Yering Farm Wines

What Yering Farm Wines does

Yering Farm Wines is a family-owned boutique winery located in Yering, Victoria, within Australia's Yarra Valley cool-climate wine region, founded in 1989 by winemaker Alan Johns. The company operates a 30-acre estate vineyard producing small parcels of fruit from varietals including Chardonnay, Sauvignon Blanc, Pinot Noir, Shiraz, Merlot, Cabernet Franc, and Cabernet Sauvignon, alongside a 70-acre orchard that supplies fruit for its Farmyard Apple Cider. The winery blends old-world heritage — including Cabernet cuttings sourced from the historic Joseph Deschamps 'Yeringa Vineyards' clone of the 1800s — with modern experimental viticulture, exemplified by a new high-density 1m x 1m Pinot Noir planting block.

The business operates a direct-to-consumer commercial model with five revenue streams: cellar door wine sales and online e-commerce shipments across Australia, a Wine Club subscription program (delivering curated 6- or 12-bottle mixed, red, or custom packs 2-4 times per year with a 20% member discount and minimum one-year commitment), paid cellar door tastings and group sessions for up to 20 people, weddings and private events at 'The Shed' venue for up to 150 guests, and The George at Yering farmstay accommodation (a 7-bedroom, 3.5-bathroom luxury farmhouse sleeping up to 14 guests, booked via the TXA platform). Pricing is unit-based, with wines at approximately $28 AUD per bottle and the Farmyard Apple Cider case at $110 AUD for 24 x 330ml bottles.

Target customer segments are exclusively consumer-facing and fragmented across wine enthusiasts and cellar door day-trippers, wine club subscribers seeking regular curated deliveries and exclusive museum wines, couples and event planners booking weddings and private functions, and accommodation guests seeking rural Yarra Valley stays. Distribution is domestic-only via the company's own website, cellar door, and partner Yarra Valley Wedding Venues platform. The company has seven employees, no disclosed external funding, and remains independently owned by the Johns family, with a single supplier partnership (Box Grove Vineyard) providing Glera grapes for the Prosecco SKU.

Name

Yering Farm Wines

Legal name

Yering Farm Wines

Website

https://yeringfarmwines.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Yering Farm Wines is a family-owned boutique winery in Victoria's Yarra Valley producing estate-grown cool-climate wines, apple cider, and operating cellar door tastings, a wine club subscription, weddings and events, and farmstay accommodation for Australian consumers.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Cider production
• Farm stay accommodation
• Estate wines
• Wine club
• Cellar door tastings

Headquarters

HQ city

Yering

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through cellar door and online shop. Includes various wine series: Farmyard Series, Estate Series, Traitors Gate Series, Winemakers Selection Series.
2. Wine Club Subscription: Recurring subscription model delivering curated wine packs (mixed, reds, or custom) 2-4 times per year with 20% member discount and free delivery. Minimum one-year commitment.
3. Cellar Door Tastings & Events: Revenue from guided wine tasting sessions (per person fee), group tastings (up to 20 people), and function hires of 'The Shed' for private events.
4. Accommodation (The George at Yering): Farm stay accommodation in a 7-bedroom luxury self-contained farmhouse on the property grounds. Booked through TXA booking system.
5. Cider Sales: Farmyard Apple Cider sold in 24-bottle cases, made from estate orchard fruit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Yering Farm Wines is a family-owned winery producing estate-grown wines and handcrafted cider on a 30-acre vineyard in Victoria's Yarra Valley. The business sells directly to consumers through its cellar door, online wine shop, subscription wine club, and also operates a luxury farm stay accommodation (The George at Yering) and event venues.

