YMCA of Saskatoon

What YMCA of Saskatoon does

YMCA of Saskatoon is a registered Canadian charity (Charity Registration #: 889538443 RR 0001) founded in 1908, headquartered at 25 22nd Street East, Saskatoon, Saskatchewan, and operating more than 20 program locations across the Saskatoon metro and Martensville. The organization delivers a unified portfolio of health, fitness, childcare, and community services. Its flagship offering is the Downtown Health & Wellness facility, a multi-purpose venue with a 25-metre pool, gymnasium, cardio centre, squash and racquetball courts, Judo/MMA studio, and certified personal trainers; this is supplemented by aquatics and swim-lesson programming, group fitness (Spin, Bootcamp, Yoga, Y-Fit Circuit), martial arts, and older-adult-specific programs (Active Aging, Aquafit, YThrive) targeting adults 50-90+.

The childcare division is a material business line in its own right: five licensed sites — Brighton, Fairhaven, Downtown, Martensville, and Aspen Ridge — operate under the Child Care Early Years Act with annual Ministry inspections and use the standardized YMCA Playing to Learn curriculum aligned with Saskatchewan Early Years standards. Supplementary offerings include day camps (Schools Out, Super Summer, Blackstrap), before-and-after school care, family resource centres (East/West Saskatoon and Martensville & Warman), financial assistance programs, corporate wellness packages, and facility rentals.

Revenue is generated through bi-weekly membership subscriptions (Adult $27.00, Family Advantage $56.00, Family Advantage Plus $84.50, plus tiered Seniors and Plus tiers), program registration fees (swimming, martial arts, sports, group fitness), per-visit day passes and FlexPass bundles, donations (online, stock/securities, planned giving through the Caribou Legacy Club established 2018), and grants/funding from Government of Saskatchewan, City of Saskatoon, YMCA Canada, United Way Saskatoon & Area, Community Initiatives Fund, and multiple corporate sponsors. Distribution is direct-to-consumer via online registration on the Active Communities platform and in-person at facility locations; technology integrations are limited to standard SaaS (Active Communities, BetterImpact, GiveCloud, Willfora, CIBC Wood Gundy). The organization is governed by a volunteer Board of Directors chaired by Mike McLague, with CEO DeeAnn Mercier leading a senior team spanning philanthropy, HR, childcare, youth programs, finance, and centre operations.

Name

YMCA of Saskatoon

Legal name

YMCA of Saskatoon

Website

https://ymcasaskatoon.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

YMCA of Saskatoon is a registered Canadian charity operating 20+ locations across Saskatoon and Martensville, delivering fitness memberships, licensed childcare at five sites, aquatics, day camps, older-adult programs, and community services funded through memberships, donations, and government grants.

Ownership category

akta.pro rank

Product category

Community Fitness, Recreation and Childcare Services

NAICS

Child Care Services (6244), Fitness and Recreational Sports Centers (713940), Civic and Social Organizations (813410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness centers
• Licensed childcare services
• Aquatics swim lessons
• Recreation memberships
• Youth development programs

Headquarters

HQ city

Saskatoon, Saskatchewan

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Bi-weekly membership fees ranging from $16.75 to $84.50+tax for individuals, families, and senior memberships. Includes Plus tier memberships with additional amenities.
2. Program Registration Fees: Fees for swimming lessons, martial arts, sports programs, group fitness, and childcare services. Examples include Bronze Medallion course at $165-180.
3. Day Passes and Flexpass: Single day passes from $4-$25 and Flexpass bundles (5-pack or 10-pack) for non-members.
4. Donations and Charitable Giving: Accepts online donations, stock/securities donations, and planned giving through Caribou Legacy Club. Also offers financial assistance to those who cannot afford programs.
5. Grants and Partnerships: Receives support from government (Government of Saskatchewan, City of Saskatoon), United Way Saskatoon & Area, Community Initiatives Fund, and various corporate sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YMCA of Saskatoon operates a registered charity delivering health, fitness, aquatics, and licensed childcare services to community members of all ages. Revenue is generated through bi-weekly memberships, FlexPass bundles, program registration fees, day passes, charitable donations, and government grants. Programs are delivered at over 20 locations across the Saskatoon area including a flagship downtown facility with pool, gymnasium, courts, and studios, plus five full-day childcare centres.

