Harcourts Yeppoon
Harcourts Yeppoon is a 5-employee residential real estate franchise office in Yeppoon, Queensland, Australia. It provides property sales, rentals, and management services to local buyers, sellers, renters, and investors under the national Harcourts brand.
- Company typePrivate
- Founded1888
- HeadquartersAustralia (National Operations), Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Harcourts Yeppoon does
Harcourts Yeppoon is a locally operated real estate franchise office serving the Yeppoon region of Queensland, Australia, operating under the national Harcourts brand. The office provides residential property sales, rental placement, ongoing property management, and property appraisal services to individual buyers, sellers, renters, and investors in the local Capricorn Coast market. Headcount is reported at 5 employees, and the office is one of many independently owned franchise units within the broader Harcourts Australia network, which traces its origins to 1888 and includes the Harcourts Foundation charitable arm.
The office monetizes through three revenue streams: transaction commissions on residential property sales (typically a percentage of sale price), recurring management fees on managed rental properties (typically a percentage of rental income), and tenant placement/listing fees for rental transactions. Pricing is quote-based rather than published, consistent with franchise brokerage economics. Go-to-market is hybrid: a physical local office for face-to-face transactions, augmented by the national Harcourts.net.au digital platform which provides property listings, online search functionality, and digital property appraisal tools. Marketing channels include the national SEO-optimized website, content-driven appraisal tools, and community engagement through the Harcourts Foundation.
Product breadth extends beyond the local office to the franchise's wider ecosystem: commercial sales and lease via NAI Harcourts, rural properties via Nutrien Harcourts, home loans via Mortgage Express, foreign exchange via TorFX, and moving services via Harcourts Connect. The office leverages the national brand's recognition — including 2024 RateMyAgent Large Agency of the Year and Finder customer-choice awards — but has no disclosed AI capabilities, no proprietary technology platform, and no enterprise software layer. Operating economics are tied directly to the local Queensland property cycle.
Harcourts Yeppoon firmographics
Firmographics- Name
- Harcourts Yeppoon
- Legal name
- Harcourts
- Website
- https://yeppoon.harcourts.com.au
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Short description
- Harcourts Yeppoon is a 5-employee residential real estate franchise office in Yeppoon, Queensland, Australia. It provides property sales, rentals, and management services to local buyers, sellers, renters, and investors under the national Harcourts brand.
- Ownership category
- akta.pro rank
Where Harcourts Yeppoon is headquartered
LocationHeadquarters
- HQ city
- Australia (National Operations)
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Harcourts Yeppoon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commission: Harcourts Yeppoon generates revenue through commission fees on property sales transactions, typically a percentage of the sale price. The office serves sellers and buyers in residential property transactions in the Yeppoon area.
- Property Management Fees: Ongoing property management services for rental properties, including tenant placement and ongoing management, generating recurring management fees typically calculated as a percentage of rental income.
- Rental Services: Rental listing and tenant placement services for residential properties, connecting landlords with prospective tenants in the local market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property sales commission rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Harcourts Yeppoon product offering
Product offeringCore offering
Harcourts Yeppoon is a local real estate franchise office serving the Yeppoon region of Queensland, Australia, operating within the broader Harcourts Australia franchise network. The office delivers residential property sales, rental services, property management for landlords and investors, and professional property appraisals through licensed real estate agents supported by the national Harcourts digital listing platform.
Product overview
Harcourts is a real estate services platform offering a comprehensive suite of property-related services through its franchise network across Australia. The core offering comprises four primary service lines: Sell with Harcourts (property selling), Buy with Harcourts (property purchasing), Rent with Harcourts (rental services), and Property Management (investment property management). These are supported by Property Appraisals (both digital and agent-based), which integrate with the sales and buying services. Additional specialized services include Commercial Sales and Lease, Rural Properties, Home Loans (via Mortgage Express partner), Foreign Exchange Services (via TorFX partner), and Moving Services (via Harcourts Connect). The Harcourts Foundation operates as the company's charitable arm. The platform functions through individual office franchises and does not appear to offer a unified software platform with APIs or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Sell with Harcourts
Companies that use Harcourts Yeppoon
Customer profileSegments4 records
Ideal customer profiles4 records
Harcourts Yeppoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harcourts Yeppoon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Harcourts FoundationcoreThe Harcourts Foundation is an internal charitable initiative that has raised over $10,000,000 globally since 2008 to support local community initiatives. It represents Harcourts' commitment to community engagement and social responsibility.
