YESSS Electrical NL
YESSS Electrical NL is a Dutch family-owned electro-technical wholesaler operating 13 branch locations and the yessspro.nl webshop, distributing installation materials, EV chargers, lighting, and security systems to professional installers across the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersBeusichem, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What YESSS Electrical NL does
YESSS Electrical NL is a Dutch family-owned electro-technical wholesaler headquartered in Beusichem, Gelderland, operating 13 physical branch locations across the Netherlands alongside the yessspro.nl online webshop. The company distributes installation materials, lighting, security systems, EV charging equipment, and industrial components to professional electrical installers under the YESSS PRO brand, organized into four specialized divisions: YESSS EV & Energy, YESSS Security, YESSS Lighting, and YESSS Industrial. Revenue is generated primarily through B2B hardware sales (cables, distribution boards, EV chargers, dimmers, CCTV) supplied by 40+ brand partners including ABB, Schneider Electric, Eaton, Hager, Legrand, WAGO, Milwaukee, and SLV, with pricing delivered via personalized quotes and the online account portal. The go-to-market is sales-led, combining field account managers and counter-based specialist advisors with structured certified installer training programs (Plejd, Sunsynk, Peblar, ABB, Novus/Hikvision) and the YESSS+ Rewards loyalty program. The Dutch entity sits within a larger YESSS group network of more than 500 locations across 11 countries, though operational and financial reporting is scoped to the NL business.
YESSS Electrical NL firmographics
Firmographics- Name
- YESSS Electrical NL
- Legal name
- YESSS Electrical
- Website
- https://yesss.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- YESSS Electrical NL is a Dutch family-owned electro-technical wholesaler operating 13 branch locations and the yessspro.nl webshop, distributing installation materials, EV chargers, lighting, and security systems to professional installers across the Netherlands.
- Ownership category
- akta.pro rank
YESSS Electrical NL industry classification
Industry- Product category
- Electro-technical wholesale distribution
- NAICS
- Electrical Equipment Manufacturing (33531), All Other Electrical Equipment and Component Manufacturing (33599)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
- akta.pro secondary industry
- Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI)
Keywords
Where YESSS Electrical NL is headquartered
LocationHeadquarters
- HQ city
- Beusichem
- HQ country
- Netherlands
- HQ region
- Europe
Offices13 records
Markets served
YESSS Electrical NL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Electro-technical wholesale product sales: YESSS generates revenue primarily through the sale of electro-technical installation materials to professional installers. Products include cables, distribution boards, lighting, security systems, EV charging equipment, and industrial components. Sales are made through 13 physical branches and the YESSS PRO online webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B account pricing (quote-based) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
YESSS Electrical NL product offering
Product offeringCore offering
YESSS Electrical NL is an electro-technical wholesaler that sells installation materials (cables, distribution boards, lighting, security systems, EV charging equipment, industrial components) to professional electrical installers across the Netherlands. It operates 13 physical branches and the YESSS PRO online webshop, offering next-day delivery of stock items alongside specialist advisory services in EV & Energy, Security, Lighting, and Industrial segments.
Product overview
YESSS Electrical NL is an electrotechnical wholesaler serving installation professionals across the Netherlands through 13 physical branch locations and the YESSSPRO online shop platform. The company's product and service portfolio centers on the YESSSPRO web ordering and account management platform, supported by three specialized service divisions: YESSS EV & Energy (EV charging, energy storage, Sunsynk systems, NexBlue/Easee/Peblar/Sunsynk product lines), YESSS Security (CCTV, intrusion, fire, and access control — Novus/Hikvision), and YESSS Lighting (custom light planning, SLV/Theben/Lumiko/Plejd/EcoDim brands). The YESSS Industrial division serves the broader industrial market segment. Additional offerings include the YESSS+ Rewards loyalty program, the YESSS 4 KiDS CSR initiative, and periodic promotional campaigns such as Charged Up. Product lines span EV chargers (NexBlue, Easee, Peblar), smart dimming (EcoDim PRO Line), smart lighting (Plejd, Lumiko, Theben), multimedia (DYNAMIC Multimedia), energy storage (Sunsynk), and security cameras (Novus NDAA-compliant). YESSS also delivers structured training for installers on Plejd, Sunsynk, Peblar, and Security systems.
Differentiator
Problem solved
Functional benefit
Brands
- YESSS PRO: Online shop platform for professional installers
- YESSS Industrial
- YESSS EV & Energy
- YESSS Security
- YESSS Lighting
- YESSS 4 KiDS
Products and services
- YESSS Industrial Division
- YESSS EV & Energy Division
- YESSS Security Division
- YESSS Lighting Division
- YESSS PRO Online Webshop (yessspro.nl)
- YESSS+ Rewards Loyalty Program
- VanGuardian Van Alarm System Proprietary van alarm system that triggers upon touch before damage occurs, designed to protect work vans used by installers.
- Electro-technical Installation Materials Supply
- EcoDim PRO Line Universal LED Dimmers Proprietary line of universal LED dimmers supporting both RC (trailing edge) and RLC (leading edge) dimming techniques, with soft-start system, metal pin, 5-year warranty, and recycled plastic packaging. Models include 0-200W to 0-700W variants with universal A-brand cover plate compatibility.