Product overview

YMCA of Saskatoon operates as a multi-service charitable organization offering a unified portfolio of health, fitness, childcare, and community programs. The core offerings center on membership-based access to the Downtown YMCA facility featuring cardio, fitness, pool, gymnasium, and court facilities, complemented by specialized programs including aquatics, group fitness, martial arts, racquet sports, and older adults programming. The childcare division provides licensed early learning at five locations using the YMCA Playing to Learn curriculum. Additional services include day camps, before/after school care, corporate wellness, facility rentals, and financial assistance for those in need. Charitable giving options include standard donations, stock transfers, and legacy bequests. Programs are delivered at over 20 locations throughout Saskatoon.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Memberships
• YMCA FlexPass
• Swim Lessons
• Martial Arts
• Racquet Sports
• Group Fitness
• YThrive
• Older Adults Programs
• YMCA Childcare (Early Learning and Childcare)
• Day Camps
• Before and After School Care
• Corporate Wellness
• Facility Rentals
• Financial Assistance Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Government of SaskatchewancoreOthersGovernment partner providing funding and regulatory support for YMCA programs and childcare services in Saskatoon.
• City of SaskatooncoreOthersMunicipal government partner supporting community health and recreation initiatives in Saskatoon.
• YMCA CanadacoreStrategic or Co-development PartnerNational YMCA organization providing standards, quality assurance, and the YMCA Playing to Learn curriculum for childcare programs.
• Jump StartminorGTM or Marketing PartnerPartnership supporting children's sports and physical activity programs.
• Saskatoon Tribal CouncilmajorStrategic or Co-development PartnerPartnership with Indigenous organization supporting reconciliation and culturally responsive programming.
• Saskatchewan Intercultural AssociationmajorStrategic or Co-development PartnerPartnership supporting multicultural and newcomer integration programs.
• Global Gathering PlaceminorStrategic or Co-development PartnerPartnership supporting immigrant and refugee services and integration.
• Saskatoon Open Doors SocietyminorStrategic or Co-development PartnerPartnership supporting newcomer settlement and integration services.
• Various Community AssociationsminorStrategic or Co-development PartnerPartnerships with Confederation Park, Fairhaven, and other community associations for local programming.
• Local Sports OrganizationsminorStrategic or Co-development PartnerPartnerships with Saskatoon Judo, Saskatchewan Squash, Saskatoon Blades, Saskatoon Seals, Saskatoon Kendo Club, Living Skies Wado Kai Karate for sports programming.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• YMCA Calgary: Calgary's branch of YMCA Canada offering a directly comparable portfolio of fitness memberships, licensed childcare, aquatics, day camps, and community programs under the same national brand standards as YMCA of Saskatoon.
• Boys & Girls Club of Saskatoon: Local youth-development nonprofit offering after-school programming, day camps, and recreation activities. Directly comparable as a community-organization competitor for the children and youth segment.
• YMCA Toronto: Greater Toronto YMCA offering a virtually identical mix of membership fitness, licensed childcare, camps, aquatics, and older adult programs — the most operationally comparable peer in Canada despite the larger scale.
• YMCA Winnipeg: Manitoba's YMCA operating as a registered charity with the same membership, childcare, camp, and recreation service model — directly comparable in geography (Prairie Canada) and service breadth to YMCA of Saskatoon.
• YWCA Saskatoon: Local sister-organization offering childcare, housing, and community programs in Saskatoon. Comparable as a community-services nonprofit sharing the same city and overlapping segments (women, children, families).

Emerging players

• JCC (Jewish Community Centre): Canadian Jewish Community Centres offer fitness, aquatics, childcare, and camp programming under a charitable community-mission model similar to YMCA. Comparable as a peer charity delivering a multi-vertical recreation and family-services platform.

Broad incumbents

• GoodLife Fitness: Canada's largest commercial fitness chain operating multiple Saskatoon locations. Direct competitor for membership-based fitness revenue but lacks the licensed childcare, camp, and community-mission components of the YMCA.

Regional players

• City of Saskatoon Leisure Services: Municipal operator of public leisure centres, pools, and recreation programs in Saskatoon. Competes directly for the same membership and aquatics demand as the Downtown YMCA, with the additional advantage of municipal subsidy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ymca-of-saskatoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Saskatoon