Yoga Insurance

What Yoga Insurance does

Yoga Insurance Services Limited is a UK-based online insurance intermediary operating from Doncaster, South Yorkshire, authorised and regulated by the Financial Conduct Authority (Firm Reference Number 786347). The company distributes nine insurance product lines — car, classic car, van, motorbike, temporary, home, pet, travel and yoga instructor insurance — through a self-service digital platform at yoga-insure.co.uk and a dedicated customer portal. The technology stack centres on a web-based quote engine, an online customer portal (portal.yoga-insure.co.uk) for 24/7 policy management, an AI chatbot ('Yogi') for support queries, and integrations with DVLA, Lexis Nexis, MID, CUE, MIAFTR, and the three UK credit reference agencies to automate pricing and fraud checks.

The business operates as a broker earning commission on policies placed with underwriters, supplemented by affiliate referral fees for products distributed through partners: Quotezone (pet, home, motorbike comparison), Go Shorty (1–28 day temporary motor), Just Travel Cover (travel), and One Call Commercial (yoga instructor / business insurance). Claims are handled by One Call Claims Limited and direct debit payments by One Call Premium Finance. Add-on modules (breakdown tiers, legal and hire vehicle, gadget, home emergency, motor injury protection, and others) provide cross-sell depth within the policy bundle. The broader operations are linked to One Call Insurance Services Limited via shared Doncaster address and a formal data-sharing arrangement for renewal pricing and fraud prevention.

With approximately five employees, the operating model is asset-light and digitally distributed, with no physical retail, no call centre for general enquiries, and acquisition channelled primarily through price-comparison partnerships, social media (Facebook, YouTube) and organic search. The company carries no disclosed funding, no disclosed revenue, and operates exclusively within the UK general insurance market.

Name

Yoga Insurance

Legal name

Yoga Insurance Services Limited

Website

https://yoga-insure.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Insurance is a UK-based FCA-authorised online insurance broker offering self-service car, van, motorbike, home, pet, travel and yoga instructor insurance via its digital portal, earning brokerage commissions and affiliate referral fees from underwriters and partner aggregators.

Ownership category

akta.pro rank

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Brokerage Commissions: Yoga Insurance operates as an insurance broker, earning commission from insurance companies for policies placed. They act as an intermediary between customers and insurance underwriters, earning a fee per policy sold through their platform.
2. Affiliate Fees from Partner Sites: For travel, pet, and motorbike insurance products, Yoga refers customers to partner sites (Just Travel Cover, Quotezone, Go Shorty) and earns referral/affiliate fees when customers purchase policies through those platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Yoga Insurance is a UK-based online insurance broker that sells car, classic car, motorbike, van, temporary, home, pet, travel, and yoga instructor insurance through a fully self-service digital platform. Acting as an intermediary between customers and insurance underwriters, the company enables customers to quote, purchase, manage, and renew policies 24/7 via its website and customer portal without contacting a call centre. Yoga earns commissions on policies placed directly and affiliate referral fees for products distributed through partner comparison platforms.

