission scope (trauma, GBV, capacity building) and in operating model as a national non-profit.
• Center for Victims of Torture: US-based non-profit providing direct care and rehabilitation services to survivors of torture and war trauma. Directly comparable to Pulih's Survivor of Torture sub-program in clinical approach and beneficiary focus.

Regional players

• Transcultural Psychosocial Organization (TPO) Cambodia: Cambodian non-profit providing community-based mental health and psychosocial support services. Closely comparable in founding context (post-conflict trauma), service model (community-based psychosocial care), and clinical approach (EMDR, trauma-focused therapy).
• Komnas Perempuan (National Commission on Violence Against Women): Indonesian national human rights institution mandated to address violence against women. Pulih is both a service-delivery peer and an operational partner (psychosocial support complements Komnas Perempuan's advocacy and monitoring work).
• LBH APIK Jakarta: Indonesian legal aid organization focused on women's rights and GBV cases. Comparable to Pulih in serving the same survivor population with complementary (legal vs. psychosocial) services.

Broad incumbents

• International Medical Corps: Global humanitarian organization delivering mental health and psychosocial support (MHPSS) programming across crises. Comparable to Pulih in trauma-focused humanitarian work and training programs like Care for Caregiver.
• Save the Children Indonesia: Large international NGO delivering child protection and psychosocial programs in Indonesia. Pulih partners with Save the Children and shares overlapping focus on child/adolescent trauma recovery and institutional capacity building.
• Heartland Alliance International: International human rights and anti-torture organization providing psychosocial support to survivors of torture and conflict. Comparable in Survivor of Torture programming and rights-based psychosocial approach.
• Mercy Corps Indonesia: Global humanitarian organization operating in Indonesia with psychosocial and protection programming. Overlapping donor ecosystem (USAID, Australian Aid) and beneficiary focus on conflict-affected populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yayasan Pulih