YellowBelly Public House & Brewery

What YellowBelly Public House & Brewery does

YellowBelly Public House & Brewery is a privately held single-location brewpub and microbrewery operating from a historic five-floor building at YellowBelly Corner (George Street and Water Street) in downtown St. John's, Newfoundland and Labrador. The company was established in 2012 by co-owners Craig Flynn and Brenda O'Reilly and serves local residents, tourists, and event hosts. Core operations encompass on-site brewing of six craft beers (YB Pale Ale, Wexford Wheat, Fighting Irish Red Ale, St. John's Stout, YYT East Coast Cream Ale, and Come From Away Islander Pale Ale) plus seasonal releases, a full kitchen specializing in wood-fired pizzas, gourmet burgers, and Newfoundland seafood, the UnderBelly speakeasy bar in the basement, and a catering and events business accommodating up to 400 guests across multiple private function spaces.

The business is structured around a direct-to-consumer model anchored by on-premise food and beverage sales, complemented by wholesale distribution of bottled and canned beer through the Newfoundland & Labrador Liquor Corporation (NLC) stores, Marie's Mini Mart locations, the St. John's Airport lounge, and partner bars in greater St. John's. Pricing is point-of-sale with a daily $5 happy hour pint promotion driving volume between 4-6pm; catering and event packages are quoted on a per-event basis. The company's headcount is reported in the 11-50 range and it is independently owned with no disclosed venture, private equity, or institutional capital. Distribution is also extended through a co-branded online shop hosted by Atlantic Music Store and a customized-beer-can offering.

Revenue is not publicly disclosed. The company's competitive positioning rests on the irreplaceable historical real estate of the building (a survivor of the 1892 Great St. John's Fire and a Southcott Award recipient), the international brewing credentials of Master Brewer Liam McKenna, and an event-hosting capacity within the venue that is structurally difficult to replicate in downtown St. John's. The business is consumer-facing across multiple use cases (casual dining, craft beer consumption, weddings, corporate events, trivia nights) with no named enterprise customers and no enterprise sales motion.

Name

YellowBelly Public House & Brewery

Legal name

YellowBelly Public House & Brewery

Website

https://yellowbellybrewery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

YellowBelly Public House & Brewery is a privately held single-location brewpub and microbrewery in downtown St. John's, Newfoundland, operating from a five-floor historic building and serving craft beer, gastropub fare, and catering services to local diners, tourists, and event hosts.

Ownership category

akta.pro rank

Product category

Craft Brewery and Brewpub Hospitality

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Pubs & Gastropubs (THAFAEAB), Regional & National Breweries (THAFALAD)

Keywords

• Craft brewery
• Brewpub dining
• Gastropub restaurant
• On-site beer brewing
• Event catering venue

Headquarters

HQ city

St John’s, Newfoundland and Labrador

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: On-site dining and bar service generating revenue from wood-fired pizzas, gourmet burgers, fresh local seafood, gastropub appetizers and entrees, and craft beers.
2. Bottled/Canned Beer Sales: Sale of bottled and canned craft beers through NLC liquor stores, Marie's Mini Mart locations, St. John's Airport lounge, O'Reilly's, and Bitters bar.
3. Catering and Event Services: Private event hosting including weddings, meetings, and special functions in multiple venue spaces. Full catering menu and private room availability.
4. Happy Hour Promotions: Daily Happy Hour from 4-6pm offering $5 pints to drive foot traffic and beer consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

YellowBelly Public House & Brewery operates a five-floor historic brewery, pub, dining, and event venue in downtown St. John's, Newfoundland, brewing craft beer on-site and serving gastropub cuisine. The company sells its core and seasonal craft beers by the pint on draft, plus bottled and canned beer through retail and wholesale channels, and offers full-service catering and private event hosting for weddings, meetings, and corporate functions.

Product overview

YellowBelly Public House & Brewery operates as a single physical establishment—a five-floor historic brewery, pub, and restaurant in St. John's, Newfoundland. The core offering centers on craft beers brewed on-site by Master Brewer Liam McKenna, featuring six core beers (YB Pale Ale, Wexford Wheat, Fighting Irish Red Ale, St. John's Stout, YYT East Coast Cream Ale, and Come From Away Islander Pale Ale) plus seasonal and limited-release brews. The portfolio also includes YellowBelly CiderBerg, made with iceberg water. The venue encompasses the main public house and dining area, The UnderBelly speakeasy bar in the basement, and catering/event services across multiple private function spaces for weddings and events up to 400 guests. Food service includes wood-fired pizzas, gourmet burgers, fresh local seafood, and gastropub cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• YellowBelly CiderBerg: Apple cider made with iceberg water from ancient ice sheets on the Avalon Peninsula of Newfoundland.
• YellowBelly Pale Ale
• Wexford Wheat
• St. John's Stout
• Fighting Irish Red Ale
• YYT East Coast Cream Ale
• Come From Away Islander Pale Ale