- Orange Sky LaundryminorOrange Sky is a non-profit organization providing free mobile laundry and shower services to people experiencing homelessness. Harcourts Foundation partners with Orange Sky to support thousands of volunteers helping 122,494 Australians who are doing it tough each week.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Harcourts Yeppoon competitors and assessment
Company assessmentDirect peers
- Ray White Yeppoon: Direct competitor franchise office also serving the Yeppoon region under the Ray White Australian real estate network. Operates the same residential sales, rental, and property management services with comparable scale and franchise economics.
- LJ Hooker Yeppoon: Another competing franchise office in Yeppoon under the LJ Hooker Australian network. Offers directly comparable residential sales, property management, and rental services to the same local customer base.
- Century 21 Australia: National Australian real estate franchise network competing for the same agent pool and seller/landlord relationships. Operates residential sales, rentals, and property management through local franchise offices similar to Harcourts Yeppoon.
- RE/MAX Australia: International franchise brand operating across Australia via local offices. Competes on commission-based residential sales, rentals, and property management using a similar franchise model to Harcourts.
- Belle Property: Premium-positioned Australian real estate franchise competing for higher-end residential listings and management mandates. Operates with the same franchise structure and service mix (sales, rentals, property management) as Harcourts.
- McGrath Estate Agents: Australian franchise network focused on residential sales, project marketing, and property management. Targets similar agent and seller demographics with comparable franchise economics and service offerings.
- Raine & Horne: Long-established Australian real estate franchise network offering residential sales, property management, and rural/commercial services. Competes for the same regional franchisee and agent talent as Harcourts.
- First National Real Estate: Australian cooperative-style franchise network for residential and commercial real estate. Provides directly comparable franchise-based brokerage services to regional markets like Yeppoon.
Emerging players
- Nutrien Harcourts (Rural partner): Joint rural real estate brand under the Harcourts network in partnership with Nutrien. Extends the Harcourts offering into rural property sales, providing adjacent product capabilities to the Yeppoon office's core residential focus.
- NAI Harcourts (Commercial partner): Commercial real estate arm of the Harcourts network offering commercial sales and lease services. Adjacent capability that the Yeppoon office could leverage or refer into, expanding the addressable transaction base beyond residential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Harcourts Yeppoon social profiles
Digital presenceHarcourts Yeppoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harcourts Yeppoon leadership team
Management profileNumber of profiles
Harcourts Yeppoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harcourts Yeppoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harcourts Yeppoon
What does Harcourts Yeppoon do?
Harcourts Yeppoon is a local real estate franchise office serving the Yeppoon region of Queensland, Australia, operating within the broader Harcourts Australia franchise network. The office delivers residential property sales, rental services, property management for landlords and investors, and professional property appraisals through licensed real estate agents supported by the national Harcourts digital listing platform.
Is Harcourts Yeppoon a public or private company?
Harcourts Yeppoon is a private company. It is classified as corporate owned and is currently operating.
When was Harcourts Yeppoon founded?
Harcourts Yeppoon was founded in 1888.
Where is Harcourts Yeppoon based?
Harcourts Yeppoon is headquartered in Australia (National Operations), Australia, in the Oceania region.
How does Harcourts Yeppoon make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management Fees and rental Services.
Who are Harcourts Yeppoon's main competitors?
Direct peers on record are Ray White Yeppoon, LJ Hooker Yeppoon, Century 21 Australia, RE/MAX Australia, Belle Property, McGrath Estate Agents, Raine & Horne and First National Real Estate. Emerging players are Nutrien Harcourts (Rural partner) and NAI Harcourts (Commercial partner).
Does Harcourts Yeppoon have an API?
No public API is recorded for Harcourts Yeppoon.