YMCA of Madison County

What YMCA of Madison County does

The YMCA of Madison County is a 501(c)(3) nonprofit community organization operating as an autonomous local chapter of the national YMCA (founded 1844). It serves residents of Madison County, Indiana through five physical locations in Anderson (main branch), Elwood, Pendleton (Early Learning facility; Studio currently closed), Frankton, and Alexandria. The organization delivers programs across three pillars — Youth Development, Healthy Living, and Social Responsibility — organized into six core program lines: Memberships, Youth Sports (soccer, basketball, cheerleading, flag football), Health & Fitness (group classes, personal training, Silver Sneakers/Renew Active/Silver & Fit insurance-based memberships), Child Care (preschool/early learning using the Abeka Christian curriculum and before/after school care), Summer Break Camp, and Community Programs (USDA CACFP food program, AHA CPR/First Aid certification, party and event rentals).

The business model operates on a multi-stream revenue foundation: recurring membership fees billed monthly via bank draft on a no-contract basis (youth $16/mo, adult $40/mo, family household $58/mo); program fees for sports, camps, and child care; corporate membership revenue from 40+ employer accounts (500+ corporate members) where employers receive 50% off joiner fees and 20% off monthly fees for groups of 5+; tax-deductible donations supporting the financial assistance program for households under $54,000; corporate sponsorships for youth sports and community events; and federal CACFP meal reimbursement. Technology infrastructure is built on the Daxko operations platform for membership management, registration, and billing — a standard SaaS solution used across the YMCA network — alongside conventional fitness equipment and facility infrastructure.

Customer segments span individual adults and families (primary), youth and children (primary), Medicare/insurance-eligible seniors via Silver Sneakers, corporate employers, military families through the DoD partnership, and low-income families qualifying for sliding-scale financial assistance. The organization is led by CEO Clark Simpson with a Board of Directors chaired by President Stephen Masters. Marketing is conducted through the ymcamadco.org website, location-specific Facebook pages, and community outreach via school and employer partnerships.

Name

YMCA of Madison County

Legal name

YMCA of Madison County

Website

https://ymcamadco.org

Company type

Private

Founded year

1844

Operating status

Operating

Short description

The YMCA of Madison County is a 501(c)(3) nonprofit operating five physical locations across Madison County, Indiana, delivering youth development, health and fitness, child care, summer camp, and community programs to individual members, families, school districts, corporate employers, and military families.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Child Care Services (6244), Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community fitness centers
• Youth sports leagues
• Childcare services
• Nonprofit membership programs
• Before and after school care

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Monthly recurring membership fees billed via bank draft on the 10th or 25th of each month. Membership tiers include youth, young adult, adult, senior adult, and various family configurations. No contracts required.
2. Program Fees: One-time fees for youth sports, summer camp, before/after school care, child care, personal training, CPR training, and party rentals. Member discounts applied.
3. Donations and Annual Campaign: Tax-deductible charitable contributions from donors supporting financial assistance programs that help families in need access membership and programs.
4. Sponsorships: Corporate sponsorships for youth sports leagues, summer camp, before/after school care, and community events like Gobble Wobble 5K and golf scramble.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The YMCA of Madison County is a nonprofit community organization that sells monthly memberships and program registrations for fitness facilities, youth sports leagues, licensed child care (preschool, early learning, and before/after school care), summer and seasonal day camps, personal training, community CPR/First Aid certification, and event space rentals. Operations are supported by tax-deductible donations, corporate sponsorships, and an annual fundraising campaign that funds financial assistance for low-income families.

Product overview

The YMCA of Madison County is a non-profit community organization offering a comprehensive suite of programs organized around three core pillars: Youth Development, Healthy Living, and Social Responsibility. The organization operates as a unified platform of interconnected services rather than separate standalone offerings. Core programs include Youth Sports (soccer, basketball, cheerleading, flag football), Health and Fitness (group classes, personal training, insurance-based memberships), Child Care (preschool/early learning, before and after school care), Summer Break Camp, Community Programs (food program, CPR training, party rentals), and various Membership tiers. These programs share common infrastructure including four facility locations across Madison County, a centralized registration system (Daxko), and shared membership benefits like nationwide YMCA reciprocity. The product portfolio is designed to serve the entire family lifecycle from infants through seniors, with programs often cross-referencing and discounting each other for members.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Memberships
• Preschool and Early Learning
• Before and After School Care
• Summer Break Camp
• Youth Soccer
• Youth Basketball
• Youth Cheerleading
• Personal Training
• Silver Sneakers / Renew Active / Silver & Fit Memberships
• CPR and First Aid Training
• Party Rental and Event Space
• Child and Adult Care Food Program (CACFP)
• Corporate Membership Program
• Military Memberships

