YM360 - YouthMinistry360

What YM360 - YouthMinistry360 does

YM360 (YouthMinistry360) is a privately held, bootstrapped provider of biblically-centered youth ministry curriculum and resources, founded in 2009 and headquartered in Birmingham, Alabama with 23 employees. The company sells annual subscription memberships (YM360+ at $599/year, Follower Small Group Curriculum at $499/year, Yearlong Midweek Teaching Series Pass at $349/year) bundled with one-time purchases such as grade-specific devotionals ($6.99-$8.99), teaching series, and DNOW/retreat studies ($49), and also operates GENERATE summer camps and conferences through a separate domain. Its platform combines a Shopify-powered e-commerce storefront with a dedicated iOS mobile app that delivers digital curriculum with cross-device sync, lesson customization, and on-the-go teaching preparation for youth ministry leaders.

YM360 serves paid and volunteer youth pastors at mid-market and SMB churches across the United States and Canada, a customer base the company describes as "thousands." The product surface is organized as a platform-plus-modules architecture with YM360+ as the flagship integrated membership, supplemented by modular small group Bible studies (This Is Jesus, The Thread, Anchored), a growing library of midweek teaching series, retreat study packages, and a Production 360 services offering for church events. The company's go-to-market blends product-led growth (free trial), community-led acquisition (Youth Pastors Facebook Group), event-driven sales (GENERATE camps/conferences), and inside sales (toll-free phone support and live chat).

The business is operationally lean with no disclosed funding rounds, no parent company, and no institutional investors, and revenue is not publicly disclosed. Distribution is primarily direct-to-customer through the owned ymouthministry360.com storefront, with international shipping available for physical products (devotional books, retreat study t-shirts). The company's competitive position is anchored in its 16-year niche specialization in youth ministry, an integrated content library, and embedded annual curriculum that becomes woven into church programming cadence.

Name

YM360 - YouthMinistry360

Legal name

YM360

Website

https://ym360.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

YM360 (YouthMinistry360) is a Birmingham, Alabama-based provider of biblically-centered youth ministry curriculum, devotionals, and resources, serving thousands of church youth pastors across the US and Canada through annual subscription memberships, individual products, and GENERATE summer camps and conferences.

Ownership category

akta.pro rank

Product category

Youth Ministry Curriculum and Religious Education

NAICS

Educational Services (611)

SIC

Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Youth ministry curriculum
• Small group bible study
• Midweek teaching series
• Church discipleship resources
• Christian devotional publications

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Annual Subscriptions (YM360+): Yearlong membership providing access to complete curriculum suite including small group materials, midweek teaching series, games, parent resources, and training. Priced at $599/year with current promotional pricing of $503.16.
2. Follower Small Group Curriculum Subscription: Yearlong small group curriculum subscription with study credits redeemable for different yearlong studies. Priced at $499/year.
3. Yearlong Midweek Teaching Series Pass: Subscription pass providing 46 weeks of teaching series plus seasonal content (Easter, Thanksgiving, Christmas) and game credits. Priced at $349/year.
4. Individual Product Sales: One-time purchases including devotionals ($6.99-$8.99), teaching series (from $29.39), and DNOW/retreat studies ($49).
5. Event Registration (GENERATE Camps/Conferences): Revenue from summer camp and conference registrations for youth ministry events.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

YM360 develops and distributes Bible-centered youth ministry curriculum sold primarily through annual subscription memberships (YM360+, Follower Small Group Curriculum, Yearlong Midweek Teaching Series Pass) and one-time purchases of devotionals, teaching series, and DNOW/retreat studies. The company complements its curriculum catalog with the GENERATE summer camps and conferences and Production 360 production services for churches and ministry events, delivered via its own Shopify-powered e-commerce site and an iOS mobile app for digital access.

Product overview

YM360 is a platform-plus-modules architecture offering a unified youth ministry solution centered on biblically-grounded curriculum. The core product is YM360+, a yearlong curriculum providing small group curriculum, teaching series, games, parent resources, and training. This is supplemented by the Follower Small Group Curriculum subscription (including yearlong studies like This Is Jesus, The Thread, and Anchored) and the Yearlong Midweek Teaching Series Pass. The product line includes a comprehensive set of grade-specific devotionals (7th-12th grade) available individually or bundled, multiple DNOW/Retreat studies (For All, The Way, Exchange), teaching series (Good News, Wise Up, This Is Love, Image), and Production 360 services. The YM360 mobile app provides cross-device access to all content. Pricing ranges from individual devotionals ($6.99-$8.99) to comprehensive annual memberships ($499-$599).

Differentiator

Problem solved

Functional benefit

Products and services

• YM360+ Yearlong Curriculum Membership

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Compassion InternationalminorStrategic or Co-development PartnerCharitable partnership allowing YM360 to support the work of Compassion International in child sponsorship and development programs. Churches can partner with Compassion through YM360 resources.
• Servant LifeminorStrategic or Co-development PartnerStrategic partnership with Servant Life ministry organization for youth ministry resources and support services.
• Evangelical Christian Publishers Association (ECPA)minorOthersYM360 is a member of the ECPA, an industry association for Christian publishers. Membership indicates industry recognition and adherence to standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Group Publishing: Group Publishing is one of the largest direct competitors in church youth ministry curriculum, Bible studies, and vacation Bible school resources, selling into the same evangelical church customer base as YM360 with similar subscription and pack-based products.
• Orange (reThink Group): Orange provides yearlong children and youth ministry curriculum and strategy resources sold to churches on annual subscriptions, competing head-to-head with YM360+ and Follower in the same ministry-leader buyer segment.
• D6 Family Ministry: D6 Family Ministry offers church curriculum and family ministry resources targeted at parents and student ministries, overlapping directly with YM360's parent ministry resources and small group offerings.
• Simply Youth Ministry: Simply Youth Ministry (a Youth Specialties brand) provides conferences, curriculum, and free/paid youth ministry content to the same youth pastor audience as YM360, including camps and teaching series.
• Scripture Press: Scripture Press produces Sunday school and youth Bible curriculum for evangelical churches, with comparable small group and midweek teaching series products targeted at the same youth ministry buyer as YM360.

Broad incumbents

• LifeWay Christian Resources: LifeWay is the publishing and curriculum arm of the Southern Baptist Convention, offering a broad catalog of Bible study, student ministry, and discipleship resources that overlap with YM360's curriculum and devotional lines at greater scale.
• David C Cook: David C Cook is a major evangelical publisher producing Sunday school, children's, and youth curriculum (including Bible-in-Life and Echoes) that competes with YM360 in the same church customer segment with a broader catalog.
• Gospel Light: Gospel Light publishes church curriculum and discipleship resources for children, youth, and adults, directly overlapping with YM360's Bible study and teaching series offerings for churches.

Emerging players

• RightNow Media: RightNow Media provides a subscription streaming library of Bible study, youth ministry, and discipleship video content to churches, overlapping with YM360's digital curriculum and teaching video delivery model.

Regional players

• Awana: Awana is an internationally recognized children's and youth discipleship program used by churches worldwide, competing for the same youth ministry budget that funds YM360's curriculum subscriptions and camps.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ym360
• YouTubeyoutube.com/c/YM360
• Facebookfacebook.com/youthministry360
• Instagraminstagram.com/ym360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YM360 - YouthMinistry360