保険ひろば＋

What 保険ひろば＋ does

保険ひろば＋ (Hoken Hiroba +, "Insurance Plaza +") is the consumer-facing brand of 株式会社YMFGグロースパートナーズ (YMFG Growth Partners Co., Ltd.), a Japanese private limited company (株式会社) headquartered in Shimonoseki, Yamaguchi Prefecture, Japan. The company was founded in 2016 and operates with approximately 50 employees. The brand name "保険ひろば＋" translates as "Insurance Plaza +," and the entity's prior corporate name — 株式会社ワイエムライフプランニング (Yam Life Planning Co., Ltd.) — together signal that the core business is insurance distribution, brokerage, or advisory services targeted at Japanese consumers. The "YMFG" corporate prefix indicates affiliation with the Yamaguchi Financial Group, a regional banking group, which implies a bank-channel distribution model for selling insurance and financial planning products across the Yamaguchi Prefecture region.

On July 1, 2025, the company rebranded from Yam Life Planning to YMFG Growth Partners and launched a new corporate website at ymgp.co.jp, replacing the prior ymlp.co.jp domain. The shift from "Life Planning" to "Growth Partners" — combined with the YMFG group-branding prefix — signals a strategic repositioning intended to broaden the company's role beyond traditional insurance advisory into a wider set of growth-oriented financial services within the YMFG ecosystem. The source data does not disclose the company's product portfolio line items, pricing structure, technology stack, revenue mechanics, top customers, or specific segment mix, so the description above is necessarily high-level.

Name

保険ひろば＋

Legal name

株式会社YMFGグロースパートナーズ

Website

https://ymlp.co.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

保険ひろば＋ (Insurance Plaza +) is a Japanese insurance and financial services brand operated by YMFG Growth Partners Co., Ltd., based in Shimonoseki, Yamaguchi Prefecture. Founded in 2016 and affiliated with Yamaguchi Financial Group, it serves Japanese consumers with about 50 employees and rebranded in July 2025.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Core offering

保険ひろば＋ (Hoken Hiroba Plus / Insurance Plaza Plus) is operated by YMFG Growth Partners Co., Ltd. (株式会社YMFGグロースパートナーズ, formerly Yam Life Planning Co., Ltd.) as an insurance agency and consulting brand that offers personal insurance products and insurance-related advisory services to individual customers in Japan. The company operates from Shimonoseki, Yamaguchi Prefecture, and channels customers through the "Hoken Hiroba" (Insurance Plaza) brand and storefront concept.

Differentiator

Problem solved

Functional benefit

Products and services

• 保険ひろば＋ (Hoken Hiroba Plus / Insurance Plaza Plus) An insurance agency and consulting brand operated by YMFG Growth Partners Co., Ltd. that provides personal insurance products and insurance advisory services to individual customers in Japan through the "Insurance Plaza" brand and storefront concept.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Advance Create Co., Ltd. (アドバンスクリエイト): Operator of Japan's largest multi-insurer shopping-channel brand "保険市場" with 70+ storefronts nationwide. Direct competitor to YMFG Growth Partners' "保険ひろば+" concept: same multi-insurer intermediation model, similar consumer-facing comparison-and-purchase experience, and reliance on advisor-led distribution.
• 株式会社保険見直し本舗 (Hoken-Minaoshi-Honpo): Multi-insurer agency and comparison platform (under Webcrew) operating a national storefront network plus online consultation. Comparable because it shares the same intermediation business model (multi-carrier selection, advisor-led) and competes for the same Japanese household insurance-review customer.
• Airic Corporation (アイリックコーポレーション): Operator of "保険ほっとライン" and "保険クリニック" — both multi-insurer comparison/agency brands with strong presence in financial-institution referrals. Comparable to YMFG Growth Partners as a multi-channel insurance intermediary that leverages banking partnerships to source customers.
• 株式会社保険窓口 (Hoken-no-Madoguchi): Multi-insurer intermediary operating a storefront network with bank-referral distribution routes. Direct peer in business model: compare-and-purchase agency format, regional banking partnerships, and consumer brand advertising, all of which mirror the "保険ひろば+" operating approach.

Emerging players

• 株式会社マネーフォワード (Money Forward): Fintech platform spanning personal finance, accounting, and HR/payroll, with an expanding insurance-product offering via Money Forward Insurance. Compares as a tech-enabled Japanese financial-product intermediary targeting the same consumer financial-planning wallet share, though its core strength is software rather than multi-carrier agency.
• 株式会社ZUU (ZUU): Fintech and financial-media operator offering financial-product intermediation (including insurance) and wealth-advisory services. Comparable as a Japanese intermediation platform that combines online education, comparison, and advisory conversion — adjacent to YMFG Growth Partners' planning/consultation proposition but younger and digital-led.

Broad incumbents

• SBIインシュアランスグループ (SBI Insurance Group): Banking-affiliated digital insurance distribution arm of SBI Group offering insurance products across life and P&C lines online. Comparable as a bank-distributed insurance intermediary but at significantly larger scale and a digital-first model that exerts competitive pressure on regional, advisor-led agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%BF%9D%E9%99%BA%E3%81%B2%E3%82%8D%E3%81%B0%EF%BC%8B

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 保険ひろば＋