Yellow Ribbon Support Center

What Yellow Ribbon Support Center does

Yellow Ribbon Support Center (YRSC) is a 501(c)(3) tax-exempt nonprofit organization headquartered at 4326 Mt. Carmel Tobasco Rd., Cincinnati, OH, operating with five employees and an extensive volunteer base. Founded in April 2004 by the Maupin family in direct response to the capture of SSG Matt Maupin by Iraqi insurgents, the organization runs two core programs: a Care Packages Program, which has shipped more than 36,000 packages containing snacks, toiletries, books, entertainment items, and letters from school children to U.S. military personnel serving overseas in harm's way; and a Scholarship Program, which has awarded more than $800,000 in post-secondary scholarships to students in the Greater Cincinnati/Northern Kentucky Tri-State area in honor of fallen heroes with ties to the region.

YRSC operates through a community-led go-to-market model built on volunteer coordination, school visits to daycares through high schools, coordinated donation drives (including an approximate 5,000-pound annual Halloween candy collection), and grassroots fundraising events such as the annual "Let Us Never Forget" Scholarship Dinner held each April and a 2026 co-hosted fundraiser concert with American Legion Post 484. The organization has no proprietary technology platform; its technology footprint is limited to a WordPress-based website and a Facebook presence used for awareness and donor engagement. Earlier programmatic infrastructure included the donation of 90 computers with webcams to establish Matt Maupin Computer Labs and an Internet Cafe at LSA Anaconda for family-troop communications during the 2004–2008 period.

The revenue and funding model is entirely donation-driven, drawing from individual contributions (via PayPal, check, or payroll deduction), corporate sponsorships across a defined event tier structure (Gala Dinner Sponsor at $10,000 down to Veteran Tickets at $45 per seat), annual event fundraising, and in-kind donations of goods. Customer segments served are split between U.S. military personnel deployed overseas as primary program beneficiaries, Gold Star and fallen-hero families as the honored cohort for scholarships, local students receiving scholarships, and a broad community of school-aged children, local businesses, veterans organizations (American Legion, NKY Young Marines, Indiana Patriot Guard Riders), and individual donors in the Greater Cincinnati/Northern Kentucky region who sustain the operational model. No formal revenue figures, institutional funding, or parent organization are disclosed.

Name

Yellow Ribbon Support Center

Legal name

Yellow Ribbon Support Center

Website

https://yellowribbonsupportcenter.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Ribbon Support Center is a 501(c)(3) nonprofit founded in 2004 in Cincinnati, OH, that ships care packages to U.S. military personnel deployed overseas and awards post-secondary scholarships to students in honor of fallen heroes, operating through volunteers, school visits, donation drives, and an annual fundraising dinner.

Ownership category

akta.pro rank

Product category

Military and Veteran Support Nonprofit Services

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAKAE

Public Charities & Grantmaking Intermediaries

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGADAE

College Access, Scholarships & Student Success Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDADAHAC

Scholarship & Fellowship Foundations and Trusts

Education/Education Administration, Accreditation & Policy/Education Funding, Grants & Financial Aid Administration

Keywords

• Military care packages
• Veteran scholarships
• Nonprofit troop support
• Memorial scholarship program
• Military community outreach

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct monetary donations from individuals to support care package shipping costs and scholarship funding. Donations can be made via PayPal, check, or payroll deductions.
2. Event Fundraising: Annual scholarship dinner and fundraiser concert events with ticket sales, table sponsorships, and individual tickets at various price points ($45-$10,000).
3. Corporate Sponsorships: Corporate sponsorships from local businesses for events, with sponsors receiving recognition in commemorative programs and stage recognition.
4. In-Kind Donations: Community donations of items (candy, snacks, toiletries, entertainment items) that are sorted, packed, and shipped as care packages to deployed military personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yellow Ribbon Support Center is a volunteer-based nonprofit that sends care packages to U.S. military personnel deployed in harm's way and awards scholarships in memory of fallen service members. Founded in 2004, the organization has shipped over 36,000 care packages and awarded more than $800,000 in scholarships, supported by an annual fundraising dinner and grassroots donor contributions.

