上海赢在起点教育培训有限公司

What 上海赢在起点教育培训有限公司 does

Shanghai Win at the Starting Point Education Training Co., Ltd. (\u4e0a\u6d77\u8d62\u5728\u8d77\u70b9\u6559\u80b2\u57f9\u8bad\u6709\u9650\u516c\u53f8) is a privately-held Shanghai-based early childhood education company founded in 2001 that delivers proprietary \u80fd\u529b\u65e9\u6559 (ability-based early education) programs to children aged 0-6 and their families. The company was established as a Ministry of Education \u201cScientific Education\u201d pilot demonstration base and has continuously operated in Shanghai for over 24 years, serving individual consumer households through more than 20 directly-operated education centers distributed across the city's major commercial districts, including Jing'an, Baoshan, Yangpu, Hongkou, Putuo, Huangpu, Xuhui, Minhang, and three Pudong sub-markets.

The product portfolio is built on the proprietary I4CE teaching system (Integration, Immersion, Interaction, Inspiration, Capability-Based Early Education), which is protected by national patents, computer software copyrights, work copyrights, and registered trademarks. The I4CE system underpins four age-segmented course programs: Baby Play and Baby Star for ages 0-2.5, Pre-Baby MBA for ages 2.5-3, and Baby MBA for ages 3-6, plus specialized programs for kindergarten adaptation and primary school transition. The methodology emphasizes a \u53cc\u6838 (Dual-Core) curriculum design that simultaneously satisfies children's playful learning preferences and parents' capability-development expectations across six development dimensions (perception/motor, language, emotional, social, cognitive, habits/rules). Supporting assets include the Ability Early Education Research Institute, the \u60df\u7cbe\u6559\u5e08 (Angel Teacher) staff development program, the \u8d62\u5728\u8d77\u70b9\u5e84\u56ed online game platform, the \u8d62\u8ff7\u4f1a member club, and an ongoing stream of parenting research reports and encyclopedia content.

The business model is direct-to-consumer via physical storefronts embedded in Shanghai malls and shopping centers, supported by an official website (yingzaiqidian.net / elitebaby.cn) and call center (021-63203066) for trial-class booking. Specific course pricing is not publicly disclosed and requires in-store consultation or phone inquiry. Revenue is generated primarily through per-course-package fees paid by parents for early education services across the age-stage progression. The company is independently owned with no disclosed external institutional investors, funding rounds, or M&A activity. Geographic operations are limited to a single city (Shanghai), and no public listing, ticker, or parent entity is identified.

Name

上海赢在起点教育培训有限公司

Legal name

上海赢在起点教育培训有限公司

Website

https://yingzaiqidian.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Shanghai-based privately-held early childhood education company founded in 2001, operating 20+ centers that deliver proprietary I4CE-based ability-development programs to children aged 0-6 and their parents under the \u8d62\u5728\u8d77\u70b9 brand.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Play-Based Early Learning Academies (EDACADAE)

akta.pro secondary industries

Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), General Preschools (Play-Based) (EDACABAA)

Keywords

• Early childhood education
• Parent-child education
• Ability-based early learning
• Kindergarten preparation programs
• Primary school transition courses

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 早教课程培训收费: 赢在起点通过线下早教中心提供0-6岁儿童能力早教课程，按课程阶段（BABY PLAY、BABY STAR、PRE-BABY MBA、BABY MBA）收取培训费用，家长为孩子购买早教课程服务包，属于典型的培训服务收费模式。

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shanghai Win at the Starting Point (赢在起点) operates offline early education centers across Shanghai, delivering structured, age-segmented early childhood courses for children aged 0–6 based on its proprietary I4CE (Integration, Immersion, Interaction, Inspiration) Capability-Based Early Education teaching system. The curriculum covers six capability dimensions—perception and movement, language development, emotional development, social interaction, cognitive development, and habits/rules—and includes specialized programs for kindergarten adaptation and primary school transition, sold as course packages to parents.

Product overview

赢在起点 is a Shanghai-based early childhood education company operating under the unified '能力早教' (Capability-Based Early Education) methodology, built upon its proprietary I4CE teaching system. The portfolio consists of four age-segmented course programs (Baby Play for 0-2.5 years, Baby Star for 0-2.5 years, Pre-Baby MBA for 2.5-3 years, Baby MBA for 3-6 years) that form the core educational products, supported by specialized programs in kindergarten adaptation and primary school transition. The I4CE system serves as the underlying methodology across all offerings, combining integration, immersion, interaction, and inspiration principles. The company also runs the '赢迷会' membership club, publishes parenting research via its self-media platform, and maintains an online game platform. Multiple physical education centers are distributed across Shanghai.

