Yellow Bike Amsterdam

What Yellow Bike Amsterdam does

Yellow Bike Amsterdam is a family-owned Dutch tour and bike rental operator headquartered in Amsterdam. Founded in 1990, the company self-identifies as the world's first city bike tour operator and maintains a fleet of approximately 300 yellow bicycles outfitted with Dutch-style hand and coaster brakes and AXA/ABUS locks. The core product surface is a portfolio of guided bike tours ranging from a one-hour city highlights tour to a six-hour e-bike day trip to Zaanse Schans, supplemented by self-guided smartphone tours, walking tours, themed tours (Anne Frank, Crime & Beer, World Pride), and canal cruise add-ons. Bike rentals are offered on hourly, daily, and weekly terms with optional theft/damage insurance, child seats, tandem, and e-bike upgrades, alongside delivery to corporate locations within Amsterdam.

The business runs a direct-to-consumer model through two physical retail locations — the original site at Nieuwezijds Kolk 29 (since 1990) and a second rental-only site inside Amsterdam Centraal Station opened in August 2025 — complemented by a multilingual website (Dutch, English, German, French, Spanish, Italian) with FareHarbor-powered online booking, and third-party distribution on GetYourGuide and TripAdvisor. Revenue is generated on a transactional, per-person basis across individual tourists/families, corporate groups (with invoice payment and custom packages from €61/person for 30+ groups), school groups (€23.25/student), and private groups (from €150/group). Partnerships with canal cruise operators, restaurants (De Brakke Grond, Humphreys, Het Groot Melkhuis), museums, and the I Amsterdam City Card support bundled experiences. The company is led by Director Guido van Diepen, has approximately 18 employees, holds no external funding, and carries certifications including Green Tourism eco-certification and the Hospitality Award 2025.

Name

Yellow Bike Amsterdam

Legal name

Yellow Bike BV

Website

https://yellowbike.nl

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Yellow Bike Amsterdam is a family-owned Amsterdam bike tour and rental operator founded in 1990, serving individual tourists, corporate groups, and school groups through guided tours, self-guided smartphone tours, and rentals across two city locations.

Ownership category

akta.pro rank

Product category

Tour and Bike Rental Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided bike tours
• Bike rental services
• City sightseeing tours
• Walking tours
• Corporate group outings

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Bike Tours: Guided bicycle tours of Amsterdam and surrounding areas ranging from 1-6 hours. Tours include city highlights, countryside, historical themes (Anne Frank), and specialty tours (crime & beer). Revenue generated per person with prices varying by tour duration and type.
2. Bike Rentals: Hourly and daily bicycle rentals from two Amsterdam locations. Prices range from €8/hour to €85/week with optional theft/damage insurance. Additional revenue from child seats, tandems, and e-bike upgrades.
3. Group Arrangements and Packages: Complete day programs for groups combining bike tours with lunches, dinners, canal cruises, or walking tours. Special packages for corporate events, school trips, and private groups.
4. Canal Cruises: Canal cruise add-on to bike tours, priced at €16 per person for 1-hour cruise.
5. School Group Tours: Specialized tours for school groups at discounted rates (€23.25 per student), including optional quiz add-ons.
6. Bike Delivery Service: Delivery of bikes to corporate locations within Amsterdam for €350 minimum per group.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yellow Bike Amsterdam provides guided bicycle tours and bicycle rentals in Amsterdam, with options ranging from 1-hour quick city highlights tours to 6-hour countryside e-bike day trips. The company also offers self-guided smartphone tours, walking tours, canal cruise add-ons, and packaged arrangements for corporate, school, and private groups. The business operates from two locations in central Amsterdam and serves international tourists, families, and organized groups.