Quantifiable outcome

• 584 active members across all branches
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Elwood Community SchoolscoreStrategic or Co-development PartnerYMCA operates child care and before/after school programs for Elwood school district at Elwood YMCA facility.
• Anderson Community SchoolscoreStrategic or Co-development PartnerProvides before and after school care at multiple elementary schools. YMCA staff transport children from various schools to Anderson YMCA facility.
• Alexandria-Monroe Community SchoolscoreStrategic or Co-development PartnerYMCA operates before and after school care at Alexandria Elementary location. Provides child care services for school district families.
• Frankton Lapel Community SchoolscoreStrategic or Co-development PartnerYMCA provides childcare at Frankton Elementary location and youth sports programs serving Frankton and Lapel communities.
• Department of Defense / Armed Services YMCAcoreStrategic or Co-development PartnerDoD Military Outreach Initiative funds YMCA memberships for up to 18 months for eligible military families including deployed reservists, active duty at new joint bases, and relocated spouses of deployed personnel.
• USDA Food and Nutrition ServicecoreStrategic or Co-development PartnerChild and Adult Care Food Program (CACFP) is a federal program that provides reimbursements for meals and snacks. YMCA distributes nutritious meals to eligible children in daycare and afterschool programs.
• Silver SneakersminorGTM or Marketing PartnerInsurance-based fitness program included with many Medicare Plans providing free YMCA access for adults 65+.
• Renew Active (UnitedHealthcare)minorGTM or Marketing PartnerUnitedHealthcare Medicare Advantage plan benefit providing free YMCA access for members.
• Silver & FitminorGTM or Marketing PartnerInsurance-based fitness program offering free standard YMCA membership with access to most programs for eligible seniors.
• Anderson UniversityminorStrategic or Co-development PartnerCorporate membership for students and faculty of Anderson University.
• Ivy Tech Community CollegeminorStrategic or Co-development PartnerCorporate membership for students and staff of Ivy Tech.
• Purdue PolytechnicminorStrategic or Co-development PartnerCorporate membership for students and staff of Purdue Polytechnic.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Indianapolis: Nearby YMCA chapter operating multiple branches with the same membership model, youth sports, child care, and fitness programs. The most directly comparable peer given shared national branding, operating model, and overlapping Indiana service area.
• Boys & Girls Clubs of Madison County: Local youth development nonprofit serving the same community with after-school programs, youth sports, and teen services. Directly competes for the same family customers and donor dollars in Madison County.
• JCC (Jewish Community Center) Association: Community-based membership organizations offering fitness, aquatics, youth sports, child care, and cultural programs. The JCC model is structurally identical to the YMCA in business model, programming mix, and member demographics.

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit network with affiliated youth clubs offering after-school programs, sports leagues, and teen development. Operates the same youth development mission as the YMCA but without adult fitness or full facility operations.
• Planet Fitness: National low-cost fitness chain with locations in Indiana. Competes directly for the adult fitness membership segment of YMCA of Madison County at significantly lower price points, though it lacks child care and youth programming.
• KinderCare Learning Companies: National for-profit child care and preschool operator. Directly competes for the preschool and early learning segment of the YMCA's child care business, with greater corporate-scale resources and a national brand.
• Gold's Gym: Established national fitness chain with broader programming including group classes, personal training, and youth programs. Competes for adult fitness members and corporate wellness partnerships in the Indiana market.

Emerging players

• 4-H (National 4-H Council): Youth development organization offering after-school programs, summer camps, and youth sports/agriculture education. Comparable because it competes for the same youth enrichment opportunities and parent engagement in Madison County.
• The Little Gym: Franchise offering youth gymnastics, sports, and motor-skill development classes. Comparable business model and target customer (parents of young children) for the youth sports and enrichment segment.

Regional players

• Anytime Fitness: National 24-hour fitness franchise with locations across Indiana. Competes for adult fitness members and corporate wellness contracts in the same Madison County geographic market as the YMCA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Madison County