Ykids Limited

What Ykids Limited does

Ykids Limited is a UK-registered children's charity (Charity No. 1141530) founded in 2004 and headquartered at 98a Linacre Lane, Bootle, Merseyside. The organisation delivers youth clubs, mentoring, family support, school-based programmes, literacy projects, sports and arts initiatives, and community events for children, young people and families living in some of the UK's most deprived areas, with its heart in Bootle and active reach across the Merseyside region. Service delivery is structured around ten weekly clubs and 8-10 term projects per cycle, plus sub-brands including Kingsley & Co (a children's bookshop and literary social enterprise on Bootle High Street), The Believe Awards (an annual awards event at Titanic Hotel Liverpool), and Yfaith (faith-based youth programmes Ignite, Equip, Monday Night Live and a year-long Faith Internship).

The charity operates as a private company limited by guarantee with no parent entity and a staff headcount of 11-50. There is no proprietary technology platform; operations run on standard digital tools (Wix website, social media, email/forms, the Kindlink donation platform). Sub-brands function as distinct operating units, with Kingsley & Co operating as a wholly-owned adjacent social enterprise combining bookshop revenue with literacy programming.

Ykids' revenue model is a diversified charity mix: individual donations (monthly giving from £2), challenge and one-off fundraising, grants from a broad portfolio of charitable trusts and foundations (Steve Morgan Foundation, Clothworkers Foundation, National Lottery Heritage Fund and others), corporate sponsorship via 'World Changer' packs (ASDA, OVH, SISK, Chapel House, Mann Roberts, Warwick among named supporters), community fundraising events with charity places (Santa Dash, Mersey Tunnel 10K, Liverpool Half Marathon, Anfield Abseil, Skydives), and Kingsley & Co retail income. All youth and family services are delivered free of charge to beneficiaries, and Sefton Council, local schools, and three named church partners serve as both referral and delivery channels.

Name

Ykids Limited

Legal name

Ykids Limited

Website

https://ykids.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ykids Limited is a UK children's charity founded in 2004 in Bootle, Merseyside, delivering free youth clubs, mentoring, family support, literacy and community programmes for children, young people and families in deprived areas across Merseyside, funded by donations, grants, corporate sponsorship and social enterprise income.

Ownership category

akta.pro rank

Product category

Children and Youth Community Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Youth community services
• Children's charity programs
• Family support services
• Youth mentoring programs
• Community youth clubs

Headquarters

HQ city

Liverpool, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Individual donations via Kindlink platform. Monthly giving from as little as £2/month. One-time and challenge-based donations (e.g., Neil Hayes running London Marathon 2026 to raise funds). All Ykids groups are completely free of charge to participants, funded entirely through donations and grants.
2. Trusts and Foundations Grants: Funding from charitable trusts and foundations including Steve Morgan Foundation, Clothworkers Foundation, National Lottery Heritage Fund, Hearts of Gold, Axis Foundation, BSF, Hemby Trust, Living Well Sefton, Riverside Foundation, and several named charitable trusts. Grants support specific programs and operational costs.
3. Corporate Sponsorship: Corporate partners sponsor Ykids through 'World Changer' corporate sponsor packs. Named corporate supporters include ASDA, OVH, SISK, Chapel House, Mann Roberts, Warwick, and others. Sponsorship provides both funding and in-kind support.
4. Community Fundraising Events: Organized fundraising events including Santa Dash, Mersey Tunnel 10K, Liverpool Half Marathon, Anfield Abseil, Three Peaks Challenge, and Skydives. Participants commit to minimum sponsorship amounts (£100-£550 depending on event) as a condition of taking part.
5. Kingsley & Co Enterprise: Kingsley & Co is a children's bookshop and literary project that combines income generation with social impact. It is described as helping Ykids become more self-sustaining and enterprising. Revenue comes from bookshop sales and related literary activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ykids Limited is a registered children's charity delivering free youth clubs, mentoring programmes, school and literacy projects, sports and arts initiatives, family support, and large community events for children, young people and families in deprived areas of Bootle and the wider Merseyside region. The organisation runs 10 weekly clubs and 8-10 week term projects, alongside faith-based programmes, and operates a social enterprise children's bookshop (Kingsley & Co) on Bootle High Street. All services are provided free of charge at the point of use, funded through donations, grants, corporate sponsorship, and enterprise income.

