YogaSole

What YogaSole does

YogaSole is a Brooklyn-based yoga studio founded in 2008 by Evalena Leedy and Antonella Pannullo, and acquired by current owner Sunee LaClaire in 2019. The company operates two physical studio locations in Windsor Terrace (254 Windsor Place) and Sunset Park (132 32nd Street, Suite 202), supplemented by outdoor yoga sessions at multiple Brooklyn and Manhattan parks and community gardens including Prospect Park, Corlears Hook Park, and three partner community gardens. Its core offerings comprise general group yoga and Pilates classes, specialty classes (prenatal, postnatal, family, baby + me, sound bath), workshops, the four-weekend Yoga Intensive program, Reiki training certifications, and a multi-day Hudson Valley retreat held at a Hyde Park mansion.

The business runs on a community-led, direct-to-consumer model with revenues from individual class sales ($30/class), class packs (10 general classes for $250, 5 specialty classes for $165), monthly memberships starting at $99, gift certificates, workshops, and retreats priced $900-$1,700 per person. Mat rentals ($2/session) are bundled with charitable giving. Operational technology is limited to WellnessLiving's third-party booking, scheduling, and CRM platform, with companion iOS and Android apps; there is no proprietary technology, no API, and no AI/ML capability. Customer acquisition is grassroots-driven via community partnerships, Instagram, customer reviews, and the studio's strong 4.8-5.0 star ratings across Google, WellnessLiving, and ClassPass.

YogaSole positions itself as a Black-owned, women-owned, immigrant and LGBTQ+ friendly space, with sliding-scale community classes taught by teachers-in-training that serve as both a mentorship pipeline and an accessibility lever. The company is privately held, structured as YogaSole LLC in New York, with no institutional funding, no parent company, and no M&A activity. The 16+ year operational track record and embedded community ecosystem in Brooklyn neighborhoods constitute its primary competitive positioning.

Name

YogaSole

Legal name

YogaSole LLC

Website

https://yogasole.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

YogaSole is a Brooklyn-based yoga studio founded in 2008, operating two studio locations (Windsor Terrace and Sunset Park) plus outdoor classes across NYC parks and community gardens. It serves individual wellness seekers through group classes, specialty sessions, workshops, retreats, monthly memberships, and a teacher-in-training mentorship program built on a community-led, inclusive model.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Yoga studio services
• Group fitness classes
• Wellness retreats
• Yoga teacher training
• Outdoor yoga sessions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Group Class Sales: Individual and multi-pack class sales for general and specialty yoga/fitness classes at studio and outdoor locations.
2. Membership Subscriptions: Monthly recurring memberships starting at $99/month with varying perk levels including free mat rental, discounts on retail and workshops, and exclusive invitations.
3. Gift Certificates: One-time gift certificate purchases for classes and packages available in various denominations.
4. Retreats: Premium retreat experiences including Hudson Valley retreats with accommodation pricing from $900-$1,700 per person.
5. Workshops and Training: Yoga intensive programs and reiki training certifications at various price points including $1,250 for Yoga Intensive.
6. Mat Rentals: Mat rental for $2 per session, with one dollar donated to sanitizer fund and one to annual charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

YogaSole operates two brick-and-mortar yoga studios in Brooklyn (Windsor Terrace and Sunset Park) and delivers outdoor yoga sessions at parks and community gardens across Brooklyn and Manhattan. The studio offers group yoga classes, specialty classes (prenatal, postnatal, family yoga, baby + me, sound bath), mat Pilates, meditation, the four-weekend Yoga Intensive program, reiki training certifications, workshops, a multi-day Hudson Valley retreat, private sessions, and a sliding-scale community class program led by teachers-in-training.