Product overview

Yellow Ribbon Support Center is a volunteer-run nonprofit organization offering a coordinated portfolio of support services for military personnel serving in harm's way and honoring fallen heroes. The core offerings include the Care Packages Program (sending over 36,000 packages of comfort items and letters to deployed troops), the Scholarship Program (awarding over $750,000 in post-secondary scholarships to honor fallen heroes), the annual Let Us Never Forget Scholarship Dinner (annual fundraising event in April), the School Visits Program (educational outreach to schools), and the Community Involvement Program (coordinating donation drives and volunteer activities). All programs are funded through direct donations, corporate sponsorships, and grassroots fundraising efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Deployment Care Package Program Volunteer-assembled care packages shipped to U.S. active-duty military personnel deployed in harm's way, providing comfort items and personal support from the home front.
• Memorial Scholarship Program Scholarship awards granted in memory of fallen service members to qualifying students and dependents, with more than $800,000 awarded since the program's inception.
• Let Us Never Forget Scholarship Dinner Annual fundraising dinner that brings together donors, sponsors, and community members to raise funds for the memorial scholarship program and troop support mission.
• School Visit and Community Education Program Educational outreach in which representatives of the organization visit schools to teach students about the service and sacrifice of U.S. military members, including those honored through the scholarship program.

Quantifiable outcome

• Over 36,000 care packages sent to deployed military personnel
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• American Legion Post 484coreStrategic or Co-development PartnerCo-hosting fundraiser concert on July 23, 2026 at 1837 Sutton Ave, Cincinnati, OH. American Legion Post 484 is providing 100% matching of all donations for the event.
• Beck Consulting Jack York FamilyminorGTM or Marketing PartnerCorporate sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• L3HarrisminorGTM or Marketing PartnerCorporate sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• 3C FoundationcoreStrategic or Co-development PartnerFounded by USMC Veteran Chris Cravens, 3C Foundation strengthens communities through Servant Leadership training, Veteran storytelling, and programs honoring fallen service members. Chris Cravens serves as Keynote Speaker at the 2026 Scholarship Dinner.
• Total Quality Logistics, LLCminorGTM or Marketing PartnerCorporate sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• Staffmark GroupminorGTM or Marketing PartnerCorporate sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• Florence Elks Lodge #314minorGTM or Marketing PartnerCommunity organization sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• NKY Young MarinesminorGTM or Marketing PartnerCommunity organization sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• Indiana Patriot Guard RidersminorGTM or Marketing PartnerCommunity organization sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• Gold Star Parents Steve & Connie MitchellminorGTM or Marketing PartnerGold Star family sponsor for the 2026 'Let Us Never Forget' Scholarship Dinner.
• Oasis Conference CenterminorOthersVenue host for the annual 'Let Us Never Forget' Scholarship Dinner at 902 Loveland-Miamiville Rd, Loveland, OH 45140.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Operation Gratitude: Volunteer-based nonprofit that sends care packages to deployed military personnel, first responders, and veterans. Directly comparable care package mission, volunteer-driven model, and donation-based funding.
• Fisher House Foundation: Major nonprofit supporting military families through housing and comfort programs near medical centers. Comparable mission of supporting deployed service members and military families, though at much larger scale.
• Packages From Home: Grassroots nonprofit sending care packages and letters from home to deployed U.S. military personnel. Closely matches YRSC's care package mission, volunteer coordination model, and direct-to-troop distribution.
• Semper Fi & America's Fund: Provides immediate financial assistance and ongoing support to wounded, critically ill, and injured service members and their families. Comparable military family support mission with similar Gold Star family connections.
• Hope For The Warriors: National nonprofit assisting wounded veterans, service members, and military families with financial aid, scholarships, and comprehensive support programs. Comparable scholarship and family support model.
• Tragedy Assistance Program for Survivors (TAPS): Provides comfort, care, and resources to surviving families of America's fallen military heroes. Directly comparable Gold Star family support mission and scholarship/educational support programming.
• Marine Corps Scholarship Foundation: Provides scholarships to children of Marines and Navy Corpsmen, with particular focus on children of fallen service members. Comparable scholarship mission honoring fallen military heroes.
• Children of Fallen Patriots: Provides college scholarships and educational support to children of fallen military service members. Directly comparable scholarship-focused mission honoring fallen heroes.

Broad incumbents

• Wounded Warrior Project: Major nonprofit serving wounded veterans and their families through programs, advocacy, and support services. Operates in adjacent military-support space with overlapping donor pool.
• USO (United Service Organizations): Large established nonprofit supporting deployed U.S. military through care packages, entertainment, and family programs. Overlaps with YRSC's care package mission but operates at national scale with broader programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yellowribbonsupportcenter
• LinkedInlinkedin.com/company/yellow-ribbon-support-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Ribbon Support Center