YMCA Newark and Sherwood

What YMCA Newark and Sherwood does

YMCA Newark and Sherwood is a registered charity (Charity No. 1177774) operating as part of the YMCA Robin Hood Group, delivering community health, childcare, and youth development services from a single flagship Community and Activity Village at Lord Hawke Way, Newark, Nottinghamshire (NG24 4FH). The organisation, founded in 2018 with 24 employees, serves children from birth through adults across the Newark and Sherwood district, with core beneficiary segments being children/youth/families, adults seeking fitness and recreation, and local businesses. Programming spans nursery care (3 months to 5 years), term-time before/after-school clubs, the Camp Williams holiday day-camp programme (ages 4-15), the new Creative Academy (ages 10-17) and a Home Education Programme for home-schooled children.

The Village consolidates multiple purpose-built facilities under one roof: a Strength & Conditioning Gym with Olympic lifting platforms and a six-bay rig, a Climbing Centre featuring bouldering areas, a 15-metre main wall and an IFSC Olympic Standard Speed Wall alongside a Clip 'n Climb zone, an Athletics Track (400m rubberised) with field-event facilities, two FIFA Quality-accredited 3G football pitches, inclusive cycling tracks (Learn to Ride, Community Trail, Progressive Pump Track), multi-use courts, and the YMCA Café. Notable accreditations include Ofsted registration for nursery and childcare sites (EY560598, RP903314), FIFA Quality pitch certification, and NICAS-aligned climbing instruction.

Revenue is generated through a mix of recurring subscriptions and pay-as-you-go usage. Core tiers are the Villager Membership (£40/month, unlimited access) and Supporter Membership (£15/year, reduced PAYG rates), with concession pricing for students, seniors, emergency services, and armed forces, family pricing (£36/month additional members), and corporate memberships at £30/month per employee (minimum 6 joiners). Supplementary revenue streams include nursery fees (£49.50–£61.25/day), Camp Williams weekly bookings (£176.80–£221 per week), Clip 'n Climb and climbing PAYG, athletics track hire, football pitch hire, party packages, workspace hire through the YMCA Work Hub, and café transactions. All income is reinvested under the not-for-profit mission, with a scholarship programme supporting financially disadvantaged families. Go-to-market relies on community-led awareness via local partnerships (schools, sports clubs, councils), supported by website, email, and active social channels (X, LinkedIn, Facebook, YouTube, Instagram) and an online self-serve booking system.

Name

YMCA Newark and Sherwood

Legal name

YMCA Newark and Sherwood

Website

https://ymcanewarksherwood.org

Company type

Private

Operating status

Operating

Short description

YMCA Newark and Sherwood is a registered charity operating a flagship Community and Activity Village in Newark, Nottinghamshire, delivering fitness memberships, Ofsted-registered nursery care, Camp Williams holiday programmes, and youth development services to children, families, and local adults across the district.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Community fitness services
• Childcare and nursery
• Youth development programs
• Sports facility hire
• Membership club services

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly recurring memberships (Villager and Supporter) providing unlimited access to facilities and activities
2. Pay-As-You-Go Sessions: Individual session bookings for gym, climbing, cycling, sports, and other activities
3. Childcare and Nursery: Daily childcare rates for nursery services covering babies, toddlers, and pre-school children aged 3 months to 5 years
4. Camp Williams Holiday Programmes: School holiday day camp programme with weekly and day booking options for children aged 4-15
5. Café and Hospitality: On-site café serving food and beverages with 10% discount for members
6. Facility and Space Hire: Hiring of meeting rooms, conference facilities, office space, sports pitches, and athletics track
7. Corporate Membership: Business memberships at £30 per month for organizations with minimum 6 joiners
8. Party Packages: Birthday party packages including Clip 'n Climb, Football, and Nerf War activities with optional food packages

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

YMCA Newark and Sherwood operates a flagship Community and Activity Village in Newark, Nottinghamshire, providing fitness memberships (adult, youth, Y-Kids), sports facilities (climbing centre with Clip 'n Climb, strength & conditioning gym, athletics track, 3G football pitches, cycling tracks, multi-use courts), nursery and term-time childcare, youth programmes (Camp Williams holiday camp, Creative Academy, Home Education), on-site café, and Work Hub office/event hire. All income is reinvested as a registered charity under YMCA Robin Hood Group.

Product overview

YMCA Newark and Sherwood operates the YMCA Community and Activity Village as a multi-faceted community hub offering health and fitness memberships (Adult, Youth, and Y-Kids), diverse sporting facilities (climbing centre with Clip 'n Climb, strength and conditioning gym, athletics track, 3G football pitches, cycling tracks, and multi-use courts), childcare services (nursery and term-time childcare), youth development programs (Camp Williams holiday camp, Creative Academy, Home Education, and youth memberships), and commercial services (Work Hub office space, meeting rooms, and party packages). The YMCA Café provides on-site hospitality. These offerings are unified under a not-for-profit charitable mission serving children, youth, families, and the wider community across Newark and Sherwood.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA Community and Activity Village: The flagship facility of YMCA Newark and Sherwood, offering comprehensive community and sports facilities including gym, climbing centre, nursery, café, and sports pitches.

