Yesh Atid

What Yesh Atid does

Yesh Atid (Hebrew: יש עתיד, "There is a Future") is a Zionist liberal political party in Israel founded by Yair Lapid in 2012 and headquartered at Yigal Allon Street 157B, Tel Aviv-Yafo. The party operates a community-led and event-driven political platform built around a centralized membership system, a nationwide network of more than 170 local field headquarters (matot), and themed digital communities spanning women, youth, LGBTQ+, seniors, Arab society, and reservists. Its primary "product" is political representation: the party has held between 11 and 33 Knesset seats across cycles and produced the 14th Prime Minister of Israel when Yair Lapid assumed office on July 1, 2022.

The party's offering combines formal membership enrollment with an annual 60 ILS membership fee, donations processed through PCI DSS Level 1 infrastructure, and a constellation of branded products including the Change Network (Reshet HaShinui) digital activism platform, the News of the Future news channel, elected-representative profiles, and themed WhatsApp communities. The underlying technology is a digital organizing stack layered onto standard consumer channels (TikTok, Instagram, Facebook, X, LinkedIn, YouTube, WhatsApp); the data set explicitly states there are no AI capabilities, no public APIs, and no third-party software integrations. Distribution runs through 17 Knesset members, government ministers, and the local headquarters network across Israel.

Revenue is generated through annual membership dues, individual donations disclosed to the State Comptroller, and state allocations under Israel's Party Finance Law scaled to Knesset seats. The party reported 17 formal employees at headquarters (the broader activist base of tens of thousands is volunteer-staffed), and serves a customer base of Israeli citizens spanning secular and liberal Jews, young adults, women, seniors, LGBTQ+ individuals, Arab citizens, and people with disabilities, with no single segment representing a dominant share of revenue.

Name

Yesh Atid

Legal name

יש עתיד – בראשות יאיר לפיד

Website

https://yeshatid.org.il

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Yesh Atid is an Israeli liberal political party founded in 2012, operating 170+ local headquarters, a multi-platform digital organizing network, and 17 Knesset seats to mobilize voters, collect membership dues and donations, and deliver political representation across Israel.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees of 60 ILS charged to party members upon registration and yearly renewal. The fee must be paid by the member themselves or a first-degree family member.
2. Political Donations: The party accepts donations from individuals and supporters. Donor information is submitted to the State Comptroller and published in reports. The party maintains PCI DSS Level 1 secure payment infrastructure for donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Yesh Atid is a Zionist liberal political party in Israel that provides formal party membership, Knesset representation, and political advocacy for citizens. Its core service is political representation and policy advocacy through elected Knesset members, supported by a nationwide field headquarters network of 170+ local offices, digital community organizing (Change Network), and membership enrollment at 60 ILS annually.

Product overview

Yesh Atid is a political party platform rather than a technology product. The party's digital offerings consist of: (1) the core membership and party platform enabling citizen enrollment and party engagement, (2) a nationwide Field Headquarters Network (מטה השטח) with over 170 local branches for grassroots organizing, (3) the Change Network (רשת השינוי) for digital activism, (4) News of the Future (חדשות העתיד) for party communications, (5) various themed digital communities (women, youth, LGBTQ+, seniors 60+, etc.) connected through WhatsApp, and (6) individual representative profiles. The party also maintains events management and donation processing capabilities. The platform does not offer AI capabilities, public APIs, or technology integrations with third-party software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership Enrollment (ההתפקדות) Online membership registration system allowing Israeli citizens to formally join the Yesh Atid party by completing personal details forms, signing party declarations, and setting up annual membership fee payments of 60 ILS. Members gain voting rights in party primaries and access to party events and communications.
• Field Headquarters Network (מטה השטח) A nationwide network of 170+ local field headquarters enabling grassroots political organizing, community engagement, volunteer coordination, house circles, volunteer days, and local activism across cities and communities in Israel.
• Change Network (רשת השינוי)

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue and White (HaMachane HaLavan): Centrist-liberal Israeli party that Yesh Atid merged with in 2019 before the partnership dissolved. Competes for the same secular, centrist voter base with similar reformist positioning, making it the most direct peer.
• Likud: Israel's dominant right-wing party and the principal coalition counterpart across multiple election cycles. While ideologically opposed, it is the most directly relevant peer given the recurring head-to-head coalition dynamics.
• Israeli Labor Party (HaAvoda): Historic center-left party competing for a similar secular, social-democratic voter segment. Comparable in operating model as a membership-based parliamentary party with Knesset representation.
• National Unity (HaAchdut HaLeumit): Centrist party formed from elements of Blue and White after its breakup. Directly competes with Yesh Atid for centrist, security-oriented voters and potential coalition partners.
• New Hope (Tikva Hadasha): Center-right party led by Gideon Sa'ar that split from Likud. Competes in adjacent ideological space and has been involved in coalition negotiations with Yesh Atid.
• Meretz: Left-wing Zionist party that has historically been part of coalition governments with Yesh Atid. Comparable in operating model and competes for the secular-liberal voter base.
• Yamina: Right-wing religious Zionist party that has alternated between coalition partner and rival. Operates similar Knesset-based and field-driven organizational structures.
• Shas: Haredi Sephardic party that is a frequent coalition partner or rival. Comparable in operating scale, parliamentary footprint, and constituency mobilization model.
• United Torah Judaism (Yahadut HaTorah): Ashkenazi Haredi party that operates with a small Knesset faction but high coalition leverage. Comparable in the structural dynamics of small-seat parties with outsized coalition influence.
• Kulanu: Centrist party previously led by Moshe Kahlon that merged into Likud. Comparable in centrist positioning and overlap with Yesh Atid's economic-reform and cost-of-living agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yairlapid
• YouTubeyoutube.com/@lapidteam
• Facebookfacebook.com/YairLapid
• LinkedInlinkedin.com/in/yairlapid
• Instagraminstagram.com/yairlapid
• TikToktiktok.com/@yair_lapid

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yesh Atid