What yellow DOG Studios does

yellow DOG Studios is a privately held, multi-room recording studio complex founded in 1995 and headquartered in a repurposed 5,000 sq ft former church in the historic district of San Marcos, Texas, approximately 30 miles from downtown Austin. The facility operates four specialized production rooms — Studio A (a 1,472 sq ft live room built around a Trident 88 console with Sony/MCI JH24 2-inch tape integrated via an Endless Analog CLASP system), Studio B (a Neve 5542-based overdub and mixing suite), Studio C (a dedicated mix room with Otari and Prism conversion), and Studio D (a Chandler/EMI/Abbey Road analog summing mastering room) — collectively housing a curated inventory of vintage and boutique microphones, preamps, guitars, amplifiers, and outboard gear.

The studio is maintained and operated by three managing partners (Casey Johns, David Percefull, Ethan Lugbauer) and two resident producers (Adam J. Odor, Billy "Rev" Mason), whose collective 160+ years of experience and 6 billion+ cumulative streams underpin a credentialed service offering. The studio delivers full-service audio production spanning ensemble and orchestral tracking, overdubbing, MIDI programming, editing, mixing, mastering, and film sound (ADR, foley, sound effects) for a client base that includes major-label artists (Green Day, Garth Brooks, Kacey Musgraves, Gary Clark Jr., Bonnie Raitt, Colter Wall) and film/TV productions (Universal Studios, Paul Thomas Anderson, BBC). In 2025 it extended into content with yellow DOG TV, a weekly live-performance video series filmed in Studio B.

Commercially, yellow DOG Studios operates a direct, sales-led model: clients inquire via email to the managing partners for custom project-based rates, with no published pricing or online booking. Revenue derives from recording services and studio rentals on a pay-as-you-go cadence. The studio is privately held by its managing partners with no external investors, parent company, or public securities; it maintains organic social channels (Instagram, Facebook, YouTube, TikTok) and a website portfolio for top-of-funnel awareness, with direct partner contact driving bottom-of-funnel conversion.

Name

yellow DOG Studios

Legal name

Yellow DOG Studios

Website

https://yellowdogstudios.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

yellow DOG Studios is a privately held, multi-room recording studio complex in San Marcos, Texas, offering analog and hybrid digital music recording, mixing, mastering, and film audio production (ADR, foley, sound effects) to major-label artists, independent musicians, and film/TV clients.

Ownership category

akta.pro rank

Product category

Recording Studio Services

NAICS

Sound Recording Studios (512240)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

Keywords

• Recording studio services
• Analog digital hybrid recording
• Music mixing mastering
• Film audio post production
• ADR foley recording

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Recording Services: Full service ensemble, orchestral and overdub recording, editing, MIDI programming, mixing and mastering for music recordings and film (ADR, foley/sound effects)
2. Studio Rental: Hourly or project-based rental of studio spaces (Studios A, B, C, D) with varying equipment configurations and room sizes

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

yellow DOG Studios is a multi-room recording studio complex that provides full-service analog and digital audio recording, editing, MIDI programming, mixing, mastering, and sound effects production (ADR and foley) for musicians, bands, record labels, and film/TV productions. The studio operates four distinct production spaces (Studios A, B, C, D) plus a live performance video series called yellow DOG TV. Services are delivered on a custom project basis with rates quoted directly by the managing partners.

Product overview

yellow DOG Studios is an award-winning, multi-room recording studio complex offering four distinct production spaces — Studio A (large-format analog live room with Trident 88 console and CLASP tape integration), Studio B (Neve 5542-based overdub and mixing suite), Studio C (dedicated mix room with Otari and Prism conversion), and Studio D (Class A analog summing mastering room with Chandler/Abbey Road mixer) — plus yellow DOG TV, a live performance video production series filmed in Studio B. Services include full analog and digital recording, MIDI programming, editing, mixing, mastering, and foley/ADR sound production for music, film, and commercial projects. The studios collectively maintain a vast arsenal of vintage and boutique instruments, amplifiers, microphones, and outboard gear. Operated by three managing partners and two resident producers, the facility has accumulated over 6 billion combined streams.

Differentiator

Problem solved

Functional benefit

Brands

• yellow DOG TV: A live and human performance series dedicated to showcasing the work of exceptional artists and their songs live on a weekly basis, shot and recorded in Studio B in San Marcos, TX.