Products and services

• YB Pale Ale (Best Bitter Session Pale Ale)
• Wexford Wheat (American Wheat Ale)
• Fighting Irish Red Ale (Traditional Irish Red Ale)
• St. John's Stout (Traditional Dry Irish Stout) Traditional Dry Irish Stout, very dark, heavy, and complex with an extremely long finish. Notes of burnt toast, liquorice, chocolate, espresso, cedar, berry, pear, walnut, and citrus, with a silky mouthfeel from oats. ABV 4.6%, IBU 58. Brewed on-site at YellowBelly.
• YYT East Coast Cream Ale (Dry Hopped Cream Ale)
• Come From Away Islander Pale Ale Islander Pale Ale brewed in collaboration with Five Boroughs Brewing Co. in Brooklyn, NY, featuring Cascade, Amarillo, Sabro, and El Dorado hops with Vermont Ale yeast. Juicy, fruity tasting beer with citrus and stone fruit aromas. ABV 7%. Brewed on-site at YellowBelly.
• YellowBelly CiderBerg Apple cider made entirely with pristine iceberg water from ancient ice sheets floating down the Avalon Peninsula of Newfoundland. Crisp and clean, off-dry (~1.5 oBrix), back-sweetened post-fermentation, with no added sugars, acids or flavourings. ABV 6%.
• The UnderBelly Speakeasy Premium speakeasy bar located in the deep stone basement of YellowBelly, offering a curated selection of rum, whiskey, port, martinis, cocktails, wine, and champagne, alongside the full YellowBelly food menu. Targets adult diners seeking a distinctive late-night or after-hours atmosphere in downtown St. John's.
• Catering & Event Services
• YellowBelly Pale Ale (sub-brand packaging name) Branded packaging variant of the YB Pale Ale Best Bitter Session Pale Ale sold under the YellowBelly Pale Ale sub-brand name across packaged retail channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Five Boroughs Brewing Co.minorStrategic or Co-development PartnerCollaboration brewing partnership with Five Boroughs Brewing Co. in Brooklyn, NY. Originally brewed with the Broadway cast and crew of Come From Away musical to create the Islander Pale Ale. The beer was launched at the Gander NLC location.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quidi Vidi Brewing Company: St. John's-based craft brewery with taproom, producing a portfolio of beers sold across Newfoundland. Directly competes with YellowBelly for local tap-share, NLC listings, and craft-beer consumer mindshare.
• The Duke of Duckworth: Iconic historic pub in downtown St. John's offering food, drink, and live music in a heritage building. Closest direct competitor to YellowBelly on the local gastropub/heritage-pub axis in the same neighborhood.
• Storm Brewing: Craft brewery based in Newfoundland producing a range of ales and lagers distributed regionally. Competes with YellowBelly's bottled/canned portfolio at NLC stores and bars.
• Amsterdam Brewpub: Toronto-based brewpub combining on-site craft beer production with full restaurant service. Comparable brewpub business model, though operating in a much larger urban market.
• Bannerman Brewing Co. St. John's craft brewery and taproom operating in a heritage-style venue, serving house-brewed beer with food. Comparable brewpub format and Atlantic Canada craft-beer positioning.

Broad incumbents

• Moosehead Breweries: Canada's largest independent (non-multi-national) brewer, based in Saint John, NB. Broad incumbent across beer categories including craft; competes for Atlantic Canadian retail and on-premise share.
• Mill Street Brewpub: Larger Canadian brewpub operator with multiple locations (Toronto, Ottawa, Calgary). Similar on-site brewing plus gastropub model but at significantly greater scale and geographic reach.

Others

• Five Boroughs Brewing Co. Brooklyn-based craft brewery and YellowBelly's collaboration partner on the Come From Away Islander Pale Ale. Adjacent craft producer connected via co-brewing partnership rather than direct competition.

Regional players

• Propeller Brewing Company: Halifax-based craft brewery with taproom and broad retail distribution across Atlantic Canada. Competes for regional craft-beer distribution and Atlantic Canadian consumer attention.
• Garrison Brewing: Halifax craft brewery with taproom and wide Atlantic Canadian distribution. Comparable scale of craft production and similar on-site hospitality component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Yellowbellybrew
• Facebookfacebook.com/yellowbellybrew
• Instagraminstagram.com/yellowbellybrew
• LinkedInlinkedin.com/company/yellowbelly-public-house-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YellowBelly Public House & Brewery