Product overview

YogaSole is a Brooklyn-based yoga studio offering a comprehensive wellness platform centered around yoga instruction. The core offering comprises General Group Yoga Classes at two studio locations (Windsor Terrace and Sunset Park), supplemented by Specialty Classes (Prenatal, Postnatal, Family Yoga, Sound Bath), Outdoor Sessions at various Brooklyn/Manhattan parks and community gardens, and the Hudson Valley Retreat. Additional offerings include workshops (Arm Balance, Color Party, Targeted Yoga), the Yoga Intensive 4-week program, Reiki Training certifications, Community Classes with sliding-scale pricing, and Gift Certificates. The business operates on a class-pack and membership model ($30/class, $250/10 classes, memberships starting at $99/month) with a New Student Special introductory package. No technology product, API, or AI capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• General Group Yoga Classes
• Specialty Classes
• Outdoor Yoga Sessions Outdoor yoga classes held at multiple Brooklyn and Manhattan locations including Corlears Hook Park, Prospect Park, Sunset Park, E 4th Street Community Garden, Brooklyn College Community Garden, 64th Street Community Garden, and Duck Island Cafe/LeFrak Lakeside.
• Mat Pilates Classes Mat-based Pilates classes offered as part of the comprehensive fitness programming alongside yoga at the Brooklyn studios.
• Meditation and Sound Baths Meditation and sound healing sessions including Sound Bath experiences offered at the Brooklyn studio locations and in outdoor garden settings.
• Hudson Valley Retreat Multi-day wellness retreat held at a modern mansion in Hyde Park, NY, featuring yoga, meditation, meals, and accommodations. Pricing ranges from $900-$1,700 per person based on room selection with a $350 deposit required and an optional wine pairing add-on at $90 per person.
• Yoga Intensive Program Four-weekend immersive program covering yoga philosophy, anatomy, breathwork, meditation, and asana study. Priced at $1,250 ($1,125 for Gem Members), held September-October.
• Reiki Training Certifications Reiki energy healing certification training including Level I, Level II, and advanced courses covering history, chakra system, and hands-on practice.
• Workshops and Special Events Specialized workshops including Arm Balance Workshop, Color Party, Targeted Yoga series, Sound Bath, and other wellness-focused events hosted at studio and partner locations.
• Private Classes One-on-one or small group yoga and Pilates sessions available at either studio location, ideal for beginners or private events.
• New Student Special Introductory 2-week unlimited classes package priced at $75, available to first-time students on their first visit only, including a complimentary one-on-one Welcome Conversation. Classes expire 2 weeks after first visit with no extensions, rollovers, or refunds.
• Community Classes Sliding-scale priced classes taught by yoga teachers-in-training, serving as both a mentorship program for new teachers and an economically accessible wellness option for the Brooklyn community.
• Monthly Memberships Monthly recurring memberships starting at $99/month with perk levels including an introductory conversation with a client engagement specialist, 10% discount on retail and workshops, exclusive invitations, free mat rental and storage; the Emerald Membership tier covers Specialty Classes in addition to all General Group Classes.
• Gift Certificates Gift certificate offerings including 10-class packs for $250, choose-your-amount options ($30 = 1 class, $32 = 1 class + mat rental, $50, $100, $200 denominations), and New Student Intro Special packages.

Quantifiable outcome

• Strong customer satisfaction with consistent 4.8-5.0 star ratings across Google, WellnessLiving, and ClassPass platforms.

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Everytown for Gun SafetyminorOthers · 1 January 2026YogaSole's selected nonprofit of the year for 2026; studio donates $1 from each mat rental to the organization as part of community giving initiative.
• E 4th Street Community GardencoreStrategic or Co-development PartnerPartnership with Brooklyn community garden to host outdoor 'Yoga in the Garden' sessions; brings yoga and mindfulness programming to garden space at 171 East 4th Street.
• Brooklyn College Community GardencoreStrategic or Co-development PartnerPartnership with Brooklyn College Community Garden for outdoor yoga sessions; extends wellness programming to college community at 2001 Avenue H.
• 64th Street Community GardencoreStrategic or Co-development PartnerPartnership with Sunset Park community garden for outdoor yoga sessions at 373 64th Street; supports neighborhood wellness initiatives.
• Prospect Park (NYC Parks)coreStrategic or Co-development PartnerOutdoor yoga classes held in Prospect Park at LeFrak Lakeside; partnerships with Duck Island Cafe for post-class brunch events.
• Corlears Hook Park (NYC Parks)coreStrategic or Co-development PartnerFree outdoor yoga classes held Tuesdays at 6:30pm in June and July at Corlears Hook Park in Manhattan, bringing yoga to underserved communities.
• Mixteca OrganizationcoreStrategic or Co-development PartnerCommunity partnership with Mixteca, a Brooklyn organization addressing health, food insecurity, education, and legal issues in the immigrant community; hosts restorative yoga fundraiser events for Mixteca's Food Pantry program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sky Ting: NYC-based boutique yoga studio chain offering drop-in classes, memberships, and teacher training in Manhattan and Brooklyn. Closely comparable on customer profile (urban wellness seekers), pricing ($25-$35/class), and inclusive community positioning.
• Y7 Studio: NYC hip-hop and flow yoga studio brand with multiple Manhattan/Brooklyn locations. Direct competitor for the same urban wellness-seeking demographic with comparable class pack and membership pricing.
• Bend + Bloom Yoga: Park Slope, Brooklyn yoga studio offering group classes, memberships, workshops, and teacher training in the same Brooklyn neighborhood. Closest geographic and pricing competitor to YogaSole's Windsor Terrace studio.
• Modo Yoga NYC: International hot yoga and community-focused studio chain with NYC locations. Comparable on community-driven positioning, memberships, and teacher training pipeline.
• Yoga Vida: NYC yoga studio with multiple Manhattan/Brooklyn locations offering group classes, memberships, and retreats. Direct overlap on pricing model, neighborhood coverage, and customer demographics.
• Mala Yoga: Brooklyn-based boutique yoga studio offering classes, memberships, and workshops. Same neighborhood competitive set with similar community/beginner-friendly positioning.

Broad incumbents

• CorePower Yoga: National yoga and fitness chain with 200+ U.S. studios. While not NYC-dense, it competes for the same mainstream wellness consumer with subscription memberships and digital offerings at scale YogaSole cannot match.
• Life Time Fitness: National premium fitness club operator with NYC-area locations offering yoga among many fitness modalities. Competes for the same high-disposable-income wellness customer via memberships and amenities.

Others

• ClassPass: Multi-studio fitness and yoga booking platform where YogaSole is listed (with 4.9 rating). Functions as a distribution partner and indirect competitor via competing studio inventory on the same platform.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yogasole

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YogaSole