Products and services

• YMCA Community and Activity Village

Quantifiable outcome

• Financial accessibility through scholarship programme ensures no child misses out due to cost
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Newark Academy SchoolminorStrategic or Co-development PartnerLocal secondary school engaged in school engagement programmes.
• Stewarts of Trent BridgeminorStrategic or Co-development PartnerLocal artisan coffee roaster based in Nottingham. Supplier of barista coffee to YMCA Café.
• D2N2minorStrategic or Co-development PartnerLocal enterprise partnership supporting economic development in Derby, Derbyshire, Nottingham and Nottinghamshire. Listed as community partner and supporter.
• Newark Town CouncilminorStrategic or Co-development PartnerLocal council providing community support and funding for YMCA initiatives.
• FCC Communities FoundationminorStrategic or Co-development PartnerCharitable foundation providing funding support for community projects.
• Newark Sherwood District CouncilminorStrategic or Co-development PartnerDistrict council supporting local community initiatives and facilities.
• British CyclingminorStrategic or Co-development PartnerNational governing body for cycling. Part of Places to Ride Programme supporting cycling facility development.
• Lincoln College GroupminorStrategic or Co-development PartnerFurther education college providing educational partnerships and opportunities.
• Sport EnglandminorStrategic or Co-development PartnerGovernment body for sport in England. Funded cycling facilities at the Village through Places to Ride Programme.
• Tarmac Landfill Communities FundminorStrategic or Co-development PartnerEnvironmental funding body supporting community projects through Landfill Communities Fund.
• The Welbeck BakehouseminorStrategic or Co-development PartnerAward-winning wholesale bakery on Welbeck Estate in Nottinghamshire. Supplier of artisan bread and pastries to YMCA Café.
• The Fruit BasketminorStrategic or Co-development PartnerLocal family-run business providing fresh produce and dairy to YMCA Café.
• 4 Eyes Bakery & PatisserieminorStrategic or Co-development PartnerWholesale bakery supplying bread and patisserie products to YMCA Café.
• YMCA Robin Hood GroupcoreStrategic or Co-development PartnerParent organization. YMCA Newark & Sherwood is part of YMCA Robin Hood Group, the world's oldest youth movement. Registered Charity 1177774.
• InspireminorStrategic or Co-development PartnerCultural services organization listed as community partner.
• Home-StartminorStrategic or Co-development PartnerCharity supporting families with young children. Community partner organization.
• Football FoundationminorStrategic or Co-development PartnerNational charity supporting grassroots football. YMCA affiliated with Foundation for 3G pitch provision.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLL (Better): UK's largest charitable social enterprise operating leisure facilities on behalf of local authorities, with a membership-based model spanning gyms, swimming, sport, and family activities. Closely comparable mission-driven, multi-facility community leisure operator at much larger scale.
• Everyone Active: Operates more than 200 leisure and cultural facilities on behalf of local authorities across the UK, offering gym, swim, sport, and family programmes. Directly comparable community leisure operator with similar membership tiers and family-focused programming.
• Places Leisure: Community-focused leisure trust and subsidiary of Places for People, operating multi-facility leisure centres with gyms, pools, sports facilities, and family activities. Closely comparable multi-revenue community leisure operator with a similar social-mission orientation.
• Fusion Lifestyle: Charitable social enterprise operating leisure and cultural facilities for local communities across the UK, with gyms, sports halls, pitches, and family programming. Directly comparable not-for-profit multi-facility community leisure operator.
• 1Life: Independent leisure management company running council-owned leisure centres and community sport facilities, offering memberships, coaching, and family programmes. Comparable community-focused leisure operator with a similar facility mix.
• Active Nation: Not-for-profit community sports trust operating multi-sport facilities and programmes focused on increasing physical activity across the UK. Closely comparable charity-run community sports operator with a strong youth engagement focus.

Broad incumbents

• PureGym: UK's largest low-cost gym chain with over 500 sites offering no-frills memberships starting at around £15-25/month. Provides a price-point benchmark that constrains YMCA's adult fitness pricing power and represents the primary commercial competitive threat on the gym side.
• The Gym Group: Listed UK low-cost gym operator with 240+ sites offering 24/7 memberships at price points well below YMCA Villager Membership. Broad incumbent commercial competitor in the adult fitness segment where YMCA's pricing is most exposed.
• David Lloyd Leisure: Premium UK health, fitness, and racquets operator with 100+ clubs offering family-oriented facilities, swimming, tennis, and group exercise. Represents the premium incumbent whose multi-generational family positioning is most similar to YMCA's hub model.
• Nuffield Health: UK's largest healthcare charity operating fitness clubs, hospitals, and wellbeing services with a strong family and rehabilitation focus. Comparable as a large UK charity with a fitness, family, and community health remit, though significantly broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ymcans
• YouTubeyoutube.com/@ymcanewarksherwood
• Facebookfacebook.com/ymcanewarksherwood
• Instagraminstagram.com/ymcanewarksherwood
• LinkedInlinkedin.com/company/ymca-newark-and-sherwood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA Newark and Sherwood