Product overview

Yellow Bike Amsterdam operates as a multi-product tour and rental service provider. The core offerings center on guided bike tours ranging from 1-hour quick city highlights to 6-hour countryside day trips, alongside independent bike rental services. Key tour products include the Amsterdam Highlights (2-hour), Highlights & Hidden Gems (3-hour), Anne Frank & Jewish History, Crime & Beer, Waterland Countryside, and Zaanse Schans E-Bike day trip. The company also provides self-guided smartphone tours, canal cruise combinations, and walking tours. Add-on modules include private group arrangements, corporate team outings, school trip packages, and bike rental with delivery. All tours depart from two central locations (Nieuwezijds Kolk and Centraal Station) with bikes equipped with hand and coaster brakes. The company pioneered city bike tours in 1990 and maintains approximately 300 bright yellow bikes for its fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Amsterdam Highlights Bike Tour (Kleine Fietstour Amsterdam) Two-hour guided bike tour covering major Amsterdam highlights including the Jordaan, canal belt, Anne Frank House, Rijksmuseum, Vondelpark, and P.C. Hooftstraat. Daily departures at 9:30AM, 11AM, and 1:30PM. Pricing: adults €29, children (7-17) €25, children (0-6 in child seat) €4.95; e-bike upgrade available.
• Highlights & Hidden Gems Bike Tour (Grote Stadstour) Three-hour guided tour discovering both famous attractions and lesser-known areas including the Western Islands, canal belt, Museumplein, and Anne Frank House. Includes a 20-minute break. Max 12 participants per guide.
• Private Crime & Beer Bike Tour (Privé Misdaad- en Biertour) Private 2.5-hour combined cycling and walking tour through the Jordaan, including visits to brown cafes, the Wallen area, and historical crime stories. €35 per person (drinks not included). Maximum 12 participants per guide.
• Anne Frank & Jewish History Bike Tour 2.5-hour guided tour tracing Anne Frank's path through Amsterdam's Jewish quarter, visiting the Holocaust Monument and Anne Frank's childhood home. Adults €35, children (7-17) €28. Maximum 12 participants; e-bike upgrade available.
• Zaanse Schans E-Bike Day Trip Full-day 6-hour e-bike tour visiting windmills, a clog maker, and cheese farm at Zaanse Schans, including a scenic route through nature reserve 't Twiske. €79 per person (13+). Minimum height 152cm. Departures Mon, Wed, Fri, Sun at 10:00.
• Waterland Countryside Bike Tour 3.5-hour guided tour through the rural Waterland area north of Amsterdam featuring scenic country paths, wooden houses, and traditional Dutch cafes. Adults €45, youth (7-17) €31. E-bike upgrade €15 extra. Departs Tue, Thu, Fri, Sat, Sun.
• Private Bike Tour with Lunch 2.5-hour private tour combining cycling through Amsterdam highlights with lunch break at Vondelpark. Includes traditional Dutch lunch (croquette sandwich, soup, cheese bread, water). €49.50 per person. Minimum 8 persons for private booking.
• Amsterdam North Tour (Amsterdam Noord Tour) 2-hour guided tour exploring Amsterdam North district via ferry, featuring alternative culture, A'DAM Tower, EYE Filmmuseum, and NDSM wharf. €29 per person. Ideal for repeat visitors.
• Amsterdam 1-Hour Bike Tour (Amsterdam Essentials) Quick one-hour guided tour covering main city highlights for visitors with limited time. €16.50 per person. Relaxed pace with authentic local experience.
• World Pride Bike Tour 2.5-hour LGBTQ+ focused bike tour visiting important Pride Week locations in Amsterdam. Exclusive tour during Pride Week with relaxed pace.
• Amsterdam Smartphone Self-Guided Tour Self-guided smartphone-based bike tour with two route options: Centre (historic sights) or Amsterdam Noord (artistic neighborhoods). Includes 4-hour bike rental and smartphone holder for 1.5-3 hours. €24.95. Free with I Amsterdam City Card.
• Amsterdam City Walking Tour (Stadswandeling) Two-hour guided walking tour through Amsterdam's streets and squares, covering historic neighborhoods and hidden gems. Alternative to bike tours.
• Bike Rental (Fietsverhuur) Bike rental service at two locations (Nieuwezijds Kolk and Centraal Station) with city bikes, e-bikes, and tandems. Prices from €8/hour; €14 for 3 hours, €16.50 same-day return, €18.50 for 24 hours, €49 for 3-day deal (incl. insurance), €85 for week deal (incl. insurance). Optional theft/damage insurance (€2 same-day, €3.95 per 24 hours). Child seat €7.50 extra. Delivery service within Amsterdam from €350 minimum.
• Group Package Deals (Arrangementen) Complete day packages for groups combining bike tours with walking tours, lunch (e.g., De Brakke Grond €15 lunch), dinner (Humphreys €39.95 3-course), or canal cruises. Designed for private groups, families, and friends.
• Corporate Team Outing (Bedrijfsuitje) Corporate team building packages combining guided bike tours with optional lunch, dinner, or boat trips. Custom tours available for larger groups or specific themes. Complete package from €61 per person (incl. VAT) for groups of 30+. Invoice payment available.
• School Trip (Klassenuitje) Educational bike tours for school groups (secondary, MBO/HBO/university) at €23.25 per student. Maximum 12 students per guide with safety-focused protocols. Optional Amsterdam quiz with prizes available for €0.90 per student extra.
• Canal Cruise Add-On (Rondvaart) One-hour canal cruise add-on to combine with any bike tour. €16 per person. Includes audio guide in multiple languages. Allows customers to see Amsterdam's canals from the water.