Products and services

• Studio A The primary live recording studio at yellow DOG Studios, featuring a fully analog Trident 88 console, Amek/Neve 9098i sidecar, Sony/MCI JH24 2-inch analog tape machine with Endless Analog CLASP integration, Pro Tools 12, Antelope Orion 32 conversion, a 1,472 sq ft live room with 12-foot ceilings, and three isolation rooms totaling 384 sq ft. Houses an extensive collection of vintage and boutique microphones, preamps, outboard gear, guitars, basses, keyboards, and amplifiers. Used for ensemble, orchestral, and large-format music recording.
• Studio B An overdub, mixing, and digital pre/post production studio built around a vintage Neve 5542 console with 8-80 series tape return channels, utilizing Pro Tools Studio 2024 and Logic Pro. Features a 170 sq ft live room with 9-foot ceilings, Yamaha M512, Rupert Neve Designs Newton channel strip, SSL SIX preamps, Focal Alpha 65 monitoring, and ARK Studio room correction. Also serves as the recording venue for yellow DOG TV.
• Studio C Casey Johns' dedicated mix room featuring Pro Tools 12, an Otari MX50/50 analog recorder, Prism Lyra ADDA converter/clock, Focal Shape 65 and Slate VSX monitoring, and a Warm Bus Comp. Designed as a private mixing workspace for the studio's projects.
• Studio D David Percefull's workspace dedicated to mixing, overdubbing, analog pre-mastering, and mastering. Features Class A analog summing via a Chandler/EMI/Abbey Road 16-channel mixer, Antelope Orion 32+ conversion, Slate Raven MTi2 control surface, Pro Tools 12 Ultimate, heavily modified Otari MTR10 analog stereo tape machine, boutique outboard gear, and a curated selection of vintage guitars, amps, and keyboards.
• yellow DOG TV A live performance video series and production initiative shot and recorded in Studio B, designed to showcase exceptional artists performing live and help them connect with new audiences worldwide. Artists can submit materials for consideration via the studio's contact email at [email protected].
• Recording and Production Services Full-service audio production encompassing ensemble, orchestral, and overdub recording; MIDI programming; editing; mixing; mastering; and sound effects production (ADR and foley) for music, film, and commercial projects. Services span both analog and digital recording mediums with over 160 combined years of engineering and production experience.

Quantifiable outcome

• 6 billion+ combined streams across team members
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Sony MusicminorOthersOne of the record labels listed as a client of the studio, representing work with major label artists
• Universal Music GroupminorOthersOne of the major record labels listed as a client of the studio
• SpotifyminorOthersListed as a label/client of the studio, indicating music distributed through the streaming platform
• Apple MusicminorOthersListed as a label/client of the studio, indicating music distributed through Apple Music
• Atlantic RecordsminorOthersOne of the major record labels listed as a client of the studio
• EMIminorOthersOne of the major record labels listed as a client of the studio

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ardent Studios: Long-running commercial recording studio in Memphis, TN offering multi-room analog/digital tracking, mixing, and mastering across rock, pop, and Americana — directly comparable in service mix and customer profile to yellow DOG Studios.
• Sonic Ranch: Texas-based residential recording ranch in Tornillo offering analog/digital recording with vintage consoles and a large collection of instruments — highly comparable Texas footprint and premium artist-focused positioning.
• Blackbird Studio: Multi-room Nashville studio complex renowned for premium analog and hybrid tracking, mixing, and mastering across country, rock, and film — directly comparable scale and clientele.
• Electrical Audio: Chicago analog-focused recording studio serving rock and indie clients with a large vintage console and tape inventory; comparable in analog-first philosophy and artist-led projects.
• Capitol Studios: Iconic multi-room Hollywood recording complex with vintage analog equipment and major-label clientele; comparable premium studio positioning and film/ADR capabilities.
• Sunset Sound: Historic Hollywood recording studio offering multi-room analog/digital tracking, mixing, and mastering to major-label artists and film/TV clients — comparable services and client profile.
• Sound City Studios: Legendary Los Angeles commercial recording studio with an analog-centric workflow and large-format live room; comparable premium service mix and rock/AAA clientele.
• Electric Lady Studios: Multi-room New York recording studio offering hybrid analog/digital tracking and mixing to major-label artists; comparable full-service premium positioning.
• FAME Studios: Historic Muscle Shoals studio known for multi-room analog recording across rock, country, and R&B; comparable multi-genre premium studio positioning and analog workflow.
• The Village Studios: Multi-room Los Angeles commercial recording complex serving major-label artists and film/TV productions; comparable scope and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yellowdogstudios242
• Facebookfacebook.com/yellowDOGStudios
• Instagraminstagram.com/yellowdogstudios
• Xx.com/wix
• LinkedInlinkedin.com/company/wix-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yellow DOG Studios