Product overview

Yoga Insurance is a self-service insurance broker offering a portfolio of core insurance products including car, classic car, van, motorbike, temporary, home, yoga instructor, pet, and travel insurance. The company operates through an online self-service platform with a customer portal allowing 24/7 policy management, document access, claims filing, and policy changes. The core products are complemented by a range of add-on modules including Breakdown Cover (Basic, Gold, Gold Plus, Platinum/EU), Legal and Hire Vehicle coverage, Tools in Transit, Lifestyle Excess Protection, Gadget Cover, Home Emergency Cover (Basic, Premium, Executive), Home Legal Cover, Motor Legal, Enhanced/Ultimate/UK & European Breakdown, and Motor Injury Protection. The company also provides a virtual assistant chatbot named 'Yogi' for customer support. Additional products are offered through partnerships with third-party providers including Quotezone for pet and motorbike insurance comparisons, Go Shorty for temporary insurance, and Just Travel Cover for travel insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Quotezone (Seopa Ltd)coreChannel Partner/ Reseller/ DistributorYoga Insurance partners with Quotezone (a trading style of Seopa Ltd, FCA authorised and regulated) to provide pet insurance, home insurance, and motorbike insurance comparison services. Quotezone compares personalised quotes from over 25 insurers. Yoga receives affiliate fees when customers purchase through the referral link at no extra cost to customers.
• Go ShortycoreChannel Partner/ Reseller/ DistributorYoga Insurance partners with Go Shorty to offer temporary car and van insurance covering periods from 1 to 28 days. The service targets situations including temporary additional drivers, borrowed vehicles, learner drivers, and impounded vehicle release.
• Just Travel Cover (Just Insurance Agents Limited)coreChannel Partner/ Reseller/ DistributorYoga Insurance acts as an introducer to Just Travel Cover for travel insurance products. Just Travel Cover specialises in covering pre-existing medical conditions with no upper age limit. Yoga customers receive a 10% discount (code Y10) negotiated on their behalf.
• One Call Claims LimitedcoreImplementation/ SI/ Consulting PartnerOne Call Claims Limited handles claims on behalf of Yoga Insurance Services. Registered address: Unit 1, Carolina Court, Doncaster, South Yorkshire, DN4 5RA. Claims can be reported 24 hours per day, 7 days per week via 02037 387386.
• One Call CommercialminorChannel Partner/ Reseller/ DistributorYoga Insurance refers customers seeking yoga instructor insurance and business insurance to One Call Commercial (part of One Call Insurance Services Limited) for commercial insurance products.
• One Call Insurance Services LimitedminorStrategic or Co-development PartnerRelated entity sharing the same address. Data sharing occurs under legitimate interest basis to provide customers with best prices at renewal. Limited data (date of birth, vehicle registration, postcode) is shared and removed after 3 months. Also shares data for fraud prevention purposes.
• FacebookminorGTM or Marketing PartnerFacebook audience matching for marketing purposes. Customer data is used by Facebook to understand customer interests and target similar audiences with marketing. Data is deleted by Facebook after matching.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Many Pets (formerly Bought By Many): UK-founded insurtech offering self-service pet insurance direct to consumers via an online digital model. Comparable to Yoga in pet insurance self-service approach and digital-first customer experience, and illustrates the multi-product insurtech angle Yoga could pursue.

Direct peers

• Compare the Market: UK price comparison brand distributing motor, home, pet, and travel insurance with strong digital self-service model. Closely comparable in customer segment, multi-line UK insurance focus, and online broker economics to Yoga Insurance.
• MoneySupermarket Group: UK insurance and financial services comparison site serving motor, home, pet, and travel via online self-service. Comparable to Yoga as a digital-first UK insurance distributor monetised through commission and referral fees from insurers.
• Hastings Direct: UK direct-to-consumer motor and home insurer operating a primarily online self-service model with no high-street branches. Comparable to Yoga in its digital-first motor insurance distribution and target UK self-service customer segment.
• GoCompare: UK-based price comparison platform (now part of Future Plc) distributing motor, home, pet, and travel insurance. Highly comparable as an aggregator-led insurance distribution model targeting UK consumers online, similar to how Yoga Insurance reaches customers via Quotezone/Go Shorty partnerships.
• Confused.com: UK insurance aggregator (part of Admiral Group) distributing motor, home, pet, and travel insurance through digital self-service quotes. Comparable as a commission-based UK insurance broker with online self-service positioning identical to Yoga.
• Quotezone (Seopa Ltd): UK multi-line insurance price comparison site (Seopa Ltd, FCA-regulated) distributing motorbike, pet, and home insurance via partner referrals. Yoga is one of its channel partners, so they sit in the same distribution ecosystem and compete for similar UK self-service insurance customers.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer (motor, home, pet, travel) operating direct via phone and digital channels across multiple brands. Comparable as a broad UK insurance distributor; over-indexes on scale and direct underwriting versus Yoga's broker-only model.
• Admiral Group: Wales-headquartered global insurer; the largest UK motor insurer (via Admiral, Diamond, Bell) and owner of Confused.com. Comparable as a broad UK multi-line personal lines carrier with digital broker distribution.
• Liverpool Victoria (LV=) General Insurance: Large UK mutual offering motor, home, pet, and travel insurance via direct and broker channels. Comparable as a multi-line UK general insurer with both direct digital and broker distribution, but with materially greater scale than Yoga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6sZQl4mYFaQ-ltj7WSPtfA/featured
• Facebookfacebook.com/YOGAInsure
• LinkedInlinkedin.com/company/yoga-insurance-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Insurance