Product overview

Ykids Limited is a children's charity operating as a single unified organization offering multiple interconnected programs and services. The core offering consists of youth and children's programs including 10 weekly clubs (theatre, arts, life skills, sport), mentoring programmes, school and literacy projects, and community events. The portfolio includes sub-brands such as Kingsley & Co (a children's bookshop and literary enterprise), The Believe Awards (annual community awards), and faith-based programs (Ignite, Equip, Monday Night Live). Family support services include parent groups, peer mentoring, and 1:1 support. All services are provided free of charge to children, young people, and families in deprived areas of Bootle and across Merseyside.

Differentiator

Problem solved

Functional benefit

Brands

• Kingsley & Co: A children's bookshop and literary project that combines income generation and social impact.
• Yfaith
• The Believe Awards

Products and services

• Ykids Core Youth and Family Programmes A portfolio of free youth and family programmes including 10 weekly clubs, mentoring, school and literacy projects, sports and arts initiatives, large community events, and parent groups, delivered to children, young people and families in deprived areas of Bootle and across Merseyside.
• Kingsley & Co

Quantifiable outcome

• Supported over 100,000 people and invested over £6 million back into the community over 20 years
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Spellow Lane ChurchcoreStrategic or Co-development PartnerChurch partner that supports Ykids' community and faith-based work. Spellow Lane Church is listed as a key supporter on the Other Supporters page.
• St John and St James ChurchcoreStrategic or Co-development PartnerChurch partner that supports Ykids' community and faith-based work. Listed as a key supporter on the Other Supporters page.
• Northfield Community ChurchcoreStrategic or Co-development PartnerChurch partner that supports Ykids' community and faith-based work. Listed as a key supporter on the Other Supporters page.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenhouse Sports: UK charity using sport and mentoring to support young people in disadvantaged areas. Comparable to Ykids' sport-based clubs and mentoring model, though larger and London-focused.
• Spark Inside: UK charity using coaching and mentoring to support young people at risk of involvement in the criminal justice system. Comparable in cohort (at-risk youth), intervention type (1:1 mentoring), and outcomes focus.
• Football Beyond Borders: UK charity combining football coaching with intensive mentoring and education support for young people. Closely comparable to Ykids' Friday Footy, Athlete Assemble, and mentoring programmes.
• Baytree Centre: London-based charity supporting women and children in deprived areas through family services, mentoring, and enrichment. Comparable family-centred, place-based intervention model.
• Doorstep Library Network: UK literacy-focused charity working with families in disadvantaged areas. Comparable to Ykids' literacy work via Kingsley & Co and school-based delivery.
• The Key (UK): UK charity providing early-intervention support to children, young people, and families facing challenges. Directly comparable integrated youth and family service model.

Broad incumbents

• Action for Children: Major UK children's charity delivering youth services, family support, and fostering nationwide. Comparable mission at vastly larger scale; competes for similar grant and contract funding.
• Centrepoint: Major UK youth charity supporting disadvantaged young people with housing, wellbeing, and skills services. Comparable end-beneficiary profile (at-risk youth) but at much larger institutional scale.
• Mosaic (Prince's Trust): Established UK charity creating mentoring pathways for young people from disadvantaged communities. Comparable mentoring mission at significantly larger scale.
• Barnardo's: Largest UK children's charity, delivering services across youth work, family support, and disadvantaged communities. Overlapping beneficiary and intervention profile at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/YkidsBootle
• Facebookfacebook.com/ItstheYkids
• LinkedInlinkedin.com/company/ykids-limited
• Instagraminstagram.com/ykidsbootle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ykids Limited