保険ひろば＋
保険ひろば＋ (Insurance Plaza +) is a Japanese insurance and financial services brand operated by YMFG Growth Partners Co., Ltd., based in Shimonoseki, Yamaguchi Prefecture. Founded in 2016 and affiliated with Yamaguchi Financial Group, it serves Japanese consumers with about 50 employees and rebranded in July 2025.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 保険ひろば＋ does
保険ひろば＋ (Hoken Hiroba +, "Insurance Plaza +") is the consumer-facing brand of 株式会社YMFGグロースパートナーズ (YMFG Growth Partners Co., Ltd.), a Japanese private limited company (株式会社) headquartered in Shimonoseki, Yamaguchi Prefecture, Japan. The company was founded in 2016 and operates with approximately 50 employees. The brand name "保険ひろば＋" translates as "Insurance Plaza +," and the entity's prior corporate name — 株式会社ワイエムライフプランニング (Yam Life Planning Co., Ltd.) — together signal that the core business is insurance distribution, brokerage, or advisory services targeted at Japanese consumers. The "YMFG" corporate prefix indicates affiliation with the Yamaguchi Financial Group, a regional banking group, which implies a bank-channel distribution model for selling insurance and financial planning products across the Yamaguchi Prefecture region.
On July 1, 2025, the company rebranded from Yam Life Planning to YMFG Growth Partners and launched a new corporate website at ymgp.co.jp, replacing the prior ymlp.co.jp domain. The shift from "Life Planning" to "Growth Partners" — combined with the YMFG group-branding prefix — signals a strategic repositioning intended to broaden the company's role beyond traditional insurance advisory into a wider set of growth-oriented financial services within the YMFG ecosystem. The source data does not disclose the company's product portfolio line items, pricing structure, technology stack, revenue mechanics, top customers, or specific segment mix, so the description above is necessarily high-level.
保険ひろば＋ firmographics
Firmographics- Name
- 保険ひろば＋
- Legal name
- 株式会社YMFGグロースパートナーズ
- Website
- https://ymlp.co.jp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 保険ひろば＋ (Insurance Plaza +) is a Japanese insurance and financial services brand operated by YMFG Growth Partners Co., Ltd., based in Shimonoseki, Yamaguchi Prefecture. Founded in 2016 and affiliated with Yamaguchi Financial Group, it serves Japanese consumers with about 50 employees and rebranded in July 2025.
- Ownership category
- akta.pro rank
保険ひろば＋ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
保険ひろば＋ product offering
Product offeringCore offering
保険ひろば＋ (Hoken Hiroba Plus / Insurance Plaza Plus) is operated by YMFG Growth Partners Co., Ltd. (株式会社YMFGグロースパートナーズ, formerly Yam Life Planning Co., Ltd.) as an insurance agency and consulting brand that offers personal insurance products and insurance-related advisory services to individual customers in Japan. The company operates from Shimonoseki, Yamaguchi Prefecture, and channels customers through the "Hoken Hiroba" (Insurance Plaza) brand and storefront concept.
Differentiator
Problem solved
Functional benefit
Products and services
- 保険ひろば＋ (Hoken Hiroba Plus / Insurance Plaza Plus) An insurance agency and consulting brand operated by YMFG Growth Partners Co., Ltd. that provides personal insurance products and insurance advisory services to individual customers in Japan through the "Insurance Plaza" brand and storefront concept.
Companies that use 保険ひろば＋
Customer profileIdeal customer profiles1 record
保険ひろば＋ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
保険ひろば＋ partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
保険ひろば＋ competitors and assessment
Company assessmentDirect peers
- Advance Create Co., Ltd. (アドバンスクリエイト): Operator of Japan's largest multi-insurer shopping-channel brand "保険市場" with 70+ storefronts nationwide. Direct competitor to YMFG Growth Partners' "保険ひろば+" concept: same multi-insurer intermediation model, similar consumer-facing comparison-and-purchase experience, and reliance on advisor-led distribution.
- 株式会社保険見直し本舗 (Hoken-Minaoshi-Honpo): Multi-insurer agency and comparison platform (under Webcrew) operating a national storefront network plus online consultation. Comparable because it shares the same intermediation business model (multi-carrier selection, advisor-led) and competes for the same Japanese household insurance-review customer.
- Airic Corporation (アイリックコーポレーション): Operator of "保険ほっとライン" and "保険クリニック" — both multi-insurer comparison/agency brands with strong presence in financial-institution referrals. Comparable to YMFG Growth Partners as a multi-channel insurance intermediary that leverages banking partnerships to source customers.
- 株式会社保険窓口 (Hoken-no-Madoguchi): Multi-insurer intermediary operating a storefront network with bank-referral distribution routes. Direct peer in business model: compare-and-purchase agency format, regional banking partnerships, and consumer brand advertising, all of which mirror the "保険ひろば+" operating approach.
Emerging players
- 株式会社マネーフォワード (Money Forward): Fintech platform spanning personal finance, accounting, and HR/payroll, with an expanding insurance-product offering via Money Forward Insurance. Compares as a tech-enabled Japanese financial-product intermediary targeting the same consumer financial-planning wallet share, though its core strength is software rather than multi-carrier agency.
- 株式会社ZUU (ZUU): Fintech and financial-media operator offering financial-product intermediation (including insurance) and wealth-advisory services. Comparable as a Japanese intermediation platform that combines online education, comparison, and advisory conversion — adjacent to YMFG Growth Partners' planning/consultation proposition but younger and digital-led.
Broad incumbents
- SBIインシュアランスグループ (SBI Insurance Group): Banking-affiliated digital insurance distribution arm of SBI Group offering insurance products across life and P&C lines online. Comparable as a bank-distributed insurance intermediary but at significantly larger scale and a digital-first model that exerts competitive pressure on regional, advisor-led agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
保険ひろば＋ social profiles
Digital presence保険ひろば＋ financial estimates
Financial estimateRevenue estimate
Valuation estimate
保険ひろば＋ leadership team
Management profileNumber of profiles
保険ひろば＋ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
保険ひろば＋ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 保険ひろば＋
What does 保険ひろば＋ do?
保険ひろば＋ (Hoken Hiroba Plus / Insurance Plaza Plus) is operated by YMFG Growth Partners Co., Ltd. (株式会社YMFGグロースパートナーズ, formerly Yam Life Planning Co., Ltd.) as an insurance agency and consulting brand that offers personal insurance products and insurance-related advisory services to individual customers in Japan. The company operates from Shimonoseki, Yamaguchi Prefecture, and channels customers through the "Hoken Hiroba" (Insurance Plaza) brand and storefront concept.
Is 保険ひろば＋ a public or private company?
保険ひろば＋ is a private company. It is classified as corporate owned and is currently operating.
When was 保険ひろば＋ founded?
保険ひろば＋ was founded in -1. It employs 11 to 50 people.
Who are 保険ひろば＋'s main competitors?
Direct peers on record are Advance Create Co., Ltd. (アドバンスクリエイト), 株式会社保険見直し本舗 (Hoken-Minaoshi-Honpo), Airic Corporation (アイリックコーポレーション) and 株式会社保険窓口 (Hoken-no-Madoguchi). Emerging players are 株式会社マネーフォワード (Money Forward) and 株式会社ZUU (ZUU). SBIインシュアランスグループ (SBI Insurance Group) is listed as a broad incumbent.
Does 保険ひろば＋ have an API?
No public API is recorded for 保険ひろば＋.