Differentiator

Problem solved

Functional benefit

Brands

• I4CE教学系统: Integration, Immersion, Interaction, Inspiration, Capability-Based Early Education teaching system developed and patented by the company
• 能力早教

Products and services

• Baby Play Course (0-2.5 years) Early education course for infants and toddlers aged 0–2.5 years, focusing on sensory-motor development, parent-child interaction, and foundational capability cultivation through the proprietary I4CE system. Targeted at parents of newborns to 2.5-year-olds.
• Baby Star Course (0-2.5 years) An advanced early education course for children from birth to 2.5 years, building on foundational skills with more structured learning activities aligned with the I4CE teaching methodology. Targeted at parents seeking enhanced early capability development.
• Pre-Baby MBA Course (2.5-3 years) A bridging program for children aged 2.5–3 years preparing for formal schooling and kindergarten, incorporating U-shaped table discussions, story memory, and structured cognitive skill development through the I4CE system. Targeted at parents preparing children for kindergarten entry.
• Baby MBA Course (3-6 years) A comprehensive early education program for children aged 3–6 years focused on developing learning abilities, language, mathematical logic, social skills, emotional regulation, and behavioral habits to support kindergarten adaptation and primary school readiness. Targeted at parents of preschool children.
• Kindergarten Adaptation Course (入园适应课程) A program focused on helping children aged 2.5–3 years adapt to kindergarten life, covering six key development areas: perception and movement, language development, emotional development, social interaction, cognitive development, and habits and rules. Targeted at parents of children entering kindergarten.
• Primary School Transition Course (幼升小备考课程) Programs and resources preparing children for the transition to primary school, including achievement showcases, policy analysis, past exam question analysis, and exam preparation strategies. Targeted at parents of children entering primary school (幼升小).
• Win at the Starting Point Manor (赢在起点庄园) Online Game Platform An online game and interactive digital platform associated with the Win at the Starting Point brand, accessible via game.elitebaby.cn, providing children's supplementary learning entertainment. Targeted at enrolled families and their children.
• Win Fan Club (赢迷会) Membership Program The parent and child membership club offering activities, birthday parties, a free public library for picture books, and exclusive member gifts and perks. Targeted at enrolled families.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Babytree (宝宝树): Leading Chinese online parenting community and content platform serving mothers of 0–6 children. Comparable in targeting the same parent demographic with research, content, and community engagement, though purely digital rather than physical-center based.
• Bytedance / Toutiao (parenting content vertical): Large digital content platforms with significant parenting and early education content verticals. Comparable as a content-distribution and parent-engagement channel competing for the same parents' attention budgets as 赢在起点's self-media platform.

Broad incumbents

• Lego Education / 乐高教育 (in-house preschool programs): Global brand offering structured play-based learning solutions adopted by many Chinese early education operators. Comparable in integrating proprietary hands-on learning materials into early education curricula, though it operates more as a content/licensing partner than a direct retail competitor.

Regional players

• Mama & Baby (妈妈网): Large Chinese online community and content network for mothers. Comparable as a regional/domestic content and parenting resource channel serving the same 0–6 parent audience that 赢在起点 targets through its self-media platform.

Direct peers

• Golden Cradle (金色摇篮): National chain of ability/potential-development oriented early education and preschool centers in China. Directly comparable to 赢在起点 in age range (0–6), ability-focused curriculum philosophy, and mall-based center model.
• FasTrakKids (方特宝贝): Multi-ability early education program for 0–6 children with proprietary curriculum and licensed methodology. Directly comparable to 赢在起点's ability-based, multi-dimensional curriculum framework for the same age band.
• Rybly (红黄蓝亲子园): One of China's largest early childhood education chains operating parent-child centers and preschools nationwide. Comparable in target customer (0–6 families), play-based curriculum approach, and multi-center retail format.
• GYMBOREE (金宝贝): International early enrichment and play-based learning franchise operating across China in tier-1 malls. Comparable as a premium play-based, parent-child early education chain targeting urban affluent families with structured curricula.
• My Gym (美吉姆): Franchised early childhood physical and cognitive development center chain with significant tier-1 city presence. Comparable in mall-based physical-center model, 0–6 age range, and premium positioning in Shanghai/Beijing.
• Elite Kids (伊顿国际教育集团): Premium bilingual early childhood and kindergarten operator with a strong tier-1 city presence. Comparable in positioning as a higher-priced, methodology-led early education provider targeting urban professional families.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E8%B5%A2%E5%9C%A8%E8%B5%B7%E7%82%B9%E6%95%99%E8%82%B2%E5%9F%B9%E8%AE%AD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 上海赢在起点教育培训有限公司