YMCA OF SOUTHEAST MISSOURI

What YMCA OF SOUTHEAST MISSOURI does

YMCA of Southeast Missouri is a nonprofit community recreation organization operating a single facility at 511 S. Main St., Sikeston, MO. It serves the Sikeston and broader Southeast Missouri region with a full-stack community fitness and youth development offering that includes aquatics (lap and open swim), youth sports, child care (KidZone), group exercise, personal training, and summer/winter seasonal programming. The organization operates under the national YMCA brand and mission framework, which positions it as a community-anchored, family-oriented recreation provider rather than a commercial gym.

The business model is membership-based with tiered pricing spanning youth, student, adult, senior, family, and corporate categories, with monthly dues ranging from roughly $12 to $74.75. Revenue is supplemented by program fees, child-care tuition, donations, and community partnerships, consistent with the standard YMCA nonprofit funding mix. The facility is staffed by a small core team (8 employees listed) with additional part-time instructors and seasonal staff typical of community YMCA operations. Technology appears limited to standard third-party membership management and engagement platforms (e.g., Daxko-style systems) used for member registration, billing, and program sign-up.

The operating footprint is intentionally local and stable rather than expanding. The KidZone child-care offering is currently noted as closed, which is a notable operational signal but does not, on the available evidence, indicate a broader strategic retrenchment. Overall, the entity is a small, single-site community recreation affiliate whose competitive relevance is rooted in its geographic monopoly on multi-program family fitness in Sikeston and its affiliation with the national YMCA brand, rather than in scale, technology, or expansion ambition.

Name

YMCA OF SOUTHEAST MISSOURI

Legal name

YMCA of Southeast Missouri

Website

https://ymcasemo.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

YMCA of Southeast Missouri is a nonprofit community recreation organization operating a single facility in Sikeston, MO, serving local families and individuals with aquatics, youth sports, child care, group exercise, and personal training on a tiered membership model.

Ownership category

akta.pro rank

Product category

Community Fitness & Recreation

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Community fitness services
• Youth sports programs
• Swim lessons
• Child care programs
• Membership recreation

Headquarters

HQ city

Sikeston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues (Monthly Draft): Monthly recurring membership fees auto-drafted from credit/debit card, checking or savings account. Membership categories include Adult ($49.75/mo), Family ($74.75/mo), Single Adult Household ($62.25/mo), Senior ($35.75/mo), Senior Couple ($53.75/mo), College Student ($26/mo), Youth 12-18 ($21.75/mo), and Youth under 12 ($12/mo).
2. Membership Dues (Annual): Annual membership fees paid in full for one year. Same category structure as monthly draft with pricing ranging from $128 (youth under 12) to $879 (family). Joiner's fees of $50 for individual or $75 for family apply to new members.
3. Program Fees: Fees for specialized programs including swim lessons, sports camps, personal training, and after-school care. Members receive reduced program fees compared to non-members. Personal training packages: 4 sessions for $160 or 8 sessions for $280.
4. Donations: The organization accepts tax-deductible donations through its online giving portal to support financial assistance programs for both membership and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

YMCA of Southeast Missouri is a nonprofit community recreation organization that sells membership subscriptions granting access to a fitness center, six-lane 25-yard aquatic center, walking track, gymnasium, and nursery, along with structured programs including group exercise classes, swim lessons, youth sports leagues, after-school and summer day camp child care, personal training, and birthday party hosting. Membership categories are tiered for adults, families, seniors, college students, and youth, with financial assistance available based on household income.

Product overview

YMCA of Southeast Missouri operates as a community fitness and recreation organization offering a unified suite of programs centered around youth development, healthy living, and social responsibility. The core offerings include aquatic programs (swim lessons, swim club, lifeguard training), group exercise classes (BARRE, yoga, Pilates, Zumba, cycling, and virtual Fitness On Demand), youth sports (basketball, volleyball, soccer, T-ball), and child care (after school and summer camp). Additional services include personal training, birthday parties, and facility access to fitness center, pool, walking track, and gymnasium. Membership provides complete facility access with free group exercise classes and nursery service.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership
• Aquatics and Swim Programs
• Group Exercise Classes
• Youth Sports Programs
• Child Care Programs
• Personal Training
• Birthday Party Hosting
• Facility Access

Quantifiable outcome

• 13 laps equal one mile on the elevated walking track
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Anytime Fitness: Global 24/7 franchise fitness brand with rural and small-market distribution strategy that overlaps with the YMCA's Southeast Missouri catchment; competes for adult fitness members on convenience and price with a much narrower service breadth.
• Planet Fitness: Largest low-cost commercial fitness chain in the U.S. with multiple Southeast Missouri locations; competes directly for Adult and Family-tier members on price (~$10-25/mo vs. YMCA's $49.75-$74.75), though without the aquatics, youth development, or financial-assistance differentiators.
• Life Time Fitness: Premium multi-service fitness operator offering pools, group classes, youth programming, and family memberships at higher price points; comparable on programming breadth though targeting affluent urban/suburban markets rather than the small-town Missouri footprint.
• 24 Hour Fitness: Established national commercial gym operator competing for adult and family fitness memberships with a broad group-class portfolio; comparable membership-based fitness model but absent the mission-driven youth-development and financial-assistance components.

Regional players

• Sikeston Parks & Recreation Department: Municipal parks and recreation provider offering local youth sports, pool access, and community programming in the same Sikeston, MO market; competes on price for family and youth programming though typically with less facility depth and fewer amenities than the YMCA.

Emerging players

• Orangetheory Fitness: Boutique group-fitness franchise with growing presence in mid-size U.S. markets; competes for adult fitness members seeking structured coached workouts — narrower offering than YMCA but higher perceived premium positioning that pressures adult-tier pricing.

Others

• Daxko (operations software vendor): Software provider whose platform underpins the YMCA's membership management, program registration, and donation processing; an ecosystem enabler rather than a competitor, but the most relevant technology partner for benchmarking operating-stack capabilities and industry data.

Direct peers

• Boys & Girls Club of America: National nonprofit youth-development organization with similar mission emphasis, membership/dues model, after-school and summer-camp programming, and reliance on donations and sliding-scale access; comparable on operational model and target demographic despite offering a narrower fitness curriculum.
• YMCA of Greater St. Louis: Nearest large regional YMCA affiliate operating multiple branches across the St. Louis metro and Southeast Missouri footprint area; same nonprofit membership model, same youth-development mission, similar pricing tier structure and program mix — the most direct local comparable for benchmarking unit economics and program breadth.
• Jewish Community Centers (JCC Association): Network of community centers offering membership-based access to fitness, aquatics, youth sports, summer camps, and after-school care under a faith/values-aligned umbrella — same nonprofit membership-club model as the YMCA, with overlapping competitive presence in many U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/75hodge
• Facebookfacebook.com/ymca.southeastmissouri
• LinkedInlinkedin.com/company/ymca-of-southeast-missouri

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA OF SOUTHEAST MISSOURI