YMCA Hagerstown

What YMCA Hagerstown does

YMCA Hagerstown is a community-based nonprofit organization affiliated with the national YMCA of the USA network, operating from its primary facility at 1100 Eastern Blvd N in Hagerstown, Maryland, with a secondary teen-focused location, YMCA at The Gael Center, at 1535 Oak Hill Ave. The organization serves the Hagerstown and Washington County community through youth development, healthy living, and social responsibility programs, employing 32 staff under CEO Andre Elliott, COO Teddy Newman, and CFO Daria Putnam-Steinhardt.

The core offering is a membership-based model with Individual ($29-$49/month) and Household ($57-$102/month) subscription tiers, complemented by annual memberships ($484-$539), daily pass packages ($25-$30), and program-specific fees. The product portfolio spans fitness and aquatics (personal training, group fitness, lap pool, warm water therapy pool, Gator Swim Team, adult swimming), racquet sports (pickleball, racquetball), youth and adult sports leagues, swim lessons, and a comprehensive childcare vertical including the Early Learning Center for infants through preschool, before/after school care at 22 partner elementary schools, and a 10-week summer camp for children ages 4-15. The underlying technology infrastructure is standard fitness facility hardware augmented by the Daxko operations platform for membership management and program registration, Constant Contact for email marketing, and standard calendar integrations.

Revenue is generated through five streams: recurring membership dues, program fees, facility rentals, event registration, and daily passes. Members gain access to the nationwide YMCA network of 10,000+ locations at no additional cost. The organization offers sliding-scale financial aid, awarding over $150,000 in 2019 to qualifying individuals and families. Distribution is direct-to-consumer through on-site membership sales and the Daxko-powered online registration portal, with community awareness driven through Facebook, Instagram, community events (Color Splash 5K, Healthy Kids Day, Nycum Pickleball Tournament), and local sponsorship partnerships with regional banks and businesses.

Name

YMCA Hagerstown

Legal name

YMCA of Hagerstown

Website

https://ymcahagerstown.org

Company type

Private

Operating status

Operating

Short description

YMCA Hagerstown is a nonprofit community organization in Hagerstown, Maryland, offering membership-based fitness, aquatics, youth sports, childcare, and summer camp programs to individuals, families, and seniors across Washington County through a single main facility and a teen center.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community fitness services
• Youth development programs
• Childcare services
• Aquatics programs
• Membership recreation

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly and annual membership fees providing access to fitness facilities, pools, gymnasiums, and member amenities. Membership types include Individual (High School, Young Adult, Adult, Senior) and Household (One Adult, Two Adult, Senior Households, Three Adult). Monthly draft payments via automatic withdrawal or credit card.
2. Program Fees: Revenue from program registration including youth sports, swim lessons, summer camp, childcare, and fitness classes. Programs offered include youth sports (volleyball, soccer, basketball), swim lessons for all ages, summer camp for children 4-15 years old, and specialty programs.
3. Facility Rentals: Rental revenue from pool parties, multi-purpose room rentals, and facility use for events. Birthday party packages include pool access and party room with coordinator assistance.
4. Event Registration: Registration fees for community events including the Color Splash 1K & 5K Fun Run and pickleball tournaments. Color Splash fees range from $35 early registration to $60 onsite registration.
5. Daily Passes: Daily pass packages for non-members consisting of 3 visits valid for one year. High School (14-17) package: $25, Adult (18+) package: $30. Limited to one package per twelve-month period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YMCA Hagerstown is a nonprofit community organization offering Individual and Household Memberships that provide access to a fitness center, heated lap pool, warm water pool, gymnasium, racquetball and pickleball courts. It sells program-based services including youth sports (volleyball, soccer, basketball), swim lessons, the Gator Swim Team, summer camp, and an Early Learning Center for infant-through-preschool childcare, plus before/after school care at 22 local elementary schools. The organization also hosts community events such as the Color Splash 1K & 5K Fun Run, the David L. Nycum Pickleball Tournament, and Healthy Kids Day.

Product overview

The YMCA of Hagerstown is a community-based nonprofit organization offering a comprehensive portfolio of health, fitness, and youth development programs. The core offering consists of Individual and Household Memberships that provide access to fitness facilities, pools, and program participation. The product portfolio includes fitness and aquatics programs (swim lessons, Gator Swim Team, adult swimming, water aerobics), racquet sports (pickleball and racquetball), youth and adult sports leagues, and comprehensive childcare services (Early Learning Center for infants-preschool, School-Age Child Care with before/after care at 22 schools, and Summer Camp for ages 4-15). Special programming includes the Gael Center teen facility, facility rentals, and signature community events like the Color Splash 1K & 5K Fun Run and David L. Nycum Pickleball Tournament. The organization operates as a membership-based YMCA with financial assistance available for qualifying families.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA at The Gael Center: Teen center providing after school drop-in programs, fitness activities, and youth sports for teens
• Gator Swim Team
• Summer Camp