Product overview

Yering Farm Wines is a family-owned winery offering a portfolio of products centered around handcrafted wines and cider. The core offering includes multiple wine series (Farmyard Series, Estate Series, Traitors Gate Series, and Winemakers Selection Series) across varieties such as Pinot Noir, Chardonnay, Shiraz, Merlot, and Cabernet Sauvignon. The business operates a Wine Club subscription program delivering curated wine packs, a Cellar Door for tastings, and The George at Yering accommodation. Additionally, they produce Farmyard Apple Cider from their estate orchard and offer event venues including The Shed for functions and weddings. The portfolio is unified by sustainable viticulture practices, small-batch production, and direct-to-consumer sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Farmyard Series: Wine series including Pinot Noir, Prosecco, and other wines. Entry-level to mid-range wines.
• Estate Series
• Traitors Gate Series
• Winemakers Selection Series
• Farmyard Apple Cider

Products and services

• Farmyard Series Pinot Noir Estate-grown Pinot Noir from a 1995 planting block, crafted on site at Yering Farm, available for purchase by individual consumers at the cellar door and online.
• Farmyard Series Prosecco Sparkling wine made from 100% Glera grapes sourced from Box Grove Vineyard, made on site at Yering Farm Wines.
• Farmyard Apple Cider Handcrafted cider made from handpicked estate apples, barrel aged using winemaking techniques, sold in 24 x 330ml cases to individual consumers.
• Yering Farm Wine Club Subscription membership delivering curated wine packs (mixed, reds, or custom) 2-4 times per year with 20% member discount, free delivery, and complimentary cellar door tastings.
• The George at Yering A luxurious self-contained farmhouse accommodation offering 7 bedrooms, 3.5 bathrooms, and sleeping for up to 14 guests on 70 private acres adjacent to the winery.
• Cellar Door Tastings Guided wine tasting experiences at the rustic cellar door open daily 10am-5pm, with group bookings available for up to 20 people.
• The Shed Event Venue Rustic event space originally an old stables, featuring a private bar, picnic tables, barrel mingling area, and vineyard-view lawn for private hire functions.
• Wedding & Event Hosting Full-service private event hosting for weddings and corporate events for up to 150 guests at the Yarra Valley winery with on-site luxury accommodation.

Quantifiable outcome

• 20% member discount on all purchases
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Box Grove VineyardminorStrategic or Co-development PartnerBox Grove Vineyard supplies the Glera grapes used in Yering Farm's Farmyard Series Prosecco. The grapes are 100% Glera variety white grape, shipped to Yering Farm for winemaking.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yeringberg: Historic Yarra Valley family-owned boutique winery producing low-volume estate wines; directly comparable as a small-scale, heritage-driven Yarra Valley producer with a strong cellar door identity.
• Coldstream Hills: Foundational Yarra Valley cool-climate winery with a cellar door and a Pinot Noir/Chardonnay focus, comparable to Yering Farm on region, varietal mix, and DTC-led estate positioning.
• Seville Estate: Yarra Valley family winery with cellar door, restaurant, and event hosting on a single estate, directly comparable to Yering Farm on small-scale estate production and integrated hospitality.
• Mount Mary Vineyard: Iconic small-volume, family-run Yarra Valley estate with a tight allocation model and premium pricing; comparable to Yering Farm on boutique estate-grown positioning and DTC/club-driven demand.
• TarraWarra Estate: Yarra Valley estate winery offering cellar door tastings, vineyard tours, and an on-site restaurant, directly comparable to Yering Farm on cool-climate estate wine plus integrated visitor hospitality.
• St Huberts (Hubert Estate): Historic Yarra Valley winery on St Huberts Road, the same road as Yering Farm, with cellar door, restaurant, and event hosting; comparable on regional terroir, varietal mix, and cellar door-led DTC model.
• Punt Road Wines: Yarra Valley family-owned boutique winery with cellar door, wine club, and event hosting; directly comparable on small-batch Yarra Valley estate production and DTC/club-driven go-to-market.

Broad incumbents

• De Bortoli (Yarra Valley Estate): Major Australian family-owned wine producer with a Yarra Valley cellar door and broad portfolio; comparable as a family-operated winery in the same region, though operating at significantly larger scale across multiple regions.
• Domaine Chandon Australia: Moët Hennessy-owned Yarra Valley sparkling and still wine producer with cellar door and restaurant; comparable on Yarra Valley cool-climate sparkling/wine production and cellar door tourism, though at much larger scale and with institutional ownership.

Regional players

• Brown Brothers: Long-running Victorian family-owned winery with cellar door, accommodation, and restaurant across multiple sites; comparable as a multi-generation family winery using DTC hospitality, though based outside the Yarra Valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yeringfarmwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yering Farm Wines