Yellow Point spol. s r.o.

What Yellow Point spol. s r.o. does

Yellow Point spol. s r.o. is a privately held Czech sports and education agency founded in 1999, operating outdoor recreation and sports instruction services at five resort locations across the Czech Republic (Špindlerův Mlýn, Herlíkovice, Vysoké nad Jizerou, Mariánské Lázně, and Dvůr Králové nad Labem). The core product is a year-round activity portfolio: winter offerings include ski and snowboard schools, ski touring expeditions, equipment rental and servicing, snowtubing, and a sledge run, while summer offerings include an Adventure Park (giant swing, zip line, bungee trampoline, climbing wall, archery, aquazorbing, abseiling), gyrocopter flights, electric bike rental, and a scooter track. The company is organized around four sub-brands — Yellow Point EDU (school and youth programs), Yellow Point Event / yp-event.cz (B2B teambuilding and corporate events), Yellow Shop (gift vouchers), and Letní tábory s Puntíkem (summer camps).

The business model is predominantly transaction- and usage-based, with unit pricing per ride/lesson (e.g., snowtubing rides at 40–50 Kč per run, sledge rides at 390 Kč, ski touring with instructor from 990 Kč, gyrocopter hour at 6,990 Kč) and day-based equipment rental (e.g., adult e-bike at 1,190 Kč/day, family four-bike pack at 3,990 Kč). Corporate event pricing is bespoke and calculated on complexity. Distribution is multi-channel: direct on-site sales at each location, an online reservation platform (rezervace.yellow-point.cz), the yellow-shop.cz e-commerce storefront, and a dedicated B2B corporate events platform. The technology stack consists of a multi-language CMS website (Czech, English, German, Polish), an online reservation/check-in system, and standard social media (Facebook, Instagram). No proprietary AI/ML technology is disclosed. Customer mix spans individual tourists and families (primary), corporate teambuilding clients (primary), and schools/youth organizations (secondary). The company holds the Firmy.cz "TOP firma 2025" recognition and is registered as a Czech spol. s r.o. with no disclosed external investors, parent company, or subsidiaries.

Name

Yellow Point spol. s r.o.

Legal name

Yellow Point, spol. s r.o.

Website

https://yellow-point.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Point is a Czech sports and education agency, founded 1999, operating year-round outdoor recreation — ski schools, equipment rentals, an Adventure Park, corporate teambuilding, and youth programs — across five Czech resort locations.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Adventure Sports Services

NAICS

Skiing Facilities (713920), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski and snowboard school
• Outdoor adventure activities
• Equipment rental services
• Corporate teambuilding events
• Summer and winter sports

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity fees: Fees charged for participation in various sports and adventure activities including ski schools, snowboard schools, ski touring, snowtubing, sledge runs, gyrocopter flights, adventure park activities, and summer sports activities. Pricing varies by activity type and duration.
2. Equipment rental: Rental of ski equipment, snowboards, ski touring gear, cross-country skiing equipment, mountain bikes, electric bikes, scooters, helmets, sleds, and accessories at multiple resort locations.
3. Corporate events and teambuilding: Organized corporate events, team building activities, family days, and special events through their yp-event.cz platform. Pricing calculated based on complexity and specific client requirements.
4. Gift vouchers and certificates: Sale of gift vouchers for experiences through yellow-shop.cz e-commerce platform, providing one-time revenue for future service delivery.
5. Summer camps and youth programs: Organization of summer camps with PUNTÍK brand for children and school organizations, including day camps and multi-day programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Yellow Point is a Czech sports and education agency that operates professional ski and snowboard schools, equipment rental, adventure park activities, summer camps, school educational programs, and corporate teambuilding across multiple mountain resort locations in the Czech Republic. The company delivers instructor-led experiences, supplies sports equipment, and produces custom corporate events, with online booking and gift voucher sales supporting direct consumer and corporate channels.

Product overview

Yellow Point is a sports and education agency offering a comprehensive portfolio of outdoor recreational services across the Czech Republic. The portfolio includes: Adventure Park (core summer product with giant swing, bungee trampoline, climbing wall, archery, aquazorbing, aquaroller, zip line, and playground); Ski and Snowboard Schools with professional instruction at multiple mountain locations; Equipment Rental and Test Center (ski, snowboard, ski touring, cross-country, and accessories with full service/maintenance); Corporate Events and Teambuilding (via yp-event.cz); Yellow Point EDU (educational programs for schools including adaptation courses and outdoor learning); Summer Camps with Puntík (urban day camps for children); and various sports activities (gyrocopter flights, ski touring, snowtubing, sledge run, zip line, abseiling, scooter track, aquapark). The company also operates an online reservation system for booking services and equipment. Operations span multiple resort locations including Špindlerův Mlýn, Herlíkovice, Vysoké nad Jizerou, Mariánské Lázně, and Dvůr Králové nad Labem.