Products and services

• Individual Memberships Individual membership tiers for High School (14-17), Young Adult (18-24), Adult (25-59), and Senior (60+) members providing access to fitness facilities, pools, and program participation on a monthly subscription basis.
• Household Memberships Family membership plans covering households with 1-2 adults and dependent children up to age 24, including One Adult, Two Adult, Three Adult, One Senior, and Two Senior Household options on a monthly subscription basis.
• Fitness Programs State-of-the-art gym facilities, personalized training services, and a variety of fitness and aquatics classes for adult members, including free weights, cardio, and circuit training equipment.
• Youth Sports Youth sports programs focusing on physical, social, and mental development, including volleyball, soccer, and basketball for children.
• Swim Lessons Swim lessons offered for preschool, youth, teen, and adult levels, teaching fundamental swimming skills and water safety in the heated lap pool.
• Aquatics Programs Adult swimming programs including lap swimming, water aerobics, and recreational aquatic activities.
• Gator Swim Team Competitive swim team program for youth swimmers seeking structured training and competition opportunities.
• Pickleball Pickleball programs including classes and indoor/outdoor court access for adult players of all skill levels.
• Racquetball Racquetball court access and programs for adult members.
• Adult Sports Adult sports leagues and recreational athletic programs.
• School-Age Child Care Before and after school care programs offered at 22 local elementary schools, including mini-camps during school closures, operated in partnership with Washington County Public Schools.
• Early Learning Center Full-time and part-time childcare for infants through preschool age, providing a safe and stimulating environment for early childhood development.
• Summer Camp Traditional day camps along with sports, specialty, and Playground camps running 10 weeks for children ages 4-15, licensed through MSDE with Purchase of Care voucher acceptance.
• YMCA At The Gael Center Teen center at 1535 Oak Hill Ave. offering after-school drop-in activities, fitness programs, youth sports, and youth memberships for teens.
• Facility Rentals Facility rental options including pool party packages, multi-purpose room rentals, and access to gymnasium and fitness facilities for private events such as birthday parties.
• Color Splash 1K & 5K Fun Run Annual community fundraising event featuring 1K and 5K color runs held each September, with registration fees ranging from $35 early registration to $60 onsite registration, plus sponsorships and volunteer opportunities.
• David L. Nycum Pickleball Tournament Annual pickleball tournament held September 10-13, featuring scholarship opportunities for participants.
• Healthy Kids Day Annual community event promoting healthy living and wellness for families and children.
• Child Watch Free drop-off childcare service for Y household members, available for infants to 12 years old while parents workout or participate in Y programs (up to 2 hours daily).
• Daily Passes Daily pass packages for non-members consisting of 3 visits valid for one year. High School (14-17) package: $25, Adult (18+) package: $30. Limited to one package per twelve-month period.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DaxkocoreTechnology or IntegrationOperations management software platform used for online program registration, membership management, and scheduling. The YMCA uses Daxko's Online platform for members to register for programs, manage memberships, and access schedules.
• Middletown Valley BankminorGTM or Marketing PartnerColor Splash 2026 sustaining sponsor ($1,000 level). Local community bank supporting YMCA community events and programs.
• M&T BankminorGTM or Marketing PartnerColor Splash 2026 sustaining sponsor. Regional bank supporting community health and wellness initiatives through YMCA sponsorship.
• Morgan-Keller ConstructionminorGTM or Marketing PartnerColor Splash 2026 Fan Club sponsor ($500 level). Local construction company supporting YMCA community events.
• HG (Home Instead?)minorGTM or Marketing PartnerColor Splash 2026 sustaining sponsor supporting community fitness and wellness events.
• MatrixminorGTM or Marketing PartnerColor Splash 2026 sustaining sponsor supporting community health events.
• Phoenix ColorminorGTM or Marketing PartnerColor Splash 2026 Fan Club sponsor supporting YMCA community event.
• YMCA of the USAcoreChannel Partner/ Reseller/ DistributorNational YMCA organization providing the Nationwide Membership Program allowing members to visit any participating YMCA in the United States and Puerto Rico at no additional cost. This partnership enables membership portability and shared standards across the YMCA network.
• Washington County Public SchoolscoreStrategic or Co-development PartnerPartnership with local schools for Before and After School Enrichment programs. YMCA operates childcare at 22 local elementary schools. School weather cancellations directly impact YMCA program schedules.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YMCA of the USA: National parent federation overseeing all local YMCAs including Hagerstown. Comparable as the umbrella for the same membership model, brand standards, and Nationwide Membership Program that Hagerstown participates in.
• Planet Fitness: National low-cost fitness chain operating locations across Maryland including Hagerstown-area trade areas. Competes directly for price-sensitive adult members seeking basic gym access at lower monthly price points.
• Life Time Fitness: Premium multi-purpose fitness club operator with pools, family programming, kids' camps, and group training. Comparable broad-based facility offering competing for higher-income family and adult segments.
• Gold's Gym: Established national fitness franchise with locations in the Mid-Atlantic including Maryland. Comparable in offering adult fitness memberships, group classes, and personal training as a for-profit alternative to YMCA membership.
• Anytime Fitness: 24/7 franchised fitness chain with locations across Maryland. Competes for adult members prioritizing convenience and lower monthly fees over community programming.
• Crunch Fitness: National fitness chain with Mid-Atlantic presence offering memberships and group training at mid-tier price points. Competes with YMCA Hagerstown for value-seeking adult members wanting group classes.

Direct peers

• Boys & Girls Clubs of America: National nonprofit youth development organization offering after-school programs, sports leagues, and childcare to families in communities nationwide. Directly comparable nonprofit mission and youth/teen programming model.
• JCC Association of North America: Jewish Community Centers operate as nonprofit community recreation hubs offering memberships, fitness, aquatics, youth sports, summer camps, and senior programming — directly mirroring the YMCA's community-center model.

Regional players

• Boys & Girls Club of Washington County: Local affiliate operating youth development and afterschool programs in the same Hagerstown/Washington County market, competing for the same family and school-age child-care segments YMCA Hagerstown serves.
• Merritt Clubs: Mid-Atlantic multi-club fitness operator with locations in Maryland offering pools, group fitness, youth programs, and family memberships — a directly comparable multi-purpose for-profit club in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YMCAHagerstown
• Instagraminstagram.com/ymcaofhagerstown

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA Hagerstown