- NexBlue EV Charging Solutions European smart AC EV charging brand covering residential (Edge series, up to 5 chargers per site), workplace, and commercial (Delta series, unlimited scalability) applications with NFC configuration, dynamic load management, and OCPP support.
- Plejd Smart Lighting Distribution Scandinavian smart lighting brand offering wireless smart dimmers and lighting products, made available at all 13 YESSS locations and online from April 8, 2024.
- Peblar EV Chargers Distribution Premium EV charging brand offered by YESSS, available at all YESSS branches and through yessspro.nl, with exclusive installation training programs to certify installers.
- Easee Charge Max EV Charger Smart EV home/work charger with 22 kW 3-phase output, Wi-Fi and 4G connectivity, RFID card reader, MID-certified kWh meter, LCD display, DC residual current detection, controlled via Easee Installer App with remote self-diagnosis and free lifetime E-SIM data.
- Sunsynk Hybrid Inverters and Battery Systems Advanced hybrid inverters and intelligent energy storage systems for residential and commercial solar applications, featuring real-time monitoring and energy management functions, designed for easy integration with solar panels and the electricity grid.
- Novus CCTV Products High-quality NDAA-compliant video surveillance systems from Novus (Polish manufacturer) offered as an NDAA-compliant CCTV option in YESSS Security assortment, with no prohibited components.
- YESSS Security Training Program Certified training program for installers covering basics and advanced technology of Novus CCTV/intercom systems and Hikvision AX-Pro intrusion systems, with Level 1 and Level 2 certification tiers. Participants receive equipment to practice and become certified installers.
- Easee Champion Partner Program Partner program for installers regularly working with Easee products, providing technical and commercial product training, marketing materials, special promotions, and prize competitions based on installation volume.
- DYNAMIC Multimedia Solutions High-quality multimedia solutions for internet, television, and radio signal distribution including cables, connectors, splitters, amplifiers, and accessories designed for durability and reliability in residential and commercial installations.
Companies that use YESSS Electrical NL
Customer profileSegments8 records
Ideal customer profiles3 records
YESSS Electrical NL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YESSS Electrical NL partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- NexBluecoreNexBlue is a European brand offering smart AC charging solutions for residential, workplace, and commercial EV installations. The partnership adds NexBlue's slim, fast-install EV chargers (Edge and Delta series) with dynamic load management and OCPP support to YESSS's EV & Energy portfolio. NexBlue products feature NFC configuration, automatic settings transfer, and integrate with NexBlue Zen for solar surplus charging. YESSS offers NexBlue Edge 2 and Edge Max with cashback incentives for installers.
- SunsynkcoreSunsynk specializes in advanced hybrid inverters and intelligent energy storage systems for residential and commercial solar applications. YESSS organizes Sunsynk basic training sessions for installers to learn installation and configuration of Sunsynk inverter and battery systems.
- PlejdcorePlejd is a Scandinavian provider of smart lighting solutions, including wireless dimmers and spots. Since April 8, 2024, Plejd products are available at all YESSS branches and on yessspro.nl. YESSS organizes Plejd installation training sessions at its branches.
- PeblarcorePeblar is a provider of EV charging solutions. YESSS offers Peblar EV chargers and organizes Peblar installation training programs to certify installers. YESSS also connects Peblar with the Solar Experience Center Midden-Nederland for collaborative projects.
- EaseecoreEasee is a Norwegian EV charging brand offering smart home and workplace chargers (Charge Up, Charge Max). YESSS distributes Easee products and runs the Easee Champion Partner Program, offering exclusive training, marketing materials, and prize competitions for active installers.
- HemminkminorHemmink runs an on-tour demo trailer across the Netherlands showcasing smart installation materials. YESSS hosts Hemmink at multiple branch locations during the tour, offering live demonstrations and specialist advice on Hemmink products.
- ABBcoreABB is a global technology company providing electrical installation products including wiring accessories, circuit breakers, and cable management systems. YESSS distributes ABB products and organizes ABB NEN 1010 refresher courses for installers at local branches.
- Schneider ElectriccoreSchneider Electric provides electrical distribution, automation, and installation products including Resi9 circuit breakers, Acti9 installation automata, Advanced distribution boards, Exiway emergency lighting, and Merten System M wiring materials. YESSS runs the 'Schneider Gouden Automaten' (Golden Circuit Breakers) promotion celebrating 100 years of MCB technology, offering €750 shopping credit prizes. Schneider co-sponsors the Charged Up campaign.
- SLVcoreSLV is a German lighting manufacturer offering a comprehensive catalog of over 4,100 products. YESSS distributes SLV lighting and offers the annual BIG WHITE catalog (BIG WHITE 2026), with a free SLV gadget for early orders.
- HagercoreHager is a manufacturer of electrical installation materials including wiring accessories, distribution boards, and building automation. YESSS distributes Hager products across all branches.