Quantifiable outcome

• Average 4.7-star rating across major review platforms with 2,459 total reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• De Brakke GrondminorStrategic or Co-development PartnerRestaurant partnership for lunch and dinner arrangements. Located at Nes 45, they offer Flemish-inspired cuisine. Yellow Bike offers lunch packages (€15) and dinner packages (€32.50) for group tours.
• Humphreys RestaurantminorStrategic or Co-development PartnerRestaurant partnership offering 3-course dinners at €39.95 per person. Located conveniently for Yellow Bike tour participants seeking dining experiences.
• Canal Cruise OperatorscoreStrategic or Co-development PartnerPartnership with canal cruise companies allowing Yellow Bike to offer combined bike tour and boat cruise packages at €16 per person for the cruise portion.
• I Amsterdam City CardcoreGTM or Marketing PartnerYellow Bike smartphone tours are free with the I Amsterdam City Card, and cardholders receive 24 hours of free bike rental. This partnership drives significant tourist traffic to Yellow Bike services.
• Various Amsterdam MuseumsminorGTM or Marketing PartnerMuseum partnerships for recommendations and potential combined ticket offerings for tour participants.
• Het Groot MelkhuisminorStrategic or Co-development PartnerPartnership with Het Groot Melkhuis in Vondelpark for the private bike tour with lunch package. Provides traditional Dutch lunch items including broodje kroket, soup, and cheese bread.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MacBike Amsterdam: Amsterdam-based bike rental and guided bike tour operator with multiple locations. Direct competitor to Yellow Bike for both self-guided rentals and city tours, targeting the same tourist and corporate segments.
• Mike's Bike Tours Amsterdam: Leading Amsterdam guided bike tour operator offering small-group city and countryside tours. Directly comparable to Yellow Bike on product, customer base (international tourists) and channel mix (OTAs + direct).
• AmsterBike: Amsterdam bike rental and tour provider operating from central locations. Directly comparable in core offering (city bike rental + guided tours) and tourist customer base.
• I Bike Amsterdam: Amsterdam guided bike tour operator with similar small-group format, multilingual guides and online booking via OTAs. Highly comparable product and target audience.
• Baja Bikes: European bike-tour specialist operating in Amsterdam and other major cities, with strong OTA distribution. Comparable on guided bike-tour product, multilingual operations and city-tourist customer segment.
• Fat Tire Tours: Multi-city bike tour operator with an Amsterdam presence; comparable small-group guided bike tour format and tourist customer base, with stronger geographic diversification.
• Bike Tours Amsterdam (by A-Bike Rental): Amsterdam bike-rental and bike-tour operator with central city locations. Direct overlap with Yellow Bike on rental pricing, tour duration range and tourist walk-in customers.

Broad incumbents

• Tours & Tickets: Amsterdam-based broader tour and activity operator offering canal cruises, bike tours and attraction tickets. Comparable on Amsterdam tourist customer overlap and OTA-style distribution.
• Stromma: Large European sightseeing and canal-cruise operator with Amsterdam offerings including bike and canal tour combinations. Comparable on bundled Amsterdam sightseeing experiences and tourist customer base.

Regional players

• Holland Bikes: Dutch bike rental and tour operator with multiple locations across the Netherlands. Comparable on bike rental + guided tours model; provides a useful proxy for how Yellow Bike's model could scale beyond Amsterdam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yellowbikeamsterdam
• Instagraminstagram.com/_yellowbike_amsterdam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Bike Amsterdam