Differentiator

Problem solved

Functional benefit

Brands

• Yellow Point EDU: Educational programs for schools and organizations, including adaptation courses and outdoor school programs.
• Yellow Point Event
• Yellow Shop
• Letní tábory s Puntíkem

Products and services

• Adventure Park Špindlerův Mlýn Summer adventure park in Špindlerův Mlýn offering multiple outdoor activities including giant swing, bungee trampoline, climbing wall, archery, aquazorbing, aquaroller, zip line, and children's playground for individual visitors and families.
• Ski and Snowboard School Professional ski and snowboard instruction at multiple locations including Špindlerův Mlýn, Herlíkovice, Vysoké nad Jizerou, and Mariánské Lázně.
• Equipment Rental and Test Center Rental service for skis, snowboards, ski touring equipment, cross-country skiing equipment, mountain bikes, e-bikes, scooters, and accessories with service and maintenance at the Špindlerův Mlýn location.
• Corporate Events and Teambuilding Teambuilding and corporate event services including teamspirit activities, special events, catering, and full-service event production for companies and organizations.
• Gyrocopter Flight Gyrocopter flights over the Krkonoše (Giant Mountains) departing from Vrchlabí airport, offering 30-minute to 2-hour aerial experiences with pilot and one passenger.
• Ski Touring Expeditions Ski touring expeditions in the Giant Mountains with experienced instructors, offering private and group trips including evening tours with avalanche workshops.
• Snowtubing Snowtubing activity on a special snow toboggan run in Špindlerův Mlýn - Bedřichov, with inflatable tire rides available in packages of 4, 8, or 16 rides.
• Sledge Run (Sáňkařská dráha) Nearly 3 km sledge ride in Špindlerův Mlýn with approximately 350m elevation difference, including bus transport to start and equipment rental.
• Zip Line (Lanový most) 125-meter zip line ride suspended 25 meters high along the Labská reservoir dam, with single and tandem crossing options.
• Abseiling (Slaňování) 41.5-meter abseiling descent down the Labská dam wall with instruction in basic abseiling techniques, available alone or combined with climbing.
• Scooter Track (Koloběžková dráha) 10 km downhill scooter ride from Špindlerova bouda to town center, with optional transport to start, helmet rental, and family ticket options.
• Kids Ski Parks Children's ski parks at multiple locations (Špindlerův Mlýn, Mariánské Lázně, Vysoké nad Jizerou, Herlíkovice) with beginner-friendly slopes and instruction.
• Resort Špindl Aquapark Aquapark featuring pools, water attractions, slides, wild river, whirlpools, Finnish sauna, steam bath, salt infrared sauna, and healing salt cave at Špindlerův Mlýn.
• Yellow Point EDU Educational programs for schools including adaptation courses, outdoor school programs, and mountains as classroom experiences for students and educational institutions.
• Summer Camps with Puntík (Letní tábory s Puntíkem) Urban day camps for children in Špindlerův Mlýn during summer months with various adventure activities (scheduled 20.-24.7.2026 and 17.-21.8.2026).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• TouristBoard.czminorGTM or Marketing PartnerMarketing and referral partnership for tourist promotion in Czech mountain regions
• DirectAlpine.czminorGTM or Marketing PartnerSki touring partner providing expertise and services for ski touring trips in the Giant Mountains
• Alpine ProminorOthersOutdoor apparel brand partnership for marketing and promotion
• Chalupy pod Liščím kopcemminorGTM or Marketing PartnerAccommodation partner offering 10% discount on gyrocopter flights for their guests
• Glamping LiškaminorGTM or Marketing PartnerAccommodation partner offering 10% discount on gyrocopter flights for their guests

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Kudyznudy.cz (CzechTourism): Czech tourism experience marketplace aggregating adventure activities, ski schools, and experience vouchers. Adjacent platform competitor for activity bookings and gift voucher distribution in the Czech market.
• Alpine Pro: Czech outdoor apparel and equipment retailer and brand partner of Yellow Point. Adjacent ecosystem participant - retail competitor for equipment purchases but marketing/brand partnership ally for Yellow Point activities.

Broad incumbents

• Tatry Mountain Resorts (TMR): Listed Central European mountain resort operator with ski schools, rentals, and adventure activities across Slovakia, Czech Republic, and Austria. Larger scale incumbent with overlapping services and broader geographic footprint.
• Decathlon Czech Republic: Major sports retail chain with ski equipment rental and beginner lesson offerings across Czech Republic. Broad incumbent serving similar sports enthusiasts with overlapping equipment and beginner activity offerings.

Direct peers

• Adventure Park Robinson: Czech adventure park operator offering rope courses, climbing, and outdoor activities in mountain regions. Direct competitor in the summer adventure park segment that Yellow Point's KATIKA MITI and Špindlerův Mlýn park address.
• Skiareál Špindlerův Mlýn: Operator of the largest ski resort in the Czech Republic located in Špindlerův Mlýn. Direct competitor in ski school, equipment rental, and winter activities in the same primary market as Yellow Point.
• Resort Špindl (Horal): Špindlerův Mlýn-area ski and aquapark operator including the Aquapark Spindl that Yellow Point resells access to. Direct destination competitor for tourist activity budgets in the same resort.
• Sun & Snow Ski School: Operates ski schools and equipment rentals at multiple Czech mountain resorts including Špindlerův Mlýn. Directly comparable offering with overlapping instructor and rental services.
• SkiResort Černá Hora - Pec: Major Czech ski resort operator in the Giant Mountains offering ski schools, rentals, and winter activities. Direct competitor across multiple Czech mountain destinations where Yellow Point also operates.

Regional players

• Horský Hotel & Resort Pec: Czech mountain accommodation and activity operator offering ski instruction, equipment rental, and adventure packages. Regional peer with similar bundled adventure/ski offerings but different geographic catchment.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ypoint.cz
• Instagraminstagram.com/ypointcz
• LinkedInlinkedin.com/company/yellow-point-spol-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Point spol. s r.o.