- EatoncoreEaton is a multinational power management company providing electrical safety, wiring accessories, and EV charging solutions. YESSS distributes Eaton products including EV chargers.
- LegrandcoreLegrand is a global specialist in electrical and digital building infrastructure, offering wiring accessories, distribution, and smart building solutions. YESSS distributes Legrand products.
- WAGOcoreWAGO is a manufacturer of electrical connection and automation components, known for spring clamp terminals. YESSS distributes WAGO products across all branches.
- Cable Partners (Dynamic Multimedia)minorCable Partners (under the Dynamic Multimedia brand) provides multimedia solutions for internet, television, and radio installations. YESSS added Dynamic Multimedia to its assortment, offering cables, connectors, splitters, and amplifiers that meet the latest standards. Cable Partners is also the official distributor of SKS Hirschmann test and measurement products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
YESSS Electrical NL competitors and assessment
Company assessmentDirect peers
- Technische Unie: Largest Dutch electro-technical wholesaler serving professional installers across the Netherlands. Directly comparable to YESSS on customer base (electrical installers), assortment (cabling, switchgear, lighting, EV charging), and omni-channel model (branches + webshop).
- Rexel Nederland: Dutch arm of global electrical distributor Rexel, operating branches and a webshop serving installers and industrial customers. Competes directly with YESSS across product categories including EV charging, lighting, and industrial automation.
- Sonepar Nederland: Dutch operations of Sonepar, the world's largest B2B electrical distributor. Sells to professional installers with a comparable branch-plus-digital model and similar A-brand portfolio overlap with YESSS.
- Solar Nederland: Dutch electro-technical and installation wholesaler with branch network and webshop serving installers. Direct competitor on the core electro-technical assortment and increasingly in EV charging and smart home.
Regional players
- Hageman Elektrotechnische Groothandel: Family-owned Dutch electro-technical wholesaler with branches in the east and north of the Netherlands. Comparable assortment and customer base, partly overlapping with YESSS branches in Gelderland and North Holland.
- Groenewout: Dutch electro-technical wholesaler focused on residential and small-commercial installers. Overlaps with YESSS on wiring accessories, lighting, and EV charging products in specific Dutch regions.
Broad incumbents
- Schneider Electric: Global manufacturer of electrical distribution, automation, and EV charging products (Resi9, Acti9, Merten, EVlink). One of YESSS's largest brand partners and a broader industry incumbent that could expand direct-to-installer sales.
- ABB: Global manufacturer of wiring accessories, distribution boards, and industrial electrical equipment. Core supplier to YESSS (with NEN 1010 training co-delivered) and a broad incumbent shaping the Dutch installation market.
- Hager: Manufacturer of wiring accessories, distribution boards, and building automation sold through YESSS branches. A broad industry incumbent with comparable specialist training programs and a parallel wholesaler network.
Emerging players
- Conrad Electronic: European B2B electronics distributor operating in the Netherlands with a broad electrical and automation assortment. Overlaps with YESSS on cables, connectors, test equipment, and EV/smart home categories, with stronger digital reach but weaker counter/branch presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
YESSS Electrical NL social profiles
Digital presenceYESSS Electrical NL compliance and trust
Trust signalCompliance1 record
YESSS Electrical NL financial estimates
Financial estimateRevenue estimate
Valuation estimate
YESSS Electrical NL leadership team
Management profileNumber of profiles
Profiles3 records
YESSS Electrical NL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YESSS Electrical NL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YESSS Electrical NL
What does YESSS Electrical NL do?
YESSS Electrical NL is an electro-technical wholesaler that sells installation materials (cables, distribution boards, lighting, security systems, EV charging equipment, industrial components) to professional electrical installers across the Netherlands. It operates 13 physical branches and the YESSS PRO online webshop, offering next-day delivery of stock items alongside specialist advisory services in EV & Energy, Security, Lighting, and Industrial segments.
Is YESSS Electrical NL a public or private company?
YESSS Electrical NL is a private company. It is classified as family owned and is currently operating.
When was YESSS Electrical NL founded?
YESSS Electrical NL was founded in -1.
Where is YESSS Electrical NL based?
YESSS Electrical NL is headquartered in Beusichem, Netherlands, in the Europe region.
How does YESSS Electrical NL make money?
One revenue line is on record: electro-technical wholesale product sales.
Who are YESSS Electrical NL's main competitors?
Direct peers on record are Technische Unie, Rexel Nederland, Sonepar Nederland and Solar Nederland. Regional players are Hageman Elektrotechnische Groothandel and Groenewout. Broad incumbents are Schneider Electric, ABB and Hager. Conrad Electronic is listed as an emerging player.
Does YESSS Electrical NL have an API?
No public API is recorded for YESSS Electrical NL.
What industry is YESSS Electrical NL in?
YESSS Electrical NL's product category is Electro-technical wholesale distribution. Its primary akta.pro industry code is IMAGAGAA, Industrial Electronics Manufacturing Services (EMS), with a secondary code of IMAGAGAI, Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers). Its NAICS code is 33531 and its SIC code is 3600.